gdc iphone summit sessiontwvideo01.ubm-us.net/o1/vault/...callofdutyzombies...title: gdc iphone...
TRANSCRIPT
![Page 1: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/1.jpg)
![Page 2: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/2.jpg)
Copyright©2010, Ideaworks3D Ltd. 2
Russell Clarke -iPhone Post-mortem
![Page 3: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/3.jpg)
Copyright©2010, Ideaworks3D Ltd. 3
![Page 4: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/4.jpg)
Copyright©2010, Ideaworks3D Ltd. 4
This Presentation
Some background
Challenges
Development
Some lessons
Did we succeed?
![Page 5: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/5.jpg)
Copyright©2010, Ideaworks3D Ltd. 5
Ideaworks Game Studio
Ideaworks3D founded 1998
Cross-platform mobile games technology
Ideaworks Game Studio set up 2004
![Page 6: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/6.jpg)
Copyright©2010, Ideaworks3D Ltd. 6
Ideaworks Game Studio
Started developing for iPhone in 2008
5 App Store releases in 2009
IGS build games on Airplay SDK (from Ideaworks Labs)
![Page 7: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/7.jpg)
Copyright©2010, Ideaworks3D Ltd. 7
Our Partners
![Page 8: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/8.jpg)
Copyright©2010, Ideaworks3D Ltd. 8
CoD: WaW: Zombies
Not in original spec
“lunchtime” project
Frantic, arcade fun
An instant hit
Extended in DLC
![Page 9: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/9.jpg)
Copyright©2010, Ideaworks3D Ltd. 9
Zombies on iPhone
First talks March 2009
App Store <1 year old
A new market
Light, casual games
Where does CoD fit?
![Page 10: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/10.jpg)
Copyright©2010, Ideaworks3D Ltd. 10
Challenges
Platform Market Design
![Page 11: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/11.jpg)
Copyright©2010, Ideaworks3D Ltd. 11
The Platform
iPhone is:
iPhone is not:
![Page 12: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/12.jpg)
Copyright©2010, Ideaworks3D Ltd. 12
The Market
Who are we selling to?
Look at what’s popular:
COD: Z not a casual game
![Page 13: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/13.jpg)
Copyright©2010, Ideaworks3D Ltd. 13
Design Goals
High-value, non-casual
What makes you re-launch the game?
Define the Zombies experience
![Page 14: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/14.jpg)
Copyright©2010, Ideaworks3D Ltd. 14
The Prototype
Focus on key areas
Benchmark numbers:
![Page 15: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/15.jpg)
Copyright©2010, Ideaworks3D Ltd. 15
Development
Controls Authenticity Multiplayer
![Page 16: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/16.jpg)
Copyright©2010, Ideaworks3D Ltd. 16
Controls
FPS Controls:
Console controller:
iPhone:
![Page 17: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/17.jpg)
Copyright©2010, Ideaworks3D Ltd. 17
Controls
Automated movement?
Retains strategy
A very different game
![Page 18: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/18.jpg)
Copyright©2010, Ideaworks3D Ltd. 18
Controls
Compromise
Choice
![Page 19: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/19.jpg)
Copyright©2010, Ideaworks3D Ltd. 19
Controls
No-one likes compromise!
Accelerometer: a better solution?
Steering motion is the only way
![Page 20: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/20.jpg)
Copyright©2010, Ideaworks3D Ltd. 20
Authenticity
Preserving quality on a smaller device
![Page 21: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/21.jpg)
Copyright©2010, Ideaworks3D Ltd. 21
Detail
![Page 22: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/22.jpg)
Copyright©2010, Ideaworks3D Ltd. 22
More Detail
![Page 23: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/23.jpg)
Copyright©2010, Ideaworks3D Ltd. 23
What you don’t see
![Page 24: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/24.jpg)
Copyright©2010, Ideaworks3D Ltd. 24
Keep It Simple
![Page 25: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/25.jpg)
Copyright©2010, Ideaworks3D Ltd. 25
Multiplayer
Co-operation: essential to the game
A big challenge! How high to aim?
Prototype dev could not answer
![Page 26: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/26.jpg)
Copyright©2010, Ideaworks3D Ltd. 26
Multiplayer
Tiered goals:
Time would tell which tier we could achieve
![Page 27: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/27.jpg)
Copyright©2010, Ideaworks3D Ltd. 27
Lessons
![Page 28: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/28.jpg)
Copyright©2010, Ideaworks3D Ltd. 28
Crouching Thumbstick, Hidden Option
Presentation matters!
Default option looked similar to other games
Choice irrelevant if users not aware of it
![Page 29: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/29.jpg)
Copyright©2010, Ideaworks3D Ltd. 29
Performance
Ideaworks expect to set the bar high
![Page 30: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/30.jpg)
Copyright©2010, Ideaworks3D Ltd. 30
Performance
Verrückt: a real test
1st gen devices suffered
![Page 31: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/31.jpg)
Copyright©2010, Ideaworks3D Ltd. 31
Piracy
Received wisdom
But… evidence of conversions
Installing cracked apps is very easy
![Page 32: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/32.jpg)
Copyright©2010, Ideaworks3D Ltd. 32
Success?
Commercial:
Critical:
![Page 33: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/33.jpg)
Copyright©2010, Ideaworks3D Ltd. 33
Success?
“The best fun I've had to date on my iPod Touch! ”
“OMG!!!! It's amazing sooooo amazing”
“This is Pretty. Un. Believable.”
“I need to keep a constant power source with me, I play it that much lol”
“It’s like magic in my hand”
“I wish I could get this. I only have 2.97 in my account! ”
“The best handheld game I’ve played. Period.”
“The tilt controls on this game are perfect”
“HOLY **** ON A DRAGON!!!! I want to leave work now!”
![Page 34: GDC iPhone Summit Sessiontwvideo01.ubm-us.net/o1/vault/...CallofDutyZombies...Title: GDC iPhone Summit Session Author: Ideaworks Game Studio Created Date: 3/10/2010 9:59:45 PM](https://reader034.vdocuments.us/reader034/viewer/2022042914/5f4f57a12afa395c63034ca9/html5/thumbnails/34.jpg)
Copyright©2010, Ideaworks3D Ltd. 34