GE as a good Corporate Citizen in CEE

Eszter SzabóGE Corporate Communications & Public AffairsCEE & Turkey

April 2, 2009

GE Overview

GE Philantrophy

GE Foundation programs

Scholar-leader programAgenda:

We are a global infrastructure, finance, and media company taking on the world’s toughest challenges.

We are GE

Infrastructure

Finance Media

•Energy•Oil & Gas•Water & Process

Technologies

•Aviation•Enterprise Solutions•Healthcare•Transportation

•Aviation Financial Services

•Commercial Finance•Energy Financial

Services•GE Money•Treasury

•Cable •Film•International•Network•Sports &

Olympics

• 4 businesses operating in more than 100 countries … 130+ years

• Over 300,000 employees worldwide • 2008 revenue $182.5 B

• 4 businesses operating in more than 100 countries … 130+ years

• Over 300,000 employees worldwide • 2008 revenue $182.5 B

GE’s Business Portfolio

EnergyInfrastructure

Technology Infrastructu

re

GECapital

NBCUnivers

al

We invest in people and develop global leaders in

a high-integrity environment.

Our Culture

We perform with excellence focused

on organic growth, productivity, and risk management.

Our Strategy

Be Global

Connect locally, scale globally

Drive InnovationLead with technology and content innovation

Build RelationshipsGrow customer and partner relationships worldwide

Leverage Strengths

Use GE’s size, expertise, financial capability, and brand

Our Integrity

GE received the highest rating from Governance Metrics International — joining 33 other global companies out of more than 3,000 rated.

GE was named one of the World’s Most Ethical Companies by Ethisphere in 2007 and 2008.

The Spirit and the LetterA personal commitment by every GE employee to follow our code of conduct.

5 million

$182 billion (’08)

100 countries

300 thousand

GE Corporate Citizenship

Sustainability, growth

Women’s Network of GE

GE Foundation AA+

Inclusive Environment

Diversity GroupsAfrican American ForumAsian Pacific American ForumGLBT AllianceHispanic ForumWomen’s NetworkTop Companies for Minority EngineersMinority Engineer Magazine, 2008

Top Companies for the DisabledCAREERS & disABLED Magazine, 2008

Top Companies for Women EngineersWoman Engineer Magazine, 2008

Diversity/Careers’ Best Diversity CompaniesDiversitycareers.com, 2007

100 Best Companies for Working MothersWorking Mother Magazine, 2008

Our ReputationWorld’s Most Admired CompaniesFortune Magazine, 2005, 2006, 2007, 2008

#1 Company for LeadersFortune Magazine/Hewett Associates, 2007

World’s Most Respected CompaniesBarron’s Magazine, 2008 (#11)

Top 50 Technology CompaniesScientific American 2007

Dow Jones Sustainability Index2005, 2006, 2007, 2008

Best Place to Launch a CareerBusinessWeek, 2007 (#13), 2008 (#12)

100 Most Influential PeopleTime Magazine, 2008, Jeff Immelt

Best Global Brands BusinessWeek, 2008 (#4)

100 Best Companies for Working MothersWorking Mother’s Magazine, 2006, 2007, 2008

Most Innovative CompaniesBusinessWeek, 2007 (#4), 2008

Best U.S. Corporate Governance Investor Relations Magazine, 2007

Top 10 Military Employers G.I. Jobs Magazine, 2006, 2007, 2008

Best in Leadership DevelopmentLeadership Excellence Magazine, 2007, 2008

Most Powerful WomenFortune Magazine, 2007, 2008, Charlene Begley

Best Diversity CompaniesDiversity/Careers, 2007

Great Place to WorkBlack Enterprise Magazine, 2007

Global environment from 2008

Housing crisis

Financial system stress

Unemployment growing

Inflation

Global GDP slowdown

Global markets

Financial/housing crisis ragingRecession just beginning

Safety first: Goal for GE is to continue to operate using Triple A disciplines; maintain our compliance and controllership programs, and continue strong risk management.

Operate with excellence and accountability — Achieve results we’ve committed to. Take tough actions as necessary. Focus on margins and cash. Take cost-out. Prudently protect the dividend.

Build the future — Invest in globalization, innovation/technology and customers/services.

Motivate and communicate — Be visible, present and proactive. We need to tell our GE stories more widely and loudly.

Safety first: Goal for GE is to continue to operate using Triple A disciplines; maintain our compliance and controllership programs, and continue strong risk management.

Operate with excellence and accountability — Achieve results we’ve committed to. Take tough actions as necessary. Focus on margins and cash. Take cost-out. Prudently protect the dividend.

Build the future — Invest in globalization, innovation/technology and customers/services.

Motivate and communicate — Be visible, present and proactive. We need to tell our GE stories more widely and loudly.

Leading in Challenging Times:GE Goals & Objectives

Long term strategy stays the same

1

4

3

2

Drivers of today`s “wealth engine”...

…we should look at the world with different eyes

Trading natural resources

Tradin

g h

um

an

capital

Cre

atin

g &

tra

din

g

tech

nol

ogy

Infrastructure & logisticsInvesti

ng in:

Infrastructure &

urbanization

Invest

ing

in:

Sust

aina

ble

deve

lopm

ent

Soci

al b

enefi

ts

Investing in:

Commodities

PeopleTechnolog

y &

Education

… creating a new world map

Commodities:Commodities:(Canada, Russia/CIS, Latin

America, Middle East, Africa, Australia)

Investments (‘08-’11): $4.1TPopulation: 2BGE 2007 Revenues

$28BGE 2011 Plan $56B

($ in billions)

People:People:(China, India, ASEAN)

Investments (‘08-’11): $3.8TPopulation: 3.1BGE 2007 Revenues $12BGE 2011 Plan $29B

Technology:Technology:(Europe, Japan)

Investments (‘08-’11): $10T+Population: 0.7BGE 2007 Revenues $48BGE 2011 Plan $65B

CEE, a growth region

Kursat Ozkan•Turkey•West Asia

Leslaw Kuzaj•Lithuania*•Poland*•Czech Republic*

•Slovakia*•Hungary*

Cristian Colteanu / Giuseppe Recchi• Romania * • Albania• Bulgaria * • Greece• Cyprus*• Bosnia- Herzegovina• Croatia• Macedonia• Moldova• Slovenia*• Yugoslavia

18 countries – 4 NXs9 new EU members*

GE present as:Investor/corporate citizenSupplier (sales)Customer (sourcing)

1989 – Investor • Tungsram, Hungary: first major privatization in the region

2009 – Investor, supplier, customer• $1,5 Bn investment• 25 000 employees• 3 banks• 16 plants • 7 business technology centers • 3 regional business headquarters• ’07 industrial production: $3.5 Bn• ’08 revenues: $3.7 Bn (+34% growth)• Strong supplier base

GE in Central Europe

GE and the region – growth in partnership

> First considerable privatization in Central-Eastern Europe: Tungsram 1989

> GE capacity platform: 3 industrial businesses $1.1BN investment, 13 plants

> 14,500 employees > 2000+ key local suppliers> 98% of Hungarian production is export> 3 business HQs in Hungary: Consumer &

Industrial EMEA; Healthcare CEE; Water & Process Technologies – ZENON Membrane Solutions, Europe

> Business technology centers: Healthcare, Consumer & Industrial, Water & Process Technologies

GE in Hungary

Philanthropy - Hungary800+ GE Volunteers community projects since 1996

Several GE Foundation donations

Investment in the future – innovative education programs:- GE Foundation Opening Doors secondary school talent

development program, a European best practice highlighted in the 2005 GE Citizenship Report (2002-)

- GE Foundation Scholar-Leader regional scholarship program (2003-)

- GE Foundation Life Skills for Employability program regional pilot (2006-)

- Aschner university technology pipeline scholarship (2002-)- Öveges university technology pipeline scholarship(2005-)

Chain Bridge project (Illumination of a historic bridge)

Health awareness: Annual Bridge of Health project for breast cancer awareness (2002-)

Security: GE Infrastructure Security donated a protection system to the Parliament (2004)

Pink Bridge - Nationwide health campaign

The Chain Bridge is the symbol of GE`s good corporate citizenship (new illumination donated by GE in 1999).

Illuminated in pink – a medium to raise breast cancer awareness

First nationwide PPP program

Events annually since ’02

Use of existing communications channels to reach out for the population of a whole country

Coherent messages and visuals

Communications

Press conference with Minister of Health, GE NX, US AmbassadorGE breast cancer screening video  on national televisionsScientific symposium with trade media eventCountry road show with symposium

Partners

GE Healthcare, GE Hungary, GE Volunteers, Ministries, Mayor of Budapest and other cities, healthcare NGOs 

GE Volunteers

• The Hungarian organization was set up in 1996

• It has helped with over 800 projects.

• In 2008, members of the Hungarian organization dedicated 5,800 volunteer hours to implement 60+ projects.

GE Foundation Programs

GE Foundation Opening Doors – Investment in the future

Messages

Innovative secondary school talent development program driven by GE

Education of an underprivileged region

$800,000+ investment to date

’08 European Union Award

European best practiceGE: Ózd-Putnok, Kisvárda, Hajdúböszörmény360 students + 59 English teachersB-A-Z: Kazincbarcika, Sátoraljaújhely, Tiszaújváros 72 students + 20 English teachersNext step: Békéscsaba 2009 with GE Money

Business English GE mentorsShadow day with GE leaders GE leadership trainingJunior Achievement networking events

Partners GE Foundation, GE Hungary, GE Volunteers, Ministries, Municipalities, 6+4 secondary schools, Junior Achievement, University of Miskolc, Inform Media, Fast English

CommunicationsAnnual announcement of new scholars, extension of the program with participation of Deputy Prime Minister, mayors as speakers and media

GE Foundation Scholar-Leader Program – a first in CEE

Messages

Program is first of its kind in the region by a global/multinational

GE, the employer of choice

GE, a good corporate citizen

Regional best practice

Hungary (since ’03)Poland (since ’04)Czech Republic (since ‘05)Romania (since ’07)

Selection from 5 universities in each country

251 + 60 students to date

Scholarship and summer seminars with GE Leadership training

Partners

IIE, GE Foundation, GE Volunteers, GE Hungary

Communications

IIE presentation at 5 universities: program and GE

Annual announcement of new scholars with participation of Minister of Education, US Ambassador, AmCham President and IIE Leadership and media

2007/08 Scholar-Leader media coverage Strategy:

- distribution to HR journalist database- target distribution & follow up to student and HR/career onlines - research and distribution to scholarship portals- agency contacted all the invited universities to share the information

CEE: 96 articles- Poland - 39 articles - Czech Republic - 17 articles - Hungary - 40 articles

Questions

?