gearing up for web 3.0 and social media update
DESCRIPTION
Originally presented by Monique Ramsey at Congress on Aesthetic Vaginal Surgery (CAVS) and the National Society of Cosmetic Physicians (NSOCP) Annual Meeting held at the Cosmopolitan Resort and Casino, Las Vegas, Nevada, September 19-22, 2013.TRANSCRIPT
Welcome…Gearing Up for Web 3.0
& Social Media
#CAVS Follow on Twitter @MoniqueRamsey
GROWTH TIPLook for these in today’s talk…
Meet Monique…Founder and Social Media Horticulturalist
20+ years experience: medical practice management, marketing, training, and consulting
Certified Relationship Marketing and Social Media Strategist (2009)• Winner 2010 #influenceSD Award for Best Social Media in Business• Alert Press Top 5 Medical Practice Facebook Fan Pages• Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)
Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Surge, Medical Economics, ReachMD on Satellite Radio
Contributor to Cosmetic Surgery for Dummies
Board – San Diego Social Media Society
♥music, USC, ♥
sports, ♥
♥spa days, shoes ♥
♥driving fast creative endeavors!♥
#CAVS Follow on Twitter @MoniqueRamsey
“The Internet has forever changed the way our patients will approach healthcare. Digital or social media is NOT a passing fad… get past that.” - Howard J. Luks, MD
Fast Fact: Nearly 16 minutes of every hour is now spent on social networking sites.(Experian study 2013)
#CAVS Follow on Twitter @MoniqueRamsey
Connected Consumers
• Empowered• Informed• Demanding• More Discerning
#CAVS Follow on Twitter @MoniqueRamsey
Did You Know: More than 80% of internet users search for health-related information?
Connected Consumers
• Will share more if there is value in return
• Make decisions differently
• They influence and are influenced differently
• MOMENTS OF TRUTHRead: Brian Solis
What’s the Future of Business
#CAVS Follow on Twitter @MoniqueRamsey
Social Presence
DID YOU KNOW: 72% of consumers trust online reviews as much as personal recommendations!
Personal recommendations are the number one driver of consumer purchase decisions at every state in the purchase cycle.
Sources: Search Engine Journal, Forbes, Social Media Today
Web 3.0It’s already happening
#CAVS Follow on Twitter @MoniqueRamsey
Definitions
Web 1.0 – Library – source of information but you couldn’t change or contribute
Web 2.0 – Connections with people - like a big group of friends.Get info and contribute to conversations. Richer and more relevant experience.
Web 3.0“The Symantec Web”
Source: How Stuff Works – Web 3.0, Wikipedia
Coined by www founder Tim Berners-Lee
• Personal Assistant• Predictive• Able to understand
information on the web• Interprets context of the
search request• Cosmetic / Cosmetic
• Spit out the right answer
What will they find as they search for you online? (Will they even find you?)
How will you convince them to choose YOU for a consultation?
And then… to provide care?
So….
#CAVS Follow on Twitter @MoniqueRamsey
Your Website
• Computers “software agents” scan & interpret – is your site optimized for this?
• Labeling and tagging – is your site readable? • Ontologies: A file that defines relationships
among a group of terms. – Detailed and comprehensive
• Metadata: Info included in code – readable by computers.
Source: How Stuff Works – Web 3.0
Radical Strategic Visibility
Social Buzz…Things You Need to Know
Reviews: Create “Art”
GROWTH TIP: PicMonkey.com
GROWTH TIPPinterest – Create Boardshttps://www.viraltag.com/ for auto-pinning / IV drip method ;)
Keywords – FB About Section
Put keywords in your About Section for better results when people search
Click here to edit
#CAVS Follow on Twitter @MoniqueRamsey
You’ve Got Mad Skills**To be very talented at
something.Source: Urban Dictionary
NEW
GROWTH TIP: FB Skills Section
Adding SkillsNEW
Click “public” to make this box appear
It re-calculates reach as you change budget
Set run time
Promoted Posts (Reach More Fans) GROWTH TIP:
Promoted Posts
PollsPromoted Posts (Reach More Fans)
#CAVS Follow on Twitter @MoniqueRamsey
Notice baseline
Engagement Rate Calculation: (MANUAL!)
talking about / total “likes”
2% is average so anything over this is AWESOME
70% Engagement
Rate
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Fan of the Week(rewards engagement!)
GROWTH TIP: Contests
Google+ / Local
Case Study…Google Search
Search Like a Patient Would…
So What’s Missing?
#1
#21
Value of G+• SEO Benefit• Rapid growth - 135 Million
active users and 60% log in every day
• Communities• Getting a +1 is like someone
giving a recommendation for your practice – and it shows up in search
• Posts show up in search too!
• Local pages – part of Google search results. (You can merge your Local Page (aka. “places page”) into a new Google+ page
• Reviews• Important Note: Authorship
(not for pages – only personal profile accounts)
Full Google Integration
Connect & Categorize Peeps into “circles”*
Manage Events
Be Aware: All content is indexed by Google – even communities that are private/invite
only
Discover trending topics and jump into
the conversation
*Nice for separation of your patients and personal life…
This is you!
Add your biz page here!
#SDCMS Follow on Twitter @MoniqueRamsey
G+ Hangouts & YouTube
Hangouts – Up to 10 peopleThen everyone else can be live broadcast / streaming on YouTube and recording saved for future views.
Be There or Be 4SquareHaha!
Add specials (up to two) to really help you stand out from the crowd to users
#CAVS Follow on Twitter @MoniqueRamsey
• Organic Growth• Connect with
businesses and events and interact with them, share their content
• Settings – Set 13+, allow , comments, tagging, to post, etc.
• Admins
Slideshare.net/moniqueramsey
Additional Tips
STAY TUNEDGet info about our upcoming Monthly Training Webinar Series…
http://go.cosmeticsocialmedia.com/list
Questions?Monique Ramsey
Toll Free Direct Dial 877-401-5485
Email: [email protected]
Facebook.com/CosmeticSocialMedia
Twitter.com/MoniqueRamsey
CosmeticSocialMedia.com/Blog