Gaskells Wastewww.gaskellswaste.co.uk

Gaskells are a carbon neutral waste management and recycling company who can save your business money in addition to helping you do your bit for the environment. They provide friendly, reliable and professional waste management services to all types of businesses across the North-West and Wales.

Who Are They?

We designed and built a new website to provide a stronger, more logical, information architecture. We also greatly expanded page content on both existing and new pages and optimised this content in order to target the right search terms.

Following a full technical audit to establish a technically sound SEO environment, our campaigns have progressed to deliver a continuous improvement to non-brand organic traffic. We also manage all paid digital media campaigns and in the first month of the campaign going live, we saw 18 enquiries at a higher conversion rate than the industry average.

What We Did

A year on from when First Internet took on Gaskells SEO and PPC, they secure top page national visibility in respect of the most competitive waste management search terms. Gaskells has top page Google organic rankings for ‘waste management Liverpool, waste removal Merseyside, waste management north Wales, commercial waste Wigan, plastic recycling Liverpool, waste services Liverpool, food waste recycling’.

The last six-month period has seen organic traffic increase by 26% against the previous six-month period, while enquiries from organic search are up by 49%

The Google PPC campaign has delivered an average cost per lead of £13 each at a staggering conversion rate of 12%.

The Results