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GCC Market Entry Project Business Plan

Implementation Methodology

Pillars consultancy www.PILLARS-EG.COM

info@pillars-eg.com

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Teckell – GCC Market Entry Project Table of Contents :

Business Plan Implementation Methodology

presented to

Developed by Osama Abou Mousallam

Jan 2012

BY

Implementation Methodology

• Strategic thinking

• International opportunities evaluation

• Market entry strategy planning

• International business planning

• International business management structure Key Next Steps

• Agree on methodology • Agree on Scope of Implementation • Agreement on Time for Implementation • Agree on project Financial Terms

TECKELL - Balilla Collection www.teckell.com

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Overview & Our Understanding

“Glassy & Classy” • Perfected in Italy • One of a kind in the world • Turned table of sport into a

luxury item • Ever piece is hand made • Crystal glass

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Product Range

Under the auspices of the 2003 Gulf Council Unification (GCU) Customs Union Agreement, the GCC members adopted an across-the-board common external tariff rate of five percent (5%) for most products. The GCC also agreed to develop a list of products to which higher tariff rates will apply. Likewise, certain staple items such as food and pharmaceutical products are exempt from tariff.

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Product Details Teckell – Green Teckell

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Product Details Teckell – Gold Teckell

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Product Details Teckell – Coffee Teckell

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Product Details Teckell – Krystall Teckell

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Product Details Teckell – Total Krystall

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Table of Contents Consumer : Understanding GCC Consumers

Markets

Trade

Consumer

Next Steps

• Marketing :

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Foosball

• Foosball, or table soccer is a popular table game that looks sort of like a soccer game.

• The name is derived from the German word for field soccer which is fubball.

• The adopted name in the States is foosball or table soccer. The game itself originated in Germany during the late 1920's and early 1930's.

• A fact that may come as a surprise to many is that foosball is played on a competitive (professional) level.

• There are several tours which exist with regional, national and international competitions.

• Within the U.S. there are two well established associations, United States Table Soccer Association and the American Table Soccer Federation.

• So while most participants are recreational players, there are many people who play foosball at a competitive level.

• The bulk of Foosball Hall customers are the recreational players.

About Foosball Product History & insights

Foosball is a social game that requires two- four players. Even beyond the requirement for multiple players, when people play foosball it is typically in a social setting with socializing occurring during play. While there are some other casual players, most are or recently were college students.

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• Our market entry studies provide practical and actionable findings to our clients by seeking to answer the questions most frequently asked by new market entrants:

• What is the size of the target market? How do I know the target market is big enough for my product offering to be a success there?

• How can I ensure that the target market understands my offering?

• How should I market and promote my offering in a new territory?

• Will my products or services need to be adjusted to meet the needs of the target market, and if so how?

• How can I price my products and services in the new target market?

• What are the routes to market? How should I seek to access the marketplace?

• If there is an opportunity, what type of business would be best placed to make the most of this opportunity? For example, should we begin by setting up a representative office or subsidiary? What about a joint venture? Or should we begin by tapping into a local distribution network?

Key Questions

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Background Great Product …. With Great Challenges :

Product offering Range & Pricing

Research : Qualitative Research

Trade Structure

• Desktop Research

• Field Visits

Consumer Preferences & behaviour

• Focus Groups

• Qualitative Research

• Barriers for entry - Legality , Logistics, Weight, Handling , Production capacities

• Pricing : Landed cost , Tax, etc.. • Product Structure : Product uniqueness • Product offering – Range – Expected Sales Volumes • Expected product life cycle

• Trade Structure • Trade assessment - Key Retail partner (strategic fit)

• Key Operating Alternatives – Hub - Direct – Regional office • Trade Support / Merchandizing / Trade activities

Which Consumer Segments We are Targeting : • Product Perception on “Consumer profile Levels “ • Occasion to use – Based on consumer profiles • Reason to purchase

Area Challenges Key Points - Area

• Market prioritization - Defining Entry Strategy • Market Modes of Entry (by Country)

Pro

du

ct

Trad

e C

on

sum

er

Market Priorities Market Entry Strategy Sequential – Parallel

Entry

• Desktop Research

• Field Visits M

arke

t

• Final Product Range / Portfolio/ Product Attributes

• Market Priority • Entry

• Selective outlets • Pricing Structure • Route to Market • Logistics & Related

• Marketing agenda

Methodology Outcome

• sddd

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Business Strategy Proposed

Scoping & methodology Agreement

• Agree on Methodology • Initial Scope for Study

Development of Solid Marketing Plan

Based on Research & Geo

Coverage – Estimated Sales volumes

Merchandising /Trade Activities :

Customer Awareness :

Route to Market RTM

Business Plan & Estimated Sales

Volumes/ Profitability

To create Awareness of the product through the economical / effective Media Targeting

Examples : • Sampling / POS Materials / Visibility

Consumer Research

• Consumer Research for Effective media related to products

• A Well positioned display for the product

Initial Market(s) Selection (Geo

Coverage)

Preliminary Assessment

• Agree on Methodology • Initial Scope for Study

Business Plan & Estimated Sales

Volumes/ Profitability

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Consumer

Consumer Segments Segment A

Product Perception

Consumer preferences (how to Know About the

product) Marketing

Consumer Preferences Where to Buy ?

Segment B

Segment B Segment B

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Product Profiling Distinctive collectable

Traditional Teckell

Targeting Age Group

Benefits

- Very Short life cycle : - Trendy – re-invented not new - Weight is an issue - Pricing could expensive - Occasion to purchase ??? - Distinguished RTM / Marketing has to be innovative enough to trigger

purchase - Sampling / BTL Activity Could be required

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• ATL are conventional medium like TV, Print ads, Radio etc. These days we have seen a new trend of companies not spending a lot on ATL as it is very expensive. Rather they are investing on BTL - Below the line activities. These are like giving coupons, road shows, buzz marketing etc.

• BTL are very cheap and cost affective and we will see in future a skewness towards BTL as it is cost effective.

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Market Entry for GCC : Scenarios Overview :

B-Optimistic Scenario : Single/Multi Market / Market Spending

• Could fit a conservative marketing spending mainly BTL Activities • Creating the need to purchase the product based on • Will cater for need of fun with friends mainly social gatherings • Might

Overview This segment is typically made up of college men who enjoy playing foosball with their colleagues. This group of individuals typically plays to pass time and have fun as opposed to playing at a competitive level in tournaments. Characteristics of the individuals that make up this group are:

• Gender 85% male. • Ages 17- 28. • College students- 74% of the participants are in college

or recently graduated from college. • 69% play pool but prefer foosball because it combines

similar levels of skill but at a much faster, exciting pace.

Prerequisites

Target Population

A-Conservative Scenario : Single Market / Minimum Market Spending

Pros • Lower risk / Less investment required • Could be good for market testing prior to bigger Scale • Fits single market Entry (geographically)

Cons • Marketing / Merchandising is based on the strength of the distributor

• Might require Heavy ATL Activities / Discounts / Promotions to promote the product

• Slow Growth in the product Awareness despite the nature of the product (Trendy)

Conclusion • If Research would not grant large sales volumes / would be a good start of market entry / Market Test

• Could Suite Low Scale marketing activities and less Risk

Pros • Suite product : Trendy – • Fits the product Short life Cycle • Could generate high sales Volumes • Balanced Sales Across the Region (Geographically) • Won’t rely on Distributors merchandising Activities • Producer would be the Upper hand in Distributor Selection to fit the product • Would enjoy of satellite Spread

Cons • Might Require Strong Logistics • Requires heavy planning – Selection process for Partners • Would require heavy research for consumer prior launch • Higher Risk if not successful

Conclusion

• Could fit a conservative marketing spending mainly BTL Activities • Creating the need to purchase the product based on • Will cater for need of fun with friends mainly social gatherings • Might

Overview Would target Same Age Group as in Previous Sceanrio however would be bundled in creative advertisment • Regional

Prerequisites

Target Population

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Marketing Related Activities

BTL Activities Planning

BTL Activities Implementation

Examples:

Customer Awareness

Purchase

A-Conservative Scenario : Single Market / Minimum Market Spending

BTL Activities Planning

BTL Activities Implementation

BTL Activities Planning

BTL Activities Planning

Sales Related Related Activities

Mar

keti

ng

Rel

ate

d

Sale

s R

ela

ted

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Market Entry for GCC : A- Conservative Scenario :

BTL Activities Customer Awareness

Conservative Scenario : Single Market / Minimum Market Spending

Type of Activities

1. Road Shows/ Activities in Malls: 2. Screens outside the Malls: 3. Retail Displays 4. Trials in Malls

Estimated Sales Volumes

TBD

Estimated Marketing Costs

TBD

Purchase

Pros • Lower risk / Less investment required • Could be good for market testing prior to bigger Scale • Fits single market Entry (geographically)

Cons • Marketing / Merchandising is based on the strength of the distributor • Might require Heavy ATL Activities / Discounts / Promotions to promote the product • Slow Growth in the product Awareness despite the nature of the product (Trendy)

Conclusion • If Research would not grant large sales volumes / would be a good start of market entry / Market Test • Could Suite Low Scale marketing activities and less Risk

Malls and/or Selective Stores / Hyper Markets

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Market Entry for GCC : A- Optimistic Scenario :

ATL Activities Customer Awareness

Optimistic Scenario : Single/Multi Market / Market Spending

Type of Activities

Estimated Sales Volumes

Estimated Marketing Costs

Purchase

Media Campaign/ Satellite

Pros • Suite product : Trendy – • Fits the product Short life Cycle • Could generate high sales Volumes • Balanced Sales Across the Region (Geographically) • Won’t rely on Distributors merchandising Activities • Producer would be the Upper hand in Distributor Selection to fit the product

Cons • Might Require Strong Logistics • Requires heavy planning – Selection process for Partners • Would require heavy research for consumer prior launch • Higher Risk if not successful

Conclusion

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Foosball Brands

Bonzini Deutscher Meister Dynamo Futbolin Garlando Goodtime Novelty Great American Harvard Tornado Tournament Soccer

Known Marketing Activities Foosball

"Foos Over The Hill" T-Shirt

Standard Foosball Table Cover

http://www.foosballstore.com/

FoosWear

Fooswear T-Shirts Fooswear Sweat Suits Fooswear Sweat Shirts Fooswear Polo Shirts Fooswear Hats Fooswear Children's Apparel

Foosball Accessories

Videos Training Towels Gloves Fitness

Foosball Tables

Human Foos Tournament Soccer Tornado Tockey Thompson Signature **New** Rock-It Premier Juggernaut Harley Davidson Great American Goodtime Novelty Garlando Futbolin Val Fat Cat Economy Dynamo Deutscher Meister Coin Op Combo Tables Carrom

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Promotional Materials “Proposed”

Let’s FoosBall

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4.0 Market Analysis Summary • Foosball Hall has identified two target customer segments which are particularly attractive. • The first segment customers are the more casual players who are looking for some sort of activity (such as foosball, pool, darts) to occupy

their time as they socialize and drink. The second group comprises the competitive foosball players. This group travels to where ever there are tables.

• While the two groups share the same interest in foosball, they are distinct groups and each one will need to be reached via different methods.

• Foosball Hall participates within the general pool hall industry, businesses that offer beer and pool typically. • The foosball parlor industry is too small and new to have its own industry classification. While foosball is a very popular table game, there

are just not enough foosball dedicated halls to have its own industry. Here lies the attractiveness of the industry, most of the foosball playing occurs on college campuses, there are few outside establishments that offer a pool-like foosball hall.

4.1 Market Segmentation Foosball Hall has identified two distinct customer segments that they will target:

Casual players This segment is typically made up of college men who enjoy playing foosball with their colleagues. This group of individuals typically plays to pass time and have fun as opposed to playing at a competitive level in tournaments. Characteristics of the individuals that make up this group are:

• Gender 85% male. • Ages 17- 28. • College students- 74% of the participants are in college or recently graduated from college. • 69% play pool but prefer foosball because it combines similar levels of skill but at a much faster, exciting pace.

Competitive players This group plays to win. Foosball is not about a fun way to pass time but a serious game at which they work hard, developing competitive skills. This group is far smaller but the individuals are active participants. There are two different manufacturer based associations for foosball and numerous different player based associations. In fact, as a testament to the level of seriousness, size and participation levels of these players, almost all states in the U.S. have their own associations. It is this group of people that will be the most active participants in the offered tournaments.

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4.2 Target Market Segment Strategy • Foosball Hall will successfully target two distinct segments of the market. While both groups play foosball, the reasons that

they play are different. Understanding this will help Foosball Hall accurately target the specific group.

• The first group while smaller in size is far more organized and will therefore be much easier to reach. Although seriously competitive players are growing in number, it is a select group of people that compete in foosball.

• With the advent of the Internet, this group has become quite organized in terms of associations, tournaments, and general awareness of each other. This being said, it is easy to reach this group through advertisements and networking with the different associations. The competitive players are always looking for new places to play, there are generally not enough tables to accommodate them.

• This will be the easiest group to reach. This group is talkative amongst themselves and always looking for new places and new tournaments.

• The casual players will be more difficult to target. This group of people comes from a fairly large cross section of the population, people that like some sort of table game while they hang out with friends and drink beer.

• The obvious group to try to reach are college students.

• Madison was chosen in part because of its population of foosball players as well as the huge student population to draw off of. Students are the perfect segment of the population that likes to drink, play games, has disposable income, and has extra time for leisure activities.

• Additionally, foosball is a social game that requires two- four players. Even beyond the requirement for multiple players, when people play foosball it is typically in a social setting with socializing occurring during play. While there are some other casual

players, most are or recently were college students.

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Pros • Lower risk / Less investment required • Could be good for market testing prior to bigger Scale • Fits single market Entry (geographically)

Cons • Marketing / Merchandising is based on the strength of the distributor • Might require Heavy ATL Activities / Discounts / Promotions to promote the product • Slow Growth in the product Awareness despite the nature of the product (Trendy)

Conclusion • If Research would not grant large sales volumes / would be a good start of market entry / Market Test • Could Suite Low Scale marketing activities and less Risk

Media Campaign/ Satellite

Customer Awareness

• Purchase

Pros • Suite product : Trendy – • Fits the product Short life Cycle • Could generate high sales Volumes • Balanced Sales Across the Region (Geographically) • Won’t rely on Distributors merchandising Activities • Producer would be the Upper hand in Distributor Selection to fit the product

Cons • Might Require Strong Logistics • Requires heavy planning – Selection process for Partners • Would require heavy research for consumer prior launch • Higher Risk if not successful

Conclusion

Malls and/or Selective Stores / Hyper Markets

Customer Awareness

• Purchase

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• 20 June 2011

• Toys Conformity Assessment in the GCC

• The Conformity Assessment Regulation for toys, No. (BD 07070502) dated 27.11.2007 has been made mandatory since the 1st of January 2011 in all the GCC countries (the United Arab Emirates, Bahrain, Saudi Arabia, the Sultanate of Oman, Qatar, Kuwait and Yemen) and will be applicable on the 1st of July 2011.

• The Gulf toy regulation is based on the European toy legislation and its conformity assessment procedure.

• Toys manufactured locally or imported to any of GCC states shall comply with the essential requirements stated in the GCC Toy Regulation and shall bear the Gulf Conformity Mark which shape is shown to prove their conformity to the Regulation.

• To obtain the Gulf Conformity Mark, toys shall either pass an Internal Production Monitoring Module A which corresponds to a manufacturer declaration of conformity (SDoC) or a Model Test design phase Module B, followed by a conformity module “C” for assessment of production phase

Legality & Standardization GCC

http://www.gso.org.sa/

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Table of Contents Consumer : Understanding GCC Consumers

GCC :

• Demographics & Economy

• Retailers

• Consumers & Youth

Markets

Trade

Consumer

Next Steps

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Sources: IMF; individual country statistical agencies (historical data); Economist Intelligence Unit long-term forecasts.(Our population growth estimates are based on separate projections for each GCC state and population growth is projected to be higher in some of the smaller countries.) http://graphics.eiu.com/upload/eb/Gulf2020part2.pdf

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• 29% of the GCC’s population was under 15 years of age in 2008, although this figure has been falling gradually, compared with 31.6% in 2004 and 35% in 1999.

• By 2020, 15-year-olds are projected to account for just under one-quarter of the population.

• Meanwhile, the continued influx of working-age expatriates will add to the bulge in the workingage population, which is normally defined as the 15-65 age group.

• However, many nationals do not start work until around age 21, when they have completed their tertiary education. The slowdown in the birth rate in recent decades also suggests that the number of pensioners will rise faster than the number of under-15s, causing the old/young dependency ratio to increase gradually. The relative youth of the population will limit the healthcare burden on public spending, but young GCC nationals will also suffer from what are sometimes termed diseases of affluence, such as diabetes or smoking related diseases.

GCC Demographics Young Population

http://graphics.eiu.com/upload/eb/Gulf2020part2.pdf

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GCC Economy & Demographics Benchmarking versus Italy

Population 61,016,804

Age Male Female

0-14 13.8%

4,315,292 4,124,624

15-64 65.9%

19,888,901 20,330,495

65 + 20.3%

5,248,418 7,109,074

GDP (PPP)

Total $1.771 trillion[3]

- Per capita $29,417[3]

GDP (nominal)

Total $2.036 trillion[3]

Per capita $33,828[3]

Italy Populati

on

15-64 % of

Population

Males 15-64

Per capita USD

Unemployment %

UAE 5,148,66

4 78.7%

2,968,958

$40,175

KSA 4,975,59

3 73.9%

9,980,253

$23,701

Qatar

1,696,563

76.7% 460,67

3 $90,149

Kuwait

3,566,437

72.2% 1,153,4

33 $38,984

Oman

3,027,959

65.7% 1,133,3

29 $25,109

UAE, 40,175

KSA, 23,701

Qatar, 90,149

Kuwait, 38,984

Oman, 25,109

Italy, 29,417

0 2 4 6 8

Population 15-64 % of Population

Males 15-64

Per capita USD

Unemployment %

Internet Penetration

(Million)

Internet Penetrati

on %

Facebook Penetration

(Million)

Facebook Penetration

%

UAE 5,148,664 78.7% 2,968,958 $40,175 4.2% 3.78 75.9% 2.05 41%

KSA 4,975,593 73.9% 9,980,253 $23,701 10.8% 9.8 38.1% 3.45 13.43%

Qatar 1,696,563 76.7% 460,673 $90,149 0.5% 0.44 51.8% 0.412 49%

Kuwait 3,566,437 72.2% 1,153,433 $38,984 2.2% 1.1 40% 0.55 20%

Oman 3,027,959 65.7% 1,133,329 $25,109 15% 1.24 42% 0.23 7.7%

Bahrain 1,2 15% 0.65 88% 0.24 32%

GDP - per capita (PPP):

$30,500 (2010 est.) country comparison to the world: 43 $30,100 (2009 est.) $31,800 (2008 est.) note: data are in 2010 US dollars

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GCC Economy & Demographics Benchmarking versus Italy

UAE

http://www.indexmundi.com/united_arab_emirates/

Population 4,975,593

Age Male Female

0-14 29.4%

3,939,377 3,754,020

15-64 73.9%

9,980,253 7,685,328

65 + 3%

404,269 368,456

GDP (PPP)

-Total $618.744 billion[2]

- Per capita $23,701. 260[2]

GDP (nominal)

Total $438.009 billion[2]

Per capita $16,778.112[2]

Population

Age Male Female

0-14 20.5%

126,313 122,359

15-64 77%

595,244 339,635

65 +2.6%

14,791 16,363

GDP (PPP)

-Total $28.275 billion[6]

- Per capita $27,214[6]

GDP (nominal)

- Total $20.590 billion[6]

- Per capita $19,817[6]

Population : 1,696,563

Age Male Female

0-14 21.8%

95,240 89,446

15-64 76.7%

460,673 189,914

65 + 1.5%

7,311 5,432

GDP (PPP)

-Total $102.147 billion[2]

- Per capita $90,149[2]

GDP (nominal) USD

Total $110.844 Bill. [2] (55th)

Per capita $81,963[2] (1st)

http://www.indexmundi.com/qatar/

KSA Qatar

Population :3,566,437

Age Male Female

0-14 25.8%

348,816 321,565

15-64 72.2%

1,153,433 720,392

65 + 2%

25,443 25,979

GDP (PPP)

-Total $140.589 billion[3]

- Per capita $38,984[3]

GDP (nominal)

Total : $135.062 billion[3]

Per capita : $37,451[3]

http://www.indexmundi.com/kuwait/

Kuwait

Population : 3,027,959

Age Male Female

0-14 31.2%

484,292 460,066

15-64 65.7%

1,133,329 856,701

65 + 3.1%

47,786 45,785

GDP (PPP)

-Total $74.431 billion[4]

- Per capita $25,109[4]

GDP (nominal)

Total $53.395 billion[4]

Per capita $18,013[4]

Oman

http://www.indexmundi.com/oman/

Population 5,148,664

Age Male Female

0-14 20.4%

537,925

513,572

15-64 78.7%

2,968,958 1,080,717

65 + 0.9%

30,446

17,046

GDP (PPP)

Total US$182.876 billion[3]

- Per capita US$40,175[3]

GDP (nominal)

Total US$252.736 billion[3]

Per capita US$36,175.966[3]

Po

pu

lati

on

G

DP

Median age: total: 30.2 years male: 32.1 years female: 24.9 years (2011 est.)

http://www.indexmundi.com/saudi_arabia/

Median age: total: 25.3 years male: 26.4 years female: 23.9 years (2011 est.)

Median age: total: 30.8 years male: 32.9 years female: 25.5 years (2011 est.)

Median age: total: 28.5 years male: 29.8 years female: 26.3 years (2011 est.)

Median age: total: 24.1 years male: 25.5 years female: 22.4 years (2011 est.)

Me

dia

n a

ge

23 Saudi Arabia $ 622,000,000,000

51 United Arab Emirates $ 246,800,000,000 GDP (purchasing power parity)

81 Oman $ 75,840,000,000

59 Qatar $ 150,600,000,000

60 Kuwait $ 136,500,000,000

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GCC Economy & Demographics Country Economy Overview

Economy - overview: Oman is a middle-income economy that is heavily dependent on dwindling oil resources. Because of declining reserves, Muscat has actively pursued a development plan that focuses on diversification, industrialization, and privatization, with the objective of reducing the oil sector's contribution to GDP to 9% by 2020. Tourism and gas-based industries are key components of the government's diversification strategy. By using enhanced oil recovery techniques, Oman succeeded in increasing oil production, giving the country more time to diversify, and the increase in global oil prices throughout 2010 provides the government greater financial resources to invest in non-oil sectors

Kuwait has a geographically small, but wealthy, relatively open economy with self-reported crude oil reserves of about 102 billion barrels - about 9% of world reserves. Petroleum accounts for nearly half of GDP, 95% of export revenues, and 95% of government income. Kuwaiti officials have committed to increasing oil production to 4 million barrels per day by 2020. The rise in global oil prices throughout 2010 is reviving government consumption and economic growth as Kuwait experiences a 20% increase in government budget revenue. Kuwait has done little to diversify its economy, in part, because of this positive fiscal situation, and, in part, due to the poor business climate and the acrimonious relationship between the National Assembly and the executive branch, which has stymied most movement on economic reforms. Nonetheless, the government in May 2010 passed a privatization bill that allows the government to sell assets to private investors, and in January passed an economic development plan that pledges to spend up to $130 billion in five years to diversify the economy away from oil, attract more investment, and boost private sector participation in the economy. Increasing government expenditures by so large an amount during the planned time frame may be difficult to accomplish.

Despite the global financial crisis, Qatar has prospered in the last several years - in 2010 Qatar had the world's highest growth rate. Qatari authorities throughout the crisis sought to protect the local banking sector with direct investments into domestic banks. GDP rebounded in 2010 largely due to the increase in oil prices. Economic policy is focused on developing Qatar's nonassociated natural gas reserves and increasing private and foreign investment in non-energy sectors, but oil and gas still account for more than 50% of GDP, roughly 85% of export earnings, and 70% of government revenues. Oil and gas likely have made Qatar the highest per-capita income country - ahead of Liechtenstein - and the country with the lowest unemployment. Proved oil reserves of 25 billion barrels should enable continued output at current levels for 57 years. Qatar's proved reserves of natural gas exceed 25 trillion cubic meters, about 14% of the world total and third largest in the world. Qatar's successful 2022 world cup bid will likely accelerate large-scale infrastructure projects such as Qatar's metro system and the Qatar-Bahrain causeway.

Saudi Arabia has an oil-based economy with strong government controls over major economic activities. It possesses about 20% of the world's proven petroleum reserves, ranks as the largest exporter of petroleum, and plays a leading role in OPEC. The petroleum sector accounts for roughly 80% of budget revenues, 45% of GDP, and 90% of export earnings. Saudi Arabia is encouraging the growth of the private sector in order to diversify its economy and to employ more Saudi nationals. Diversification efforts are focusing on power generation, telecommunications, natural gas exploration, and petrochemical sectors. Almost 6 million foreign workers play an important role in the Saudi economy, particularly in the oil and service sectors, while Riyadh is struggling to reduce unemployment among its own nationals. Saudi officials are particularly focused on employing its large youth population, which generally lacks the education and technical skills the private sector needs. Riyadh has substantially boosted spending on job training and education, most recently with the opening of the King Abdallah University of Science and Technology - Saudi Arabia's first co-educational university. As part of its effort to attract foreign investment, Saudi Arabia acceded to the WTO in December 2005 after many years of negotiations. The government has begun establishing six "economic cities" in different regions of the country to promote foreign investment and plans to spend $373 billion between 2010 and 2014 on social development and infrastructure projects to advance Saudi Arabia's economic development.

Economy - overview: The UAE has an open economy with a high per capita income and a sizable annual trade surplus. Successful efforts at economic diversification have reduced the portion of GDP based on oil and gas output to 25%. Since the discovery of oil in the UAE more than 30 years ago, the UAE has undergone a profound transformation from an impoverished region of small desert principalities to a modern state with a high standard of living. The government has increased spending on job creation and infrastructure expansion and is opening up utilities to greater private sector involvement. In April 2004, the UAE signed a Trade and Investment Framework Agreement with Washington and in November 2004 agreed to undertake negotiations toward a Free Trade Agreement with the US, however, those talks have not moved forward. The country's Free Trade Zones - offering 100% foreign ownership and zero taxes - are helping to attract foreign investors. The global financial crisis, tight international credit, and deflated asset prices constricted the economy in 2009 and 2010. UAE authorities tried to blunt the crisis by increasing spending and boosting liquidity in the banking sector. The crisis hit Dubai hardest, as it was heavily exposed to depressed real estate prices. Dubai lacked sufficient cash to meet its debt obligations, prompting global concern about its solvency. The UAE Central Bank and Abu Dhabi-based banks bought the largest shares. In December 2009 Dubai received an additional $10 billion loan from the emirate of Abu Dhabi. The economy is expected to continue a slow rebound. Dependence on oil, a large expatriate workforce, and growing inflation pressures are significant long-term challenges. The UAE's strategic plan for the next few years focuses on diversification and creating more opportunities for nationals through improved education and increased private sector employment.

UAE KSA Qatar Kuwait Oman

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Country Profile UAE

• UAE is the largest retail market in the GCC region, with the highest per capita retail spending, attributed to its higher tourism and expatriate population spend. Dubai, Abu Dhabi and Sharjah are the prime retail markets in the country with significant presence of modern retail outlets.

• A unique feature of the UAE retail industry is innovation of malls. Retailers promote malls as leisure destinations to increase footfall. Shopping centres in Dubai have facilities such as indoor ski slopes, rock climbing, aquariums and indoor skydiving.

• Promotion of Dubai as a global leisure and shopping destination has positively impacted UAE’s retail space.

• Shopping events in Dubai such as Dubai Summer Surprises (DSS), the Dubai Shopping Festival (DSF) and Dubai Duty-Free (DDF) are major contributors to the UAE’s retail industry.

• Along with dominant local retailers such as EMKE Group, MAF Group and Damas International, international stores such as Carrefour, IKEA, Debenhams, Harvey Nichols and Bloomingdales, and luxury stores like Cartier, Hermès, Rolex, Louis Vitton and Tiffany’s have also enhanced footfall in the region’s retail market.

UAE

ABU DHABI (capital) 666,000 (2009)

Ethnic groups:

Emirati 19%, other Arab and Iranian 23%, South Asian 50%, other expatriates (includes Westerners and East Asians) 8% (1982) note: less than 20% are UAE citizens (1982)

https://www.cia.gov/library/publications/the-world-factbook/geos/ae.html

GDP - per capita (PPP):

$49,600 (2010 est.) country comparison to the world: 9 $49,800 (2009 est.) $53,400 (2008 est.) note: data are in 2010 US dollars

41

• The Saudi Arabian retail sector is one of the largest in theGCC region, albeit with low per capita retail spending.

• The sector growth in the country is attributed to its large youthful population and large number of tourists visiting the country for Hajj and Umrah pilgrimages every year.

• The changing position of women in Saudi Arabian society will help the retail sector to grow further.

• The Saudi retail market is highly fragmented and dominated by single-outlet operations – independent grocers, food specialists and leisure and personal goods retailers. However, as the industry is maturing, various participants are undergoing consolidation and many chain outlets have emerged. Al-zizia Panda of the Savola Group consolidated its lead in the market by acquiring operations of Giant Stores and Géant during 2008-09.

• During the last few years, Saudi Arabia has attracted various new retailers from across the globe – indicating growing brand consciousness among the Saudi consumers. International companies such as Carrefour, Debenhams and IKEA have entered the market through regional or local franchisers.

Country Profile KSA

KSA

Ethnic Groups Arab 90%, Afro-Asian 10%

Major cities - population:

RIYADH (capital) 4.725 million; Jeddah 3.234 million Mecca 1.484 million Medina 1.104 million Ad Dammam 902,000 (2009)

GDP - per capita (PPP):

$24,200 (2010 est.) country comparison to the world: 55 $23,700 (2009 est.) $23,900 (2008 est.) note: data are in 2010 US dollars

https://www.cia.gov/library/publications/the-world-factbook/geos/sa.html

42

• Qatar’s retail sector has historically been an undersupplied market, with one of the highest retail

• densities in the GCC region. The retail sector in the region is buoyed primarily by high GDP per capita and growing population.

• The country plans to attract 1.4 million tourists p.a. by 2011, which is expected to further boost its growing retail sector. The country’s retail landscape was undeterred by the economic slowdown, with various supermarkets and

• hypermarkets being introduced in 2009-10.

• Luxury retailers, such as Darwish Holdings and Qatar Duty Free are expected to experience a rise in the region, fuelled by Qatar’s high GDP per capita. Al Meera

• Company is one of the prominent food retailers in the region, listed on Qatar Stock Exchange in 2009

Country Profile Qatar

Qatar

Major cities - population:

DOHA (capital) 427,000 (2009)

Sources : https://www.cia.gov/library/publications/the-world-factbook/geos/ae.html

GDP - per capita (PPP):

$179,000 (2010 est.) country comparison to the world: 1 $155,400 (2009 est.) $144,500 (2008 est.) note: data are in 2010 US dollars

43

• The Bahrain retail market is significantly less developed than Saudi Arabia and UAE, with convenience stores comprising a large section of the sector. Moreover, traditional markets (souks) dominate the market for traditional goods and services – such as gold, fabric and sweets.

• However, Bahrain’s retail market is set to benefit from a favourable long-term economic outlook, growing western styles of retailing and a steady rise in disposable income.

• Growing tourism and annual events such as the Formula One motor race also generate significant demand for retail. Moreover, tourism from the strict Saudi regime to liberal Bahrain for shopping and outings is also a driver to retail sector growth in the country.

• As the retail sector is developing in Bahrain, many international retailers such as H&M, Debenhams, Zara and Mango have marked their advent in the country

Country Profile Bahrain

Bahrain

GDP - per capita (PPP):

$40,300 (2010 est.) country comparison to the world: 20 $39,200 (2009 est.) $38,500 (2008 est.) note: data are in 2010 US dollars

https://www.cia.gov/library/publications/the-world-factbook/geos/ba.html

Ethnic groups:

Bahraini 62.4%, Non-Bahraini 37.6% (2001 census)

44

• Kuwait’s retail sector is primarily driven by its high expatriate population along with foreign workers crossing the border from Iraq. The country has a significant share of non-organized retail stores, including fresh produce shops, bakeries, poultry and seafood shops.

• Grocery retail of Kuwait is dominated by the government funded Union of Consumer Co-operative Societies (UCCS) stores, while private retail participants are restricted to commercial zones. Moreover, the country has over 2,000 privately run smaller grocery stores.

• As the retail sector is maturing in Kuwait, presence of shopping malls is increasing and larger shopping malls are coming up. Envisaging latent potential in the Kuwaiti retail sector, 29 new international retailers entered the market during 2008.

Country Profile Kuwait

Kuwait

GDP - per capita (PPP):

$48,900 (2010 est.) country comparison to the world: 10 $49,700 (2009 est.) $54,300 (2008 est.) note: data are in 2010 US dollars

https://www.cia.gov/library/publications/the-world-factbook/geos/ku.html

Ethnic groups:

Kuwaiti 45% other Arab 35% South Asian 9% Iranian 4% other 7%

45

• Oman retail sector is noticeably smaller and underdeveloped when compared with the markets of Saudi Arabia and UAE. As household income has increased over the past few years, consumer spending of Omanis has been on the rise, thereby generating demand for more retailers to enter the country.

• In addition to the opening of new malls, retailers are also focusing on improving consumers’ shopping experience to increase footfall. For instance, when Carrefour entered Oman, the Sultan Center introduced a loyalty program for its customers and renovated its retail space to stay competitive.

• Besides local retailers such as Jawad Sultan, WJ Towell Group, international retailers such as Zara, Gap, Banana Republic, Forever 21 and Borders have marked their presence in the country.

Country Profile Oman

Oman

GDP - per capita (PPP):

$25,600 (2010 est.) country comparison to the world: 54 $25,000 (2009 est.) $25,200 (2008 est.) note: data are in 2010 US dollars

https://www.cia.gov/library/publications/the-world-factbook/geos/mu.html

Ethnic groups:

Arab, Baluchi, South Asian (Indian, Pakistani, Sri Lankan, Bangladeshi), African

46

Al Mohalab Mall Sharq Mall Marina Mall

Located on the Muthana Street, Hawally area, behind the Hawally Park, the Al Mohalab Mall is also known as The Titanic Mall, due to its shape, which resembles the deck of the boat. The interiors are contemporary and stylish. View more details about Al Mohalab Mall Kuwait

Sharq Mall is one of the popular malls in Kuwait. Located on the Gulf Road, along the waterfront, it offers plenty for the water-sports lovers. You can rent a jet ski or a little motor boat or go for a spin in the huge artificial lake, just behind the mall. View more details about Sharq Mall Kuwait

Marina World, the second largest shopping and entertainment complex in Kuwait, is located along the beachfront in the shopping district of Salmiya. The complex opened in phases, with the first phase unveiled in November 2002, the second phase of the complex opened in early 2004, and the final phase opening towards the end of 2005. View more details about Marina Mall Kuwait

Kuwait Trade Kuwait Malls

Al Kout Mall Laila Gallery Complex Al Hamra Tower Mall

The beautiful Al-Kout Mall is located in the district of Fahaheel, outside Kuwait, at the waterfront. Given its location, this mall is a rather quiet and pleasant place to chill-out and enjoy a cup of coffee. The fountain at the Al Kout Mall is one of the largest in Kuwait. It is an exciting waterfront development, with a unique ceiling at the domed tower. View more details about Al Kout Mall Kuwait

The Laila Gallery Complex is located at the Salem Mubarak Street, near Salmiyyah. The Laila Gallery Complex is best known for the Laila Theatre, located within the mall. After watching a good movie, you could catch-up with some shopping that the mall has to offer by choosing from the wide range of jewelry, opticals, garments, perfumes, clothes and cosmetics from reputed brands. Thereafter, you could rest your tired feet while enjoying the delicious eateries available within the mall.

Al Hamra Tower, the supertall skyscraper, which is currently under construction in downtown Kuwait City, is located on the Al Hamra & Firdous Cinema land in Al-Magwa'a Al-Shargi of Kuwait City at the intersection of Al Shuhada'a and Jaber Al-Mubarak streets. It is hoped to be the tallest building in Kuwait, on its completion in 2010. It is also expected to be the world’s tallest sculpted tower. View more details about Al Hamra Tower Mall Kuwait

47

Al-Fanar Shopping Mall Al-Fanar Shopping Mall Kuwait Magic Mall

Located on the Salem Al-Muharak Street of Salmia, Al-Fanar is an attractively designed shopping complex, which has a distinct look compared to several other complexes in the area. View more details about Al Fanar Shopping Mall Kuwait

The Avenues is one of the largest malls in Kuwait. Located in the Al-Rai Industrial Area, along the Fifth Ring Road, the first phase of the mall was official launched in April 2007. The mall, which is yet to be fully complete, has been divided into four phases. The Phase One, launched in 2007, includes over 150 lifestyle shops, Cineplex, restaurant, Carrefour hypermarket, and an IKEA showroom. View more details about The AvenuesMall Kuwait

Kuwait Magic Mall is a state-of-the-art retail mall in Kuwait, and is located in Abu Haleefa, next to one of the best Sandy beaches in Kuwait, in proximity to Fahaheel. The Abu Halifa Branch of the mall was established in Aril 2000, and covers 2298 square metres in area. http://www.visit-kuwait.com/shopping/

Kuwait Trade Kuwait Malls

48

Table of Contents Consumer : Understanding GCC Consumers

GCC :

• Demographics & Economy

• Retailers

• Consumers & Youth

Markets

Trade

Consumer

Next Steps

49

Customer Profiles Arab’s Culture & Behaviours

• Customer profiles have to be identified in terms of :

• Pricing criticality to buy

• Occasion to purchase the product : Self - indugle / collectable / gatherings

• Trend Setters and Influence to others ?

• Prompting product : Display that would impact

• Location to buy : sports centers/ Hyper Markets / Toy Shops ?

• Advertising for the product and Impact to buy ? • Consumer Behaviour : “Diwanneyyah”

• Consumer Culture : “ Conservative” – Homey

• Trendy :

• Pricing would not be an issue “So Far”

50

• The most popular leisure activities among young people take place at home: 88% surf the Internet 78% watch TV 65% spend time at home with family

Youth in GCC Countries Based on Booz Research

Source : http://www.ideationcenter.com/home/ideation_article/youth_in_GCC_Countries

51

• • More than five times per week: 14 percent • One to three times per week: 50 percent • Less than once per week: 17 percent • Not at all: 19 percent

Understand GCC Youth Consumer Behaviour

88%

78%

65%

58%

47%

21%

surf the Internet

watch TV

spend time with their family

Attend social gatherings with friends

participate in sports

seek out learning activities

88%

78%

65%

Surf the Internet

Watch TV

Spend time at home with family

http://www.bi-me.com/main.php?c=3&cg=4&t=1&id=54596

Youth in the GCC Countries: Meeting the Challenge Source: Booz & Company , Author: Dr. Mona AlMunajjed, Dr. Karim Sabbagh Posted: Sun September 25, 2011 8:49 am

We found that young people spend much of their time at home or socializing, rather than pursuing extracurricular activities: • 88 percent surf the Internet • 78 percent watch TV • 65 percent spend time with their family • 58 percent attend social gatherings with friends • 47 percent participate in sports • 21 percent seek out learning activities

Given the importance of sports and exercise to young people’s health as well as their social development and teamwork skills, we asked survey respondents how often they exercise:

We found that young people spend much of their time at home or socializing, rather than pursuing extracurricular

• The most popular leisure activities among young people take place at home: 88% surf the Internet 78% watch TV 65% spend time at home with family

14%

50%

17%

19%

More than five times per week

One to three times per week

Less than once per week

Not at all

The most popular leisure activities among young people take place at home:

About Booz & Company Booz & Company is a leading global management consulting firm, helping the world's top businesses, government ministries, and organizations

52

Top 10 Findings of the 2010 ASDA’A Burson-Marsteller Arab Youth Survey

1. An enduring desire for democracy

2. Anxiety grows about rising cost of living

3. Gap between rich & poor of increasing concern

4. Less optimism about economic recovery and future outlook

5. Education gap widens betweens Gulf states and other Arab countries

6. Increasing preference to work in private sector, eagerness to start own business

7. Internet makes more inroads, with social media growing in importance

8. Television the most popular and trusted source of news

9. Traditional values are paramount, while parents grow in influence

10. Increase in positive perception of global powers, growing sense of global citizenship

53

Future Scenario Planning Trading – Export – Exit

Research Phase 1 / Phase 2

Implementation Selection of

Market Entry Mode

Preliminary Research

Research Full Trade

Exit Strategy

Trading :

• Agree on Methodology • Initial Scope for Study

• Agree on Methodology • Initial Scope for Study

• Agree on Methodology • Initial Scope for Study

Trade : • Trade Over-view

Consumer :

Country : • xxx

Country : • xxx

Trade : • xxx

Consumer • xxx

Selection of Market Entry

Mode

Selection of Market Entry

Mode

54

Executive Summary

Scoping & methodology Agreement

Pre Feasibility Market

Prioritization

Full Market Research- Feasibility

Research Finding- Business Concept

Tuning

Full Business Plan Scope

• Agree on Methodology • Initial Scope for Study

GCC : • Market Overview • barriers • Competition – Indirect • Key Markets – Priorities • Trade Structure /

Country • Key Consumer

Segments (Definition) • Product Concept Testing

• Total Market Overview • Full Market Assessment • Key Potential

Competitors Profiles • Market Dynamics • Trade Structure • Pricing • Key Market Gaps • Key Operating Model

for Competitors

• Key Opportunities in Market

• Develop a business concept based on

• Products offered • Market Mode of Entry • Key Highlights on

Strategy

• Key Opportunities in Market

• Develop a business concept based on

• Products offered • Market Mode of Entry • Key Highlights on

Strategy

• Document of Agreement • Agreed Scope • Contract

Methodology Overview

Stage 1 Stage 2 Stage 3 Stage 4 Stage 5

• GO – No Go • Company Competitive

Advantage for market Entry

1 Week

• Full Market Review • Product offering Concept

Assessment

• Business concept review • Final Review of overall

Strategy

• Full Business plan

2-4 Weeks 4-6 Weeks 4-6 Weeks 4-6 Weeks

Stag

e O

bje

ctiv

es

Ou

tpu

ts

Du

rati

on

55

Act

ion

s/St

eps

Too

ls

Ou

tpu

ts

Market entry strategy planning

» Select entry mode for each country

» Perform in depth analysis (partners, market conditions, marketing issues, etc.)

» Plan schedule and resource allocation for international strategy implementation

» Build a set of indicators to evaluate international markets entry success

» International markets entry strategy definition

» High level plan & initiatives

» Marketing research (industry analysis; in depth analysis)

» Workshops with international management team/marketing team

Strategic thinking

» Screen strategy and business objectives related to international markets entry

» Assess the attraction of global competition & associated risks

» Evaluate company readiness for international/global competition

» Evaluate possible markets/areas for each strategic objectives

» Strategic objectives screening

» Workshops with management team

» Internal assessment

» Strategic objectives for international markets

» Long list of countries

International opportunities evaluation

» Define criteria that guides decision process

» Define short list of possible markets

» Analyze market conditions (macro – economic analysis)

» Evaluate risks & barriers in possible markets

» Prioritize markets/ market entry – select relevant markets

» Markets profiling » Short list of markets » Market entry priorities

» Marketing research (macro – economic analysis)

» Prioritizing criteria » Workshops with

international management team/marketing team

International business management structure

» Independently from the entry strategy chosen, company should plan management of international activity:

» Partners

» Resources

» IT tools

» Organizational structure

» Personnel

» Reporting structure, etc.

» Management structure plan for international activities

» Workshops with management team

» Processes review/resources review

International business planning

» Prepare plan to determine offering structure & characteristics

» Consider product/service adaptation from a marketing and sales point of view

» Design new processes related to international markets

» Specific marketing program & market plan for each country selected

» Workshops » Analysis of marketing

characteristics

International Markets Entry Strategy

56

• During my visit to Italy in March, I would kindly like you to prepare for me a proposal of methodology and market assessment for below product, details are as follows:

• Product Name: Billiard

• Product specification: Crystal Billiard

• Company Name: ML PROJECT

• Location: Milan, Italy

• Purpose of the Research: Marketing and sales plan

• Target country: UAE, Saudi Arabia, Qatar or other potential countries importing this product from Middle East

• Photo: Attached

•

• I will be meeting this client with your presentation in Italy; hence we can discuss further cooperation on this project.

57 http://www.teckell.com/brochure/teckell_collection.pdf

No. Households -

Age 25-45

% of population Xxx %

Work • Varies – Business men • Local Governmental Authorities

Income • 10,000 – 20,000 DHMS

• Aim to collect new items • Price won’t be an issue • Lives in luxury houses • Aim to be 1st to own new Items • Would be follower

Media • Satellite Channels

58

GCC non-grocery sales beat global averages The demographic profile of the GCC nations demonstrates that the most active consumers fall in the mid- to upper-spending bracket, indicating a high level of discretionary spending within the region. In Saudi Arabia, non-grocery retail channels accounted for almost two-thirds of sales in 2008, compared to a global average of only one-half. Modern shopping centres provide entertainment and social opportunities for Saudis since there are no bars, discos or pubs in the country. In discretionary spending, non-essential products such as fashion, consumer electronics, leisure and personal goods (jewellery, watches and children's products) commanded a high share.

59

60

• Positioning Dubai as a global leisure and shopping destination has had a significant impact on the UAE’s retail industry. Shopping events in Dubai, such as Dubai Summer Surprises (DSS), the Dubai Shopping Festival (DSF) and the Dubai Duty-Free (DDF), are major contributors to the UAE’s retail industry. DDF reported annual sales of US$1.1 billion for 2009, representing a y-oy increase of 3.8%. Similarly, in Saudi Arabia, the retail sector benefits from the large number of Muslim tourists performing the annual Hajj and Umrah pilgrimages.

UAE Source : Page 22 GCC Retail Industry Report

61

Table of Contents Consumer : Understanding GCC Consumers

GCC :

• Demographics & Economy

• Retailers

• Consumers & Youth

Markets

Trade

Consumer

Next Steps

62

KSA UAE Qatar Bahrain

Retail

Toys Shops

Mixed

KSA

Retail

Toys Shops

Mixed

63

Criteria Items Key Risks- issues Risk Mitigation Plan

Stores Location & Perception :

• Good Positioning for the product • Strong Retail presence in similar product

Range • Fitting product Positioning : prestigious outlet

Marketing Related :

• Visibility to target customers • BTL Activities : Ability to perform Promotional

Activities

Logistics : • Country’s Regulation & Import/Export • Ability to ship to adjacent markets (branches )

Key Benefits • Exclusivity could

Route to Market Option Option 1 : Regional Agent - Sales & Distribution

Selection Criteria

Scenario 1 : Scenario Description : Selecting a key Retail Chain(s) / Toy

Example of Toy Shops Business Model Position

64

Example of Retail outlets

65

Retail Chain Assessment

Criteria Key Assessment Criteria's

Strategic Fit

Regional Presence : • Multi-Market (UAE-KSA ) or Single shop

Estimated Scale :

Locations : • Retail Chains – Or – Toys Stores ? • One Exclusive – OR – Multi-Distributor model ?

Logistics :

• Should Have one Regional Partner Across the Region • Should Logistics be performed Separately through franchisee –or

Through

Marketing Related :

• How Merchandising would be performed • Mix Between marketing Activities and Sales

Product Support • Would Products Be shipped to a regional Office or depending on Local Partner ?

66

Retailers Overview GCC

67

Key Retailers GCC : KSA - UAE

68

Key Retailers KSA - UAE

69

Key Retailers KSA - UAE

70

Retail GCC Fawaz Abdulaziz Al Hokair Company (1/2)

Company Brief

• Established in 1990, Saudi Arabiabased Fawaz Abdulaziz Al Hokair Company is engaged in retail and wholesale of fashion and related businesses, including apparels and shoes. It commands 50% market share in the country. The company is also engaged in the real estate, financial services, fitness and leisure and healthcare sectors.

Business description

• The group holds 5 million sq ft of retail real estate, comprising 11 malls, 900 outlets (incl the addition of the acquired Wahba chain) representing 70 international retail brands and 152 food outlets, representing 15 international food brands. Some of the brands include La Senza, Cameo, Nine West, Wallis, Harvey & Jennifer, Maternity etc.

• The company runs retail stores on a franchise basis throughout the country.

Recent developments and future plans

• In March 2010, FIFA worldwide Master Licensee Global Brands Group (GBG) signed a four-year deal with Fawaz Alhokair and Company (JSC) to operate 14 official FIFA stores in the Middle East and North Africa.

• In March 2010, the firm announced its plans to open 112 new stores during the year, about half of which will be in other MENA region countries and emerging markets such as Kazakhstan and Azerbaijan.

• In November 2009, Saudi Arabia's Capital Market Authority fined the firm SAR 100,000 (US$ 26,667) for violating the bourse rules by delaying the disclosure of two memorandums of understanding with Arabian Centres Limited.

http://www.alhokairgroup.com/

71

Fun Studio Abcarino (Smart Kids) Luna Park/ Happy Land

Occupying strategic positions in large commercial centers, Fun Studio recreational centers amaze visitors with their eye-catching colors and impressive designs inspired from your favorite children movies.

Abcarino targets learning through play with a new type of edutainment center that combines recreation with education and entertainment.

The Luna Park chains bring together tranquility and pleasure in open and closed areas that offer all family members an unforgettable experience filled with fun and relaxation. The Happy Land chain combines electric games and water games that bring joy to young and old.

Happy Farm / Time Tech Digital Land Al Hokair Land

Time Tech offers the entire family a variety of shows and spectacle played around the clock at the children’s stage. Happy Farms provide children with agricultural and environmental information in an attractive and exciting manner, inspiring them to appreciate the importance of environmental preservation.

Digital Land demonstrates Al Hokair Group's commitment to playing a pioneering role in the field of recreation, bringing the latest technology in international games to its facilities in Riyadh, Jeddah and Abha.

Strategically located in Riyadh, Hokair Town is a comprehensive leisure and tourist city that combines live reproductions of continents in one place and reflects the architectural, cultural and civilization features from around the world. In this special place, children can develop their innovative capacities by joining culture with pleasure.

Fun Town / Fun Time Sparky's Ice-skating

Whether relaxation or recreation, the Fun Town series, established across much of the Kingdom, offers something for all the family including restaurants, games and much, much more.

Shimmering with their modern international design, the Sparky's series commenced with the opening of Sparky's Family Entertainment Centre in Mall of Dhahran in the Eastern provin

Al Hokair Group set up Ice-Skating arenas within most of the recreational and leisure sites around the KSA to offer children and young the possibility to ice-skate according to the highest international standards.

Oceanica Movie Town / Jambo Franchising

A new form of family entertainment center providing recreational services and electronic games in a marine environment as well as an on-site museum that takes guests on a journey to explore the depths of the ocean.

A vast entertainment town in Al-Hayat Mall featuring both electronic and mechanical games, surrounded by a decor inspired from some of the most famous and best-loved cartoons. Moreover, the indoor ski slope offers the visitor a real source of challenge and excitement. The Movie Town situated in Andalusia Mall is a combination of various natural elements within an astonishing setting and incredible design.

Our experience which dates back to more than 40 years in the entertainment sector, and our strong management have enabled us to grant franchises for the Digital Land brand and system along with all franchise services and technical support in order to ensure the success of this project.

Retail GCC Fawaz Abdulaziz Al Hokair Company (2/2)

From its beginnings with the first amusement park in Rabwa Park, Riyadh, Al Hokair Group has expanded over the past 40 years to become one of the largest in its field.

Today, its over 70 amusement and theme parks are located in every major city in the Kingdom of Saudi Arabia while its division of mobile parks tours smaller towns reaching out to the greater

population. In total, Al Hokair Group entertains more than 10 million visitors each year. The Group's success over the decades has led to a robust growth into new fields and sectors. In 2009, Al Hokair Group's entertainment portfolio includes amusement and water parks, family fun centers, spas, resorts, luxury apartments and hotels, and more than 40 restaurants across the kingdom. In addition to its operations in Saudi Arabia and the United Arab Emirates, the Group has plans to expand further within the MENA region.

72

Retail GCC Fawaz Abdulaziz Al Hokair Company (3/3)

Al Hokair Group provides first class service, comfort and amenities throughout the Kingdom of Saudi Arabia. The Group portfolio includes 4 and 5 star hotels under the following major international hotel chains: Holiday Inn, Golden Tulip, Novotel and Hilton Garden Inn in addition to our own established brand

Holiday Inn Golden Tulip / Tulip

Inn Hotels

Holiday Inn offers today’s business and leisure travellers dependability, friendly service and modern attractive facilities at excellent value. Six (06) holiday inn hotels are currently owned / managed by the group

Golden Tulip and Tulip Inn hotels offer the discerning traveler the cultural originality and comfort in an invigorating and original style. With state of the art meeting facilities and a vibrant mix of restaurants, Six (06) Golden Tulip hotels and seven (07) Tulip Inn hotels are designed to exceed g

MENA Hotels and Resorts

Novotel Hilton Garden Inn

The Group has established its own hotel brand that will set a new dimension in providing the best facilities in the Region combined with the superb quality of service and excellence. In addition the Group also owns a number of resorts and suites that offer business and leisure travelers the opportunity to experience living away from home with both enjoyment and serenity.

Two Novotel Hotels are due to open in the 2nd Quarter of 2009 which will add to the over-all portfolio of hotels in the Eastern and Western Regions.

The Group has just signed a ‘Structured Development Agreement with Hilton International to develop a number of hotels in the Kingdom under “Hilton Garden Inn” brand . Two hotels are due to open in the first half of 2009 and a number of hotels will be develop in the next five years that will add an estimated 2500 rooms in the Group’s portfolio.

73

Toys Shops / Chains

http://uaebusinessdirectory.com/

UAE Kuwait KSA Oman Qatar Bahrain Egypt Jordan Libya Tunisia Algeria Morocco

Toys R us Dubai Sharja Al Ain Abu Dhabi

Kuwait City Riyadh : (5) Jeddah ( 3) Al-Madina Abha Dharan (2)

Muscat Doha Cairo (4)

Toys Triangle Dubai Kuwait Jeddah Doha X X X X X

Samco Toys Jeddah Riyadh Al-Khobar

The Toy Store Dubai (2) Bahrain City Centre

Hall Mark

Focus Markets Non Focus Markets

74

Toys Shops / Chains Gulf Greetings

Gulf Greetings General Trading LLC

Address P. O. Box 7924 Dubai, UAE

Tel Tel: +971 4 347 1174

Fax Fax: +971 4 347 1441

Email info@gulfgreetings.com

Web http://gulfgreetings.com/toystore/

Gulf Greetings General Trading LLC is a holding company based in Dubai, focused on providing people with products that help express their feelings and make their loved ones happy. We strongly believe that our experience and tradition combined with continuous business improvements and investment in our people is the best way of ensuring the continuation of Gulf Greetings’ success and expansion. Together with our employees, our business leaders operate with a strong focus on Gulf Greetings’ core values and drive the company forward by adopting successful business strategies that achieve our corporate vision

Hallmark Messe Frankfurt

Russ Motivate Publishing

Air Miles Rubiks

Ticketing Co

75

Toys Shops / Chains HallMark GCC

HallMark GCC

Email info@hallmarkgcc.com

Phone '+971 4 347 11 74

Website www.hallmarkgcc.com

Description For over 25 years, Gulf Greetings has been the Hallmark official representative and the most experienced greeting card retailer in the GCC region. Today, in over 50 Hallmark stores in the region, our customers can find the right cards and gifts to express their feelings and celebrate special moments with their loved ones.

Our friendly and professional team is always prepared to help and advise our customers in the selection of the right card or gift in order to make sure they have a pleasurable experience and are satisfied with their purchase. We always try to exceed our customers’ expectations, providing them with quality products and with excellent customer service.

Products All our stores feature the very best selection of Hallmark greeting cards, wrapping paper and gift bags, albums and picture frames, children’s gifts and toys, accessories, ornaments and decorative items, souvenirs and seasonal gifts, own licensed merchandise, back to school promotions and much more. The main brands present in our stores are Hallmark, Russ, Disney, Mattel, Crayola, Parker, Widdop, and many others.

76

Toys Shops / Chains The Toy Store

The Toy Store

Gulf Greetings General Trading LLC P. O. Box 7924 Dubai, UAE

Tel: +971 4 347 1174

Fax: +971 4 347 1441

Email: info@the-toystore.com

Website http://the-toystore.com

Based on our retailing experience, in 2004 we took the opportunity to create our own brand and retail store completely dedicated to toys. Today, with over 55,000 sq. ft. of retail space area in the UAE and Bahrain, The Toy Store features the widest selection of toys in the region. Our innovative concept brings new meaning to the phrase retail entertainment. Demonstrations, competitions, race tracks are but a few of the exciting advantages of our stores, allowing children the opportunity to touch and play in the store, whilst enjoying a fun atmosphere with lots of excitement.

Our stores are crammed full of fun and staffed by individuals equally in touch with the child inside them. Our friendly and professional team is always prepared to help and advise our customers with their selection of the right toy or gift in order to make sure they have a pleasurable experience and are satisfied with their purchase. We always try to exceed our customers’ expectations, providing them with great quality as well as excellent customer service

The Toy Store features the widest and very best selection of toys in the Middle East, covering all toy categories: boys action figures, cars and flying toys, fashion dolls, miniatures and baby dolls, arts and craft, back to school items, books, games, puzzles and construction, learning, development, science and music, plush, preschool and pocket money toys, all the way to outdoor toys and much more. Our stores provide the world’s leading brands, including Mattel, Hasbro, Disney, Lego, Ravensburger, Famosa, Smoby, Playmobil, Mega Bloks, Crayola, Schleich, V-tech, Playskool, Littletikes, Leapfrog, and many others.

We set and ensure the highest quality standards, offering pocket-money toys all the way to highly exclusive gifts. Our unique experience offers something for everyone, whether they are newborn or simply a child at heart. Enter any of our stores and you enter a world like no other; a world where the child in you is king.

Stores

Mall of the Emirates (1st and 2nd Floor) Dubai, U. A. E. +971 4 341 24 73

Ibn Battuta Mall (Ground Floor) Dubai, U. A. E. +971 4 366 97 55

Bahrain City Centre (2nd Floor) Manama, Bahrain +973 1 717 92 32

The Toy Store features the widest and very best selection of toys in the Middle East, covering all toy categories: boys action figures, cars and flying toys, fashion dolls, miniatures and baby dolls, arts and craft, back to school items, books, games, puzzles and construction, learning, development, science and music, plush, preschool and pocket money toys, all the way to outdoor toys and much more. Our stores provide the world’s leading brands, including Mattel, Hasbro, Disney, Lego, Ravensburger, Famosa, Smoby, Playmobil, Mega Bloks, Crayola, Schleich, V-tech, Playskool, Littletikes, Leapfrog, and many others.

As market leader in the U. A. E. and kids’ favorite destination, apart from offering the widest selection of toys in the region, our continuous attention to quality standards and improvement enables us to provide our customers with toys meeting the highest safety standards. Our friendly and professional team, the magical ambience of the store and availability of the very best selection of toys guarantees that The Toy Store will always exceed our customers’ expectations.

Based on over 30 years of retailing experience, in 2004 we took the opportunity to create our own brand and retail store completely dedicated to toys. Today, with over 55,000 sq. ft. of retail space area in the UAE and Bahrain, The Toy Store features the largest variety of toys in the GCC region. Moving away from the everyday toy shops, our innovative concept brings new meaning to the phrase retail entertainment. Demonstrations, competitions, race tracks are but a few of the exciting advantages of our stores, allowing children the opportunity to touch and play in the store, whilst enjoying a fun atmosphere with lots of excitement.

FRANCHISING We provide our Franchisees with exclusive franchise rights for the following countries: Saudi Arabia, Lebanon, Syria, Iran, India, Jordan, Kuwait, and Oman. The Franchisees are responsible to own and operate all The Toy Stores within the country; we do not permit sub-franchising.

77

Toys Shops / Chains Toys R US

Toys R US

Email

Phone

Website

Toys“R”Us, Inc. holds a strong portfolio of e-commerce sites, further advancing its position as the leading dedicated toy and juvenile products retailer. These well-established online destinations provide shoppers with a broad selection of distinctive merchandise. The company’s portfolio of online brands, which includes Toysrus.com, Babiesrus.com, eToys.com, FAO.com and Toys.com, is a leader in web search results for toys and baby goods, driving increased traffic to the company’s e-commerce businesses and providing parents and gift givers with a wide assortment of the most sought-after products.

UAE Kuwait KSA Oman Qatar

Toys R us X Dubai Sharja Al Ain Abu Dhabi

Kuwait City

Riyadh : (5) Jeddah ( 3) Al-Madina Abha Dharan (2)

Muscat Doha

http://www.toysrusinc.com/our-brands/international/locations/middle-east/

78

Toys Shops / Chains Toy Triangle

Toys Triangle

Email

Phone

Website www.toytriangle.com

Toy Triangle has been serving retailers, and other toy distributors of all sizes for over 20 years. We carry over 100 different brands from over 40 different manufacturers and carry over 5,000 different product lines. With local inventory in the major cities around MENA, you can be assured that we carry the products children want with the availability and high service levels that our customers need to satisfy demand. If you have any questions, please feel free to contact us. We thank you in advance for your time and consideration. As a direct importer & MENA distributor of educational, branded & licenced toys, Toy Triangle's goal has always been to offer our customers the widest variety of up-to-date, quality wholesale toys, backed up with the highest local service levels through our network of offices throughout MENA. We invite you to check out our extensive range of brands and look forward to being your first choice partner for wholesale toys and to be part of your business success story

Store Locations

Jeddah P.O.Box 18253 Jeddah 21415 tel : 00966 2 6743737 , fax : 00966 2 6743636 email : info@toytriangle.com.sa

Qatar P.O Box: 24439 Doha- Qatar tel : +974-4887587 fax : +974-4887574 email : husni@toytriangle.com.sa

UAE & Kuwait PO Box: 115731 Airport Road Garhoud Dubai UAE tel : +9714 2869095 fax : +9714 2869097 email : anasir@toytriangle.ae

Yemen & Sudan tel : +967 1503 949 fax : +967 1503 948 email : a.alhudaili@toytriangle.com.sa

North Africa & Levant (Jordan, Lebanon, Syria, Morocco, Libya, Tunisia, Algeria) tel : +9626 5811 254 fax : +9626 5811 267 email : rakan@toytriangle.ae

Qatar

Toy Triangle Qatar Limited W.L.L P.O Box: 24439 Doha- Qatar tel: +974-4887587 fax: +974-4887574 email: husni@toytriangle.com.sa

Saudi Arabia

Toytriangle Company Limited P.O.Box 18253, Jeddah 21415, Kingdom of Saudi Arabia tel : 00966 2 6743737 fax : 00966 2 6743636 email: info@toytriangle.com.sa

North Africa & Levant: (Jordan, Lebanon, Syria, Morocco, Libya, Tunisia, Algeria)

TOY TRIANGLE CO. Amman Jordan, tel: +9626 5811 254 fax: +9626 5811 267 email: rakan@toytriangle.ae

UAE & Kuwait

TOY TRIANGLE Company Limited P.O. Box 115731 Airport Road Al Garhoud Dubai UAE tel: +971 4 286 90 95 fax: +971 4 286 90 97 email: azeem@toytriangle.ae

Yemen & Sudan

TOY TRIANGLE CO. tel: +967 1503 949 ax: +967 1503 948 email: a.alhudaili@toytriangle.com.sa

79

Toys Shops / Chains Samaco Toys

Samaco Toys

HQ Address:

Al Amir Majed Street, Al Safa District/3., Jeddah 21463

Email

Phone (00966 (2) 6938496

Website www.samacotoy.com

Samaco Toy is the gate-way to a fun filled range of play and recreational toys suitable for every stage of childhood. For the last 40 years, we have shown keen interest and careful selection in importing toys, games and indoor/outdoor play parks. We are the first and the foremost agency and wholesale distributor of renowned international brands in the Kingdom of Saudi Arabia. Our success lies in making available the right toys at the right time kingdom-wide through our efficient distribution network and expert after sales service.

Key Products

www.intextrading.com

Leaders in the field of inflatable toys, beach items and swim gear Above Ground Pools/Airbeds/Boats/Disney Collections/In Toyz / Inflatabls/ Intex Accessories Swim Gear & Dive Toys

www.littletikes.com

Prestigious label driven by the mottos "Fun that Lasts" and "Toys that Lasts" Renowned for Rubbermaid products. Excellent range spanning infant products, juvenile furniture, ride-on toys, as well as creative, sports and outdoor play equipment Furniture / Infant Toys/ Outdoor Toys / Play House/ Preschool / Ride-Ons /Role Play/ Sports

www.maisto.com

High quality, high value, latest designs combine to efficiently and creatively make your die-cast dreams come true. Maisto manufacturers of excellent quality licensed die-cast scale models of cars, motorbikes & bicycles, Maisto also makes airplanes, toys and model kits. Special editions are launched regularly. Hobby Collectibles / All Stars / Fresh Metal / Marvel Universe/ Motocycles / R/C Action

www.nikko-group.com

World pioneer of remote control toys, Nikko believes that "Kids know the Difference" when it comes to quality toys. Excellent range of cars and toys to choose from, in various color, design scale models, speeds, multiband frequencies, single to multifunctional features, etc. 10 Scale Items 18 Scale Items Extreme Racing Other Scale Items R/C Juniors Special Hot Items

www.russberrie.com

Russ Berrie along with the International Star Registry has created the Shining Stars. What are Shining Stars? Shining Star Friends are plush animals created using the finest materials and identifiable by the crystal like star embroidered on each friends paw pad. Along with the shining Stars Plush Friend you can have your name officially recorded with a star in the sky by the International Star Registry.

www.mondoworldwide.com

Games Licensed Balls Wheeled Toys

Stores

Head Office Jeddah Our main showroom is situated in our Head Office premises in Al Safa District, Jeddah. The show room is managed by well experienced Sales and Merchandising team. We have four large warehouses in Al Khumra, Jeddah from where we effect the deliveries to our valued customers in all the nook and corner of Saudi Arabia through our efficient distribution network and prompt delivery system.

Riyadh The Riyadh branch serves the Central and Northern regions of Saudi Arabia. We have showroom, warehouse and delivery system. Location : Al Dar Al Baida - Al Ha'ir Road Telephone No. 00966 1 438 6228, 4387645, 4387646 Fax No.00966 1 438 7672 Warehouse No.009 66 1 438 7673

Al Khobar Show room , Rakka Telephone No. 00966 3 858 88 55 Extn: 247/248 Fax o.00966 3 858 16 55 Warehouse, Al Khalidia

80

• Dubai: Toy manufacturers and distributors in the UAE must comply with GCC-wide safety and health regulations starting January 1, 2011 or face fines.

• The regulations set by the Gulf Standardisation Organisation specify the basic manufacturing criteria.

• Toys should not have sharp edges, should not cause suffocation or drowning, be fire-resistant and comply with standard chemical levels.

• Factories and importers that paste the GSO safety sticker on their toys must comply with the technical specifications, register with the Emirates Authority for Standardisation and Metrology (ESMA) and have their products tested for safety.

• Companies that carry the GSO label but violate its standards may face fines up to Dh35,000 or even imprisonment depending on the type of violation, according to ESMA Director-General Mohammad Badri.

• ESMA and the Dubai municipality will be monitoring the toys in Dubai.

• GSO certification fees cost about Dh1000, according to Abdullah Al Muaini, Director of Conformity Affairs at ESMA.

• Starting in June, the GSO standards will be compulsory for all toy manufacturers and distributors across the GCC, Badri said.

• There are still non-compliant toys, mainly made in China, in the market, he added.

Rules & Regulations GCC's health, safety rules for toy makers are no child's play

Sourced : http://gulfnews.com/business/retail/gcc-s-health-safety-rules-for-toy-makers-are-no-child-s-play-1.733953

By Numbers:

Violation fines: Dhs. 20,000 to Dhs. 35,000 GSO certification fees: Dhs. 1000 Global market for toys: USD 122.2 billion by 2012 UAE spend on toys: USD 30 per head

International standards Companies that will be affected by the regulations are those who design and manufacture their own products or deal with manufacturers that do not comply with international standards, he noted. — Sources: Playworld Middle East and Emirates Authority for Standardisation and Metrology.

To make it easier

• "It should make it easier because there is one standard for the GCC and you don't have to look up regulations for each country. It should make trade easier," said Monica Kubik, Senior Show Manager for PlayWorld. "For parents and traders it should be a positive move." The cost of applying these standards may push prices by about five per cent as some companies are forced to pass on the costs to customers, said Rajeev Bhatia, Managing Director of Emsons, a toy distributor that deals with Hamleys among other stores and hypermarkets.

• Costs will be minimal to companies that follow American or European standards because the GSO regulations are based on these international requirements with minor adjustments specific to the GCC, he said.

81

http://login.dm.gov.ae/wps/portal/HomeAr

Rules & Regulations GCC's health, safety rules for toy makers are no child's play

Sourced : http://gulfnews.com/business/retail/gcc-s-health-safety-rules-for-toy-makers-are-no-child-s-play-1.733953

International standards Companies that will be affected by the regulations are those who design and manufacture their own products or deal with manufacturers that do not comply with international standards, he noted. — Sources: Playworld Middle East and Emirates Authority for Standardisation and Metrology.

E-mail Us web.cm-gs@intertek.com Call Us EMEA:+44 1277 223400 Asia Pacific:+852 2310 9923 Americas:+1 305 513 3000

http://www.intertek.com/servicesdetail.aspx?id=20965

Gulf Toys Technical Regulation (GTTR) now enforced in all GCC participating countries Exporting to the Middle East? Gulf Toys Technical Regulation (GTTR) now enforced in all GCC participating countries.

11th February 2011

As of 1st January 2011, the "Gulf Toys Technical Regulation (GTTR)" has been uniformly enforced in all GCC Member States (The State of the United Arab Emirates, The Kingdom of Bahrain, The Kingdom of Saudi Arabia, The Sultanate of Oman, The State of Qatar, The State of Kuwait and Yemen). To comply with this regulation, the GTTR stipulates that all toys entering into the GCC member states will need to have the GCC Conformity quality marking.

Gulf Conformity Mark

This marking signifies the conformity of toys at least to the essential requirements of health, safety and the environment. All toys which are covered by the scope of EN 71 and EC directive 88/378/EC (as well as IEC 62115 for electrical toys) are included in the scope of the GTTR. The regulation which has been implemented is almost identical to the European Toys Directive 88/378/EC which includes Module A and Module B+C, with additional Gulf deviations. It may be noted here that module B+C which is an option for toy manufacturers for application of the above ‘G’ mark will be under the supervision of a Notified Body (NB). Intertek which is a Notified Body in Europe for toys CE safety marking can assist all toy manufacturers and exporters with the following services to comply with the GTTR as these regulations are similar to the EC directives: Provide technical assistance to comply with the processes and procedures of the GTTR to apply the ‘G’ mark. Toy testing at Intertek recognized and approved laboratories in accordance with GTTR specified standards. Technical review and evaluation of existing/ available product information. Completion of the Manufacturer’s Declaration of Conformity. Inspection of manufacturing/ production facilities. For further information on how you can comply with the GTTR when exporting toys to the GCC contact your local Intertek office. Contact us to see how Intertek can help your organization with Gulf Toys Technical Regulation (GTTR) now enforced in all GCC participating countries.

82

GCC Standardization Organization Arabic

Dubai Custom World http://www.dcworld.ae/links.html

UAE Exports & Industry http://www.uaeexportdirectory.com/en/TariffSearch.aspx?Id4

UAE Exports Authorities

83

RFID - Egypt Market Review Table of Contents :

Business Plan Implementation Methodology

presented to

Developed by Osama Abou Mousallam

Jan 2012

BY

Implementation Methodology

• Strategic thinking

• International opportunities evaluation

• Market entry strategy planning

• International business planning

• International business management structure Key Next Steps

• Agree on methodology • Agree on Scope of Implementation • Agreement on Time for Implementation • Agree on project Financial Terms

Company Name Kept

Confidential

84

Executive Summary

Scoping & methodology Agreement

Pre Feasibility Full Market Research- Feasibility

Research Finding- Business Concept

Tuning

Full Business Plan Scope

• Agree on Methodology • Initial Scope for Study

• Market Overview • Key Market Entry

barriers • Key Market operating

Models • Key Affiliations • Key Segments • Key

• Total Market Overview • Full Market Assessment • Key Potential

Competitors Profiles • Market Dynamics • Trade Structure • Pricing • Key Market Gaps • Key Operating Model

for Competitors

• Key Opportunities in Market

• Develop a business concept based on

• Products offered • Market Mode of Entry • Key Highlights on

Strategy

• Key Opportunities in Market

• Develop a business concept based on

• Products offered • Market Mode of Entry • Key Highlights on

Strategy

• Document of Agreement • Agreed Scope • Contract

Methodology Overview

Stage 1 Stage 2 Stage 3 Stage 4 Stage 5

• GO – No Go • Company Competitive

Advantage for market Entry

1 Week

• Full Market Review • Product offering Concept

Assessment

• Business concept review • Final Review of overall

Strategy

• Full Business plan

2-4 Weeks 4-6 Weeks 4-6 Weeks 4-6 Weeks

Stag

e O

bje

ctiv

es

Ou

tpu

ts

Du

rati

on

85

Methodology

Act

ion

s/St

eps

Too

ls

Ou

tpu

ts

Market entry strategy planning

» Select entry mode for country

» Perform in depth analysis (partners, market conditions, marketing issues, etc.)

» Plan schedule and resource allocation for international strategy implementation

» Build a set of indicators to evaluate international markets entry success

» International markets entry strategy definition

» High level plan & initiatives

» Workshops with international management team/marketing team

Strategic thinking

International opportunities evaluation

» Screen strategy and business objectives related to international markets entry

» Assess the attraction of competition (Egyptian Market) & associated risks

» Evaluate company readiness for international/ competition

» Evaluate possible market/areas for each strategic objectives

» Analyze market conditions (macro – economic analysis)

» Evaluate risks & barriers in possible markets

» Define criteria that guides decision process

» Strategic objectives screening » Collecting Competitors Info » Workshops with management team » Internal assessment » Marketing research (macro /economic

analysis) » Analysis of marketing characteristics » Prioritizing criteria » Workshops with international management

team/marketing team

» Strategic objectives for international markets » Definition of Market Entry products/ Sub-

Categories » Go No-Go for Market Entry based on

Competitive Advantage (Readiness) » Marketing research (industry analysis; in depth

analysis) » Market profiling » Market entry priorities

International business management structure

» Independently from the entry strategy chosen, company should plan management of international activity:

» Partners

» Resources

» IT tools

» Organizational structure

» Personnel

» Reporting structure, etc.

» Management structure plan for international activities

» Workshops with management team

» Processes review/resources review

International business planning

» Prepare plan to determine offering structure & characteristics

» Consider product/service adaptation from a marketing and sales point of view

» Design new processes related to international markets

» Specific marketing program & market plan for each country selected

» Workshops

Business Plan detailed description International Markets Entry Strategy

Phase 1 Phase 2 Phase 3 Phase 4

86

BP : International Markets Entry Strategy : Phase 1 : Strategic thinking / International opportunities evaluation

Act

ion

s/St

eps

Strategic thinking

International opportunities evaluation

» Screen strategy and business objectives related to international markets entry

» Assess the attraction of competition (Egyptian Market) & associated risks

» Evaluate company readiness for international/ competition

» Evaluate possible market/areas for each strategic objectives

» Analyze market conditions (macro – economic analysis)

» Evaluate risks & barriers in possible markets

» Define criteria that guides decision process

Methodology :

• Market Survey

• Desktop research – Interviews

Core Objective : • Prior to business planning this phase is mainly to avoid entering the wrong market where

competition is intensified • To Evaluate Market attractiveness • Core Competitive advantage in our product offer • Key Market related information

» Strategic objectives for international markets » Definition of Market Entry products/ Sub-

Categories » Go No-Go for Market Entry based on

Competitive Advantage (Readiness) » Marketing research (industry analysis; in

depth analysis) » Market profiling » Market entry priorities

» Strategic objectives screening » Collecting Competitors Info » Workshops with management team » Internal assessment » Marketing research (macro /economic

analysis) » Analysis of marketing characteristics » Prioritizing criteria » Workshops with international management

team/marketing team

Too

ls

Ou

tpu

ts

Outcome & Deliverables :

• This would cover main competitors

• Key Segments for participation

• Key Market risks

• Company readiness to enter International markets

87

International Markets Entry Strategy : Phase 2 : Market entry strategy planning

Market entry strategy planning

» Select entry mode for country

» Perform in depth analysis (partners, market conditions, marketing issues, etc.)

» Plan schedule and resource allocation for international strategy implementation

» Build a set of indicators to evaluate international markets entry success

» International markets entry strategy definition

» High level plan & initiatives

» Workshops with international management team/marketing team

Methodology :

• Workshops

• Study of business opportunities for market entries

Core Objective : • Selection of Mode of Entry for country • Model related cost implications

Act

ion

s/St

eps

Too

ls

Ou

tpu

ts

88

International Markets Entry Strategy : Phase 3 : International business planning

Act

ion

s/St

eps

Too

ls

Ou

tpu

ts

International business planning

» Prepare plan to determine offering structure & characteristics

» Consider product/service adaptation from a marketing and sales point of view

» Design new processes related to international markets

» Specific marketing program & market plan for country selected

» Workshops

Methodology :

• Management workshop to further evaluate product offered and more comparative studies coupled with proper processes that serves these products

Core Objective : • More focus into product offered to suit target market

Outcome & Deliverables :

• Selected product offering for the market

• Product Adapted for market specific

• Marketing programs & Plans

89

International Markets Entry Strategy : Phase 4 : International business management structure

Act

ion

s/St

eps

Too

ls

Ou

tpu

ts

International business management structure

» Independently from the entry strategy chosen, company should plan management of international activity:

» Partners

» Resources

» IT tools

» Organizational structure

» Personnel

» Reporting structure, etc.

» Management structure plan for international activities

» Workshops with management team » Processes review/resources review

Methodology :

• Operating Processes -

Core Objective : • More Rigid view to the market in terms of partnership models (if any) – resources

required and all related operational matters

Outcome & Deliverables :

• See output below

90

Product Name: Product Benefits

Features Advantages Motives Benefits What Products Have: "This accounting software has a reporting feature."

What Features Do: "This reporting feature provides real-time, on-demand, updated mission-critical information to key business managers."

What Motives Features Satisfy: "Cost-savings, greater control, increased production, etc"

What Features Mean: "Managers are able to keep their finger on your company’s financial pulse at all times, thereby reducing costs by as much as 50%, maintaining greater control over expenditures, and increasing their output by 10-20 times at any given time — in just a few clicks."

Most important benefit: Exclusive attributes: How is product different from the competition?

What attributes can be stressed that haven’t been stressed by the competition?

What problems does the product solve in the marketplace?

How does the product work?

How reliable is the product?

How efficient?

How economical?

Who has bought the product and what do they say about it?

What materials, sizes and models is it available in?

How quickly does the manufacturer deliver the product?

What service and support does the manufacturer offer?

Is the product guaranteed?

91

92

$249 999,

$619 $1,979

Table Football Game What’s on the Trade

93

$591

$119

$1

00

0

$1

50

0

$5

00

Tornado $1,839 WT : 355 lbs 36" H x 56" W x 30" D Sourced : Ontario Price Ranged 900-1,800 USD

Holland Bar Stool Licensed Foosball Table $1,400 WT 245 LB 36" H x 50" W x 56" D

http://www.wayfair.com

$2

00

0

PGI-SureShot CS Foosball Table $1,258.00 56" x 30" x 36" Weight: 245 Sourced :

94

http://www.cityofarabiame.com/our-projects/mall-of-arabia/overview-mall-of-arabia.html

www.arenamall.ae Arena Mall Dubai Sports City (DSC) website. Mall under construction.

www.chinamexmart.com Dragonmart in Dubai website (inconsistent availability)

www.cityofarabiame.com City of Arabia and Mall of Arabia information

www.dubaishoppingmalls.com - sounds like an obviously useful website, but is actually spam (when checked May 2010).

www.ibnbattutamall.com Ibn Battuta Shopping Mall in Dubai website

www.mecsc.org Middle East Council of Shopping Malls (MECSC) website

www.towncentrejumeirah.com - Jumeira Town Center website

www.easternct.edu list of largest shopping malls in the world, and descriptions from Eastern Connecticut State University (USA). Repeated and formatted better in wikipedia.

Dubai directory

- add your link free

95

UAE Dubai Malls

Arena Mall Dubai Sports City (DSC) website. Mall under construction.

www.cityofarabiame.com

City of Arabia and Mall of Arabia information

www.arenamall.ae

http://www.ibnbattutamall.com/

www.alghuraircentre.com

• DCC - Deira City Center (or Centre) • GLA - Gross Leasable Area - means retail shopping area, doesn't include car parks etc • IBM - Ibn Battuta Mall • MAF - Conglomerate of UAE companies, chairman is Majid Al Futtaim. MAF Shopping

Malls is a shopping mall developer. • MOE - Mall of the Emirates, Ministry of Education • MOTE - Mall of the Emirates

96

Mall of the Emirates

• Mall of the Emirates is owned by Majid Al Futtaim group (MAF CEO is Francois de Montaudouin). Other shopping malls in MAF Holding are Deira City Centre, Sharjah City Center, and Ajman City Center along with a couple more outside the UAE in Egypt - Cairo and Alexandria.

• Sometimes called The Emirates Mall (but that's not really correct). • Cost of the Mall of the Emirates was 800+ million dhs. • Shops started opening around September/October 2005 and official opening was November 2005. • Awarded with the title of The World's Leading New Shopping Mall in November 2005 at the World Travel Awards in London. This was shortly

before it rained in Dubai and the Mall of the Emirates' roof leaked. • Area of 6.5 million square feet with 460+ retail shops, 14 cinemas including Dubai's only Cinemax theater (not the same as the iMax at Ibn

Battuta Shopping Mall), the Black Hole of weirdness in the Magic Planet entertainment area, and not enough car parks on a Thursday or Friday night (don't park on the pavement - tickets are being handed out).

• Kempinski Hotel at Mall of the Emirates has 5 stars, 900 rooms and opened in 2006. For now, it has enough car parks. Apres is a bar in the hotel Kempinski overlooking the ski slopes at Ski Dubai where you can get that genuine authentic apres ski feeling just as if you were in ze French Alps oui?

http://www.malloftheemirates.com/moe/Default.aspx

• 'Best Shopping Mall' title at the Best in Dubai Awards 2008 - beating 9 other shopping malls in a voting contest by residents of Dubai. • 'World's Best Retail Destination of the Year' at the 2008 Retail City Awards • 'Best Mall Award' at Grazia Middle East Style Awards 2008 • 'Brand of the Year' Award at Superbrands 2008 • Won the 'Best Design and Innovation' award at the ICSC International Design and Development Awards 2007. ICSC is the International Council of

Shopping Centers, a global trade organisation representing shopping centers around the world, founded in 1957.

The Dubai Mall

• The Dubai Mall is the largest shopping mall in Dubai, maybe even the world depending on how you measure it, (and until the Mall of Arabia opens) and is located in the Downtown Burj Dubai area on Doha St, off Defense Roundabout. After the usual Dubai construction delays, it only opened 2 years late, in November 2008. Some Dubai residents thought the new mall deserved top spot on their whine list but we think The Dubai Mall is great. If (or when) you visit, have a look at one of the largest fish tanks in the world, buy some books at Kinokuniya BookWorld, walk through the gold souk area, have a look at the indoor waterfall, watch a movie at Reel Cinemas, get an adrenaline fix at Sega Republic, and go for a quiet coffee at The Grove. Or head next door to Souk Al Bahar after your shopping expedition and have a meal overlooking the Burj Dubai Lake while watching the Dubai Fountain. After 04 January 2009, you'll also be able to head to the Burj Dubai observation deck for a spectacular view over Dubai. There are information kiosks everywhere in the mall, with helpful attendants to answer your questions (although you'll often get different answers if you ask more than one), and information brochures with maps and a list of shops

www.thedubaimall.com • Total area of Dubai Mall is 12 million sq feet (about 1.1 million sq meters) • Total internal floor area about 5.9 million sq ft • Total gross leasable area (GLA) about 3.8 million sq ft (the same as 50 football fields) • 14,000 car parking spaces • 120-160 restaurants, cafes, and other food and beverage shops with seating capacity for 3000 people (different figures seen in Emaar press

releases, most recent is 160 outlets) • 33,000 animals in the aquarium (less if the sharks aren't fed on time, or the fish and chip shop runs low on supplies) • 30 million - total number visitors expected in the first year of operation

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Burj Dubai

The Burj Dubai (Arabic for "Dubai Tower" but you might have a good chance of fooling newbies to Dubai that it means "don't look down") is a mixed use tower with commercial and residential areas, under construction in the Downtown Burj Dubai development, with an official opening date of 04 January 2010 (delayed from rumours of 09/09/09 and 02 December 2009 opening dates), and final height of 828m (kept secret until opening day and slightly higher than the most common rumour of 818m). The tower's main claim to fame is that it will be the tallest man-made structure in the world once completed, and in fact, the Burj Dubai became just that in April 2008 when the height reached 629 meters. When completed, the top of the Burj Dubai was taller than the highest mountain peak (or hillock) of over 30 countries, including those lofty alpine nations of Belgium, Latvia, the Maldives, the Netherlands, and Uruguay, but not the UAE itself, which has a mountain top (Jebel Jais) in Ras Al Khaimah more than twice the height of the Burj Dubai. And to beat Mt Everest, you'd need to stack another 10 Burj Dubais on top of the first one.

www.burjkhalifa.ae

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Abu Hail (under construction), Union Co-op supermarket?

Al Ain Center - Bur Dubai Al Ain Center - Bur Dubai, small centre with mostly computer shops upstairs, and a useful food court and internet cafe downstairs. Spinneys is connected via a walkway - park your car above Spinneys (entrance round the back).

Al Attar small center in Karama on Kuwait St, tel +971-4-3351020 or +971-4-3344455. Website might be www.alattargroup.com.

Al Barsha Mall, Al Barsha Al Barsha Mall, Al Barsha 2 - opening June 2010 ... delayed to mid-2011. Union Co-op supermarket/hypermarket. Near Mall of the Emirates.

Al Bustan Center / Centrer Al Bustan Center / Centre & Residence - turn right at Al Mulla Plaza junction when travelling in Sharjah direction from Dubai. Shopping mall and apartments for rent. About 100 shops, Fantasy Kingdom amusement and entertainment area (24,000 sq ft). Residential building has 640 suites, swimming pool, gym, business center, meeting rooms, and a couple of restaurants. Close to Dubai International Airport.

Al Ghurair Centre Al Ghurair Centre or Al Ghurair City, Al Rigga Road in Deira. Open 1000-2200 except Fridays 1400-2200. The first large shopping mall in Dubai (opened in 1978 before the world had heard of Dubai), a cheaper place than the newer ones, has over 200 shops. Not completely self contained - some of the cafes open directly on to the main road for free carbon dioxide with your coffee. Al Ghurair Group borrowed AED 1.3 billion ($350m) in April 2009, the middle of a global economic crisis, to finance expansion of Al Ghurair City. That's what you call bal..., er, confidence.

Al Ittihad Mall, Muhaisna Planned opening June 2009 (no chance, maybe first half of 2010)? Union Co-op supermarket opened April or May 2010.

Al Khaleej Centre - Bur Dubai Bur Dubai, small centre with random shops - mostly IT/computer related, and food court in basement, across the road from Al Ain Center. Paid parking but useful to know if you're looking for somewhere in the area to park. Etisalat has a customer service centre in this mall.

Al Mizhar Mall small mall with West Zone supermarket, near the Aswaaq Mizhar community center on the same road.

Al Mulla Plaza last stop before Sharjah on the DXB-SHJ highway. Known more as a navigation aid than a place to go shopping.

Arabian Center tel +971-4-2845555. New (in March 2009) shopping center in Mirdif / Al Mizhar, about a third the size of Mall of the Emirates, with movie theaters (open mid-2009), WorldMart hypermarket, food court, children's play area, and even a few shops.

Arena Mall Dubai Sports City (DSC), under development November 2008 to 2010 end of 2013. GLA about 1.88 million square feet on 2 levels, with 300-340 shops, educational family entertainment centre, 12 screen cinema complex, 2 food courts, a Carrefour hypermarket, family entertainment and education center, 7000 car parks, direct connection to the DSC cricket stadium and indoor stadium. Opening date delayed until 2013 according to The National 10 March 2010 "The opening of Arena Mall in Dubai Sports City has been postponed until 2013 ..."

Aswaaq Dubai Aswaaq Dubai - a chain of community centers and supermarkets being established in Dubai and the UAE. First Aswaaq stand-alone supermarket opened May 2009 in Al Sufouh (area 1000 sq m). Aswaaq plans to open 40 supermarkets and 20 community centers. Other Aswaaq centers in Nad Al Hamar and Al Mizhar. Centers under construction in Al Barsha, Al Twar, Al Warqaa, Umm Suqueim. Aswaaq toll-free tel is 800-279227 (ASWAAQ).

Bawadi Mall Dubai Bawadi Mall Dubai - planned for the Bawadi development in Dubailand. Confusing figures released but could be one of the largest shopping centers in the world when if it gets built. Unrelated to the Bawadi Mall in Al Ain which opened in 2009.

Bin Sougat Centre Rashidiya, tel +971-4-2863000, PO Box 55316. Shops open 10am-10pm Sat-Thu (some shops closed from 1-5pm), 5pm-10pm Fri (coffee shops open for lunch). Small, 2-level shopping center with a Spinneys supermarket (open 8am-11pm). First opened July 2001, expanded in 2003. Shops include Ajmal Perfumes (perfumes), Costa Coffee (coffee), Damas (jewellery), Baskin Robbins (cholesterol), Dome Café (food), Etisalat (telephone connections), Jumbo (electronics), Pier Import (furniture and household goods), Red Earth (cosmetics), San Marco Household (stuff), Union National Bank (money).

Bur Juman Centre Bur Juman Centre (BurJuman, Bur Jaman, BurJaman Center) - on the Trade Center Road in Bur Dubai. Open 1000-2200 except Fridays 1400-2200. Expanded in 2006 from 200 to 300 shops, will also have movie theatres and more restaurants. A more exclusive destination than MOTE, DCC and IBM. Car parking charges 20 dhs per hour but do not apply if you spend more than AED 100 in the mall (last checked July 2009).

Century Mall Dubai next to Al Shabab Club in Al Mamzar, 150,000 sq ft retail space. Carrefour hypermarket, Jungle Bungle amusement center, food court. Shops include Jacky's, Damas, Giordano, Nayomi, Hang Ten and Sheetal. Owned by Al Safeer Group, opened in 2003.

Deira City Center sometimes called 'City Center Mall'), open 1000-2200 week days and 1000-2400 weekends, opposite Dubai Creek Golf & Yacht Club. Very busy in the evenings, parking is difficult. Good selection of shops, has a noisy food court and a Carrefour. IKEA Dubai (a Swedish furniture chain with strange product names like 'blorp', 'pnuk', and 'abba') used to be in DCC but moved to Dubai Festival City near the Garhood Bridge in 2006. BinHendi / Bin Hendi Avenue is a large collection of luxury retail shops in DCC that opened in December 2005 and closed (mostly) in April 2009. Car parking charges after the Dubai Metro start date on 09 September 2009: free for first 3 hours weekdays, 4 hours weekends. An extra hour if you've been to a movie (keep your ticket). After that, charges range from 20 dhs (weekdays) to 60 dhs (weekends) per hour. Update 09 September 2009: carparking to be free during weekends and public holidays (at least for now).

UAE Trade : Shopping Malls (1/4)

http://www.dubaifaqs.com/shopping-malls-in-dubai.php

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Dragonmart Dragonmart (or Dragon Mart), on the Dubai-Hatta road, after Emirates Rd junction heading in Hatta / Oman direction Hatta on the right-hand side (location). Many small shops (about 4000 with total area of 150,000 sq m, mall length is 1.2 km) selling Chinese manufactured products. Not quite the same as other shopping malls in Dubai but an interesting place to visit if you want a plastic bucket or a cheap plasma TV from China. Expansion of Dragonmart planned with construction to start in 2012? An additional 100,000 sq meters (1 million sq feet) of retail area to become available.

Dubai Mall see 'The Dubai Mall' below.

Dubai Marina Mall in Dubai Marina (not the same as 'Marina Mall' in Abu Dhabi). With hotel and apartments, total development cost is over AED 1.4 billion. Opening date 22 December 2008. Mall location on the Dubai Marina water's edge is appealing.

Dubai Outlet Mall (DOM) open 22 August 2007. Lots of bargains at factory shops all under one roof. Perhaps.

Emirates Co-op Al Mizhar Emirates Co-op Al Mizhar - open 2008? Large Emirates Co-op supermarket with opening hours 0700-0200, small food court upstairs, MacDonalds downstairs. Some Emirates Coops in other locations have small malls also.

Grand City Mall Jebel Ali (name not confirmed)? Opening date unknown (construction started April 2007?) Small (50,000 sq ft) low budget shopping for labourers. Developers - Regency Group.

Grand City Mall, Al Quoz Grand City Mall, Al Quoz Industrial Area 4, opened July 2006. Small (75,000 sq ft) low budget shopping center catering to workers living in the area. About 35 shops. Includes ANTA Travel, Karama Medical Center, Better Life Pharmacy, department store, Grand City Hypermarket, money exchange, ATMs (NBAD, Standard Chartered). Operated by Regency Group.

Grand Shopping Mall Al Quoz Industrial Area 1, opened 2004. Small (40,000 sq ft) low budget shopping mall with about 20 shops, targeted to the workers living in the area. Operated by Regency Group. Includes Grand Hypermarket, money exchange, ATM (Standard Chartered).

Hamarain Shopping Centre Hamarain Shopping Centre - in Deira, has pretty lights on the outside.

Hamriyah Shopping Center in Al Hamriyah, not the same as the Hamarain Centre.

Ibn Battuta Mall IBM / IBSM) not as large as MOTE, but much more fascinating to walk through (if a shopping center can ever be called fascinating). Several themed areas - Andalusia, China, Egypt, India, Persia, Tunisia which reflect the travels of a 14th century Arab explorer named Ibn Battuta. Scattered throughout the mall are displays of documents and other artifacts related to Mr Battuta's travels and history of those regions. All items are reconstructed but look authentic if you squint your eyes a bit.

Ibn Battuta Ibn Battuta phase II expansion will double the size of IBM with additional themed areas based on Hejaz, Morocco, Turkey, and Yemen. In March 2009, Nakheel announced expansion plans would be delayed 12 months.

Instead of the ubiquitous Instead of the ubiquitous Carrefour, Ibn Battuta Mall has Geant, another French superstore selling groceries and cheap underpants. Otherwise, mostly the same shops you'd find anywhere but less crowded. The only Lego shop in Dubai is here, also the only IMAX cinema in Dubai (if you don't know what that is, it's similar to sitting in the front row of a normal cinema). Food court at Jebel Ali end has fast junk food. Food court at Dubai end has slow junk food. Both areas have a good selection and there's a couple of posher restaurants in the China Court area. Several Starbucks with one in a spectacular atrium in the middle of the mall. There are electric golf carts to ferry you from one end of the mall to the other, costs 5 dhs. Usually easy to find car parking. Developer is Nakheel.

J3 Mall Small boutique shopping mall on Al Wasl Road in Al Manara, across from Choithram's Umm Suqeim. Opening date probably 2011 or 2012.

Jumeira Beach Center another small shopping center on Jumeira Beach Road, blue color with dark glass. Has a Burger King at the front.

Jumeirah Plaza small shopping center near the Magrudy's Centre on Jumeirah Beach Road.

Jumeirah Town Center yet another small mall on Jumeirah Beach Road, sister centre to the Mercato Mall, and within walking distance. Tel +971-4-3444161 or +971-4-3440111.

Khan Murjan Khan Murjan - (Khan Murjan images) underground souk, part of the Wafi Center complex, was due to open by end 2007 but delayed till early 2008. Based on a 14th century Suq / Souq - the Khan Marjan Caravanserai in Baghdad, Iraq (renovated as a restaurant in the early 1990s, unknown what state it's in now), and with further inspiration taken from other souks around the Middle East. Consider it more of a tourist attraction than a full-on shopping center, a bit like Souk Madinat or Souk Al Bahar, while the Wafi Mall should satiate your purchasing desires. Well worth a visit though.

Lamcy Plaza large pink building on Sheikh Zayed Road near the Karama exit and opposite the American Hospital / Al Nasr Leisureland. Clothing shops always seem to have sales, and the top floor location of the supermarket seems odd. High atrium has a London Tower Bridge halfway up where you can sit and have coffee. Decent enough food court, two cinemas, parking difficult in evenings. Operated by Lals Group.

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Madina Mall Beirut Rd, Ghusais area. New mall scheduled to open in April 2011 (but probably later in 2011). Over 100 shops on two floors, includes a Carrefour supermarket.

Magrudys Center Jumeirah Beach Road - the original Magrudy's bookshop and shoeshop, Gerard's cafe (where you may still be able to find the occasional Jumeirah Jane) and a few other small shops.

Mall of Arabia Mall of Arabia - expected to be almost the biggest shopping mall in the world when it opens with area of about 10 million sq ft (1 million square meters) - four times the size of MOTE. Expected opening date was early 2009 but revised (in April 2009) to end of 2010 for phase I. The Dubai Mall is about 100,000 sq m bigger - that difference is close to the total size of many other large shopping malls already open in Dubai. With about 1400 retail outlets to distract visitors, MOA will be the entry point for the Restless Planet dinosaur park. And if your bags are too heavy to carry home, there will be a hotel on the roof where you can park yourself and have a rest. Website www.mallofarabia.ae under construction (January 2007).

Mall of the Emirates Mall of the Emirates (MOTE or MOE) - biggest in the UAE when it opened in November 2005 with area about 2.4 million square feet (220,000 sq m) and 400 shops, has an indoor ski field at one end along with a hotel. Parking can be difficult at busy times (evenings and holidays). Will look small once Dubai Mall and Mall of Arabia open. Car park charges apply after start date for running of Dubai Metro (09 Sep 2009) but first few hours free.

Marina Mall see 'Dubai Marina Mall' for the one in Dubai Marina, or 'Marina Mall' in the Abu Dhabi section below for the one in Abu Dhabi.

Mazaya Center Sheikh Zayed Road near Defense Roundabout, two floors, relatively small size shopping center including a Spinneys Market, Homes R Us furniture, Pier Import.

Mercato Mall Mercato Mall - Jumeirah Beach Road near Dubai Zoo. Open 1000-2200 except Fridays 1400-2200. Quaint Italian themed centre with a good Virgin store (the music shop), a few clothing shops, Spinneys, Home Centre (closed), small food court, a couple of nice restaurants with one Italian one upstairs overlooking the Beach Road, several movie theatres, and lots of cobblestoned paths. First opened in October 2002.

Mirdiff City Centre Mirdiff City Centre shopping mall - (01 Jun 2007 information). Planned completion date is late 2009 with opening date scheduled for 16 March 2010 (28 February 2010 update). A 2.6 billion Dh mall with 183,400 sq m (about 1.8m sq ft) of GLA in Mirdiff district, location Emirates Road (direct access from interchange 55) and Tripoli Street, carparking for 7,000 cars. About 430 retail outlets, including a Carrefour hypermarket. Also 'edutainment area for kids', 10-screen multiplex cinema, and two food courts with 60 restaurants and cafes. Developer is MAF Shopping Malls.

Nakheel Retail (a division of Nakheel Retail) - plans to build 5 new shopping malls in Dubai worth AED 11 billion ($US3 bn) (announced April 2008) - Palm Mall on Palm Jumeirah, Palm Mall on Palm Deira phase I, Ibn Battuta Mall Phase II to double the size of the existing Ibn Battuta Mall, India Mart for Indian wholesale and retail shopping, Great Mall Dubai also at International City. Cubellis Costa International (CCI), a design firm, are partnering with Nakheel for 2 of them - the IBM expansion and Great Mall Dubai. CCI are also designing the expansion of Dragon Mart. Myer, an Australian department store, are planning to expand into Dubai through the Nakheel shopping malls. Nakheel Retail had ambitious plans to become the largest mall developer in the Middle East by 2012 and the largest in the world by 2018. In March 2009, Nakheel announced that their retail development program would be delayed by 12 months.

Oasis Center Sheikh Zayed Road, opened April 1999, burnt down in September 2005. Reopen Sunday 29 March 2009.

Palm Jumeirah Palm Jumeirah shopping mall - a Nakheel Retail development on the Jumeirah Palm Island, announced April 2008, opening date unknown.

Palm Strip one of many small shopping centers (rather than a shopping mall) on Jumeirah Beach Road, opposite The One furniture shop and the Jumeirah Mosque. Tel +971-4-3461462. Open 10am to 10pm except Fridays open 4pm or 5pm to 10pm.

Reef Mall Reef Mall

Royal Mall Royal Mall - small shopping mall in Al Manara due to open in 2011, renamed as the J3 Mall.

Safeer Mall Dubai Safeer Mall Dubai - see Century Mall Dubai for Al Mamzar, or Safeer Mall Sharjah for Sharjah-Dubai highway shopping center

Souk Al Bahar at the foot of the Burj Dubai in the Downtown Dubai development. Opened December 2007. Similar to Souk Madinat with many of the same restaurants. Also a pleasant place to stroll around but not where you'd go for a mega-shopping expedition. Has a Spinneys supermarket downstairs.

Souk Madinat Souk Madinat - next to the Burj Al Arab in Al Sufouh / Umm Suqueim. Part of the Madinat Jumeirah complex. Not really a large shopping center but worth a visit for the traditional styled architecture and pleasant atmosphere along the (man-made) canals.

SouqExtra! A chain of small community shopping centers across the UAE, developed by the Lootah Group. First one opening in Ewan Residences area of Dubai October 2009

UAE Trade : Shopping Malls (3/4)

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Sunset Mall in the Sunset Development on Jumeirah Beach Road, Jumeira 3. About 100 shops and restaurants with seaviews. The Sunset Mall developer, Dubai Investment Properties, is marketing it as a luxury shopping destination (which almost everywhere in Dubai does - even the Luxury Chicken Gutting and Hair Cutting Saloon in the depths of Deira) but in this case, given the location on the beach in Jumeirah, it might be a believable claim. Might be open in September 2009 (delayed from April 2009) ... but as of August 2011 still not open. Update - first shops (only one or two) open December 2011 - others expected to open in 2012.

The Dubai Mall off Defense Roundabout on Sheikh Zayed Road, near the Burj Dubai, finally opened in November 2008. The largest shopping mall in the world with 1200+ shops (eventually) in a total area of 12 million sq feet (1.1 million sq m). Actual retail space about 3.8m sq ft. The Dubai Mall includes posh restaurants, an Olympic ice-skating rink, and the largest goldfish bowl you've ever seen. New to the UAE shops include Waitrose (a UK supermarket, open Nov 2008), Galeries Lafayette (a French department store, open May 2009), Bloomingdales (a US department store, open Feb 2010), and Hamleys (a UK toy shop, open Nov 2008).

The Pointe at Palm Jumeirah development announced by Nakheel 11 January 2012, consisting mostly of restaurants, cafes, fountains, and some boutique shops. Location opposite the Atlantis Hotel on the Jumeirah Palm island. Initial plans include 120 restaurants, 75 shops, an extra stop on the Jumeirah Palm monorail, and a nice marina promenade to walk along. Area about 135,000 sq m (not clear if that is retail area or total development area). Completion date supposedly by mid to end of 2013 (but Nakheel scheduled completion dates are often overly optimistic by a year or two).

Times Square Center Times Square Center - Sheikh Zayed Road, near Mall of the Emirates (on the same side). Opened May 2007. Small shopping mall with a large Sharif (not Sharafi) electronics store (huge in fact), and the "Chill Out" Ice Lounge, or Ice Bar, where you sit on ice chairs, and eat and drink from plates and glasses made of ice. They provide warm clothes so you don't end up with frostbite. No alcohol, but you don't have to worry about your ice cream melting. Other shops include Axxezz, Bayti, Biella, Caribou Café, Chrio, Color Nail, Duxiana, Edition Limitee, Evoluzione, Extreme Freshies, InterSport, InWear, Jealous 21, Joe Bloggs, Karisma, Lamborghini Café, Mikyajy, Nayomi, The Padi, Toys R Us, Sanrio, Storage Ideas, V-moto, Watch Square.

Wafi Centre Wafi Centre (Wafi City Center / Wafi City Mall) - Sheikh Zayed Road near Garhood Bridge on the Bur Dubai side of the creek. Oud Metha area. Open 1000-2200 except Fridays 1600-2200. Small when it first opened with expensive luxury goods shops. Has expanded to around 200 shops now. Marks & Spencer (M&S, Marks & Spencers, or Marks & Sparks) have a presence, Thomson sells musical instruments, there's a limited foodcourt upstairs, and a music lesson institute above the food court. It's a quieter shopping centre than, say, MOTE. Except for Thursday nights and Friday afternoons/evenings. The complex also includes a spa, health, beauty, and sports club, accommodation, a couple of fine restaurants and bars (Wafi Rooftop is a good place to hang out), and Dubai's Planet Hollywood restaurant.

Wafi Underground Souk Wafi Underground Souk - see Khan Murjan above

UAE Trade : Shopping Malls (4/4)

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Kuwait Trade : Shopping Malls (1/1)

AGMART AGMART is now the world's largest international food chain, with 13600 stores in 33 countries T: 22577320

www.agmart-kw.com

Al Fanar Shopping Mall Al Fanar Shopping Mall Kuwait, a luxurious environment where you shop in comfort and style. www.alfanarmall-kw.com

Carrefour Kuwait Welcome to the Kuwait's most dynamic, fast-moving and exciting hypermarket chain - Carrefour!, this global expertise helps us offer shoppers here in the Kuwait the same quality, variety and value-for-money that is provided all over the world.

www.carrefourkuwait.com

City Centre City Centre is one of the largest Hypermarket and Kuwait 's Premier Mega Market. City Centre is a novel concept of shopping under one roof combined with customer care and convenience. City Centre is located in a custom designed and built premises of 10,000 Sq. Mtr's on Al-Jahra Road (rd 80) and Shuwaikh Port Road( Rd 55) intersection and the other Hypermarket in Salmiya Near Passport office offers an excellent visibility and approach, spread over 23,000 Sq. Mtr's . We offer a unique family shopping experience with full of pleasure and entertainment, providing the utmost satisfaction and at the most economical prices.

T: 00965-25712250 F : 00965-24813530

www.citycentre.com.kw

Geant Hypermarket, Geant Kuwait - The 360 Mall will be home to the first Geant Hypermarket in Kuwait. The strategy of Geant and its parent company Fu-com is based on expansion, bringing enjoyable and modern retail experience to more customers. The second Hypermarket is expected to open in the Mall of Kuwait in the near future. Retail Arabia from the UAE and Tamdeen from Kuwait have joined hands to form Fu-com Central Markets, KSC, in introducing Geant to Kuwait.

T : 00965-22250760

www.geant-kuwait.com

Lulu Hypermarket General Trading & Contracting Co.

the retail division of the multidimensional and multinational EMKE Group has always been known as a trend setter of the retail industry in the region. Today symbolize quality retailing with more than 70 stores and has been an instant hit with the discerning shoppers across the Gulf region.

T : 00965-24759333 F : 00965-24759222

www.kuwait.luluhypermarket.com

Sharq Market Waterfront Welcome to Sharq Market Waterfront – one of the region’s most successful shopping destinations. With a wealth of high quality services and facilities, including cinemas, marina, food courts, boutiques and much, much more – there really is something for everyone.

T: : 22410975 F : 22428107

www.souksharq.com

The Sultan Center The Sultan Center Al Kout offers everything youأ¢آ€آ™ve come to expect from TSC, plus a few unexpected surprises! T: : 00965-24343155 F : 00965-24322842

True Value Kuwait Hardware Building Materials Power tools Hand tools Paint Accessories Electrical Plumbing Houseware Cleaning Home appliances Furniture Linen Bathroom Stationary Party Toys Garden Sports Luggage Auto

Co-operative Society

Al-Nuzha Al-Nuzha Co-operative Society

Al khaldiya Al-khaldiya Cooperative Society جمعيه الخالدية التعاونية www.al-khaldiya.com

Al Rumaithya جمعية الرميثية التعاونية www.alrumaithyaco-op.com

Alnaseem جمعية النسيم التعاونية www.naseemcoop.com

Al-Rawda & Hawally Al-Rawda & Hawally Co-op. Society

Faiha Faiha Co-Opertive Society

Farwaniya Farwaniya co-operative store jamaiya supermarket mall

Kaifan Kaifan Society www.kaifan-coop.com

Mishref and Bayan Mishref Cooperative Society primarily serves the residents of Mishref. T: 00965-25389000 F : 00965-25390705

http://mishrefonline.com

Shamieh & Shuwaik Shamieh & Shuwaik Co.Op society jamaiya

Zahra Co-op Zahra Co-op is an upscale discounter that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores. Zahra will operate an online business, to ease it's customers to cut the distance at Zahra.com.kw

T : 00965-25249394 F : 00965-25249697

www.zahra.com.kw

http://www.askq8.com/Shopping-Services/Supermarkets.html

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Store M.H. Al shaya Company Sultan Center

Trafalgar Carrefour

Ownership Private Public Private Private - Joint Venture

Type Clothing /Footwear /Health & Beauty/ Restaurant

Luxury Retailer

About Throughout the Middle East and North Africa, Russia, Turkey,Central and Eastern Europe and the UK, Alshaya Retail operates more than 55 retail concepts., all carefully chosen to bring the highest quality products to the region's premier retail locations. We currently operate over 2000 stores across 19 countries. Our wide geographical spread is supported by a sophisticated infrastructure, professional management and a long-term investment in state-of-the-art M.I.S. and logistics.

The Sultan Center is the premier retailer and leading supplier of supermarket items, perishables, and general merchandise in the Middle East. As the pioneer of the "one-stop shop" concept in the Middle East, TSC has consistently set the regional standard for: • Largest variety and highest quality of

products • Unrivalled levels of customer service

based on industry best practice • Unique shopping atmosphere and

ambience • Value-added customer benefits and

services

Trafalgar is an internationally recognized luxury retailer with 14 specialized boutiques in Kuwait and over 39 years of operating expertise. From its humble beginnings in 1972, Trafalgar continues to build in popularity as it provides its loyal customers the best in fine jewellery, watches and couture.

Carrefour! A joint venture company by Majid al Futtaim and Carrefour France, this global expertise helps us offer shoppers here in the Kuwait the same quality, variety and value-for-money that is provided all over the world. Thanks to our massive buying power, we guarantee to cut costs and keep our prices low - no wonder more than 2,000,000,000 people worldwide shop with us every year! As well as unbeatable value, we've also got unbeatable choice - you'll find over 100,000 items always in stock!

Offer These include many of the world's leading Fashion and Footwear, Food Service, Health and Beauty, Pharmacy, Optics, Home Furnishings and Office Supplies brands

Retail , Restaurants,Fashion, Telecom, Services Group, United Capital

Operating Countries

2000 Store , 19 Countries 55 Retail concepts : Kuwait Kingdom Of Saudi Arabia United Arab Emirates Bahrain Oman Qatar Jordan Iraq Lebanon Syria Egypt Morocco Russia Turkey Cyprus Poland Slovakia CzechRepublic United Kingdom

14 Store in Kuwait, 15% market Share of Retail 7,000 of Staff TSC Sultan Center (Oman) Safeway / The Sultan Center (Jordan) TSC Lebanon The Sultan Center (Bahrain)

Website http://www.alshaya.com www.sultan-center.com/

www.trafalgarkuwait.com

www.carrefourkuwait.com

T: : 00965-24343155 F : 00965-24322842

Kuwait Trade Supermarkets & Malls

Retail Service Stores (Details) Wholesale Stores (Details) Convenience Stores (Details) Rewards Card (Details) Just Ask (Details) Purchasing Department Contacts (Details) Store Locator (Details) Careers (Details) Restaurants Jeans Grill (Details) Chi-Chi's (Details) Café Sultan (Details) Catering (Details) Telecom Contact Us (Details) Fashion Store Details (Details) Store Locations (Details) Services Group Contact Us (Details)

Oman - Info@tscoman.com Jordan - Eyadmj@safeway.com.jo Lebanon - Customerservice@tsclebanon.com Bahrain - Fawaz@sultan-center.com

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Kuwait Trade Supermarkets & Malls

Store Geant Hypermarket Lulu Hypermarket. Al Fanar Shopping Mall City Centre Sharq Market Waterfront

Ownership

Type Hypermarket Hypermarket

About Geant Kuwait - The 360 Mall will be home to the first Geant Hypermarket in Kuwait. The strategy of Geant and its parent company Fu-com is based on expansion, bringing enjoyable and modern retail experience to more customers. The second Hypermarket is expected to open in the Mall of Kuwait in the near future. Retail Arabia from the UAE and Tamdeen from Kuwait have joined hands to form Fu-com Central Markets, KSC, in introducing Geant to Kuwait.

LuLu Hypermarkets, the retail division of the multidimensional and multinational EMKE Group has always been known as a trend setter of the retail industry in the region. Today, LuLu symbolize quality retailing with 98 stores and has been an instant hit with the discerning shoppers across the Gulf region. With its pleasant and novel variation from the usual supermarkets, LuLu offers an ultra modern shopping ambience for the shoppers by integrating all conceivable needs of the consumers under one roof. LuLu Hypermarkets have extensively laid out counters, sprawling parking space, play area for children, food court, money exchange and bank counters besides a panoply of international and regional brands aptly justifying it's tagline, "LuLu, where the world comes to shop".

Al Fanar Mall is one of Kuwait's most exclusive shopping and recreation addresses, located centrally in the shopping district of Salem Al Mubarak St in Salmiya. Al Fanar Mall offers the best brands, the finest foods and excellent entertainment facilities in a beautifully architected environment that reflects our love for nature and nature conservation. Large landscaped spaces within the mall provide a cool green, soothing environment for you to spend quality time with your friends, family or associates. It is the coolest place to seek out the latest fashion trends, gadgets, watch movies, dine out, or hang out with friends.

City Centre is one of the largest Hypermarket and Kuwait 's Premier Mega Market. City Centre is a novel concept of shopping under one roof combined with customer care and convenience. City Centre is located in a custom designed and built premises of 10,000 Sq. Mtr's on Al-Jahra Road (rd 80) and Shuwaikh Port Road( Rd 55) intersection and the other Hypermarket in Salmiya Near Passport office offers an excellent visibility and approach, spread over 23,000 Sq. Mtr's . We offer a unique family shopping experience with full of pleasure and entertainment, providing the utmost satisfaction and at the most economical prices

Welcome to our Festivals & Activities page where you can follow all our news developments going on at Souq Sharq. We will provide you and your families with cultural activities and programs that create awareness about certain issues, making sure that these are appropriate for all ages. Moreover, entertainment for the whole family and sports activities are also on our agenda, with our sports festivals held throughout the year. Children’s activities are held monthly at Souq Sharq, with visiting cartoon characters, magic shows, circus performances and summer camps, as well as special offers for children throughout the entire year. Dear reader, you are invited to visit our homepage and read more about the various activities and festivals hosted by Souq Sharq throughout the year

Offer Grocery Fresh Food Electronics Home Appliances Home Equipment Textile Office Equipment Culture & Entertainment Body Care Outdoor

Grocery Fresh Food Household Electronics Garments Toys

Operating Countries

Kuwait UAE Bahrain Oman, Qatar, Kuwait, Bahrain,Yemen, Egypt and Saudi Arabia.

Kuwait ( Salmeyah – Shuwaikh)

Website www.geant-kuwait.com www.kuwait.luluhypermarket.com www.alfanarmall-kw.com www.citycentre.com.kw

www.souksharq.com

T : 00965-22250760 T: 00965-25712250 F : 00965-24813530

T: : 22410975 F : 22428107

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Kuwait Trade Supermarkets & Malls

Al-Nuzha Al khaldiya Al Rumaithya Alnaseem Al-Rawda & Hawally Faiha

Al-Nuzha Co-operative Society Al-khaldiya Cooperative Society جمعية النسيم التعاونية جمعية الرميثية التعاونية

Al-Rawda & Hawally Co-op. Society

Faiha Co-Opertive Society

www.al-khaldiya.com www.alrumaithyaco-op.com www.naseemcoop.com

Al-Rawda & Hawally

Co-operative Society

Farwaniya Kaifan Mishref and Bayan Shamieh & Shuwaik Zahra Co-op Farwaniya co-operative store jamaiya supermarket mall

Kaifan Society Mishref Cooperative Society primarily serves the residents of Mishref.

Shamieh & Shuwaik Co.Op society jamaiya

Zahra Co-op is an upscale discounter that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores. Zahra will operate an online business, to ease it's customers to cut the distance at Zahra.com.kw

T: 00965-25389000 F : 00965-25390705

T : 00965-25249394 F : 00965-25249697

www.kaifan-coop.com http://mishrefonline.com www.zahra.com.kw

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The Avenues - +965 24954792

The Avenues - +965 24954799

Abdullah AlMubarak Main Coop. Abdullah Al-Mubarak +965 24359134

AlZahraa Main Coop. AlZahraa +965 25241708 / 9

Bayan Co-op Bayan +965 25384027

Da’iya Co-op Da’iya +965 22524068

Al Manshar Fahaheel +965 23930402

Faiha Co-op Faiha +965 22530143

Mughateer Complex Farwaniya +965 24750329

Al Bairaq Mall Fintas +965 22581956

Al Mohallab Center Hawally +965 22658095

Al Plaza Hawally +965 22632166

Jabriya Coop. Jabriya +965 22251379

Awtad Center Jahara +965 22243151

Al Qaser Complex Jahra +965 24580325

Kaifan Co-op Kaifan +965 24918581

Khaldiya Co-op Khaldiya +965 24926360

Kuwait International Airport Kuwait +965 24347199

Mishref Co-op Mishref +965 25390637 /8

Qadsiya Co-op Qadsiya +965 22511749

Qurtuba Co-op Qurtuba +965 25358491

Rawda Co-op Rawda +965 22531749

Rumaithiya Co-op Rumaithiya +965 25631671

Al Fanar Mall Salmiya +965 25759316

Marina Mall Salmiya +965 22244688

Salem Al Mubarak Street Salmiya +965 25737796

Salwa Co-op Salwa +965 25648831

Shamiyah and Shuwaikh Co-op Shamiyah +965 24821309

Souk Sharq Sharq +965 22409588

Sulaibikhat Co-op Sulaibikhat +965 24869181

Yarmouk Co-op Yarmouk +965 25330926

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Contact Address Tel Timing

nagep Al-selahia huose 13 Gaza Street 24822821 Wednesday After dinner

Khaled Zeid Al Saqobi Hadramout Street huose22 24836368 daily After dinner

Mohammed Suleiman Almtar street 13 Huose 8 24813565 daily After sunset

Raied Khaled Al-Kharafi Al-Khaldiya huose 25 24817181 daily After dinner

Khaled Al-Fayez house 24 Tripolsi Street 24819406 daily After dinner

Al Eidan huose 39 Gaza Street 24810874-99014446 daily

Nabil Abdullah al Jeraisy street 13 huose 6 24811262 Sunday After dinner

Saleh al-Bakhit Al-Traboulsi street huose 11 Sunday

Abdel-Latif Al-Humaidan street 44 huose 19 66640640 Sunday

Ibrahim al Loughani Al-Traboulsi street huose 5 Sunday

Abdullah al-Saadoun Babe streetl - huose 2 24844551 Sunday

Al Najem Al KhaldiyaStreet, House NO.37. 24839654 Monday After Isha Prayer

alShatti huose 26 Tripolsi Street 24841991 Monday

Ahmed Ali Alslahy street 10 huose 2 24848857 Sunday after dinner

Mohammed Almiaan Al-Khaldiya street huose23 Monday

Bou Ali Alkandry Street 42 huose 19 Monday

Adel Al sanea street 26 huose 1 99712000 Monday

Al Loughani Al-Traboulsi street huose 5 Monday

Al Eidan house 39 Gaza Street 99014446 -24810874 Tuesday After dinner

Falah Al-Kharafi Khalidiya street huose 27 24814868 Tuesday After dinner

Abdullah Al-Fayez Al-Trabulsi street huose24 Tuesday

Mohamed Abdel Aziz Al-Shaheen babel street 24822204 Tuesday After sunset

Ahmad Abdel Aziz Al-Sadoun babel street 24844551 Wednesday After dinner

Khaled Fahad Al Khalifa Hadramout street huose 6 2849978 WednesdayAfter sunset

alHuwaidi Al Wahda Street, huose 15 24836363-97477717 daily After dinner

Studio Diwaniyah This spatial design studio will literally take on the format and physicality of a Diwaniyah. Within this discursive, social and relational environment, the students will be asked to design, build and implement an enabler and/or disabler of communication. It is the explicit intent that these interventions should stand in an intense reciprocal relationship to each other. Studio Diwaniyah will be conceived as a 1:1 experimental laboratory.

http://www.al-khaldiya.com/show_diwaniya.aspx?aid=2

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Welcome to Sharq Market Waterfront – one of the region’s most successful shopping destinations. With a wealth of high quality services and facilities, including cinemas, marina, food courts, boutiques and much, much more – there really is something for everyone.

Dear Investor,

We are proud that you have taken the decision to invest in our waterfront project where you can network and communicate daily with more than 15,000 visitors and market your products, services and ideas while enjoying the great view!

At Souq Sharq, you will deal directly with high-end clients who visit the mall to enjoy our special offers and unmatched décor. You will also have the opportunity to make use of our Indoor & Outdoor light boxes, Hanging banners, distribute flyers & samples and special offer spaces within the interior of the mall, as well as the Roman Amphitheater. This outdoor venue can hold up to 2,000 people and is a great place to launch marketing campaigns and special promotions.

Many of our current investors have used these opportunities time and again, reaping them much benefit and continued success.

We are also proud to boast our specialized sales and marketing team, which is at your disposal to facilitate any requests you may have

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Fashion & Accessories Health & Beauty Food

American Eagle La Senza Debenhams mothercare Next Bhs H&M Topshop Topman River Island Oasis Claire's Justice Evans Dorothy Perkins Coast Peacocks Wallis Early Learning Centre Warehouse Express Miss Selfridge

Bobbi Brown La Mer Victoria's Secret Bath & Body Works Clinique Estee Lauder VaVaVoom Aramis M.A.C The Body Shop Jo Malone Kiehl's

Texas Roadhouse PizzaExpress Pinkberry Castania Nut Boutique P.F. Chang's Potbelly Shake Shack Starbucks Coffee The Gaucho grill Asha’s Le Pain Quotidien Sarai Totally Fish Thai Chi Noodle Factory Al Forno IZ Juice Dean & Deluca Pizza Rustica Brasserie de L’Etoile

Operating Countries

Kuwait Kingdom Of Saudi Arabia United Arab Emirates Bahrain Oman Qatar Jordan Iraq Lebanon Syria Egypt Morocco Russia Turkey Cyprus Poland Slovakia Czech Republic United Kingdom

Pharmacy Sports

Fashion Office

Supplies Home

Furnishings Footwear

Boots Foot Locker Office Depot Pottery Barn Pottery Barn Kids

Milano Payless

Our History

Alshaya has become a byword for trading and commerce in the Arabian Gulf. Since our foundation in 1890, we have become a major player across a variety of sectors, initially in Kuwait and the Kingdom of Saudi Arabia and more recently throughout the Middle East and North Africa, Turkey, Cyprus, Russia, Poland, Slovakia,the Czech Republic and the UK. Between the 1960s and 1970s we expanded substantially, developing distinct businesses in real estate, construction, hotels, automotive and general trading. Today, we have over 22,000 employees who work within our retail division, which started in 1983 with the launch of the Mothercare franchise. To keep abreast of ever-changing commercial developments within the region has taken foresight and energy - family traditions for over a century.

Our Vision is to become a world-leading retailer of the best international brands with winning partnerships that last.

http://www.alshaya.com/Company.jsp

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Food

Pharmacy

Home Furnishings

Office Supplies

Sports Fashion

Fashion & Accessories Health & Beauty Optics

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Kuwait KSA UAE Bahrain Oman Qatar Oman Egypt Lebanon

Al Forno American Eagle Asha’s Bath & Body Works Bhs Boots Brasserie de L’Etoile Castania Nut Boutique Claire's Coast Dean & Deluca Debenhams Dorothy Perkins Early Learning Centre Evans Express Foot Locker H&M IZ Juice Justice Kiehl's Le Pain Quotidien M.A.C Milano Miss Selfridge mothercare Next Noodle Factory Oasis Office Depot P.F. Chang's Payless Peacocks Pinkberry Pizza Rustica PizzaExpress Pottery Barn Pottery Barn Kids River Island Sarai Shake Shack Solaris Starbucks Coffee The Body Shop The Gaucho grill Topman Topshop VaVaVoom Victoria's Secret Vision Express Wallis Warehouse

American Eagle Bath & Body Works Bhs Boots Claire's Coast Debenhams Dorothy Perkins Evans Express Foot Locker H&M Justice M.A.C Milano mothercare Next Oasis Office Depot Payless Peacocks Pinkberry Pottery Barn Pottery Barn Kids River Island Solaris Starbucks Coffee Topman Topshop VaVaVoom Victoria's Secret Vision Express Warehouse

Al Forno American Eagle Asha’s Bath & Body Works Boots Claire's Coast Dean & Deluca Debenhams Dorothy Perkins Evans Express Foot Locker H&M Jo Malone Justice Le Pain Quotidien M.A.C Milano Miss Selfridge mothercare Next Noodle Factory Oasis Office Depot P.F. Chang's Payless Peacocks Pinkberry Potbelly Pottery Barn Pottery Barn Kids River Island Sarai Shake Shack Solaris Starbucks Coffee Texas Roadhouse Topman Topshop VaVaVoom Victoria's Secret Vision Express Wallis Warehouse

Asha’s Bath & Body Works Boots Claire's Coast Debenhams Dorothy Perkins Early Learning Centre Evans Foot Locker H&M Justice Le Pain Quotidien M.A.C Milano Miss Selfridge mothercare Oasis Payless Peacocks Pinkberry River Island Solaris Starbucks Coffee Thai Chi The Body Shop Topman Topshop Totally Fish VaVaVoom Victoria's Secret Vision Express Wallis Warehouse

Bhs Claire's H&M M.A.C Milano mothercare Next Pinkberry Solaris Starbucks Coffee Victoria's Secret

Asha’s Boots Claire's Coast Dean & Deluca Debenhams Dorothy Perkins Evans Foot Locker H&M Jo Malone Justice Le Pain Quotidien M.A.C Milano Miss Selfridge mothercare Next Oasis Pearle Opticians Pinkberry PizzaExpress River Island Sarai Solaris Starbucks Coffee Thai Chi The Body Shop Topman Topshop Victoria's Secret Vision Express Wallis Warehouse

Bhs Claire's H&M M.A.C Milano mothercare Next Pinkberry Solaris Starbucks Coffee Victoria's Secret

American Eagle Claire's Debenhams Early Learning Centre Evans H&M Milano mothercare Next Payless Pinkberry Starbucks Coffee The Body Shop

American Eagle Bath & Body Works Castania Nut Boutique Claire's Coast Debenhams H&M Justice M.A.C mothercare Next Oasis Payless Pinkberry River Island Starbucks Coffee The Body Shop VaVaVoom Victoria's Secret

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