Butcher: Screenplay

Opening credits roll silently in black and white. * ^

BLACK: Everything is black apd^a faint DIEGETICwhimpering can be heard^The DIEGETIC sound of adoor opening causes the whimpering to get '-increasingly louder^a'nd sounds as if the man is t~hyperventilating. The^-d'oor slams loudly shut and \,~the man screams.^--'"" I

Silence for a few seconds^-which is broken by very<heavy breathing and sg.fr footsteps. It sounds as

if someone is crying.

INT: AN UNKNOWN LOCATION

A light switch is flicked and a dim light bulblights up the centre of the room. There is awooden chair with a man sitting, tied up andgagged. He is covered in blood and dirt, a cutbelow his eye bleeding freely. There is a CLOSEUP REACTI-ON SHOT on the man who is crying andsw&a'ting and he looks petrified. He is only

boxer shorts.

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The camera ZOOMS OUT and there is a dimly litESTABLISHING SHOT of the room. You can just makeout a-^steel door to the left of the chair and one

,, singular light bulb in the centre of the room.<—-̂

More DIEGETIC footsteps which the camera TRACKS.We can^-just make out the shoes and hems of the

er's trousers.

CUT to a TWO SHOT of the butcher and the man,dimly illuminated by the bulb. The butcher iswearing a white apron with a black hood. We-erannot see his face, but the man's eyes widen andhe starts hyperventilating again.

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The butcher circles him clockwise whilst theearner a^PANS 180 DEGREE'S anti-clockwise ,

the audience.

BUTCHER (Deep almost melodic voice)You'll never make it out here alive, Johnny. Noone knows you'' re here. No one cares about you.You w.ere born into this world alone, and you'll^^ leave this world alone.

-

The butcher is wiping blood off a butchers'' knifewhilst teasing Johnny.He puts the knife to his neck and then Johnnyrsneck, the camera CUTS to an EXTREME CLOSE-UP ofthe knife, which glints in the dim light. Thecamera- zooms out to a CLOSE UP of Johnny as hete-hses up due to the knife touching his neck.

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The butcher tenderly moves the knife from oneside of Johnny's neck to the other withoutcutting the skin. The camera CUTS to a CLOSE-UPof the^f-ioor where a yellow liquid is dripping

chair.

BUTCHER (In a mocking voice)Ahh, the baby's wet himself. You do know I'll

have to kill you for that! (Laughs viciously andJohnny starts whimpering again)

With the camera on a MEDIUM CLOSE-UP of Johnny,the butcher exits the frame and a DIEGETICrustling noise can be heard. The butcher comesback into frame with a video camera. He positions

^it'" so Johnny can see the display screen. Thecamera CUTS to an EXTREME CLOSE UP of the videocamera, and the butcher hits the playback button.There is a CLOSE UP of Johnny's reaction to thefootage, which the audience don't see. There isDIEGETI-C" screaming and evil laughing from thefootage and Johnny is sick into his gag.

MEDIUM SHOT: The butcher turns the camera aroundonto Johnny.

Butcher (Deadly serious)

Your turn.

The butcher stands in front of the camera, bringsthe knife up in an arc and slashes Johnny'sthroat. Blood splatters the camera lens which isa POINT-OF VIEW SHOT from the video camera andthe t-itle comes up.

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Marketing Campaign

Item 1

These dog tags are engraved with the main characters details, like his name and ranknumber. However, the splash of blood indicates something more vicio.us'about thissoldier.As for the distribution of these dog tags, I would allow these to be sold in all majorretailers at around £3.50, to widen their availability to the key demographic market.On the other hand, I chose dog tags as part of my marketing campaign because I sawgreat potential for rare, special edition dog tags, such as: x

• Dog tags that can be personalised to have your own details engraved. 'r• Dog tags that have real blood splashed onto them (to avoid ethical issues the

blood would come from animals that have been killed for food anyway at theslaughterhouse).

• Dog tags that are made from precious metals, like silver and gold.Each of these would be overall more expensive than a normal dog tag, especially thelatter, but they would in return increase the popularity of the film because they woulcbecome collectible, and possibly start a new craze, which can be associated with thefilm. Vt- •* v . - \

Item 2

i s-ape of the USB Pen itself would be that of a hand grenade, inscribed with the wordsTHIS'. These words are a quote fp6m the movie. The movie logcxwould be on the

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rents of the USB pen would include;jl Movie info, including the cast members and crew.

A mini-game based on the movie

Promotional media, such as trailers, posters and even concept art.

is for the distribution of these USB pens, I would give away an approximate third of•~rc\o the general public, in carefully chosen places such as:

• cinemas• comic bookstores• movie conventions

Kjld sell the other two thirds of the USB pens at around £2 to make a profit. I wouldif 3 million to distribute around the country.:sr a memory pen as part of my marketing campaign because in a world where-. one is growing more and more dependent on computers and file storage, the USB= cpeal more to the key demographic. •/

TITLE

Item 3I

On the Mug, there would be this image of a demon's severed head, with the]movie logo/ title on the underside^/ 1 (̂4; NxxAsAs for distribution and selling, I would produce 2 million to distribute arounsflthe country, selling at around £4 each. •This will sell the film because the image of the severed head, paired with the]red colouring of the mug resemble the high amounts of gore and action inthe filmy which appeal to a very large proportion of the key demographic.I chose a mug for my marketing campaign because novelty mugs appeal toboth the American and British markets. In fact, the average American drinkaround 400 cups of coffee each year and tea is the most widely distributeddrink in the world. ^

Item 4I have chosen to use a teaser poster as part of my marketing campaign because

>ared to the,other products it creates a clear picture of what the film is about as a>r movie, v' iUswd- - ̂ r ̂After examining some box office horror movie teaser posters (such as 30 days of

:, The Ring and The Amityville Horror),! have found that the typical horror posterires black as the dominant colour, either surrounding the image in the poster or asof it. I chose to use the latter, as a conventional feature such as dark colours willthe audience to distinguish the genre of the film. </This poster will help to sell the film because the demonic face reflected in the eye

:es tension and heightens mystewry for the viewers, as we do not know what it is or: it is doing. I did not feature a title on the poster because this would be too muchmation to show- the image and date alone would be enough to draw in ansnce. \̂

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