Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Garlo’s Aussie Pie Shop Online Marketing/Print/Social Media/Email

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for promoting the opening of GARLO’S AUSSIE PIE SHOP. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com 2.  Dedicated Emailing – To CC members in LA 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) 4.  Print Advertising – In Campus Circle Newspaper 5.  Sweepstakes Hosting – on campuscircle.com 6.  Creating Original Content 6.  Newsletter Advertising The campaign had 2,113 clicks (includes 535 bitly clicks) and 9,219 content related page views.

Print Advertising #1

Print Advertising #2

Print Advertising #3

Print Advertising #4

Original Content

Page Views– 1,504 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 923K+. Clicks – 819

Mobile Ad Units

Downloadable Coupon From Web/Mobile Banner Links

Dedicated Email #1

Delivered– 22K+ L.A. Opened – 2,305

Clicks – 402

Dedicated Email #2

Delivered– 22K+ L.A. Opened – 1,898

Clicks – 264

Campus Circle

Newsletter Emails – 22,153 Opens – 2,210

Weekly Newsletter Campaign

Total Clicks– 28 8 Week Campaign Overall Clicks - 93

Social Media #1 Example

Social Media #2 Example

Sweepstakes Page Views– 1,302

Entrants - 430 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweeps Demos - Age

Sweeps Demos - Gender

Sweeps Demos - Ethnicity

Sweeps Demos - Status