GARMENT INDUSTRY

Presented By:Tripti Sharma (40)Sushma (10)

Garmentindustry

Presented By:

Tripti sharma

IntroductionoDyes and printing blocks.

oDiscovered in the tombs of Fostat,Egypt.

oSilk for spices.

oTrade widely practiced between India, China and the Philippines.

oAlso, it is said that it had its origin during the second world war.

oTechnology has been gradually upgraded.

oIndia is well known for its fine textile products.

oMost of the leading fashion brands are sourcing substantial quantities from India now.

oBrand Allen Solly, part of William Hollins & Co. Ltd., was born in 1744.

oOriginally from Nottingham, UK, the brand was taken over by Madura Garments in the last decade of 20th century.

oWhen Brand Allen Solly was re-launched in 1993, Friday Dressing was introduced to the Indian corporate wardrobe.

o Allen Solly became famous for Friday Dressing, and the brand models became role models.

oMadura Fashion & Lifestyle was taken over by the Aditya Birla Group, one of India’s leading industrial houses in 2000.

History

The First Logo

The Second Logo The New

Logo

KEY PEOPLE

Brand Head :MR.SOORAJ BHAT

Brand Ambassador: INDRANI DASGUPTA

Founder Of Aditya Birla Group:GHANSHYAM DAS BIRLA

Chairman Of Aditya Birla Group:KUMAR MANGLAM BIRLA

By leaps and bounds

Friday Dressing(1993) The Uncrushables(2000)Women Wear(2001) Kids wear(2008)I Hate Ugly(2009)My World, My Way(2010)I Hate Yesterday(2012)Hot Fridays(2013)

The uncrushables

CLASSIC FORMALS

CASUAL FORMALS

MY WORLD, MY WAY

Friday Can Take You Places You Never Planned To Go….

Statistics Show, The Courage To Ask For A Promotion Somehow Arrives On A Friday….

A Majority Of Working Couples Become A Couple On Friday..!!!

The Call For ‘Team Photo’ Comes On A Friday…

GARMENTS ACCESSORIESShirts BeltTrousers TiesDenims Portfolio bagT-shirts Hand bagSuits HandkerchiefShorts SocksSkirts CufflinksCapris GlaresLeggings Shoes

Keeping customers happy

•147 Retail Outlets•71 Cities•23 States:

• MUMBAI• PUNE• DELHI

• SOUTH DELHI• HYDERABAD

• BANGLORE• CHENNAI

• GURGAON• KOLKATA

• PUNJAB….

Allen solly embraces india

ALLEN SOLLY

Relaxed wear in a relaxed way!!

Many more in the race…

CMAI AWARDSIMAGES AWARDSLYCRA IMAGES FASHION

AWARDSIDMA

TRENDS IN THE GARMENT INDUSTRY

Strengths

Increasing disposable income of the people.Brand conscious customers.Availability of cheap finance.Growing domestic market.Increase in number of malls.

Weaknesses

Predominance of unorganized sector.Technological obsolescence in the supply chain.Effect of historical government policies.

Opportunities

Increasing demand for luxury brands from the middle class.Increased use of CAD to develop designing capabilities.Indian companies need to focus on product development.

Threats

Increased competition in domestic markets.Need to improve the working conditions of the people who are involved in this profession.

Swot analysis

Helping hand to the nation

HELPING HAND TO THE NATIONTextile and clothing industry: a key contributor in Indian economy.14% of industrial productionEmploys 35 million people12% of country’s total export basketContributes 4% of GDP.

Allen Solly …From Friday dressing to now…Always ahead, always unexpected…