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Agri-Business ManagementCourse Structure –at a Glance

B.Sc (Agri-Business Management)

NEW GRADUATE CURRICULA & SYLLABI

B.Sc Agri-Business Management

Punjabi University, PatialaPunjab, India

Session 2014-15, 2015-16, 2016-17

Ordinances for B.Sc. Agri Business Management Examination Semester I, II, III, IV, V, VI, VII, VIII,

Notwithstanding the integrated nature of a course over more than one academic year; the ordinances in force at the time a student joins a course shall hold good only for the examination held during or at the end of the academic year, nothing in these ordinances shall be deemed to debar the university from amending the ordinances subsequently and the amended ordinances, if any, shall apply to student whether old or new.

1.1. The duration of the course of instruction for the degree of Bachelor of Sciences in horticulture shall be eight semesters i.e. four years.

1.2. There shall be eight examinations, namely First (I), Second (II), Third, (III), Fourth, (IV), Fifth, (V), Sixth, (VI), Seventh, (VII) and Eighth (VIII) semester. These examinations shall be held after 6 months, ordinarily in the months of November/ December and May/ June or on such dates as may be fixed by the University.

2.1. Candidate shall submit their admission forms for admission to the controller of Examination counter signed by the Head of the department or Principal of the College.

2.2. The last dates by which examination admission forms and fees, without and with late fees shall reach the Controller of Examination as fixed by the University.

2.3. Incomplete form or forms of candidate who has not cleared his /her all dues will not be accepted.

2.4. The amount of examination fee to be paid by a candidate for each examination shall be prescribed by the University.

2.5. The medium of examination shall be English.2.6. The syllabus shall be such as may be prescribed by the concerned faculty from time to

time.3.1. A person who has secured at least 50% marks ( 45% in case of candidate belonging to

Scheduled cast/tribes) of the aggregate marks in four compulsory subjects i.e. Chemistry, Physics, Biology/Math and English taken together of 10+2 pattern or equivalent examination from recognized Board/University shall be eligible to join the first semester of the course.

3.2. A student who has passed the first semester of B.Sc. Agri Business Management examination shall be eligible to join the Second semester.

3.3. A student who has passed the second semester of B.Sc. Agri Business Management examination shall be eligible to join the third semester.

3.4. A student who has passed the third semester of B.Sc. Agri Business Management examination shall be eligible to join the fourth semester.

3.5. A student who has passed the fourth semester of B.Sc. Agri Business Management examination shall be eligible to join the fifth semester.

3.6. A student who has passed the fifth semester of B.Sc. Agri Business Management examination shall be eligible to join the sixth semester.

3.7. A student who has passed the sixth semester of B.Sc. Agri Business Management examination shall be eligible to join the seventh semester.

3.8. A student who has passed the seventh semester of B.Sc. Agri Business Management examination shall be eligible to join the eighth (final) semester.

3.9. A candidate, who has failed in not more than two theory papers and two laboratory (Practical) papers in the regular examination of the semester may appear in such papers in the next supplementary examination along with the regular examination of next semester. In cases he/she fails again in the above said reappear examination, he/she shall be provisionally promoted to next semester and allowed to appear for these papers along with the regular examination of the semester to which the candidate was provisionally prompted.

A candidate, who has failed in not more than two theory papers and two practical papers, shall appear only in these papers in subsequent examination held thereafter. Moreover, a candidate who has failed in more than two theory papers and two practical papers shall be declared fail and will appear in all theory and practical papers in the subsequent regular examination of the semester.

4. Candidate is required to pass all the theory and practical papers of B.Sc. Agri Business Management Semester First examination in order to be prompted to semester sixth. Similar conditions will be applicable for subsequen semesters. Similarly candidate who has passed completely (all theory and practical papers) of semester Two/Three/Four and Five shall be prompted and allowed to attend classes of B.Sc. Agri Business Management semester Five/Six/Seven and Eight respectively.

4.1. The minimum number of marks required to pass the examination shall be(i) 35% marks in each paper separately in written and practical part excluding the marks for

internal assessment.(ii) 50% in the aggregate of all subjects, in the university examination and internal

assessment together.(iii) 20% of the total marks in each of First/Second/Third/Fourth/Fifth/Sixth/Seventh/Eighth

examination shall be reserved for internal assessment both in theory and laboratory (Practical) separately. The internal assessment will be awarded on the basis of the house examination, held by the department. The best out of two house examinations shall be considered for award of internal assessment. The marks shall be certified by the head of the department and counted towards the marks reserved for the respective paper for regular examination, as the case may be.

(iv) The grace marks up to 1 % of the total marks of examination in which he/she has appeared shall be awarded to the best advantages of the candidate for passing/reappears in regular/supplementary examination.

5. Re-evaluation of scripts shall be admissible in B.Sc. Agri Business Management Examination Semester I, II, III, IV, V, VI, VII and VIII examination except practical examination. The re evaluation shall be allowed in not more than two theory papers provided candidate has scored not less than 25% marks in the relevant paper. The candidate shall submit his/her application on specified form along with prescribed fee, for re-evaluation within 14 days from the date of declaration of the result.

6. A successful candidate who obtains 80% marks in any paper shall be declared to have passed with distinction in that paper/those papers.

7. A successful candidate who obtains 60% more of the aggregate marks in B.Sc. Agri Business Management Examination Semester I, II, III, IV, V, VI, VII and VIII examination taken together shall be placed in first division. Those who obtain 50% or more but less than 60% shall be placed in the second division.

8. The controller of examination shall declare the result after two weeks of termination of examination or as soon as thereafter.

9. A successful candidate of the First/Second/Third/Fourth/Fifth/Sixth/Seventh/Eighth semester examination shall be granted a certificate.

10. A successful candidate of the Final examination of B.Sc. Agri Business Management Examination shall be granted a Degree.

PUNJABI UNIVERSITY PATIALAScheme of Studies and Examinations for the B.Sc. Agri Business Management

PART-I 2014-15, 2015-16, 2016-17 ExaminationsB.Sc. Agri Business Management Ist Semester

PAPER NO.

SUBJECT THEORY TOTALEXTERNAL INTERNAL

I ENGLISH 60 40 100

II AGRIBUSINESS ENVIRONMENT AND POLICY

60 40 100

III PRINCIPAL OF ECONOMICS 60 40 100

IV INTRODUCTION OF COMPUTER APPLICATION

60 40 100

V(A)/(B) PUNJABI COMPULSORY (For Punjab State Student) /PUNJABI BASIC KNOWLEDGE (For other state Students)

60 40 100

Optional

VI (A) MATHEMATICS(For Medical Students) 60 40 100

VI (B) BOTANY(For Non Medical Students) 60 Theory 40 Practical

- 100

TOTAL 600

B.Sc. Agri Business Management IInd Semester

PAPER NO.


VII MARKETING MANAGEMENT 60 40 100

VIII FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT

60 40 100

IX PRINCIPLE OF AGRICULTURE ECONOMICS

60 40 100

X HORTI-BUSINESS MANAGEMENT 60 40 100

XI(A)/(B) PUNJABI COMPULSORY (For Punjab State Student) /PUNJABI BASIC KNOWLEDGE (For other state Students)

60 40 100

Optional

XII (A) MATHEMATICS(For Medical Students) 60 40 100

XII (B) BOTANY(For Non Medical Students) 60 Theory 40 Practical

- 100

TOTAL 600


PART-II 2014-15, 2015-16, 2016-17, ExaminationB.Sc. Agri Business Management IIIrd Semester

PAPER NO.


I BUSINESS ECONOMICS 60 40 100

II BUSINESS STATISTICS 60 40 100

III BUSINESS ORGANIZATION AND MANAGEMENT PRINCIPLES-I

60 40 100

IV PRINCIPLE OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR

60 40 100

V MANAGERIAL ECONOMICS 60 40 100

VI(A)/(B) PUNJABI COMPULSORY (For Punjab State Student) /PUNJABI BASIC KNOWLEDGE (For other state Students)

60 40 100

TOTAL 600

B.Sc. Agri Business Management IVth Semester

PAPER NO.


VII PRINCIPLES OF MARKETING MANAGEMENT

60 40 100

VIII FINANCIAL MANAGEMENT 60 40 100

IX OPERATIONS RESEARCH 60 40 100

X AGRI-SUPPLY CHAIN MANAGEMENT

60 40 100

XI RURAL MARKETING 60 40 100

XII(A)/(B) PUNJABI COMPULSORY (For Punjab State Student) /PUNJABI BASIC KNOWLEDGE (For other state Students)

60 40 100

TOTAL 600


PART-III 2014-15, 2015-16, 2016-17, Examinations

B.Sc. Agri Business Management Vth Semester

PAPER NO.


I BUSINESS ORGANIZATION MANAGEMENT PRINCIPLES-II

60 40 100

II MARKETING OF SERVICES 60 40 100

III MANAGERIAL ACCOUNTING AND CONTROL

60 40 100

IV SOIL AND WATER MANAGEMENT

60 40 100

V HORTI-BUSINESS MANAGEMENT

60 40 100


60 40 100

TOTAL 600

B.Sc. Agri Business Management VIth Semester

PAPER NO.


VII COST MANAGEMENT ACCOUNTING

60 40 100

VIII DAIRY TECHNOLOGY & MANAGEMENT

60 40 100

IX BUSINESS RESEARCH METHODS

60 40 100

X FOOD TECHNOLOGY AND PROCESSING MANAGEMENT

60 40 100

XI SEED PRODUCTION TECHNOLOGY AND MANAGEMENT

60 40 100

XII(A)/(B) PUNJABI COMPULSORY (For Punjab State Student) /PUNJABI BASIC KNOWLEDGE (For other state Students)

60 40 100

TOTAL 600


PART-IV 2014-15, 2015-16, 2016-17, Examinations

B.Sc. Agri Business Management VIIth Semester

PAPER NO.


I MANAGEMENT CONTROL SYSTEMS

60 40 100

II MANAGEMENT OF AGROCHEMICAL INDUSTRY

60 40 100

III PROJECT MANAGEMENT AND ENTREPRENEURSHIP DEVELOPMENT

60 40 100

IV CONSUMER BEHAVIOR 60 40 100

V PUBLIC RELATION MANAGEMENT

60 40 100


60 40 100

TOTAL 600

B.Sc. Agri Business Management VIIIth Semester

PAPER NO.


VII PLANT PROPAGATION AND NURSERY MANAGEMENT

60 40 100

VIII EXPORT MARKETING 60 40 100

IX PRODUCTION AND OPERATION MANAGEMENT

60 40 100

X PROJECT & SEMINAR - - 200

XI VIVA - - 100

TOTAL 600

SYLLABUSOUTLINES OF TEST,

SYLLABI AND COURSE OF READING FOR B. Sc (AGRI-BUSINESS MANAGEMENT) PART – I

2014-15, 2015-16,2016-17, EXAMINATIONS(Semester-I)

PAPER I: ENGLISH

Max Marks: 100 Theory: 60

Duration of the Paper: 3 Hours Int. Assmt.: 40

INSTRUCTIONS FOR PAPER SETTER

The question paper will consist of three sections A, B and C. Section A and B will have four questions from the respective sections of the syllabus and will carry 10 marks each. Section C will consist of 10 short-answer type questions which will cover the entire syllabus uniformly and will carry 20 marks in all.

INSTRUCTIONS FOR CANDIDATES

Candidates are required to attempt two questions from each section A and B and the entire section C.

Section-A

(1)Essay (not exceeding 400 words)(2)Précis(3)Translation from Modern Indian Languages Into

English

Section-B

(1)Allied Grammar: Use of Idioms;Correction of incorrect sentences, etc.

(2)Two questions from the prescribed text book Each question carrying 15 marks

BOOK PRESCRIBED

Let 's Go Home & Other Stories, Edited by Meenakshi Mukerjee. Orient Longman, New Delhi.

Paper -II AGRIBUSINESS ENVIRONMENT AND POLICY

Time Allowed: 3 Hrs Max Marks -100 Theory -60

Internal Asses. -40INSTRUCUTIONS FOR THE PAPER –SETTER

The Question paper will consist of three sections A, B and C. Section A and B will have four questions form the respective sections of the syllabus and will carry 10 marks each. The section C will consist of 10 short answer type question which will cover the entire syllabus uniformly and will carry 20 marks in all.

INSTRUCTIONS FOR THE CANDIDATES

Candidates are required to attempt two question from each section A and B and the entire section C.

Section-A

Role of agriculture in Indian economy; problems and policy changes relating to farm supplies, farm production, agro processing, agricultural marketing, agricultural finance etc. in the country.

Structure of Agriculture - Linkages among sub-sectors of the Agribusiness sector; economic reforms and Indian agriculture; impact of liberalization, privatization and globalization on Agri business sector.

Section-B

Emerging trends in production, processing, marketing and exports; policy controls and regulations relating to the industrial sector with specific reference to agroindustries. Agribusiness policies- concept and formulation; and new dimensions in Agri business environment and policy. Agricultural price and marketing policies; public distribution system and other policies.

Suggested Readings

Adhikary M. 1986. Economic Environment of Business. S. Chand & Sons. Aswathappa K. 1997. Essentials of Business Environment. Himalaya Publ. Francis Cherunilam 2003. Business Environment. Himalaya Publ.

Paper -III PRINCIPLES OF ECONOMICS

Time Allowed: 3 Hrs Max Marks -100 Theory -60

Internal Asses. -40





Section-A

Nature, Economic problems, basic problems of an economy, economic analysis and economic policy and tools of economics.Gross National Product: Concepts and components, method of computation problems and difficulties in computation especially in under developed countries. Theories of Demand: the classical utility approach, the indifference curve approach, derivation of demand curves, elasticities of demand.Theory of production: Production function, elasticity of substitution Theory of cost Revenue and Revenue curves.

Section-B

Price Determination: Price Determination under different market situations, perfect competition, monopoly, monopolistic competition, Monopoly versus competition. Pricing of factors of Production.Money and Banking: Definition and components of money, functions of money, functions of commercial and central banks. Public Finance: Objectives of fiscal policy, principles of taxation, incidence of taxation, public debt, its burden and role, deficit financing.

BOOKS RECOMMENDED

Jather & Berry

Sen, D.N.

Calcutta.

Elementary Principles of Economics. Elementary Economics (Text Book),

Modern Economics Theory, Premier

Paper –IV Introduction of Computer Applications

Time Allowed :3 Hrs Max Marks -100

Theory -60

Practical -40

INSTRUCUTIONS FOR THE PAPER –SETTER

The Question paper will consist of three sections A, B and C. Section A and B will have four questions from the respective sections of the syllabus and will carry 10 marks each. The section C will consist of 10 short answer type question which will cover the entire syllabus uniformly and will carry 20 marks in all.



SECTION-A

Introduction to Computer, Anatomy of Computers, Input and Output Devices.Units of Memory, Hardware, Software and Classification of Computers. Personal Computers, Types of Processors, Booting of Computer, Warm and Cold Booting. Computer Viruses, Worms and Vaccines. Operating System — DOS and WINDOWS. Disk Operating System (DOS) Some fundamental DOS Commands, FORMAT, DIR, COPY, Path, LABEL, VOL MD, CD, DEL and Tree for naming files in DOS and Type of GUI, Desktop elements, Windows Explorer,Working with files and folders, Time and Date, Starting and Shutting down window, Title Bar, Minimum , Maximum and Close Buttons, Scroll Bars, Menu and Tool Bars,

SECTION-B

Applications:-MS Word Processing and Units of Document, Feature of Word Processing Packages. Creating,, Editing Formatting and Saving a document in Ms Word , MSEXCEL: Electronic Spreadsheets, Concept ; Creating, Editing and Saving a Spreadsheet with Ms Excel. Use of in-built Statistical and other functions and writing Expressioim Analysis Tools, Correlation and Regression t-test: for two Samples and ANOVA with one way Classification. Creating Graphs. MS Power Point: real ores of Power Point Package. MSACCESS: of Database, Units of

Database, Creating Principles of - Programming: Flow Chart Illustration

through examples. Wide Web (WWW),Concepts Web Browsing and Electronic Mail.

PRACTICAL:-

1.STUDY OF COMPUTER COMPONENTS AND ITS SHL13- DOWN, PRACTICE OF

SOME DOS COMMANDS

TIME, DATE, DIR, COPY.

2.DOS— COMMANDS VOL. LABEL, PATH, PRACTICING WINDOWS OPERATING

3.USE OF MOUSE, TITLE BAR (MINIMUM, MAXIMUM AND CLOSE BUTTONS, SCROLL AND TOOL BARS.

4.WINDOWS EXPLORER - CREATING FOLDERS, COPY AND PASTE FUNCTIONS.

5.MSWORD - CREATING A DOCUMENT, SAVING AND EDITING.

6.MSWORD - USE OF' OPTIONS FROM TOOL BARS, FORMAT, INSERT.

7.MSWORD - CREATING A TABLE, MERGING OF CELLS, COLUMN AND ROW WIDTH.MSEXCEL - CREATING A SPREADSHEET, ALIGNMENT OF ROWS, COLUMNS AND CELL

BOOKS RECOMMENDED

GENE WRISSKPOF (1998) ABC'S OF EXCEL'

SHARMA K.V.S. (2001) SIMPLE: CU IT YOURSELF ON PC. PRENTICE

CAPRON.H.L. (1996) COMPUTER. —TOOLS FOR AN INFORMATION AGE - FOURTH ECLIDOR. BERIJIMIIN /CUMMINGS NEW YORK.

COLIN HAYNES. (1990) THE. COMPUTER VIRUS PROTECTION HANDBOOK. BPB

PETER NORTONS. (2001)1:-INTRODUCTION TO COMPUTER; — FOURTH EDITION. TATA IV,: PUBLISHING CO. LTD.,NEW DELHI.

PAPER VI-a: MATHEMATICS (For Medical Students)


Time Allowed :3 Hrs Int. Assmt.: 40





SECTION — A

1) Mensuration: Mensuration of rectangles, easy examples of garden paths, cost of planting trees and fencing gardens. Area of right angled triangles area and height of isosceles and equilateral triangles, area of triangles in terms of sides, rent of field. Area of parallelograms, rhombus, quadrilateral and trapenoid. Regular polygons with emphasis on hexagon and octagon. Simple cases of similar figures. Circumference and area of circles. Circular rings. Cost of fencing circular fields and paths.

2) Mensuration: Volumes of cubes and rectangular solids. Cubic contents of tanks and cisterns. Volumes of triangular and rectangular prisms, right circular cylinders and segments of cylinders.(N. B. Easy numerical examples bearing on Science of agriculture only to be set. Proofs of formulae not required.)

3) Algebra: Solution of quadratic equations and of those reducible to quadratic equation. (One variable).Theory of quadratic equations. Relation between roots and co-efficients.

SECTION — B

1) Algebra: Series: nth terms sum to n terms of an A. P. and G. P. nth term of an H. P. (excluding means and problems on numbers etc.). Permutation and combinations : simple problems only. (Proofs of formulae not required). Binomial theorem, statement for

any index: Expansion particular term coefficient of n, summation of simple infinite series evaluation cube root etc. correct to a certain place of decimal.

2) Co-ordinate Geometry:(1)The point-distance and section formulae area of a triangle .(2)The straight line equation in the following standard forms:

z

x=e, y=b, y=mx, y=mx+c,

1

x-x'y-y'=m (x-x2)

x"-x y"-Y'

Reduction of equation ax=by=c: to (a) slope x cos 0+y sin: p (b) intercept form (c) perpendicular form (only method of reduction and not proof); point of intersection and, concurrence, Angle of intersection of lines y=m, x+c, Y=m2x+c2, and equations of line (a) parallel and (b)2 perpendicular to a given line and passing through a given point.

(3) The circle- equation when (i) centre and radius given. (ii) Passes through three

points (iii) extremities of a diameter given; the equation x2+y2+2qx+2cy4+c represents circle, center and radius, equations of the tangents and normal at any point of circle (only use formula no proof).

BOOKS RECOMMENDED

1.Algebra by D. C. Kapoor & Gurbax Singh2.Algebra by T. N. Nagpal & K. K. Gupta.3.Comprehensive Calculus by R. S. Dehiya.4.New Style Calculus for T. D. C. — I.5.New Style Co-ordinator Geometry by R. K. Sondhi6. Trignometry by Jiwan7. Mensuration by Pic Point .

PAPER-VI (b) BOTANY(For Non Medical Students)


Time Allowed :3 Hrs Practical: 40

INSTRUCTIONS FOR THE PAPER-SETTER

The question paper will consist of three sections A, B and C. Section A and B will have four questions from the respective sections of the syllabus and will carry 10 marks each. The section C will consist of 10 short answer type questions which will cover the entire syllabus uniformly and will carry 20 marks in all.



SECTION-A

General characteristic features of different groups of plants — Algae, Fungi, Bryophytes, Pteridophytes, Gymnosperms and Angiosperms. Evolution: Fossils, homologous organs, vestigial organs, Atavism, Theories of organic Evolution, Lamarck's theory, Darwin's theory and Hugo De vries theory of Evolution. Variations, their types and Causes.

SECTION-B

Ecology : Nature and scope, concept of Environment. Ecological factors and their effects on the vegetation, main ecological plant communities and their adaptations. Morphological and anatomical characters of hydrophytes and xerophytes. Brief concept of Ecosystem, its components, food chain, food web, ecological pyramids concept of biosphere. Source, effects and control measures of air, water and soil pollution, Environment conservation, Ecological divisions of Punjab. Plant succession, lithosere and ecology of farm crops. Physiology : Cell as a physiological unit of function absorption of water and minerals from soil, Passive and active absorption, Ascent of sap, transpiration , signification of transpiration, Antitranspirants and Guttation. Photosynthesis: Photosynthetic pigments, Photo system-I, Photo system-II, Calvin cycle, C3 and C4 plants.

Respiration: Glycolysis, Kreb's cycle, Electron transport chain and anaerobic respiration. Photoperiodism and vernalization Hormones and their applications in Agriculture.

Time Allowed :3 Hrs Max. Marks : 40

PRACTICALS

1.Morphology and studies of Spirogyra, Rhizopus, Funaria, Dryopteris, Pinus and Mustard.2.Morphology of some xerophytes and hydrophytes. Study of T.S. Hydrilla stem and V.S. leaf of Nerium.

Demonstration of following experiments

3.Light, Chlorophyll and CO2 necessary for photosynthesis.4.To compare the rate of transpiration by four leaf experiment.5.CO2 evolved during respiration.6.Demonstration of anaerobic respiration.7.Effect of rooting hormones on root differentiation.


SYLLABI AND COURSE OF READING FOR B. Sc (AGRI-BUSINESS MANAGEMENT) PART – I

2014-15, 2015-16,2016-17, EXAMINATIONS

(Semester-II)

Paper- VII MARKETING MANAGEMENT

Time Allowed: 3 Hrs Max Marks -100

Theory -60

Internal -40





Section-A

The Concept of Marketing Management; Marketing Environment; Marketing Mix, Strategic Marketing, Market

Segmentation, Targeting, and Positioning; Buyer Behavior, Marketing Information System, Marketing Organization and Control.Marketing potential and forecasting, Classification of Products; Product Life Cycle; New Product Development; Product,Line and Product Mix; Branding, Packaging and labeling.

Factors affecting prices; Pricing Policies and Strategies; Pricing Methods.

Section-B

Types of Distribution Channels; Functions of Channel Members; Channel Management Decisions.

Promotion Mix; Introduction to Advertising, Personal Selling, Sales Promotion, Publicity and Public Relations. and Direct marketing, managing integrated marketing promotion, Customer Relationship Management.

Suggested Readings

Brassington 1997. Marketing Management. Pitman Publ. House.

Kotler P. 2002. Marketing Management — Analysis, Planning, Implementation and

Control, Pearson Edu.

McCarthy 2003. Marketing Management. Tata McGraw-Hill.

Saxena R. 2002. Marketing Management. Mc Graw Hill.

Stanton WJ, Etzel MJ & Walker BJ. 1996. Fundamentals of Marketing. McGraw-Hill.

Paper- VIII HUMAN RESOURCE MANAGEMENT


Theory -60

Internal Assessment -40





Section-A

Introduction to Human Resources Management; Human Resource Planning- Nature and Significance, Job Analysis, Job Description, job Specification, Job enlargement, Job enrichment, Job rotation, Job evaluation. Recruitment and Selection Process, Induction, Training and Human Resource Development-Nature, Significance, Process and Techniques, Internal mobility including Transfers, Promotions, employee separation.

Section-B

Performance Appraisal — Significance and methods, Compensation management, Wage and Salary Administration -Course Objective; Wage Fixation; Fringe Benefits, Incentive Payment, bonus, and Profit Sharing. Industrial Relations-Role and Status of Trade Unions; Collective Bargaining; Worker's Participation in Management, Career planning and employee retention.

Paper –IX Principles of Agricultural Economics

Time Allowed :3 Hrs Max Marks -100 Theory -60

Internal Assessment -40INSTRUCUTIONS FOR THE PAPER –SETTER




Section-A

Introduction to economic theory: Micro Economics: Definition, subject matter,

division of economics, scope and importance of economics. Basic terms and concepts

used in economics. Economics and other sciences. National income and social

accounting; Gross National product: Concepts and components. Method of

computation problems and difficulties in computation especially in under

developed countries.

Section-B

Demand theory : of human wants, classification of wants, law of diminishing marginal

utility, law of Equi-Marginal utility, consumer's surplus. meaning and kinds of demand,

law of demand, elasticity of demand and measurement of elasticity of demand.

Production and Supply:- Nature and factors of production, meaning, importance and

Characteristics of land, Meaning and Characteristics of labor, labor efficiency, Importance

of capital , Capital formation, stags of capital formation. Organization: importance and

functions of entrepreneur, different forms of business organization definition, meaning

and of supply. Market: Characteristics of perfect and various imperfect markets,

e:luilibriurn conditions of firm, price determination under perfect competition.

PAPER X: HORTI-BUSINESS MANAGEMENT


Time Allowed :3 Hrs Internal Asses: 40





Section-A

Farm management – definition, nature, characteristics and scope. Farm management principles and decision making, production function, technical relationships, cost concepts, curves and functions – factors, product, relationship – factors relationship, product relationship, optimum conditions, principles of opportunity cost-equi-marginal returns and comparative advantages, time value of money, economic of scale, returns to scale, cost of cultivation and production, break even analysis, decision making under risk and uncertainty. Farming systems and types. Planning –meaning, steps and methods of planning, types of plan, characteristics of effective plans. Organizations – forms of business organizations, organizational principles, division of labour. Unity of command, scalar patter, job design, span of control responsibility, power authority and accountability.

Section-B

Director – guiding, leading, motivating, supervising, coordination – meaning, types and methods of controlling – evaluation, control systems and devices. Budgeting as a tool for planning and control. Record keeping as a tool of control. Functional areas of management – operations.Management – physical facilities, implementing the plan, scheduling the

work, controlling production in terms of quantity and quality. Materials management – types of inventories, inventory costs, managing the inventories, economic order quantity of (EOQ). Personnel management – recruitment, selection and training, job, specialization. Marketing management – definitions, planning the marketing programmes, marketing mix and four’s. Financial management – financial statements and rations, capital budgeting. Project management – project preparation evaluation measures.

PAPER XII A: MATHEMATICS (For Medical Students)

Max Marks: 100

Duration of the Paper: 3 Hour

Theory: 60 Int Assmt. 40


The question paper will consist of three sections A, B and C. Section A and B will have four questions from the respective sections of the syllabus and will carry 12 marks, each. Section C will consist of 12 short-answer type questions which will cover the entire syllabus uniformly and will carry 12 marks in all.



SECTION — A

1) Trignometry: Sexagensimal, centesimal and circular measure of an angle. Definitions of T-ratio's and the relations connecting them. T-ratio's of 0, 6, 45, 60, 90 (no proofs). Evaluation of T-ratio's of allied angles and 2A, 3A (no proofs) and easy identities based on them and identities based on the formulae for sin P + sin Q and cos P — cos Q and their converse conditional identities, relations between the sides and the angles of a triangle i.e. sine cosine, and projections formulae, logarithm and their applications (based on the use of tables only) to simplification of fractions solution of right angled triangles. Solution of oblique angled triangles when (i) three sides are given (ii) two angles and a side are given (iii) two sides and an angle are given, graphs of sin x and cos x and reading from graphs.

2) Elementary Calculus: Idea of function and limit, evaluation of the limit algebric, functions, Lt and Lt sin c. Differentiation of simple algebric trignometric, inverse trignometric, exponential and logarithmic (Proofs of

d a dand

dx log (ax+b) (ax+b) dx (e) =

Theorems on differentiation of the sum, difference, the product & the quotient of functions. The further differentiation of a simple function of function, differentiation of parametric functions and of one function with regard to another function (use of transermation excluded).

SECTION-B

1) Integration of the standard forms as inverse of differentiation

1 1

(ax sin x. cos x. sec `

ax +h

and and easy examples based on their applications,

a2

+x2

easy applications of the following:

f(x)

if (x) f(x) dx f_ dx f tan x dx

f(x)

fcot x dx, f sec x dx f cos c x dx

2) Elements of matrices and determinants. Kinds, Properties of determinants, Adjoint of matrix, Inverse of matrix, Solution of simultaneous equantions; Cramer's rule, matrix method.

BOOKS RECOMMENDED

I Algebra by D. C. Kapoor & Gurbax Singh

2.Algebra by T. N. Nagpal & K. K. Gupta.3.Comprehensive Calculus by R. S. Dehiya.4.New Style Calculus for T. D. C. — I.5.New Style Co-ordinator Geometry by R. K. Sondhi6.Trignometry by Jiwan7.Mensuration by Pic Point.

PAPER XII— b: BOTANY (for Non-medical students) SUBJECT: BOTANY


Time Allowed :3 Hrs Practical: 40


The question paper will consist of three sections A, B and C. Section A and B will have four questions from the respective sections of the syllabus and will carry 10 marks each. Section C will consist of 10 short-answer type questions which will cover the entire syllabus uniformly and will carry 20 marks each.



SECTION —A

Classification and introduction to different groups of the plant kingdom, a general outline of the studies of an angiosperm, Life cycle of a flowering plant; annuals, biennials and perennials. Morphology: Structure of seeds of: Gram, Castor, Maize, and their germination; types of germination. Roots: External characters and functions, types of root systems and their bearing on agriculture practices. Modifications of roots and their significance.Stem: External characters and functions, buds and their different kinds, spines and ordinary branches, branching systems; stem as an organ of vegetative propagation, modification, modification of stem. Leaf: Parts of a typical leaf and their functions; simple and compound leaves and their functions, venation and modifications of leaves; uses of leaves. Inflorescence: Elementary knowledge of simple and special types of inflorescences.Flower: Structure and functions of floral parts, modifications, nectaries, floral diagram, floral formulae and vertical section of a flower, structure of the thalamus and insertion of the floral appendages on the thalamus, placentation.Pollination: Types of pollinations, agencies responsible (Anemophily and Entomophily) for pollination, contrivances for cross pollination. Fertilization: Fertilization and seed formation. Structure of Orthotropus, and Anatropous ovule, Embryo in Capsella only. Reproduction in Plants: Vegetative, and sexual reproduction their merits and demerits. Natural and Artificial methods.

SECTION — B

Fruits: Elementary knowledge of fruits, dispersal of seeds and fruits with examples from Punjab what so ever is possible.Anatomy: An elementary account of the various tissues and their functions, internal structure of a stem (Dicot and Monocot), root and leaf.Classification: Diagnostic characters (floral) and economic importance of following families with reference to the type mentioned (taxonomy of the other genera is beyond the scope of this paper).

1.Cruciferae: Brassica, Raphanus2.Malvaceae: Gossypium, Hibiscus3.Ru t ac eae : C i t r u s4.Rosaceae: Rose, Pyrus5.Leguminosae: Pisum, Cassia, Acacia, Albizzia6.Cucurbitaceae: Momordica, Luffa7.Composi tae: Helianthus8.Solanaceae: Solanum, Capsicum, Petunia9.Graminaeae: Avena, Tri t icum

PRACTICALS

Total Marks: 40 Time Allowed :3 Hrs

1. Study of the form and structure of seeds, stems, leaves and buds of important field and garden crops. (according to those in Theory).

2. Study of the structure of flower and main types of inflorescences.3. Study of the fruits dispersal of Agricultural importance.4. Microscopic examination of roots, stem and leaf (slides).5. Study of the characters of the important plants covered in the theory.

BOOKS RECOMMENDED

1. L. D. Dutta: Text Book of Botany (Latest Ed.)2.Vidyarthi: Text Book of Botany Part — I.3.Widge & Bhatia: Introduction of Botany.


SYLLABI AND COURSE OF READING FOR B. Sc (AGRI-BUSINESS MANAGEMENT) PART – II

2014-15, 2015-16,2016-17, EXAMINATIONS

(Semester-III)

Paper- I – BUSINESS ECONOMICS


Time Allowed :3 Hrs Int. Assmt.: 40





Section-A

Nature and scope of economics; Consumer's Behaviour: Utility approach: Brief outline of law of diminishing marginal utility and law of equi-marginal utility; Indifference curve approach: Consumer equilibrium; Income, Price and substitution effect. Revealed Preference Theory; Meaning of demand and its types; Law of demand; Derivation of law of demand. Elasticity of demand; its measurement: Price, Income and Cross elasticities of demand.

Theory of Production Law of variable proportion: total; average and Marginal Physical Product; Production function with two variable inputs: iso-quants, Production possibility curve, Marginal rate of technical substitution; Returns to scale.

Section-B

Theory of Cost : Short and Long period costs, Concept of total cost, Marginal and Average Cost. Concept of Revenue: Total Revenue; Average Revenue; Relationship between Average and Marginal Revenue and Elasticity of Demand: Break Even Analysis and Profit forecasting in short run.

Equilibrium of Firm & Industry : Perfect competition; Assumptions; Price determination; Monopoly; Concept; Assumption; price determination; Monopoly Power, control and regulation; Discriminating Monopoly.

Recommended Readings : Koutosoyianni's : Modern Micro Economics Ahuja, H.L. • Advanced Economic Theory Stonies & Hague A Textbook of Economic Theory

Paper- II – Business Statistics







Section- A

Statistics : Introduction, importance and scope of statistics Measures of Central Tendency : Mean, Median, Mode, and Quartiles. Measures of Dispersion : Range, Quartile deviation, Mean deviation and Standard deviation. Correlation Analysis : Introduction, types of correlation, measurement of Correlation: Karl Pearson's coefficient of correlation, Spearman's rank correlation.

Section-B

Regression Analysis : Introduction, Utility, Method of least Squares, Coefficient of regression, standard error of estimate, Coefficient of determination. Time Series and Forecasting : Introduction, components of time series analysis, of time series, measurement of secular trend, and measurement of seasonal variations measurement of cyclical variations. Index Numbers : Introduction, Price index numbers, Quantity index numbers, choice of base for computing index numbers. Interpolation and Extrapolation : Introduction, utility, Assumptions, Methods of Interpolation, Extrapolation (formulae used).

Suggested Readings :

I. Elhance, Veena Elhance and B.M. Aggarwal : Fundamentals of Statistics (Kitab Mahal)

2. C.B. Gupta : An Introduction to Statistical Methods (Vikas)3. R.S. Bhardwaj : Business Statistics (Excel Books)

Paper No.-III BUSINESS ORGANISATION & MANAGEMENT PRINCIPLES-I







Section-A

Nature & Scope of Business. Forms of Business Organizations: Sole trading Concern, Partnership, Joint Stock Company, Co-operative Societies. Formation of a Company. Government and Business, Public Enterprise, Small Business. Business Ethics, Social Responsibilities of Business. Management : Meaning, Scope and Importance. Functions of Management. Concepts, Principles and Evolution of Management thought.

Section-B

Planning : Definition, Levels of Planning, Steps involved in Planning. Organization Structure: Formal and Informal Organizational Structure. Staffing & Recruitment Transfer & Promotion, Managerial Control & Techniques. Management by objective (MBO) Meaning and process. Leadership : Nature and styles. Developing quality and techniques of leadership. Span of control. Delegation of Authority-Principles, process and problems. Delegation vs. decentralization morale-meaning and importance.

Recommended Readings : Robbins : Organisation Behaviour (Prentice-Hall) Fred Luthans : Organisation Behaviour (McGraw-Hill) L.M. Prasad : Organisation Behaviour (Sultan Chand & Sons) Gupta-Josh i : Organisational Behaviour (Kalyani) R. N. Gupta : Business Organisation and Management (S.Chand) Students Guide to Management (Taxmann) : Principles and Practice of Management (Kalyani)

Gupta-Sharma Koontz & Weihrich P.C.Tulsian

C.B.Gupta : Essentials of Management (Tata McGraw-Hill) : Business Organisation and Management (Pearson Education) : Modern Business Organisation and Management (Sultan Chand & Sons)

Paper-IV PRINCIPLE OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOURTime Allowed: 3 Hrs

Max Marks -100 Theory -60

Internal Asses. -40INSTRUCUTIONS FOR THE PAPER –SETTERThe Question paper will consist of three sections A, B and C. Section A and B will have four questions form the respective sections of the syllabus and will carry 10 marks each. The section C will consist of 10 short answer type question which will cover the entire syllabus uniformly and will carry 20 marks in all.INSTRUCTIONS FOR THE CANDIDATESCandidates are required to attempt two question from each section A and B and the entire section C.

Section-ANature, Scope and Significance of Management, Evolution of Management Thought, Approaches to Management, Functions of a Manager, Planning - Types, Steps, Course Objective, Process, Strategies, Policies, MBO, Strategic Planning Process, SWOT analysis, Organizing — Structure & Process, Line Staff, Authority & responsibility.Staffing — Selection process, Directing — Training, Communication & motivation, Controlling- Significance, Process, Techniques, Standards & Benchmarks.Nature, Scope and Significance of Organizational Behavior; Evolution and Historical Background of Organizational Behavior; Models of Organizational Behaviour Foundations of individual behaviour, Diversity, Micro Organizational behavior - Personality, self-concept, self-esteem and Self-Efficacy; Attitudes, Perception, Power — types & structures.

Section-BMotivation- Types of motivation. Theories of motivation, Applications of motivation. Transactional analysis-Johari window-self fulfilling prophecy, Interpersonal relations-understanding, determinants, and developing; leadership styles and influence process; leadership theories; types of leaders, and effective leader; group dynamics-, types of groups, group formation, Group decision making, Team Building.Organizational culture or climate-concept, dimensions, ethos, determinants; organizational conflicts-concepts, sources, implications, and management; organizational changes - types, resistances to change, role of change agents.

Suggested ReadingsFred Luthans 1998, Organizational Behavior. Tata McGraw Hill. Harold Koontz & Keing Weighhrich. Essentials of Management. McGraw Hill. John W Newstrom & Keith Davis. 1997. Human Behaviour at Work. Tata McGraw,Robert C Appleby, 1997. Modern Business Administration. Macmillan India. Stephen P Robbins 2007, Organizational Behaviour. Prentice Hall. Stoner James AF. 2005. Management. Pearson Edu.

Paper- V MANAGERIAL ECONOMICS


Theory -60

Internal Asses. -40





Section-A

Scope of managerial economics, objective of the firm and basic economic principles; mathematical concepts used in managerial economics.

Demand analysis - meaning, types and determinants of demand; demand function; demand elasticity; demand forecasting-need and techniques.

Production, cost and supply analysis- production function, least-cost input combination, factor productivities and returns to scale, cost concepts, cost-output relationship, short and long-run supply functions.

Section-B

Pricing-determinants of price - pricing under different market structures, pricing of joint products, pricing methods in 'practice, government policies and pricing.

The national income; circular flow of income: consumption, investment and saving: money-functions, demand & supply; inflation; economic growth; business cycles and business policies; business decisions under uncertainty.

Suggested Readings

Baumol WJ. 1980. Economic Theory and Operations Analysis. Prentice Hall of India. Craig PH & Chris LW. 1996. Managerial Economics. Prentice Hall of India. Dernberg TF. et. al. 1986. Macro Economics: Concepts, Theories and Policies. McGraw Hill. Dwivedi DN. 2002. Managerial Economics.

Vikash Publ. Gupta GS. 1997. Managerial Economics. Tata McGraw Hill. Koutsoyiannis A. 1989. Modern Micro Economics. Mac Milian Press.


SYLLABI AND COURSE OF READING FOR B. Sc (AGRI-BUSINESS MANAGEMENT) PART – II

2014-15, 2015-16,2016-17, EXAMINATIONS

(Semester-IV)Paper No VII - Principal of Marketing Management







Section - A

Marketing Concepts : Philosophies and functions, Modern Concept of Marketing, Importance of Marketing with special reference to India, Meaning of Marketing Management. Marketing Environment: Meaning and forces of marketing environment, Marketing Mix and its elements. Market Segmentation; Meaning and basis of market segmentation. Consumer Behaviour: meaning and importance, Buying process, factors influencing consumer behaviour. Marketing Information System: Concept and components of a marketing information system. Marketing Research: Meaning, features and scope of Marketing Research.

Section - B

Product Decisions : Branding and Packaging, decisions stages in New Product Development, Product Life Cycle; Concept and stages. Pricing Decisions: Meaning of Product pricing, objectives, Methods of pricing, Pricing policies. Channels of Distribution: Types of Marketing Channels, Factors influencing channel choice. Promotion Mix: Personal Selling, Advertising decisions, Sales Promotion. Laws affecting Marketing in India.

References :

1. Kotler, Philip : Marketing Management2. Stanton, William, J. : Fundamentals of Marketing3. Neelamegham, S. : Marketing in India

C.N. Sontaakki : Marketing Management

Paper- VIII - FINANCIAL MANAGEMENT







Section -A

Meaning of Business Finance, Aims, Scope and significance of finance function, profit verses wealth maximization, Financial Planning. Sources of Company Finance—Long-Term and Short-Term, SEBI Guidelines for raising company finance, Dividend Policy. Types and dividend, Capital Structure: Concept, theories and Valuation, cost of capital concept and significance.

Section -B

Capital Budgeting, Planning of Capital expenditure, evaluation of projects (including risk and uncertainty), Responsibility accounting: Concept, steps in responsibility accounting and advantages o responsibility Accounting. Cost of capital, working capital—types estimation—factor determining working capital requirements.

Suggested Readings :

1. Srivastava, R.M. : Essential of Business Finance2. Upadhyay, K.M. : Financial Management

3. Pandey, I.M. : Financial Management

Paper- IX OPERATIONS RESEARCH


Theory -60

Practical -40





Section-A

Linear Programming: Objective, Assumptions, Formulation of Linear Programming Problem, Graphic Method, Simplex method, Transportation and Assignment Problems.Inventory control Models: Costs Involved in Inventory Management, Types of Inventory, Economic Order Quantity (EOQ) Model, Continuous Review (Q) System, Periodic Review (P) System, Hybrid System, Simulation.

Section-B

Waiting Line Models: Waiting Line Problem, Characteristics of a Waiting- Line System, Single- Channel Model, Multiple Channel Model, Constant-Service Time Model, Sequencing and Replacement models.Decision making under Risk and uncertainties, Decision problem, Maximax Criterion, Maximin Criterion, Minimax Regret Criterion, Laplace Criterion, Pay off Tables, Decision Trees. Game Theory - Two -Person Zero-Sum Game, Simulation, Network analysis — PERT & CPM.

Suggested Readings

Cook TM & Russell RA, 1989. Introduction to Management Science. Prentice Hall. Taha HA. 2005. Operations Research - An Introduction. Prentice Hall. Vohra ND. 2006, Quantitative Techniques in Management. McGraw Hill. Wagner HM. 2005. Principles of Operation Research. Prentice Hall.

Paper –X AGRI SUPPLY CHAIN MANAGEMENT


Theory -60






Section-A

Supply Chain: Changing Business Environment; SCM: Present Need; Conceptual Model of Supply Chain Management; Evolution of SCM; SCM Approach; Traditional Agri. Supply Chain Management Approach; Modern Supply Chain Management Approach; Elements in SCM. Demand Management in Supply Chain: Types of Demand, Demand Planning and Forecasting; Operations Management in Supply Chain, Basic Principles of Manufacturing Management. Procurement Management in Agri. Supply chain: Purchasing Cycle, Types of Purchases, Contract/Corporate Farming, Classification of Purchases Goods or Services, Traditional Inventory Management, Material Requirements Planning, Just in Time (JIT), Vendor Managed Inventory (VMI).

Section-B

Logistics Management: History and Evolution of Logistics; Elements of Logistics; Management; Distribution Management, Distribution Strategies; Pool Distribution; Transportation Management; Fleet Management; Service Innovation; Warehousing; Packaging for Logistics, Third-Party Logistics (TPL/3PL); GPS Technology.Concept of Information Technology: IT Application in SCM; Advanced Planning and

Scheduling; SCM in Electronic Business; Role of Knowledge in SCM; Performance Measurement and Controls in Agri. Supply Chain Management Bench marking: introduction, concept and forms of Benchmarking.

Suggested Readings

Altekar RV. 2006. Supply Chain Management: Concepts and Cases. Prentice Hall of India.

Monczka R, Trent R & Handfield R. 2002. Purchasing and Supply Chain Management. Thomson Asia. van Weele AJ. 2000. Purchasing and Supply Chain Management Analysis, Planning and Practice. Vikas Publ. House.

Paper –XI RURAL MARKETING


Theory -60






Section-A

Rural Socio-Economic environment and impact of urbanization, industrialization and globalization on rural communities. Rural Market Environment . Rural Demand and Rural Market Index. Rural Marketing and Problems in Rural Marketing.Rural Marketing Strategies with special reference to :Rural Market segmentation.

Section-B

Product Strategies. Pricing Strategies. Distribution Strategies. Promotion Strategies . Marketing

Communication in Rural Markets. Marketing Research. Economic of selling in rural markets.

Formulation of rural marketing policies. case studies relating to rural marketing of successful

companies.

Suggested Readings

Dogra Balram, Rural Marketing: Concepts and Practices, Tata Mc-Graw Hill, New DelhiKrishnamacharyulu Csg, Lalitha Ramakrishnan, Cases in Rural Marketing, Dorling Kindersley (India) Pvt LtdRuchika Ramakrishnan, Rural Marketing In India: Strategies And Challenges, New Century Publications, 2006.


SYLLABI AND COURSE OF READING FOR B. Sc (AGRI-BUSINESS MANAGEMENT) PART – III

2014-15, 2015-16, 2016-17, EXAMINATIONS

(Semester-VI)

Paper No I – Business Organisation Management Principals -II


Theory -60



The Question paper will consist of three sections A, B and C. Section A and B will have four questions form the respective sections of the syllabus and will carry 10 marks each. The section

C will consist of 10 short answer type question which will cover the entire syllabus uniformly and will carry 20 marks in all.



Section-A

Evolution of Management Thought, School of Management Thought. Frederick Taylor and Scientific Management. Henry Fayo l and Pr inc ip les of Management . Emergence of Behavioural Sciences, (Hawthorne Experiments & Chester Barnard), Etton Mayo. Peter Drucker & MBO. Maslowa and Hierarchy of needs, contribution of McGregor, Human Factors in Management & motivation, leadership and its ingredients. Communication process.

Section-B

Organizational Behaviour: Concept, Scope, Significance, OB Model, Historical perspective of OB, Evolution of OB, Emerging Trends and future prospects. Individual Behaviour : A conceptual framework for understanding the individual behaviour as an input-output system, Biological foundations of Behaviour, sensation, Cognitive process beliefs. Values: Importance, sources of value system, types of values. Group : Definition, Classification, why do people join groups, usefulness of groups in organizations, Nature and significance of Informal groups. Group Dynamics: Methods of group analysis, group behaviour model, contingency variables that effect group behaviour, group cohesiveness. Group Decision Making: Nature, Process, styles, how do groups make decisions, advantages and disadvantages, Strategies for improving group decisions.

Recommended Readings :

Robbins : Organisation Behaviour (Prentice-Hall)

Fred Luthans : Organisation Behaviour (McGraw-Hill)

L.M. Prasad: Organisation Behaviour (Sultan Chand &Sons)

Gupta-Joshi : Organisational Behaviour (Kalyani)

R. N. Gupta : Business Organisation and Management

(S.Chand)

Students Guide to Management (Taxmann)

Principles and Practice of Management (Kalyani) Essentials of Management (Tata McGraw-Business Organisation and Management (Pearson

Education) Modern Business Organisation and Management (Sultan Chand & Sons)

Gupta-Joshi R. N. Gupta

Gupta-Sharma Koontz & Weihrich : P.C.Tulsian

C.B.Gupta

Paper- II – Marketing of Services







Section-A

Nature and scope of economics; Consumer's Behaviour: Utility approach: Brief outline of law of diminishing marginal utility and law of equi-marginal utility; Indifference curve approach: Consumer equilibrium; Income, Price and substitution effect. Revealed Preference Theory; Meaning of demand and its types; Law of demand; Derivation of law of demand. Elasticity of demand; its measurement: Price, Income and Cross elasticities of demand.Theory of Production Law of variable proportion: total; average and Marginal Physical Product; Production function with two variable inputs: iso-quants, Production possibility curve, Marginal rate of technical substitution; Returns to scale.

Section-B

Theory of Cost : Short and Long period costs, Concept of total cost, Marginal and Average Cost. Concept of Revenue: Total Revenue; Average Revenue; Relationship between Average and Marginal Revenue and Elasticity of Demand: Break Even Analysis and Profit forecasting in short run. Equilibrium of Firm & Industry : Perfect competition; Assumptions; Price determination; Monopoly; Concept; Assumption; price determination; Monopoly Power, control and regulation; Discriminating Monopoly.

Recommended Books :

Koutosoyianni's : Modern Micro Economics Ahuja, H.L. • Advanced Economic Theory Stonies & Hague A Textbook of Economic Theory

Paper- III MANAGERIAL ACCOUNTING AND CONTROL


Theory -60

Practical -40





Section-A

Financial Accounting- Meaning, Need, Concepts and Conventions; Branches of Accounting, Internal and External Users of Accounting, Advantages and Limitations of Financial Accounting, Accounting Standards.

The Double Entry System- Its Meaning and Scope, The Journal, Cash Book, Ledger, Trial Balance, Trading Account, Profit and Loss Account, Balance Sheet, Entries and Adjustments of different heads in different Books and Accounts. Introduction of Company Accounts.

Section-B

Managing Accounting-Meaning, Functions, Scope, Utility, Limitations and Tools of Management

Accounting, Analysis of Financial Statements- Ratios, Comparative and Common Size Statements, Cash

Flow and Funds Flow Analysis. Cost Accounting — Nature, Course Objective, Significance of Cost

Accounting; Classification of Cost, Costing for Material, Labour, and Overheads; Marginal Costing

and cost volume profit Analysis- Its Significance, Uses and Limitations; Standard Costing — Its

Meaning, Uses and Limitations; Determination of Standard Cost, Variance Analysis-Material, Labour and

Overhead.

PAPER -IV SOIL & WATER MANAGEMENT


Time Allowed: 3 Hrs Practical: 40





SECTION-AIrrigation and its importance for crops. Time of Irrigation. Principles of Irrigation, soil moisture relationship and tension curves. Computive use of water Methods of moisture estimation in soils. Basis for scheduling irrigation to crops: plant basis and climatological approach.Sources and modes of irrigation, irrigation systems of Punjab. Flood irrigation, furrow irrigation, subsuliacc irrigation and sprinkle irrigation, methods of measurement of irrigation water. Efficiency of irrigation.

SECTION-BWater logging, different types of water movements in soil. Principles of drainage surface drainage: and sub-surface drainage. Kinds of sub-surface drains. Crop response to quality of irrigation water. Irrigation management and problems.Erosion problem in Punjab and Himachal Pradesh. The causes and effects of erosion, factors responsible for water and wind erosion, universal soil loss equation. Land use capability classification of wind and water erosion. Different methods of water conservation. Erosion control measures. Agronomic and mechanical: soil conservation structures.

PRACTICALS

Time Allowed: 3 Hrs

Max. Marks: 40 Practical: 40

1. Determination of soil moisture by oven drying method.2. Determination of field capacity and permanent wilting point by field methods.3. To study the principles, calibration & use of tensiometer.4. Simple calculations to determine water deficit, time of irrigation area to be

irrigated and discharge needed for irrigation, etc.5. Measurement of irrigation water by different methods.6. Preparation of land for different methods of irrigation.7. Determination of slope percent by different methods.8. Classification of soil texture by feel methods

PAPER V: HORTI-BUSINESS MANAGEMENT


Duration of the Paper: 3 Hours Internal Asses: 40





Section-A

Farm management – definition, nature, characteristics and scope. Farm management principles and decision making, production function, technical relationships, cost concepts, curves and functions – factors, product, relationship – factors relationship, product relationship, optimum conditions, principles of opportunity cost-equi-marginal returns and comparative advantages, time value of money, economic of scale, returns to scale, cost of cultivation and production, break even analysis, decision making under risk and uncertainty. Farming systems and types. Planning –meaning, steps and methods of planning, types of plan, characteristics of effective plans. Organizations – forms of business organizations, organizational principles, division of labour. Unity of command, scalar patter, job design, span of control responsibility, power authority and accountability.

Section-B

Director – guiding, leading, motivating, supervising, coordination – meaning, types and methods of controlling – evaluation, control systems and devices. Budgeting as a tool for planning and control. Record keeping as a tool of control. Functional areas of management – operations.Management – physical facilities, implementing the plan, scheduling the work, controlling production in terms of quantity and quality. Materials management – types of inventories, inventory costs, managing the inventories, economic order quantity of (EOQ). Personnel management – recruitment, selection and training, job, specialization. Marketing management – definitions, planning the marketing programmes, marketing mix and four’s. Financial management – financial statements and rations, capital budgeting. Project management – project preparation evaluation measures.


SYLLABI AND COURSE OF READING FOR

B. Sc (AGRI-BUSINESS MANAGEMENT) PART – III 2014-15, 2015-16, 2016-17, EXAMINATIONS

(Semester-VI)

Paper- VII – Cost Management Accounting







Section-A

Cost Accounting : the concept, nature and scope of cost accounting, brief study of Materials, objectives and techniques of material control, methods of pricing material issue. Labour: Items of Labour cost, Labour records, Remuneration methods, Overheads: Classification, distribution, absorption of different types of overheads. Preparation of cost sheet and reconciliation of cost and financial records. Cost Determination Methods: Job. Batch, Contrast and Process costing, Introduction to service costing. Cost Control Techniques: Cost-volume-profit analysis.

Section-B

Origin, Concept, Nature, Scope and functions of Management Accounting. Relation between management, Financial Accounting and Cost Accounting, Limitations of Management Accounting. Financial Statements; nature, Importance and its Limitations.

Tools of Financial Analysis: Ratio Analysis; meaning, utility, Importance and its Classification on the basis of Profitability, Liquidity, solvency and activity Comparative statements and Trend Analysis. Fund Flow Analysis Cash Flow Analysis.

References :

Shashi Gupta and : Management Accounting

R.K. Sharma

Ravi M. Kishore : Management Accounting

S.N. Maheshwari: Management Accounting and Financial Control

Paper-VIII Dairy Technology & Management Max Marks: 100 Theory: 60Duration of the Paper: 3 Hours Practical: 40





SECTION AAnatomy and physiology of udder, formation of milk in the udder. Let down of milk and

precursors of milk. Definition, composition and factors affecting the quality and yield, physical, chemical and nutritive properties of milk, Colostrum, its composition and utility. Processing of milk: Straining, filtration, clarification, standardization, homegenisation, refrigeration, pasteurization and sterilization.Transportation and distribution of milk: Present day milk supply position and problems in cities, Co-operative milk supply unions. Role of milk plants in augmenting the city milk supply. Market milk: Punjab State Dairy Development Board, Legal standards of milk, toned milk, double toned milk. Recombined or reconstituted milk, flavoured milk, enriched or fortified milk including irridiated milk. Adulteration of milk and its detection.

SECTION B

Milk Products: Cream, Selection of site for the creamery. Grades of cream and their composition. Factors effecting the fat content of cream. Ripening of cream, natural and with use of starters. Object of ripening.Butter: Neutralisation of Cream for butter making. Preparation of butter from sweets and ripened creams. Factors affecting the churnability of cream, churning theories. Judging butter, common defects, causes and remedies, packing and Marketing. Ghee: Preparation of Ghee from Cream and from butter by village method, Pre-stratification method, Agmark Ghee. Cheese: Quality of milk for cheese, Different types of cheese Soft cheese, Cottage cheese. Hard type cheddar cheese. Indian cheese — Surti cheese and Panir. Methods of preparation.Ice-Cream: Definition, mix composition, Methods of manufacture, Transportation and Marketing, Common defects. Concentrated milk:Evancarated milk,Condensed milk, milk powder and their preparation. By Products: Skimmed milk, butter milk, whey and cass cassin Coo, Position, uses and nutritive value Fermented Milk, milk powder.

Paper-IX Business Research Method







Section-A

Research methodology : Meaning, objectives and process of research, Research methods in social sciences, Exploratory, Descriptive and Experimental research; their applications and limitations. Sampling Design : concepts, types and their applicability.

Section-B

Techniques for Data collection; primary and secondary sources, Primary sources-consumers and trade survey, including consumer panels and retail auditing. Qualitative Techniques of data-collection; depth interviews, Focus group interview, Projective techniques and applications. Questionnaire designing and protesting. The measurement process: Measurement in marketing. Difficulties in measurement and concepts of validity and reliability; Attitudes measurement general methods; scaling techniques: Thurston, likert, and semantic differentials. Report writing and presentation.

Paper –X FOOD TECHNOLOGY AND PROCESSING MANAGEMENT


Theory -60






Section-A

Present status of food industry in India; Organization in food industry; Introduction to operations of

food industry; D etenorative factors and hazards during processing, storage, handling and distribution.

Basic principles of food processing and food preservation by manipulation of parameters and factors and

application of energy, radiations, chemicals and biotechnological agents; Packaging of foods.

Section-B

Analysis of costs in food organization; Risk management; Laws and regulations related to food industry

and food production and marketing; Quality management — quality standards, PFA, ISO, etc. Case studies on

project formulation in various types of food industries — milk and dairy products, cereal milling, oil-seed and

pulse milling, sugarcane milling, honey production, baking, confectionery, oil and fat processing, fruits and

vegetable storage and handling, processing of fruits and vegetables, egg, poultry, fish and meat handling

and processing, etc.

Suggested Readings

Acharya SS & Aggarwal NL. 2004. Agricultural Marketing in India. Oxford & IBH. Early R. 1995. Guide to Quality Management Systems for Food Industries. Blackie. Jelen P. 1985. Introduction to Food Processing. Reston Publishing. Potly VH & Mulky MJ. 1993. Food Processing. Oxford & IBH.

Paper –XI SEED PRODUCTION TECHNOLOGY AND MANAGEMENT


Theory -60






Section-A

Seed Technology — Role of Seed Technology, its Course Objective and goal, Seed Industry in India, National Seed Corporation — Tarai Seed Development 26 Corporation, State Seed Corporations, National Seed Project and State Farms and their role.Development and Management of Seed Programmes — Seed Village Concept, Basic Strategy of Seed Production and Planning and Organization of Seed Programme; Types of Seed Programme — Nucleus seed, Breeders seed, Foundation seed and Certified seed etc.

Section-B

Maintenance of genetic purity — Minimum seed certification standard and Management of breeders & Nucleus seed; Management of seed testing laboratory and research and development. Management of seed processing plant, seed storage management; seed packaging and handling. Seed Marketing; GM Crop seed, IPR, PBR, Patents and related issues and their impact on developing countries; Statutory intervention in the seed industry; Seed legislation and seed law enforcement, Seed act; Orientation and visit to seed production farms, seed processing Units, NSC, RSSC, RSSCA and seed testing laboratories.

Suggested Readings

Agrawal RL. 1997. Seed Technology. Oxford & IBH. Desai BB, Katecha PM & Salunkhe DK. 1997. Seed Handbook: Biology, Production, Processing and Storage. Marcel Dekker. Kelly A. 1988. Seed Production of Agricultural Crops. Longman. McDonald MB Jr. & Copeland LO. 1997. Seed Production: Principles and Practices. Chapman & Hall. Thompson JR. 1979. An Introduction to Seed Technology. Leonard Hill.


SYLLABI AND COURSE OF READING FOR B. Sc (AGRI-BUSINESS MANAGEMENT) PART – IV

2014-15, 2015-16, 2016-17, EXAMINATIONS(Semester-VII)

Paper- I – MANAGEMENT CONTROL SYSTEMS


Theory -60






Section A

Management Control systems: Basic concepts and domain of Management control. Designing the Control process and Managerial controls. Management control Environment: understanding strategies. Organisational Context of Management controls: formal and Informal control systems.

Responsibility Centers: An Overview, Expense Centers, Engineered expense centers, Discretionary expense centers and their control characteristics

Section B

Revenue Centers, Profit Centers, Transfer pricing, Investment Centers,. Structure of Analysis, Measures of assets employed, EVA vs. ROI. Budget Preparation: Process, behavioral aspects, Analysing Financial Performance reports. Performance Measurement systems: Balanced Scorecard, Concept, Implementing Performance Measurement systems, Difficulties in implementation, Interactive Control. Management Control o Multinational Companies.

Suggested readings

Robert N. Anthony and Vijay Govindarajan, .Management Control Systems, Tata McGraw-Hill Publishing Co. Ltd., New Delhi, 12th Edition, 2007.

Joseph, A. Maciariello and Calvin J. Kirby Management Control Systems, Prentice-Hall of India, New Delhi, 2005.

Paper –II MANAGEMENT OF AGRO CHEMICAL INDUSTRY


Theory -60






Section-A

Agro-chemicals: Definition and classification; Basic knowledge of agrochemicals; role and status of agro-chemical industry in India; Pesticides — Classification and Introduction, knowledge of different pesticides. Insecticides — Definition and classification based on (a) Mode of Entry (b) Mode of Action and (c) Chemical Structure with example; Insecticidal formulation; preliminary knowledge of mode of action of insecticides; knowledge of plant protection equipments.

Section-B

Fungicides — Classification and preliminary knowledge of commonly used fungicides; Biomagnifications of pesticides and pesticidal pollution.

Introductory knowledge about development of agro-chemicals; Insecticidal poisoning, symptoms and treatment; Main features of Insecticide Act.

Directorate of Plant Protection, Quarantine and Storage — A brief account of its organizational set up and functions; IPM Concept — Bio-pesticides — Plant products.

Suggested Readings

Dhaliwal GS, Singh R & Chhillar BS. 2006. Essentials of Agricultural Entomology. Kalyani. Hayes WT & Laws ET. 1991. Hand Book of Pesticides. Academic Press. Matsumura F. 1985. Toxicology of Insecticides. 2nd Ed. Plenum Publ. Rajeev K & Mukherjee RC. 1996. Role of Plant Quarantine in IPM. Aditya Books.

Paper - III - PROJECT MANAGEMENT AND ENTREPRENEURSHIP DEVELOPMENT


Theory -60






Section-A

Concept, characteristics of projects, types of projects, project identification, and Project's life cycle. Project

feasibility- market feasibility, technical feasibility, financial feasibility, and economic feasibility, social

cost-benefit analysis, project risk analysis. Network Methods: Meaning, Network Analysis,

Requirements for Network Analysis, Critical Path Method (CPM),

Programme Evaluation and Review Technique (PERT), Project scheduling and resource allocation.

Section-B

Financial appraisal/evaluation techniques- discounted/non-discounted cash flows; Net present values,

profitability index, Internal rate of returns; Cost benefits ratio; Accounting rate of return, Pay back

period, Project implementation; Cost over run, Project control and information system.

Entrepreneurship, Significance of entrepreneurship in economic development qualities of

entrepreneur, entrepreneurship development programs and role of various institutions in developing

entrepreneurship, life cycles of new business, environmental factors affecting success of a new business,

reasons for the failure and visible problems for business, Developing effective business plans, Procedural

steps in setting up of an industry.

Suggested Readings

Chandra P. 2005. Project Management. Tata McGraw Hill. Gopal Krishan P & Nagarajan K. 2005.

Project Management. New Age. Hisrich RD & Peters MP. 2002. Entrepreneurship. Tata McGraw Hill.

Kaplan JM. 2003. Patterns of Entrepreneurship. John Wiley & Sons. Nandan H. 2007.

Paper –IV CONSUMER BEHAVIOR


Theory -60






Section-A

Macro and micro aspects of consumer Behaviour and their relevance to Indian economy. Consumer Behaviour and Marketing Strategy, External Influences: cross-cultural variations in Consumer Behaviour, Social class and its influence on Consumer Behaviour, group dynamics and consumer reference groups, the household life cycle, Family decision making.

Section-B

Internal Influences: consumer needs and motives, personality and Consumer Behaviour, consumer perception and marketing strategy, learning, memory and product positioning. Consumer Attitude: Attitude formation and change, communication, self-concept and its applications, psychographics and life style.Personal influence and opinion leadership—diffusion of

innovations: the diffusion process, the adoption process — consumer decision making process—levels, models, information search, evaluation criteria, post-purchase Behaviour—Consumer expectation and satisfaction—managing dissonance.

Suggested Readings

Schiffman, L. G. and Kanuk, L. L., Consumer Behaviour, Prentice-Hall of India, New Delhi, 2006.Hawklns, D., I., Consumer Behaviour: Building Marketing Strategy, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2007.

Paper-V : PUBLIC RELATION MANAGEMENT

Max Marks: 100 Theory: 60Time Allowed :3 Hrs Internal Asses.: 40





Section-A

Nature, and scope of public relations; tools and methods of public relations: press relations, the printed word; photography, exhibition, trade fair, film, radio, television, advertisement, etc.

Section-B

The industrial public relations, public relation with finance, trade and professional associations; public relations and central and local government; public relations for police, exports, etc.


SYLLABI AND COURSE OF READING FOR B. Sc (AGRI-BUSINESS MANAGEMENT) PART – IV

2014-15, 2015-16, 2016-17, EXAMINATIONS(Semester-VIII)

Paper-VII- PLANT PROPAGATION AND NURSERY MANAGEMENT

Max Marks: 100 Theory: 60Duration of the Paper: 3 Hours Internal Asses.: 40





Section A

Propagation: Need and potentialities for plant multiplication, sexual and asexual methods of propagation, advantages and disadvantages. Seed dormancy (scarification & stratification) internal and external factors, nursery techniques, apomixes — mono-embrony, polyembrony, chimera & bud sport. Propagation Structures: Mist chamber, humidifiers, greenhouses, glasshouses, cold frames, hot beds, poly-houses, nursery (tools and implements), use of growth regulators in seed and vegetative propagation, methods and techniques of cutting, layering, grafting and budding physiological & bio chemical basis of rooting, factors influencing rooting of cuttings and layering, graft incompatibility.

Section B

Anatomical studies of bud union, selection and maintenance of mother trees, collection of scion wood stick, scion-stoc.. relationship, and their influences, bud wood certification, techniques of propagation through specialized organs, corm, runners, suckers. Micrografting, hardening of plants in nurseries. Nursery registration act. Insect/pest/disease control in nursery.

Paper –VIII EXPORT MARKETING


Theory -60






Section-A

Nature & Scope of Export Marketing, its differentiation from domestic marketing, Conceptual framework of International Trade, Balance of Trade, Balance of Payment, Regional Economic

Integrations and their role in global trade, Tariffs and Non-Tariff barriers in International trade, International Institutions for trade promotion — IMF, WTO, IBRD

Section-B

India's Share in global trade, Composition of India's trade and its direction, India's Trade-policy framework, Institutional infrastructural framework for export promotion in India, Foreign market entry, Product mix, Pricing, Distribution and Promotion.Export Financing and Documentation, Role of Exim Bank and other institutions, Processing of an Export Order, Quality Control and pre-shipment inspection, Legal framework of International trade

Suggested Readings

Condiff, Still & Govani, Sales Management, Prentice-Hall of India, New Delhi, 1998.

Wright, Winter and Zeigler, Advertising, Tata McGraw-Hill Publishing Co. Ltd., New Delhi, 5th

Edition.Chunawalla and Sethia, Foundations of Advertising — Theory & Practice, Himalaya Publishing House, Mumbai, 7th Edition, 2008.

Paper- IX PRODUCTIONS AND OPERATIONS MANAGEMENT


Theory -60

Internal Asses. -40





Section-A

Nature and Scope of Production and Operations Management; Its relationship with Other Systems in the Organization; Factors Affecting System and Concept of Production and Operation management; Facility location, Types of Manufacturing Systems and Layouts, Layout Planning and Analysis.

Productivity Variables and Productivity Measurement, Production Planning and Control, Mass Production, Batch Production, Job Order Manufacturing, Product Selection, Product Design and Development, Process Selection, Capacity planning.

Section-B

Scheduling, Maintenance Management Concepts, Work Study, Method Study, Work Measurement, Work Sampling, Work Environment, Industrial Safety, An Overview of Material Management, Determination of Material Requirement, Purchase Management, Store Management, Logistics management, Material Planning and Inventory management, JIT, Safety Management .Quality Assurance, Accepting Sampling, Statistical Process Control, Total Quality Management, ISO standards and their Importance, Introduction to re-engineering, value engineering.

Suggested Readings

Adam & Ebert. 2006. Production and Operations Management: Concepts, Models and behavior. 5th Ed. Prentice Hall of India.Buffa ES. 2008. Modern Production/Operations Management. Wiley India. Stevenson WJ. 2005. Operations Management. Tata McGraw Hill.

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