Terms and Vocabulary, Garrison “The eye comprehends by comparing and distinguishing...” Gunnar Sneum Design: The overall basic concept of a work of art; the organization of elements that make up a work of art or other human-made object; different parts making a unified whole; a sense of visual order. ELEMENTS OF DESIGN Line: Line defines space, produces movement or direction, creates pattern and texture, defines contour, shows gesture; line is capable of infinite variety by varying weight or character (lie quality); can be actual or implied. Shape: an enclosed, two-dimensional area (can be defined by line, value, color, etc.); organic or geometric; positive/negative (figure/ground relationship). Value: degree of lightness or darkness; creates form, volume, contrast. Light values: whites and light grays; dark values: dark grays, black. In color, high (light) values are tints (adding white to a hue); low (dark) values are shades (adding black to a hue). Hues have different values (yellow has a high value; violet has a low value). Texture: actual (tactile) texture is the surface quality, the way the surface feels; implied (visual) refers to patterns as well as recreating the “look” of actual texture. Color: A perceived quality in direct light or in objects reflecting light that varies with the wavelength of the light energy, the brilliance of the light source, and the degree to which the objects reflect or absorb the light energy falling on them. Primary: red, yellow, blue; theoretically all colors are made from these. Secondary: orange, green, violet; a mixture of two primaries. Tint (add white), tone (add gray, shade add black. Space: in two dimensional art, refers to the picture plane, the illusion of depth on a flat surface. In three dimensional art it is actual depth, the air around the form. Positive and negative space. PRINCIPLES OF DESIGN Unity and Variety: Unity refers to the arrangement of parts that will produce a harmonious whole, a sense of completeness. Its purpose is to make the artwork coherent. All elements works together to form a unified whole. Variety refers to differences, incorporated to add interest to an artwork. Balance: an equal or pleasing distribution of visual weight (the aim of composition). Imbalance may be used to evoke an uneasy, disquieting response. Symmetrical, asymmetrical, radial: all achieved by placement, shape, value, color, texture. Emphasis: focal point; single strong or dominant element. Contrast: differences in an element or elements within a design; high contrast: extreme differences (like black against white); low contrast: subtle differences (white against light gray). Proportion and Scale: scale refers essentially to size; large scale means big; small scale means little. Proportion refers to the relative size, size measured against other elements or against some mental norm or standard. Rhythm and Movement: in art, rhythm refers to the movement of the viewer’s eye across recurrent visual motifs These are created by repetition of any of the elements; pattern. Movement is implied by causing the eye to travel across the picture plane. Rhythm is associated with hearing (in music rhythm is a repeated sound or beat).

First Post in D2L Discussions due Wednesday, February 5 UWM Union Art Gallery, "One Piece at a Time" post See the exhibition: Collaborative Design: Great Minds Think Together 1. Go to the UWM Union Art Gallery exhibition Collaborative Design: Great Minds Think Together. Choose one collaborative design to write about. Write down the title, date, medium, artists names, etc.

2. Focus on that work alone for at least 30 minutes. Draw a sketch of one part of the collaboration in your sketchbook/journal. 3. Write down everything you SEE in the visuals for that design in your design sketchbook/journals. (Pencils only!) Describe it so that someone who has not seen it understands what you are writing about. Read the gallery information and take notes. Cite all quotes from the gallery information. 4. Organize your notes into a coherent account of your experience. 5. Remember, it is about observation, what is in there before you (visual and written), not how you feel about the work. 6. Adhere to the writing principles in Strini’s Practical Theory of Writing in D2L Content. 7. Write a rough draft in a Word document. Revise as needed. Use spell check. This should be approximately 500 words. 8. When perfect, post in D2L Discussion Forum. 9. You can review previous Third Coast Digest “One Piece at a Time” articles on: http://thirdcoastdigest.com/category/arts-and-culture/

Design Survey REVISED Rubric for Required Field Trip Response Papers #2 and #3

30 pts = A+ 28-29 pts = A 27 pts = A- 26 pts = B+ 24-25 pts = B 23 pts = B- 22 pts = C+ 19-21 pts = C 18 pts = C- 17 pts = D+ 16 = D 15 pts and below = F The three papers total counts as 20% of your final grade. Detailed writing guidelines are in D2L Content. Please see me with any questions.

Objectives GER Content

No Effort 0 Points

Low Effort 2 Point

Below College Level 4 Points

Average 6 Points

Good 7 Points

Excellent 8 Points

GER Content

Describe the selected functional 3D design so that the reader can visualize it. Art and Design terms are used accurately.

No description of a functional 3D design.

Vague description of the functional 3D design. Art and Design Terms used inaccurately.

Some description of the functional 3D design. Art and Design terms used inaccurately.

Some description of the functional 3D design. Art and Design terms used accurately.

Clear description of the functional 3D design. Art and Design terms used accurately.

Excellent, clear description. Reader can visualize design. Art and Design terms used accurately and with in-depth understanding.

Analyze the design; include research about the designer and historical or cultural references.

No analysis of designs.

Vague analysis, no research about the designer and the history or culture.

Vague analysis, some research about the designer and the history or culture.

Some analysis, some research about the designer and the history and culture.

Good analysis, good research about the designer and the history and culture.

Excellent analysis, thorough, insightful research about the designer and the history and culture.

Grammar

No Effort 0 Points

Low Effort 0 Point

Below College Level 1 Points

Average 2 Points

Good 3 Points

Excellent 4 Points

Grammar

Write clear statements using correct grammar and punctuation. Spell all words correctly.

Unreadable Poor grammar, punctuation. No paragraph development. Misspelled words.

Problems with grammar and punctuation. Problems with paragraph development. Some misspelled words.

Occasional grammar and/or punctuation problems. Some paragraph development. Some misspelled words.

Rare grammar and/or punctuation mistakes. Good development of paragraphs. No misspelled words.

No grammar and punctuation mistakes. Excellent organization through paragraph development. No misspelled words.

Develop paragraphs to organize ideas.

Little or no use of paragraphs. Undeveloped.

Little use of paragraphs. Poor organization of ideas.

Use of paragraphs, but lacks coherent organization of ideas.

Use of paragraphs. Basic high school level organization of ideas.

Well organized, using paragraphs.

Excellent, well-written, well-organized paper.

Writing Style No Effort 0 Points

Low Effort 2 Points

Below College Level 3 Points

Average 4 Points

Good 5 Points

Excellent 6 Points

Writing Style

Write with clarity and personal style. Engage the reader.

Reader is unable to understand writing.

Writing at elementary level.

Writing at high school level.

Writing at basic college level. Reader clearly understands writing.

Good writing style that engages the reader.

Excellent writing style that engages the reader. A pleasure to read.

Total Points GER+Grammar+Writing Assessments

Total

DO NOT: • Use the clichés “caught my eye” or “in conclusion.” (Use of either means an F grade!) • Start a sentence with “I feel.” • Begin the paper with a little story such as: “I visited the Union Art Gallery to see the Collaborative Design exhibition…with my girlfriend who had never been there before…” etc. Any information about the assignment itself should not be in the paper! We all know the assignment. Get right to the description of the design. Make the first sentence (the first three words!) engaging for the reader.

Orrery, 1780 It is the zenith of the view of the world as a complex clockwork mechanism.

This image taken July 20, 1969 from NASA's Apollo 11 lunar landing mission shows the Earth rising over the moon.

Henri Toulouse Lautrec, “Bruant aux Ambassadeurs,”

1893 (litho)

Henri Toulouse Lautrec, “La Goulue at the Mouline Rouge“ (litho)

Henri Toulouse Lautrec, “At the Mouline Rouge,“ oil on canvas, Chicago Art Institute

"Jello" Trade card, late 1800’s

“Levi’s" Trade card late 1800s

Silkscreen process

Lester Beall, two posters, “Light” and “Electricity” for the WPA Rural Electrification Administration

Ed Ruscha, “Every Building on the Sunset Strip.” 1966

Brief History 2

What is Design?

What is Design Thinking?

Quills were the principal writing instrument in the Western World from the 6th to the 19th century. Devices that combined telephony and computing were first conceptualized in 1973, and were offered for sale beginning in 1993. The term "smartphone" first appeared in 1997.

Candlestick Telephones, late 1800s-early 1900s Left: Oil Can; Right: Potbelly

“Cow horn” phone, French, 1892

Stromberg-Carlson, 1897

Switchboard, c. 1900

Vanity or Cabinet Phone

Pay Telephone (first?)

Dial Phone, 1905

Ericofon 1949, Sweden

Bell Telephone Model 300, by Henry Dreyfuss, 1937

Bell Telephone Model 500 by Henry Dreyfuss, 1955

Raymond Lowey, “Evolution of the Desk Phone”

Bell Trimline 1965

Bell Trimline 1968

Swatch Jelly Phone, 1990

Martin Cooper debuts the first cell phone, 1973

iPhone introduced, 2007

Atwater Kent radio, 1924

Art Deco, 1930s

1981

Edison Phonograph with cylinder, ca 1900

Raymond Loewy’s Record Changer design, 1961

First Boombox, ca 1969, took off in the 1980s

Original Sony Walkman, 1979

Sony Discman, 1984

iPod introduced, 2001

Hammond Typewriter, 1774 Valentine Typewriter,Italian, 1969 Ettore Sattsass, Perry King

Gestetner Duplicating machine, 1929 redesign by Raymond Loewy

Adding Machine, 1890

Casio Calculator 1972

Mini Pushbutton Television, 1948

1997, Sharp and Sony introduced the first flat screen TV.

ENIAC the first all electronic digital computer

Completed in 1945

Vacuum tubes for IBM 701 c. 1950

IBM punch cards

Jan Vermeer “The Girl with the Red Hat” c. 1665 Oil on panel (9 x 7 1/16 in.)

Joseph Nicephore Niepce, “View from the Window at Le Gras,” 1826 (enhanced version) the earliest surviving photograph of a scene from nature

taken with a camera obscura.

Louis Daguerre, "View of the Boulevard du Temple,” Paris, c. 1838

Louis Daguerre

Frederick Douglas

Henry Fox Talbot, "Flowers, Leaves, and Stem," c. 1838 photogenic drawing

Henry Fox Talbot, “Latticed Window at Locock Abbey, August 1835

Henry Fox Talbot, "Flowers in a Vase," c. 1945 salt prints from calotype negative

Henry Fox Talbot, “Boulevards at Paris,” c. 1843

Fox Talbot, “Paris” Daguerre, “A Parisian Boulevard”

Henri Toulouse Lautrec, “Bruant aux Ambassadeurs,”

1893 (litho)

Art Deco book cover, “Calligrams” designed by Paul

Bonet