Gathering Data from Coupon Campaigns Brandi Johnson – Founder and CEO, Qples Brandi Johnson is CEO of Qples, a Dallas-based technology and digital coupon company. Find more information about Qples at www.qples.com. Follow Brandi on Twitter @QplesCEO and her husband Jay Johnson, Founder and CTO @QplesCTO. Dallas, TX, – Most of today’s brands realize that gathering consumer data is power, but many are overlooking the fact that the simplest way to gather that data has been in front of them the whole time! Their coupons! Throughout my time in the marketing industry, I’ve never seen a more powerful driver of consumer action than coupons. Aside from the usual reasons for distributing coupons (driving sales and usage/ product trial), brands should understand how use their coupons to increase social fan base, reward bloggers, create virality around an offer, and most importantly, gather consumer data. So what can you learn from REAL consumer data?

Let’s meet Pam. We learned a lot from her in the seconds it took for us to get her a coupon and here are just a few of the key data points. She lives in Sedgwick, Kansas and she loves orange juice. 1 of approximately 11,000 unique individuals that printed a popular national beverage coupon in Facebook, she printed hers on October 15th, redeeming it on the 31st at a Schnuck Market in St. Louis, MO. Pam was not printing from one of the top 10 print cities for this offer. In fact, most of those were on the East Coast.

Pam was not even aware of the online presence of this brand. The viral nature of the campaign brought her and another 40% of all coupon prints to this brand’s page as new fans. A frequent Facebook user, Pam shared the coupon online and sent several of her friends to print it as well. We love consumers like Pam and so do our clients because she proves how invaluable consumer data is at any level. Your coupon offers are the most cost effective way to gather important data about the consumers that are interested or intending to participate with your brand. Understanding those verified demographics and then comparing them to sales data was the missing link when it came to developing a smart shopper marketing style. With accurate, verified data your marketing campaigns will be laser focused and based on fact, not assumptions. Once a campaign has been developed, it can be tested in the marketplace by region or even by retailer. You can test messaging and offer amount by launching multiple offers in the same area. With a SaaS based platform with unlimited prints and no set up fees, your possibilities really are limitless. Use coupons for more than just driving sales- use them to drive knowledge! About Qples Inc. Industry: Internet Technology (SaaS) Digital and Mobile Coupons Rich Media (social, local, mobile, e-commerce, video, etc.) Qples offers a Software as a Service (SaaS) platform, providing digital and mobile coupon solutions while delivering rich media and advertising experiences. Qples delivers digital, mobile, and social marketing solutions that connect brands with consumers. Through proprietary coupon delivery platforms, Qples integrates rich media advertising, and e-commerce experiences to maximize revenue through user engagement. Qples provides a disruptive and cost effective way for brands and businesses to accurately market to consumers across social, local and mobile channels. Additionally, the highly viral content and coupons can be linked to redemptions and other forms of ROI. For more information about Qples, email us at info@qples.com or call us at 1-800-483-7020. Contact Qples Headquarters 5930 Royal Lane, Suite 381 Dallas, Texas 75230 800-483-7020 For more information, media or interview requests contact: Dani Chandler Dani@qples.com 405-314-2884

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