gavin ward seo for lawyers sole practitioners presentation march 2013
TRANSCRIPT
![Page 1: Gavin ward seo for lawyers sole practitioners presentation march 2013](https://reader035.vdocuments.us/reader035/viewer/2022070604/544fdafbaf7959070a8ba527/html5/thumbnails/1.jpg)
Search engine optimisation (SEO) for sole practitioners: Getting you found online
Gavin Ward
Search & Social Media Marketing ManagerMoore Legal Technology Ltd
www.moorelegaltechnology.co.uklinkedin.com/in/gavward
@gavward
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
![Page 2: Gavin ward seo for lawyers sole practitioners presentation march 2013](https://reader035.vdocuments.us/reader035/viewer/2022070604/544fdafbaf7959070a8ba527/html5/thumbnails/2.jpg)
• Today’s High Street Lawyer?• What is SEO?• The Search Landscape for Legal Services• SEO Best Practices• SEO Worst Practices• Case Studies – Success Stories• Questions
Discussions
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
![Page 3: Gavin ward seo for lawyers sole practitioners presentation march 2013](https://reader035.vdocuments.us/reader035/viewer/2022070604/544fdafbaf7959070a8ba527/html5/thumbnails/3.jpg)
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
![Page 4: Gavin ward seo for lawyers sole practitioners presentation march 2013](https://reader035.vdocuments.us/reader035/viewer/2022070604/544fdafbaf7959070a8ba527/html5/thumbnails/4.jpg)
Today’s High Street Lawyer?
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
![Page 5: Gavin ward seo for lawyers sole practitioners presentation march 2013](https://reader035.vdocuments.us/reader035/viewer/2022070604/544fdafbaf7959070a8ba527/html5/thumbnails/5.jpg)
What is Search Engine Optimisation (SEO)?
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
“the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search
engines.” SEOmoz
![Page 6: Gavin ward seo for lawyers sole practitioners presentation march 2013](https://reader035.vdocuments.us/reader035/viewer/2022070604/544fdafbaf7959070a8ba527/html5/thumbnails/6.jpg)
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
PAID
ORGANIC
![Page 7: Gavin ward seo for lawyers sole practitioners presentation march 2013](https://reader035.vdocuments.us/reader035/viewer/2022070604/544fdafbaf7959070a8ba527/html5/thumbnails/7.jpg)
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
10% CLICK THROUGHS
90% CLICK THROUGHS
![Page 8: Gavin ward seo for lawyers sole practitioners presentation march 2013](https://reader035.vdocuments.us/reader035/viewer/2022070604/544fdafbaf7959070a8ba527/html5/thumbnails/8.jpg)
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
The Search Landscape – UK search engine market share
![Page 9: Gavin ward seo for lawyers sole practitioners presentation march 2013](https://reader035.vdocuments.us/reader035/viewer/2022070604/544fdafbaf7959070a8ba527/html5/thumbnails/9.jpg)
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
The Search Landscape – For Legal Services
![Page 10: Gavin ward seo for lawyers sole practitioners presentation march 2013](https://reader035.vdocuments.us/reader035/viewer/2022070604/544fdafbaf7959070a8ba527/html5/thumbnails/10.jpg)
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
SEO Best Practices
![Page 11: Gavin ward seo for lawyers sole practitioners presentation march 2013](https://reader035.vdocuments.us/reader035/viewer/2022070604/544fdafbaf7959070a8ba527/html5/thumbnails/11.jpg)
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
SEO Best Practices
![Page 12: Gavin ward seo for lawyers sole practitioners presentation march 2013](https://reader035.vdocuments.us/reader035/viewer/2022070604/544fdafbaf7959070a8ba527/html5/thumbnails/12.jpg)
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
SEO Worst Practices
• Building your site using Flash• Using images instead of text• Improper use of meta titles/descriptions• Hiding content from search engines• Publishing pdfs that can’t be searched• Not updating the content/blog• ‘Over-optimisation’• No social signals (LinkedIn, Twitter, Google+ and more)
![Page 13: Gavin ward seo for lawyers sole practitioners presentation march 2013](https://reader035.vdocuments.us/reader035/viewer/2022070604/544fdafbaf7959070a8ba527/html5/thumbnails/13.jpg)
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
Case Studies – Success Stories
![Page 14: Gavin ward seo for lawyers sole practitioners presentation march 2013](https://reader035.vdocuments.us/reader035/viewer/2022070604/544fdafbaf7959070a8ba527/html5/thumbnails/14.jpg)
Search engine optimisation (SEO) for sole practitioners: Getting you found online
Gavin Ward
Search & Social Media Marketing ManagerMoore Legal Technology Ltd
www.moorelegaltechnology.co.uklinkedin.com/in/gavward
@gavward
Delivering solutions for law firms since 2003 www.mltechnology.co.uk