g.e., exxon and ford merge to create autos powered by cosmic electricity rather than fossil fuels...
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New Strategy In order to expand the business and diversify its holdings, Exxon plans to merge with Ford and G.E. to create G.Fex Uses Cosmic Energy, stored in satellites and delivered through light ray to power automobiles Ford will manufacture the new automobiles that run on Li-Fi G.E. will deliver the electricity through Li-Fi Exxon will fund the project so it is not so dependent on oil sales Why should Exxon need a new strategy? Oil reserves are limited People want an alternative fuel, and LiFi is both economical and unlimited Turmoil in the Middle East, oil prices have plummetedTRANSCRIPT
G.E., EXXON AND FORD MERGE TO CREATE AUTOS POWERED BY
COSMIC ELECTRICITY RATHER THAN FOSSIL FUELS
NEW PROCESS IS CALLED “LI-FI”
G Fex
Current Company Situation
Exxon is an oil exploration and refining companyExxon earns $397.58B per year
One of the most profitable companies in the worldFord is an automobile manufacturerFord’s revenues are $146.30B per year
The only auto company that did not participate in the bailout
G.E. is an energy and infrastructure providerG.E. earns $144.91B per year
Has had a few difficult years Stock worth half of what it was in 2000
New Strategy
In order to expand the business and diversify its holdings, Exxon plans to merge with Ford and G.E. to create G.Fex Uses Cosmic Energy, stored in satellites and delivered through
light ray to power automobiles Ford will manufacture the new automobiles that run on Li-Fi G.E. will deliver the electricity through Li-Fi Exxon will fund the project so it is not so dependent on oil
salesWhy should Exxon need a new strategy?
Oil reserves are limited People want an alternative fuel, and LiFi is both economical
and unlimited Turmoil in the Middle East, oil prices have plummeted
Rationale – Why It Would Work
Everyone wants a cheap, renewable energy sourceG.Fex would take light energy from the Sun and
transmit it through light rays to the Earth, cleanly Not like solar power, where you have to capture the power
in a cell once it reaches Earth, and requires receptor panelsWhat you could use it for
You could power your electric car constantly No need for a plug, even when it’s cloudy No need for gasoline or oil Can eventually power homes and factories Ensures that G.Fex continues to profit even if oil demand
drops
Timeline
Strengths Weaknesses
Positions G.Fex for first to market adoption for LiFi
Repositions G.Fex as a green energy leader rather than a polluter
ExpensiveLong payback periodUnprovenRequires extensive changes
SWOT Analysis
Opportunities Threats
• Third World countries are pursuing new energy methods due to poor infrastructure
• The world is running out of oil
• Sun spots/eruptions may make this energy system unreliable
• Solar competitors may offer a similar product
Ethical Unethical
G.Fex can help stave off pollution and disease by creating green energy that is renewable
G.Fex can help Third World countries modernize cheaply
G.Fex can make transportation cheap for everyone
G.Fex can put competitors out of business by using the loss leader method
G.Fex could control Third World countries through their energy dependency
G.Fex will make other companies go out of business, losing jobs
Ethical Considerations
Revenues – Expenses = ProfitShow how you will increase profit (then delete these instructions)Take the companies
and combine their Revenues: Exxon $482.295B Ford $134.252B GE $147.359B Total $688.79B
Add Savings $ 33.228B
New Revenue $722.018B
Here, you can save some money by combining departments:
Expenses: Exxon $361.585B Ford $140.890B GE $ 29.174B Total $531.649BRev – Exp = $132.912BSavings:25% $33.228B
Income Statements
Stock Performance
Tips for Presenting Financial Information
(You will delete this slide for your presentation)
Compare time periods: Identify a trend
Exxon’s revenues have dropped over the last three years They need a new strategy – since they are energy leaders, it may
as well be in the energy field Compare individual line items
The decrease is explained by the escalating cost of drilling for oilUse percentages to make comparisons
Revenue dropped 30% year over year With the new strategy, 25% of expenses will be saved through
redundancy of personnel (for all the combined companies)Write out a list of possible questions before you
present
Effect of Merger on Stock
The stock price of GFex will be stable because the underlying companies are all Blue Chips The dividend will continue to be paid and will be the
highest dividend in the market: $4.18 combinedPeople will continue to buy the stock for the
dividend, pushing up the priceDownside: if other players in the industry are
able to create this energy product more cheaply, GFex becomes a behemoth that has too many layers of employees/management and high labor costs