Good morning! Do you like shopping? What kind of

things do you like to buy?

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• 5

• Reading and Speaking practice: Debate the value of animal conservation

• Speaking and listening: Talking about ads and shopping

• Vocabulary: Shopping expressions

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8/06

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Advertising and consumers

What type of advertisement do you think is more effective?

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Advertising and consumers

In the United States the average person is exposed

approximately to 254 advertising messages a day –

108 from TV, 34 from radio and 112 from print. If you include brand labels on products and

corporate logos on the sides of buildings, this number increases

to over1000 ads per day.

IMPORTANT FACT!

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8/06

Give shopping advice

Shopping expressions• browse• bargain-hunt• window-shop• haggle/bargain• shop around /

comparison shop

• low prices:- a good deal- a bargain- a great offer- a steal• high prices:- no bargain- a bit steep- a rip-off- a high-way robbery