THE DESIGNER’S PAL:FASHION DESIGN

Matthew Eric VitalProfessor Philip Zuchman

GE20710 AestheticsSpring, 2012

Aesthetics

• Philosophy• Prior 19th C

– Analyze Creative Process– Establish Rules: Judging

Beauty & Taste (Fine Arts)

• Late 19th C– Psychology applied to

study of aesthetic judgments

– Rise of living standards• (Demand: Functional &

Attractive)

Aesthetic Movement

• Mid-Victorian Era, 1870-1880

• “The Aesthetes”– Artists, poets, writers,

actors

• William Morris, painter & designer

• Voysey, architect

Design Aesthetics

• Immediate feelings (sensory system)

• 3 Different Cognitive Responses– Rapid – Involuntary– Evaluation (attraction)

• Marc Jacobs, Fall 2012 RTW

HELENA BONHAM CARTER

FORMARC JACOBS’

FALL/WINTER 2011 CAMPAIGN

Julia Rutland•Downtown Indianapolis in the Circle City Industrial Complex.•Fashion & accessory designers•Models, stylists, photographers

Works Cited• "Aesthetic Aspects Of The Consumption Of Fashion Design: The

Conceptual And Empirical Challenge, Molly Eckman, Janet Wagner." Aesthetic Aspects Of The Consumption Of Fashion Design: The Conceptual And Empirical Challenge, Molly Eckman, Janet Wagner. Web. 01 June 2012. <http://www.acrwebsite.org/volumes/display.asp?id=7825>.

• "Aesthetically Pleasing." Fashion, Celebrity & Style. Web. 01 June 2012. <http://www.fashionwrapup.com/aesthetically-pleasing-3331>.

• "The Aesthetic Dress Movement." The Aesthetics Fashion History. Web. 01 June 2012. http://www.fashion-era.com/aesthetics.htm.

• Ulrich, Karl T. "DESIGN: Creation of Artifacts in Society." Aesthetics in Design. Web. 1 June 2012. <http://opim.wharton.upenn.edu/~ulrich/documents/ulrich-aesthetics.pdf>.