THE CHIK

A CANADIAN WOMAN, PASSIONATE ABOUT SHAPING GLOBAL CULTURE. •  Marketer by Training •  Writer by Night (urbanebloc.com, MTV Canada, AOL, Scion Magazine) •  Digital Consultant (Automotive, Technology, Fashion, Retail) •  Fashion Influencer •  Entrepreneur •  Spokesperson and Ambassador (Canon, MasterCard, PayPal)

THE MARKETER

EVERY GREAT BRAND, HAS A GREAT STORY. •  Originated social media brand voice for ING DIRECT Canada (online bank) and Global •  Created personality, voice, and designed all marketing strategy,

communications, and collateral for TUNEZY.COM •  In October 2013, Tunezy Inc. was acquired by SFX Entertainment, the largest

producer of Electronic Dance Music festivals in the world •  Winner of Billboard 2012’s Innovators Showcase •  Hosted experiences with Naughty by Nature, and numerous YouTube stars

•  CÎROC Ultra Premium Vodka and DeLeón Tequila •  Developed Content Strategies, writing and community management

for all @CIROC and @DELEON properties •  Led web production and project management for CIROC.com and

DELEONTEQUILA.COM •  Lead on long term content partnerships with Grammys, MBFW, and All

Star Weekend

•  ING DIRECT – top online-only bank in Canada •  Executive social media education, consulted with CEO’s personal branding,

growth and scale of social media in global organization •  Design, online marketing, social media strategy and guidelines •  Led a team of social media specialists

•  Event design, sponsorship, community management and execution •  Organized events in Toronto, Los Angeles, and New York

THE EVERYTHING

•  Features Writer and Product Stylist •  Original Brand Ambassador in Canada

URBANEBLOC – FASHION AND CULTURE WEBSITE urbanebloc is a collective of intelligently curated content with a healthy dose of quirk. Sourcing the latest in creative style, clever consumables and inspiring design, urbanebloc provides a fresh perspective with a hint of wit. Honing ambition and imagination in equal proportions, urbanebloc aims to be the premier outlet for original culture news.