gartner - bi and analytics market trends 2020 vision

8/10/2019 Gartner - BI and Analytics Market Trends 2020 Vision

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This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other

authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.© 2011 Gartner, Inc. and/or its affiliates. All rights reserved.

Dan SommerPrincipal Research [email protected]

James RichardsonResearch Director

[email protected]

High-Tech Tuesday Webinar: BI andAnalytics Market Trends: 2020 Vision

@GARTNER_INC



Gartner at a Glance

800Analysts

12,000Client

Organizations

290,000Client

Interactions

VerticalCoverage

in NineIndustries

5,500

Benchmarks

10,200Media

Inquiries

World'sLargest

Communityof CIOs

64

Conferences

76% ofGlobal 500

1,700Consulting

Engagements

Clients in85 Countries

70% ofFortune 1000

480Consultants



This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other

authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.© 2012 Gartner, Inc. and/or its affiliates. All rights reserved.

Dan SommerPrincipal Research [email protected]

James RichardsonResearch Director

[email protected]

High-Tech Tuesday Webinar: BIand Analytics Market Trends: 2020Vision



"The Only Constant Is Change"



BI Services41

BI Platforms,CPM, Analytic

Apps14.7

Data Integration,Data Quality

4.8

CRM Analytics1.5

DataWarehouse

16

BAM/CEP0.4

Other

3

Business Analytics to Be the Catalyst:From $57 Billion to $81 Billion

2010$57 Billion

2014$81 Billion

2020$136 Billion?

• Analytics Everywhere

• Based on All Data

• At the Point ofDecision or Action

BIServices

30

BI Platforms,CPM, Analytic

Apps10.5

Data Integration,Data Quality

3

CRM Analytics1

DataWarehouse

10.5

BAM/CEP0.23 Other

2

2011*

16.4%!



Manage the Pace of Change

Integration

= Analytical Capabilities

Systems ofRecord

Systems ofInnovation

Systems ofDifferentiation

C h a n g e / A g

i l i t y



IT Core Will Remain Strong: BI ProjectsLikely to Be Shielded From IT Cuts

CIO TechnologiesRanking of Technologies CIOs Selected as

One of Their Top Five Priorities in 2012

* Not an option in that year

n = 2,335

Ranking 2011 2010 2009 20082012

Analytics and Business Intelligence 1 5 5 1 1

Mobile Technologies 2 3 6 12 12

Cloud Computing (SaaS, IaaS, PaaS) 3 1 2 16 *

Collaboration Technologies (Workflow) 4 8 10 5 8

Virtualization 5 2 1 3 3

Legacy Modernization 6 7 11 4 4

IT Management 7 4 10 * *

Customer Relationship Management 8 18 * * *ERP Applications 9 13 6 2 2

Security 10 12 9 8 5

Social Media/Web 2.0 11 10 3 15 15



Megavendors at an Advantage …



10

Megavendors at an Advantage …

Microsoft23%

IBM10%

Oracle10%

SAP4%

Symantec, 2%EMC, 2%CA Technologies, 2%

HP, 2%

Adobe, 2%

VMware, 1%

Other Vendors42%

… but reaching ISVs with OEM/embedded analytics remains anopportunity for small vendors that want to reach ITSoftware Market,

ExcludingBI/Analytics

$234B BI/Analytics$12B

SAP28%

Oracle19%SAS

16%

IBM14%

Microsoft11%

FICO, 4%Microstrategy, 4%

QlikTech, 2%

Information Builders, 1%

Infor, 1%



Analytics Everywhere:Reaching the 50% Point by 2014

100%

75%

50%

25%(drivenby IT)

Today

2014

2020

Percentage of Potential Users ThatAnalytics Will Reach

Take-aways:

IT will remain acrucial buying-

center

Megavendorsare increasingtheir dominancein IT

Centralizedapproacheshave failed toreach massappeal



IT

The Business

2010 Through 2014:Market Center of Gravity Shifts

Levels of integration among information,analytical models and processes

Analytical Agility

Low

Analytical

Consistency

High

Systems of Record



Increasing scale and scope

By 2014, 40% of BI purchasing will be business-led.



Usability, Speed, RelevanceDrives Adoption

Usability: Speed: Relevance:• Interactive visualization

• BI integrated search

• Collaborative analysis

and decision making• Self-service v2.0

• New data sources andanalytics as a service

• Combinations ofhardware and softwarewith in-memoryanalytics

• New information basesfor new datatypes/analysis

• Informationcombinations — morethan just structureddata

• Increasing types ofanalytics (fromdescriptive topredictive andprescriptive)

• Context-aware:Embedded in businessprocess apps

• Packaged analyticapplications



Usability, Speed, Relevance:Data Discovery — $1 Billion by 2013

Differentiators: In-memory analytics, data mashups, visualization/dashboards,usability/self-service, light footprint/fast to deploy, fast proof of concepts

All leading vendors tried to copy this in 2011/2012(MicroStrategy, IBM, Microsoft, SAS, SAP)

259 312427

633

853

1,091

1,395

1,784

0

200

400

600800

1,000

1,200

1,400

1,600

1,8002,000

2008 2009 2010 2011 2012 2013 2014 2015

+48%

Millions of Dollars



Usability, Speed, Relevance:Packaged Analytic Applications

• Playing fieldopens up

• Battle betweensoftware,

services andcontent vendors

• Different pricingand licensing

models• Marketplaces

Vertical/HorizontalContext

SystemsIntegrators:

IBM, Deloitte, Accenture,Cognizant

Independents:Claim

Insights,Innovation

Group,Insurity, MSB

SaaS andData as aService:

Visier, IMS,Reuters,Nielsen

Megavendors:SAS, Oracle,

FICO

FraudSustainability

Warranty AnalyticsPrice Optimization

CPMMarket Basket

Churn

Profitability

Claims

Procurement Workforce

Credit Risk



This Is Where the M&A Action Is … ButInnovation Will Keep Coming From the Fringes

Despite ongoing consolidation and acquisitions by megavendors,

new categories of analytic applications will continue to emerge,resulting in more, not less, market fragmentation.

… IBM Buys Algorithmics (Credit and Operations Risk Analytics), Demandtec (Merchandising Analytics), Emptoris (Spend Analytics), Varicent (Sales Perf. Mgmt), Vivisimo (Enterprise Search)

… HP Buys Vertica (Analytic Data Warehouse), Autonomy (Enterprise Search, Content Analytics/Archiving)

… Oracle Buys Endeca (Search-Based Data Discovery)

… Deloitte Buys Oco (Cloud-Based Industry Content)

http://www.visier.com/



Analytics Everywhere:Reaching the 75% Point by 2020

100%

75%

50%

25%

Today

2014

2020

Percentage of Potential Users That

Analytics Will Reach

Take-aways:

Business usersare brand-

agnostic — theywant answers.

Analytics willtake centerstage.

Battlegroundbetweentraditional andnew BIapproaches.



IT

The Business

Personal

Systems of Innovation: Center ofGravity Shifts Toward the Individual

Levels of integration among information,analytical models and processes

Analytical Agility

Low

AnalyticalConsistency

High

Systems of Record



Increasing scale and scope



2014 and Beyond: Nexus of Forces ImpactingAnalytics Will Become Mainstream

NEXUS

C



Cloud: Limited Uptake, Apart FromRole-Based Analytic Apps

Personal Cloud

Analytic Apps BI

SaaS/Cloud BI

Data Quality, DataIntegration,

Database PaaS

By 2013, every major BI platform vendor will present a cloud

offering, accounting for less than 3% of total BI revenue.

IT

Business

PersonalPivotLink, Birst, Domo,GoodData, MicroStrategy,1010data

Trillium Software,DataMentors, InnovativeSystems, Informatica,SnapLogic, Dell Boomi,Microsoft SQL Azure, AmazonSimpleDB, Google BigTable,1010data, Cognitio

Host Analytics, Zycus, Ariba,Omniture

External—

Internal—

Google, Amazon,Facebook

M bil P l A A S h di



Embedded in Device

Consumer Apps

Mobile SolutionFrom Specialists

Existing BIMobilizationIT

Business

PersonalRoambi, Transpara,ComponentArt, Exxova,Extended Results

MicroStrategy, IBM,SAP, Oracle and so forth

Foursquare,NikeFuel, Pointz

Mobile: Personal Apps Are SpearheadingAdoption

External—

Internal—

Fifty-four percent are actively using, piloting or planning to

deploy mobile BI in the next 12 months.*

*Magic Quadrant, 2012

Siri



Social: Who Knows You Best?

The CMO will spend more on IT than the CIO

I f ti N F M N d



Information: New Forces Mean New andBig Data Sources

D

AT

A

Enterprise Systems

Transactional DataDocuments VideoTextAudioImagesIT/OT

QlikTech, Excel, Data Marts

Teradata, Oracle/Endeca, IBM, SQLServer, HP/Autonomy

Hadoop, MapReduce, NoSQL,Facebook, Twitter, Information

Aggregators, salesforce.com,clickstreams, geospatial information … Percentage ofusage of

external data

2011: 14%

2012: 31%

2013: ??%

A l ti t R h P i P i t



Analytics to Reach Pervasive PointBeyond 2020

100%

75%

50%

25%

Today

2014

2020

Percentage of Potential Users That

Analytics Will ReachTake-aways:

Cloud, mobile,social andinformation (bigdata) will reach

a new audiencebut will have amainstreamimpact onlybeyond 2014.

Look at theinnovation

coming from theconsumer space.

Vendors need tobecome better atmicrosegmentingthe customer.



Courtesy of Intel

2020:Internet ofEverything



2020: Your Future Management Team?

2020 C d Y A l ti



2020: Crowdsource Your AnalyticProblem and Innovation

Source: IBMSource: Apple

C l i All W ki T th C t



Conclusion: All Working Together Createsthe Transformational Analytic Enterprise

Device/Language/Algorithm:Optimization —

100%

Consumer/Individual:System of Innovation —

75% of Usage

Business:

System of Differentiation — 50% of Usage

IT:System of Record —

25% of Usage

Today

2014

2020

Optimization:

Analyticseverywhere, onall data, at thepoint ofdecision/action.

Consumer/Customer:Cloud/social/mobile/information becomes

mainstream.Business: Analyticsbroadens and getswidespreadacceptance with newusage paradigms,such as datadiscovery/packaged

apps.

IT: BI projects remainshielded from cuts;further embedability.



Business analytics-centered tomorrow

AnalyticCapabilities

BusinessApplications



Business Applications




Application-centered today

2020: Analytics at the Center



Recommendations

Realize that IT will continue to be the backbone for analytics but that futurebuying will increasingly come from elsewhere. Ensure your salesorganization understands multiple buying centers and the different pace ofapplications that will challenge most organizations in the future.

Understand when different triggers will reach mainstream, and allocateresources accordingly. Plot your product and solution portfolio as per thepace model.

Of the Nexus of Forces, put more budget weight on mobility as it will reachmainstream first. Take an outside-in perspective, and focus on early-adoptingroles.

Educate customers and prospects on the practical value of the Nexus ofForces (cloud, mobile, social, information) and optimization categories as

they have not articulated the value for themselves yet. Consider developing networked platforms of co-innovation with

noncompetitive partners or via crowdsourcing.



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