ge energy robert hall iii executive counsel [email protected]
TRANSCRIPT
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Where Do Lobbyists Come From?
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1st Amendment to the Constitution
5 Guaranteed Rights: • Religion• Speech• Press• Assembly• Right to petition
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Who Are Lobbyists?12,500 are registered lobbyists before the Federal government and thousands of others at the state and local levels.
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Definition of Lobbying and LobbyistLobbying: 1. to promote or secure the passage of (legislation) by influencing public officials; 2. to attempt to influence (a public official) toward a desired action (Merriam-Webster)
Lobbyist: “Any individual who is either employed or retained by a client for financial or other compensation whose services include more than one lobbying contract; and whose lobbying activities constitute 20% or more of his or her services’ time on behalf of that client during any three-month period (LDA)
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Public Affairs is “the management function responsible for monitoring and managing a corporation’s external environment.”
It always includes government relations, and sometimes community relations and communications.
Lobbying and advocacy are government relations sub-functions.
Source: Public Affairs Council
Public Affairs/Government RelationsWhat is it?
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“Lobbying is Democracy in Action”Lobbying is modern marketing: trying to transform a group’s narrow interest into something perceived, rightly or wrongly, as serving the broad public interest.”
Robert SamuelsonNewsweek ColumnistDecember 22, 2008
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Energy Policy TeamTim Richards – Managing DirectorMelissa Allen– Executive Admin
WashingtonRob Hall -
E George Pickart- M
Pamela Farrell - T Jon Freedman –W
Colin Enssle - W Louise Conroy - E Ruth Smith - N Amanda Campbell -N Patricia Campbell –N Hannah Kaplan – M/E Bronson Lee - E
CanadaJohn Muir - E
Europe Markus Becker – E FX Dussart - SMartin Berkenkamp –R Izabela Kielichowska -RMagdalena Kluczycki – J Christelle Verstraeten – WGabriele Peri - O
IndiaSharmila Barathan - ENitin Bhate - R
ChinaFeng Yan - EJing Jing Li –RKevin Zhu – WMing Ming Ma - T
Middle EastJohn Lancia - ERola Nasreddine - E
AtlantaSherry Odom – M/EDavid Malkin – EJohn McDonald – DBradford Swann - E
SchenectadyEd Lowe - RSeth Dunn -R
HoustonPaul Doucette – ONamrata Sharma - O
AustraliaKirby Anderson – E
Latin AmericaFabio Rua - EGilberto García Vazquez - E
AfricaVacant - E
UK & N. EuropeSimon Ashwell - E
ASEANKristin Paulson – E
JapanMasahiko Sakurai - E
FranceSaid Rahmani - E
LegendE – Energy wide M - Energy ManagementO – Oil & Gas P – Power & WaterT - Thermal D – Digital EnergyW – Water R – RenewablesN – Nuclear A – AeroS – P Gen Srvcs G – Gas Engines
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Steps in the Planning ProcessClarify Business Goals/Organization
Translate into Public Affairs Goal-Coordinate with other functions
Define Public Affairs Objectives
Determine Strategies•Messages•Messengers•Channels
Develop Plan•Actions•Accountabilities•Processes•Budget
Execute
Measure
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Government RelationsTools
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• Grassroots• Political Action
Committee• Trade Associations• Coalitions• Company executives• Company technical
experts• Washington staff
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China PNTR Campaign – 2000
•Strong, diverse coalition
•CEO engagement
•Grassroots
•Media campaign
•Coordination with Administration and Capitol Hill champions
•Ample budget
Two Legislative Case StudiesBPA/Food Safety - 2010
•Strong, diverse coalition
•CEO engagement
•Targeted Grassroots
•Media campaign•88 of 100 Senate offices
•Leadership angles
•Defensive Media Strategy
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Tactics of the Best Lobbyists The three C’s: Consistency Conciseness Credibility
Providing consistently reliable info - 86%Presenting a concise argument – 82%Providing evidence to support position – 77%Presenting, refuting opposing view – 71%Holding face to face meetings – 70%
Assuming each represents your constituents, with whom would you most likely meet?A lobbyist you know and trust, from an organization you are uncertain about – 57%A lobbyist you don’t know but who represents a well-respected organization – 43%
Source: The Policy Council
Based on Hill Staff Interviews