gary taylor director of mobility & convergence 25 november 2004 the future of telephony welcome...
TRANSCRIPT
Gary TaylorDirector of Mobility & Convergence
25 November 2004
The Future of
Telephony
Welcome to the world of
Fixed Mobile Convergence
Reinventing home entertainment
A true multi media experience
which will transform the way we communicate
A fusion which allows customers to
enjoy the best of both worlds
Enabling businesses to deliver the most appropriate information or communication when and where required
Convergence sits at the heart of the future
Voice and Data Fixed and Mobile
Comms and IT Media and Network
Reinventing home entertainment
A true multi media experience
which will transform the way we communicate
A fusion which allows customers to
enjoy the best of both worlds
Enabling businesses to deliver the most appropriate information or communication when and where required
Convergence sits at the heart of the future
Voice and Data Fixed and Mobile
Comms and IT Media and Network
Breaking the shackles of PSTN
PSTNInfrastructure
Voice
Fixed Devices
The Voice Application is embedded in the Infrastructure
IPInfrastructure
Flexible Devices
Video
Voice
Messaging
Voice as an Application
Enhanced FlexibilityReleasing Innovation
VoIP innovation…..we have been first to market for voice over IP
‘BT is broadening its use of VoIP and going with the trend of traffic migrating away from the legacy of the public switched telephone network in favour of mobile services and Internet protocols
Other operators should closely manage their plans for VoIP’
Gartner Dec 2003
Emulating normal telephony
BT Broadband Voice
• BT Broadband Voice launched in December adds immediate value to Broadband
• Demonstrating BT as a technology leader - first to market gaining experience
• Complements BT Together
70% of IPT sales now include LAN salesBT has doubled its LAN market share Revenue growth from £80m to £154m
New ways to communicate with BT Communicator New incremental revenues from customers using BT to communicate with voice and text
IP Telephony
Unified Communications
IP Contact Centres
Unified Conferencing
Enterprise Adoption of IP Applications
Access to new integrated communication markets delivering new market opportunities worth over £300m to BT
Source: Forrester, Giga Research
We see VoIP as an opportunity…
0%
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2003 2004 2005 2006 2007
Reinventing home entertainment
A true multi media experience
which will transform the way we communicate
A fusion which allows customers to
enjoy the best of both worlds
Enabling businesses to deliver the most appropriate information or communication when and where required
Convergence sits at the heart of the future
Voice and Data Fixed and Mobile
Comms and IT Media and Network
Reinventing home entertainment
A true multi media experience
which will transform the way we communicate
A fusion which allows customers to
enjoy the best of both worlds
Enabling businesses to deliver the most appropriate information or communication when and where required
Convergence sits at the heart of the future
Voice and Data Fixed and Mobile
Comms and IT Media and Network
‘Today our lives are complicated by multiple networks and devices
resulting in duplicate applications and information and numerous service contracts and bills’
A fragmented world of services and devices
Each world brings its benefits
Quality & Reliability
Cost
Bandwidth
Convenience
Personalisation
Mobility
In the future, we will be able to access all our applications and
information on our choice of device, utilising the best network
available with one customer experience
A joined up world
Delivering the vision Five key building blocks
1. Building a mobility customer base
Building a mobility customer base
• BT Mobile has in excess of 300,000 business and consumer connections
• BT was the first to launch a public wireless broadband service - BT Openzone - now with in excess of 7,000 hotspots in prime UK locations and a global footprint through the Wireless Broadband Alliance of some 20,000 hotspots
• BT Global Services offers managed mobile, managed BlackBerry, secure remote access, managed applications and sales/field force automation
• BT is fast becoming the UK leader in secure, network centric, machine-to-machine (M2M) applications
Delivering the vision Five key building blocks
1. Building a mobility customer base
2. Developing and delivering compelling convergence propositions
Convergence PropositionsCase Study - Project Bluephone
• Combining the value of Broadband with mobile services– Enhancing the value of your broadband connection
– Increasing data speeds to your mobile handset (phase 2)
• Protecting the customer from technology • Devices move seamlessly across networks
• Reduced price calls when in the home or the office
• Mobile handset-centric• Mobile feature set on the fixed network
• Service to the 11% of UK homes with no (or poor) coverage
• Initially using class 1 Bluetooth (in-building range of
20-25 metres)
HLR
MSC broadband
How it works
UMA technology:• Access Point in the home acts as a cell
site and connects to GSM network via broadband line
• Calls and data sessions are placed and received exactly as they are today on GSM networks
• Supports any wireless bearer e.g. Bluetooth, Wi-Fi
• Enables in-call handover between Access Points and GSM cells
3G
Delivering the vision Five key building blocks
1. Building a mobility customer base
2. Developing and delivering compelling convergence propositions
3. Developing and delivering ‘one’ converged customer experience
One Converged Customer Experience
One number
One billOne point of contact
One directory
One voicemail
Convergence - ‘Now its coming, nothing will ever be the same again’ Ovum 20th May 2004
Delivering the vision Five key building blocks
1. Building a mobility customer base
2. Developing and delivering compelling convergence propositions
3. Developing and delivering ‘one’ converged customer experience
4. Driving industry investment and innovation - including the development of next generation devices
Industry Investment & Innovation
Fixed Mobile Convergence Alliance (FMCA)
Chaired by BT
Supporting BT’s strategic aims for a wide device market
2 primary goals accelerate telco entry into the Convergence market by sharing trial results and
technology selection decisions
drive handset vendor support by issuing product requirements for the key Convergence technologies
Founding members (BT,Korea Telecom, Swisscom, NTT Com, Brasil Telecom Rogers Wireless) represent 145 million customers
New members announced in October 2004 - AT&T Corp (US), Bezeq (Israel), Cegetel (France), KPN (Netherlands)
Delivering the vision Five key building blocks
1. Building a mobility customer base
2. Developing and delivering compelling convergence propositions
3. Developing and delivering ‘one’ converged customer experience
4. Driving industry investment and innovation - including the development of next generation devices
5. Building a network and platforms with seamless converged capability
Reinventing home entertainment
A true multi media experience
which will transform the way we communicate
A fusion which allows customers to
enjoy the best of both worlds
Enabling businesses to deliver the most appropriate information or communication when and where required
Convergence sits at the heart of the future
Voice and Data Fixed and Mobile
Comms and IT Media and Network
Reinventing home entertainment
A true multi media experience
which will transform the way we communicate
A fusion which allows customers to
enjoy the best of both worlds
Enabling businesses to deliver the most appropriate information or communication when and where required
Convergence sits at the heart of the future
Voice and Data Fixed and Mobile
Comms and IT Media and Network
Moving To SIP
•SIP and UMA are complementary– leadership in UMA is important to capture SIP leadership
•Wi-Fi VoIP
•Double play - Convergence to the mobile and wireless for the laptop
•Leverages BT’s investment in its fixed network– high speed and low cost– brings fixed network economies to bear
•Integrated with BT’s 21CN
21C - A Platform for Mobility & Convergence
Away from Home or Office
At Home
Around the Office
At Hot Spot
Mobile NetworkGSM/GPRS & 3G
with Vodafone
Wireless AccessWiFi
ResidentialBroadband Access
DSL & Cable
Enterprise NetworksLAN & WiFi
PSTN
BT 21CNetwork
21CSIP/IMS
Infrastructurefor VoIP, Video,
Messaging & Broadband Data
Services
ConvergedIM/SMS/MMS
Interfaces toVodafone
Network
LegacyInterfaces
to PSTN
ConvergedVoicemail
Presence Information
Personal ProfileManager
IntegratedCommunications Vision
Unified Directory
Voice Application
Many Devices Supported
SingleSecure sign-on
(One Identity)
Collaboration
MessagingIM & email
Integrated with leading applications
The future of integrated communications
Dramatic Change
BT Transformation
• Customer Solutions not Products
• Converged Network
• Universal Communications Company
Customer Transformation
• Personalised Customer Service
• Converged Mobile Devices
• Single Set of Applications and Information
Industry Transformation
• SP not just Fixed or Mobile Operators
• A Converged Communications Market
• New partnerships