gbg hanoi - thanh long - content marketing "have you done the right way?"
TRANSCRIPT
NGUYỄN THÀNH LONG
- Head of Marketing School Cốc Cốc
https://www.facebook.com/HocvienMarketingCocCoc
ThanhLongNguyen.com
Hãy giới thiệu công ty (sp – dv) của bạn
Có gì khác biệt?
Tôi được gì?
Làm sao để tôi tin?
UNIQUE SELLING POINT
Catch attention
Clearly show benefit
Distrust Gain trust
1.Inattantiveness
2.No understanding
3.
4.
5.
Forgetfullness
Laziness
Be rememberable
Captivate
5 HUMAN BARRIERS
BEFORE WRITING YOU SHOULD KNOW FIRST
• Who is your potential client?
• Which fears/problems does he have?
• Words/phrases they use?
A laptop buyer doesn’t say: “I want corei7.”
He says: I want to run heavy programs
at once without lagging.
“This laptop can run several heavy
programs and games at once.”
A thin boy doesn’t tell: “I want to have great muscle mass”
He wants to look good on the beach, draw
attention from girls to his attractive body,
be confident.
“Hot body for summer in 30 days. 20% off
if register now!”
THANK YOU