(gcf 2010 ) paolo pininfarina : designing to perform
TRANSCRIPT
Paolo Pininfarina
Designing to Perform
Riyadh, January 25 , 2010
DESIGNING TO PERFORM
SUSTAINABILITY
ESSENTIALITYINNOVATION
Aerodynamics
Aeroacoustics
Ergonomy-Human Interface
Harmony of Volumes
Bio DesignErgonomy-Human Interface
Safety
Light Materials
New Propulsion Systems
New Architectures
Lean Manufacturing Processes
Bio Design
Functionality
Durable Design
GOOD DESIGN
=
ELEGANCE
DESIGNING TO PERFORM
Pininfarina BlueCar (2008)
DESIGNING TO PERFMORM
Ferrari 458 Italia ( 2009)
DESIGNING TO PERFORM
Thinking like a designer
can transform the way
you develop products,
service, processes – and even
strategy.
(Tim Brown, CEO of innovation and design firm IDEO
Harvard Business Review – June 2008)