gdf donor engagement case study
DESCRIPTION
Guide Dog Foundation Donor Engagement Case StudyTRANSCRIPT
Case Study
Overview – Imis at the Center
Running the entire enterprise
1. Managing People
1. Applicants
2. Donors
3. Volunteers
2. Managing Dogs
3. Managing Transactions
4. Building Relationships
www.GuideDog.org www.VetDogs.org
Overview – Imis at the Center
Running the entire enterprise
5. Relating to other databases
1. General Ledger
2. Document Management
6. Managing Processes
7. Hosting the Websites
www.GuideDog.org www.VetDogs.org
Measuring Engagement at GDF/AVD
Funding1. Recency, Frequency, etc.
2. Length of giving
3. Lifetime Value of Donor
4. Increasing (Decreasing)
5. Fundraising / Soliciting
www.GuideDog.org www.VetDogs.org
Measuring Engagement at GDF/AVD
Participation1. Volunteer
2. Advocate
3. Consumer (Client)
4. Use of websites
5. Events (shared with Funding)
6. Purchasing products
www.GuideDog.org www.VetDogs.org
Measuring Engagement at GDF/AVD
Communication1. Track inbound snail and electronic communications.
2. Email – Clickthrough (from Informz)
3. Social Media
Follow
Share
Influence (connections, frequency)
4. Lists Subscribed (Note: we track communications preferences and actions.)
www.GuideDog.org www.VetDogs.org
Measuring Engagement at GDF/AVD
Gift Ability1. Wealth Indexes
2. Demographics
3. Link with Moves Management
on Database
www.GuideDog.org www.VetDogs.org
Guide Dog / VetDogs Views onScoring Engagement
Scores are dynamic and changing.
We learn how to apply the scores to what we do through trial and error.
Use the data you have to customize the constituent’s view of the organization – through mail, email, web views, etc. We now have an incredible opportunity to customize.
It should be easy.
www.GuideDog.org www.VetDogs.org
Wells B. Jones
Chief Executive Officer
Guide Dog Foundation for the Blind
America’s VetDogs – the Veteran’s K-9 Corps
www.GuideDog.org www.VetDogs.org
Thank you!