FY12 Partner Co-Op Opportunities

Gatlinburg Department of Tourism

Available Co-Op Programs

Print Ad Ink Women’s Network Good Housekeeping, Women’s Day & Ladies Home Journal

Tennessee Home & Farm Kentucky Monthly AAA Home & Away/Journeys Southern Living Budget Travel Madden STS Newspaper Insert

Ad Ink Women’s Network

Reach over 597,000 subscribers in: Nashville, Cincinnati, Knoxville, Louisville, Tri-Cities,

Chattanooga, Lexington, Greenville/Spartanburg, Birmingham, Dayton and Indianapolis

Timing: November 2011, April & June 2012 Gatlinburg Partner Costs: ¼-Page 4C : $8,235 (Value: $11,760) ½-Page 4C: $16,465 (Value: $23,520)

Tennessee Home & Farm Tennessee Home & Farm is mailed quarterly to

650,000 members of the TN Farm Bureau Federation

Markets: State of Tennessee Timing: Winter (December 2011), Spring (March 2012) and

Summer (June 2012) Gatlinburg Partner Costs (all ads include an online banner):

1/6-page 4C: $1,345 (Value: $1,920) 1/3-Page 4C : $2,285 (Value: $3262.50) ½-Page 4C: $3,025 (Value: $4323.75)

Kentucky Monthly A general interest magazine about KY and

Kentuckians. Focus on education, entertainment,culture and travel.

Markets: State of Kentucky (including distribution in Cincinnati) Circulation: 40,000 Timing: October 2011, March 2012 and June 2012 Reservation Deadlines: 8/1, 1/1, 4/1 Gatlinburg Partner Costs: 1/8-page advertorial (logo + 50-words): $205 (Value: $290) ¼-page advertorial (pic, logo + 100-words): $395 (Value: $561) ½-page advertorial (2 pics, logo + 200-words): $780 (Value:

$1,113.50)

AAA Home & Away/Journeys Official member publication for the AAA clubs in three key

Ohio regions. Markets: Dayton & Cincinnati, Ohio Circulation: 432,788 Timing: March/April 2012, May/June 2012 Reservation Deadlines: 1/1, 3/1 (Space is limited) Gatlinburg Partner Costs:

1/6-page 4C: $3,115 (Value: $4447) 1/3-Page 4C : $5,435 (Value: $7761) ½-Page 4C: $7,170 (Value: $10,240)

Southern Living Covers today's South, highlighting foods, travel, homes and

gardens, it addresses the bond between the South's traditional and cosmopolitan attitudes. It is a lifestyle guide for the ever-changing, ever-expanding South.

Travel Directory TN Co-Op Markets: FL, GA, SC, TN, MS, AL, KY, OH, IN, IL, MI, WI, WV Circulation: 1,345,000 Timing: October 2011 and March 2012 Reservation Deadlines: 7/22, 12/23 Gatlinburg Partner Costs: 4” 4-color Travel Directory Ad: $3,995 (Value: $5650)

Southern Living Advertorial Series: Discover TN Trails & Byways Formatted ads (six-per-page) allowing for a photo, website,

phone, logo and up to 50 words of copy celebrating your destination along the trail.

Markets: FL, GA, SC, TN, MS, AL, NC, KY, OH, IN, IL, MI, WI, WV

Circulation: 1,590,000 Timing: Spring 2012 Reservation Deadlines: 1/21 Gatlinburg Partner Costs: 1/6-page 4C (Photo, website, phone, logo + 50 words): $4,909

(Value: $7,013)

Budget Travel Arthur Frommer's Budget Travel is focused on providing

insider info travelers crave. The guiding philosophy is that travel should be accessible to ALL – resulting in content that inspires transaction.

Midwest Co-Op Markets: AK, IL, IN, IA, KS, KY, MI, MN, MS, NB, ND, OH, OK,

SD, TN, WI Circulation: 170,680 Timing: April 2012 Reservation Deadlines: 1/1 (Space is limited) Gatlinburg Partner Costs: ¼-Page 4C : $2,730 (Value: $3899) ½-Page 4C: $5,460 (Value: $7798)

Budget Travel STS Co-Op Markets: AL, AK, FL, GA, KY, LA, MS, NC, OH, SC, TN, TX,

VA, DC, WV Circulation: 202,061 Timing: October 2011 and May 2012 Reservation Deadlines: 7/1, 12/1 (Space is limited) Gatlinburg Partner Costs: ¼-Page 4C : $3,015 (Value: $4306) ½-Page 4C: $6,030 (Value: $8612)

Madden STS Newspaper Insert Fall 2011 Markets: Birmingham, DC, Tampa, Atlanta, Chicago,

Indianapolis, Louisville, Baton Rouge, Baltimore, Detroit, St. Louis, Charlotte, New York, Cincinnati, Cleveland, Philadelphia, Pittsburgh, Memphis, Nashville and Houston

Circulation: 851,000 Timing: October 2, 2011 Reservation Deadlines: 7/22 Gatlinburg Partner Costs: 1/8-page 4C: $3,300 (Value: $4714) 1/4-Page 4C : $5,865 (Value: $8375) ½-Page 4C: $10,490 (Value: $14,981)

Madden STS Newspaper Insert Spring 2012 Markets: Birmingham, Jacksonville, Tampa, Atlanta, Gwinnett,

Marietta, Chicago, Indianapolis, Lexington, Baton Rouge, Baltimore, St. Louis, Charlotte, Raleigh, Bergen, Newark, New York, Cincinnati, Cleveland, Columbus, Philadelphia, Pittsburgh, Nashville, Dallas, Richmond and Charleston

Circulation: 1,050,000 Timing: March 25, 2012 Reservation Deadlines: 1/13 Gatlinburg Partner Costs: 1/8-page 4C: $4,160 (Value: $5943) 1/4-Page 4C : $7,466 (Value: $10,667) ½-Page 4C: $13,520 (Value: $19,311)

Who is Fahlgren? Fahlgren is the advertising agency of record working for the

Gatlinburg Department of Tourism. Our main focus is to drive visitors to Gatlinburg.

Fahlgren provides a full-service offering to clients in 26 states from California to Connecticut, with industry specializations in automotive, business-to-business, consumer packaged goods, education, financial services, healthcare, retail, technology, and tourism and economic development. For more information, please visit www.fahlgren.com.

Book Now Contact Walter Yeldell at 865.430.1052 or waltery@ci.gatlinburg.tn.us