Photos by Bruce Mathews, Sam Greenwood and Scott Miller

GCSAA ResourcesGuiding Your Career

Steve Randall

GCSAA Sr. Manager Chapter Outreach

• Knowing GCSAA’s Mission and Vision

• Understand What GCSAA Is Doing To Advance Member’s Careers

• How can GCSAA Better Serve You?

• Get answers to your questions about GCSAA

Today’s Objectives

• 20,000 + members in 72 countries• 100 staff• 10,000 registrants in education programs overall• 25,737 attendees, over 8,000 seminar seats were sold;

965 exhibitors, 300,900 sq. ft. of exhibit space at GIS at Orlando in 2008

• 100 chapters• 66 student chapters • 1,920 certified members• ~250 members serving on committees/task groups• 12,297 member superintendents registered on website (representing 86.2% of registered website users)

Our Profile

GCSAA is dedicated to servings its members, advancing their profession and enhancing the enjoyment, growth and vitality of the game of golf.

GCSAA Mission – Who We Are

GCSAA members will be consistently recognized as:

• Key to the enjoyment of the game• Crucial to the economic success of the facility• Clear authorities regarding issues related to golf

course management• Professionals belonging to an inclusive

organization that embraces a diversity of ideas and people.

GCSAA’s VisionWho we aspire to be

Members will take pride in belonging to GCSAA as the organization that provides them with increased recognition by continually:

• Expanding its role as a leading golf organizations

• Working to improve golf’s positive environmental impact

Vision

• Advocacy– Representing the profession– Legislative/Regulatory issues

• Professional Development – A major reason why you’re here today!

• Community– A strength of local chapters in addition to

GCSAA

Areas of Focus – Vital To You!

• Compliance– Counseling for members on laws and

regulations affecting golf facilities– Search state specific data bases.

• Advocacy– Legislative Action Center

• Monitors and tracks – Directly and a grassroots effort

• Outreach– Media/Public Relations– Association/Allied Relationships– Marketing/Promotion

Advocating on behalf of members:Compliance, Advocacy, Outreach

Is it the main reason you are at the GLTE?• GCSAA Education – The cornerstone to your success

– Focus on facility success – future of profession– Affordable, accessible, attainable (3a’s)– Current, convenient, comprehensive (3c’s)

• Types of Education– Conference Seminars– Education Conference/Golf Industry Show– E-Learning/Self Study– External Education

• Topics– Agronomic– Business/Communication/Leadership

Professional Development

• GCSAA Members support one another, network, build relationships

• Find answers to issues/problems your addressing

• Volunteer! (MiGCSA Assistant Committee, other areas of concentration on the MiGCSA Board, allied level)

Community

• Lets Review specific programs and services that benefit assistants

• Next Steps

GCSAA and Assistants

GCSAA and Assistants• Assistant Superintendent Committee

– Tavis Horton, member from MiGCSA• Assistant Superintendent Session – Golf Industry Show

– Who from here will be attending?• Continuing Education

– Again, various ways to “activate” your membership

– How many of you have tapped into the GCSAA web site, and focused on career development?

– How many of looked at the professional development resource (PDR) tool?

– Gaining credits now will enable a smooth transition to Class A/CGCS status, if desired.

Career Services•Career Coaching

– Create Marketing Tools to Grow Your Career!

– Use compensation, benefits and operations data for your benefit!

– Just call (800) 472-7878!•ERS Job Posting

Something else you should knowOutreach!

• $1.3 million budgeted overall in the program.• 415, 30-second commercials; 10-12 live interviews; 2, 3-5

minute segments from the Golf Industry Show.• Course set up features in LPGA events; Weekly feature in

Sprint Pre Game Show discussing course conditioning/set up.

• Special programming – What’s in the Bag Episode (Golf & the Environment: Managing our Water Resources).

• “Environmental” programming and internet microsite (Pilot Fall 2008).

• Weekly e-push to Golf Channel newsletter subscribers [600,000] on Thursday of each week.

• (Video – If Time)

What Our Data Has FoundRelated To Your Profession

Forced Choice: Do you generally prefer to play a course that is…

88%

12%

Not as challenging but in very good condition

Very challenging, not top condition

Total

Best Customers

LESS ABOUT COURSE CHALLENGE & MORE ABOUT

CONDITIONING•Golfers were twice as likely to want “better course

conditioning” over “better architecture and layout” as an incentive for them to pay 25% more for greens fees!

74%

39%Total

Best Customers

• Delegates meeting held in New Orleans October 24-26 – The city is vibrant!

New Orleans!Discover New Orleans

(Feb. 2-7)• Culinary Legacy– Rich flavor– unforgettable cuisine

• Family Attractions– Audubon Zoo– Aquarium of the Americas– Children’s Museum

• Nightlife – Live jazz music– Piano bars

• Social Tours– Louisiana swamplands– Plantations– French Quarter

Questions?