gear up for the online sales rush

Gear Up for theOnline Sales Rush

© 2016 BROCADE COMMUNICATIONS SYSTEMS, INC.

With an expected $3.578 trillion worldwide eCommerce sales by 2019 1

© 2016 BROCADE COMMUNICATIONS SYSTEMS, INC. 2

• Biggest online community of 668 million users

• No. 1 for eCommerce growth (63.8%)2

China

• Replaces USA with the second-highest number of online users (277 million)

• No. 2 for eCommerce growth (31.5%)2

India

• 50% of traffic—and 27% of sales—on Cyber Monday3

came from mobile devices as users value anytime, anywhere retail therapy

…and across devices

1 eMarketer Research: Worldwide retail eCommerce Sales, 20152 eMarketer3 USA Today: www.usatoday.com/story/money/2015/12/01/cyber-monday-sales-results/76602534/

Retail revenue is growing across the world…

Cyber Monday (US) = $3.07 billion• A new record for online sales in a single day1

• This took the total for the 4-day Thanksgiving weekend to $11.1 billion, 17% higher than 2014

In the UK, Cyber Week sales generated twice the revenue of an average week in Oct-Dec

2015 had record sales figures


1 Adobe: https://blogs.adobe.com/conversations/2015/12/cyber-monday-2015-largest-online-sales-day-ever.html

https://blogs.adobe.com/conversations/2015/12/cyber-monday-2015-largest-online-sales-day-ever.html

“The Christmas period remains the ‘make or break’ time for UK retail.

Last year a number of retailers were floored by the unprecedented demand, which put a considerable strain on supply chains and customer service channels.

Learning from last year, preparation is key.”Risto Kotalampi, Senior Director of Operations,MyBuys


Shoppers are looking for a safe haven away from the queues and crowds.• Online saw 11% revenue increase on 20151 • Growth helped by popularity of

“click and collect” options

1 Enda Breslin, Radial: £17.4Bn online Christmas shopping revenue https://uk.radial.com/resources/analytics-and-insights/peak-planning-guide-your-essential-guide-festive-season

It’s make or break time for retailers:

In the UK, almost a quarter of Christmas purchases were bought online

The pressure is on eCommerce Web sites

The average shopper expects a Web page to load in 2 seconds or less1

79% of shoppers would be less likely to buy from a site again if they experienced unsatisfactory performance1


40% would abandon a Web site that takes more than 3 seconds to load1

A 1-second page delay results in 7% reduction in conversions, i.e.$2.5 million in lost sales every year1

1 Based on a site making $100,000 per day. Kissmetrics: https://blog.kissmetrics.com/loading-time/

Get it right, and your business could see an immediate return


• Consumers rate “a good functional, reliable Web site” in the top 3 things that influence where they spend their money1

• Walmart reported that a 1-second increase in page speed translated to up to a 2% increase in conversions2

1 Retail Week http://guides.retail-week.com/292.guide2 www.webperformancetoday.com/2012/02/28/4-awesome-slides-showing-how-page-speed-correlates-to-business-metrics-at-walmart-com/

Word spreads fast, thanks to social media

Social discussions about Black Friday more than doubled to 2,013,943 between 2013-142


44% of online shoppers are likely to tell others about a bad online experience1

1How Web site performance affects shopping behavior: KISSmetrics 2Forbes

Holidays provide no rest for IT leaders


• 77% of senior IT leaders believe poor application performance affects sales during peak shopping periods—ultimately impacting revenues1

• 60% are more concerned about applications failing at peak times than about security1

1 Vanson Bourne: Why Smart Organizations Maximize Application Performance, 2016

Lionel Touati, Online Sales Technical Director, Maisons du Monde

“The customer experience suffers from poor application performance, and this is inevitably having an impact upon organizations’ bottom line…

This is affecting organizations’ ability to compete, potentially preventing them from being the market leaders.”


So will you have happy holidays?


Or a bad day at the office?

Scale the retail peaks with Brocade


Brocade Virtual Application Delivery Controller (vADC) solutions enable fast, reliable application delivery across virtual and cloud platforms at massive scale.

This enables eCommerce Web sites to meet peak demands as soon as they occur.

It’s quick and easy…and it really delivers


With a virtual ADC, you can be up and running in minutes to get...

Up to 50% faster application delivery

Automated, on-demandcloud scalability

Up to 90% cost savings through flexible, on-demand licensing

A built-in application firewall to protect against attacks

Built-in functionality enhances customer retail therapy


Content compression and automatic local content caching—to shorten page loading times and improve bandwidth efficiency

The Brocade Virtual Traffic Manager, part of Brocade vADC solutions, also helps optimize the user experience through:



Uninterrupted shopping experience: Session Persistence protects items stored in a customer’s basket without the need for cookies




Support for highly tailored Web content: Content inspection enables rapid Web changes to personalize the customer shopping experience


Check outthese eCommerce success stories


Online marketing specialist MYBUYS gets 100% uptime with Brocade

Risto Kotalampi, Senior Director of Operations, MyBuys


“These things failover so fast that even if we have a few seconds’ blip, it’s not relevant. The Brocade Virtual Traffic Manager can definitely provide 100 percent uptime.”

Get the full story

https://www.brocade.com/content/dam/common/documents/content-types/success-story/brocade-gilt-groupe-ss.pdf

https://www.brocade.com/content/dam/common/documents/content-types/success-story/brocade-mybuys-ss.pdf

Luxury goods retailer Gilt Groupe triples its Web traffic in less than a year

Phong Nguyen, VP Research & Development and founder, Gilt Groupe


“Brocade is phenomenal in terms of the number of page requests it can serve per second…our traffic skyrockets at noon every day, so without Brocade we’d have to implement things differently. While the server pools decreased, we saw our traffic triple within the year.”

Get the full story



Furniture specialist reduced its Web page load time by up to 50%

Lionel Touati, Online Sales Technical Director, Maisons du Monde


“We are extremely pleased with our choice of Brocade solutions, and the ROI is indisputable. By using a cutting-edge, scalable solution like Brocade across several data centers, we have reduced our response times.”

Get the full story


https://www.brocade.com/content/dam/common/documents/content-types/success-story/brocade-maisons-du-monde-ss.pdf

Help customers shop “till they drop”


Discover how the Brocade Virtual Traffic Manager can help you master holiday peaks with instant scalability and fast, sales-boosting response times.

Try the Brocade Virtual Traffic Manager free for 30 days

Find more resources and success stories:brocade.com/vADC

Download the vADC eBook: “Shift Your Apps from Slow-Motion to Fast-Forward”

http://www1.brocade.com/forms/jsp/steelapp-traffic-manager-request-trial/index.jsp?src=WS&lsd=BRCD&lst=English&cn=PA-GDG-16Q1-EVAL-TrafficManager&intcmp=lp_en_trafficmanager_eval_hero_bn_00001

http://www.brocade.com/en/products-services/software-networking/application-delivery-controllers.html





http://info.brocade.com/NewIP-ENT-GDG-16Q3-EB-SM-vADCeBook-LP.html?src=SM&lsd=Blog&lst=BRCD&cn=NewIP-ENT-GDG-16Q3-EB-vADCeBook

http://info.brocade.com/NewIP-ENT-GDG-16Q3-EB-SM-vADCeBook-LP.html?src=SM&lsd=Blog&lst=BRCD&cn=NewIP-ENT-GDG-16Q3-EB-vADCeBook

All or some of the products detailed in this presentation may still be under development and certain specifications, including but not limited to, release dates, prices, and product features, may change. The products may not function as intended and a production version of the products may never be released. Even if a production version is released, it may be materially different from the pre-release version discussed in this presentation.

Nothing in this presentation shall be deemed to create a warranty of any kind, either express or implied, statutory or otherwise, including but not limited to, any implied warranties of merchantability, fitness for a particular purpose, or non-infringement of third-party rights with respect to any products and services referenced herein.

Brocade, Brocade Assurance, the B-wing symbol, ClearLink, DCX, Fabric OS, HyperEdge, ICX, MLX, MyBrocade, OpenScript, VCS, VDX, Vplane, and Vyatta are registered trademarks, and Fabric Vision is a trademark of Brocade Communications Systems, Inc., in the United States and/or in other countries. Other brands, products, or service names mentioned may be trademarks of others.

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gear up for the online sales rush

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