GARETH CROSSLEYDESIGN PORTFOLIO

GCC

ARETHROSSLEY

Gareth Crossley is an artist, designer and founder of The Art Bank design studio. With a passion for clean, robust design,

attention to detail and quality, Gareth has been creating unique artwork and digital design since 2013.

Creativity is in the blood - Gareth's father was a calligrapher, engraver, illustrator and sign writer, graduating from London School of Art. Inheriting his father's talent for typography, colour and creative

layout, Gareth too studied and taught art and design as a teacher for over fifteen years. Having taught art to scores of children, he still had a hankering to create, and so founded The Art Bank to make his artwork and design services available to a

wider audience.

During The Art Bank's first few years Gareth developed a number of successful families of bespoke artwork including commissioned paper-cuts and hand-pulled prints, all of which grew out of his keen eye for detail and an in-depth understanding of beautiful & meaningful design. Gareth has completed hundreds of commissions, creating

unique artworks that have gone all around the world including numerous special commissions in Australia,

London, New York, Milan and Paris.

Having distilled and developed his skills Gareth devotes his creative energy to digital graphic design, which is now

The Art Bank's main output .

Come and take a look at some of his stunning work!

Throughout the following pages are examples of Gareth's work. His portfolio includes corporate clients, charities, grass-roots movements and individuals. If you see something you like, he'd love to tell you more about how it was created.You can find out more on his website:www.theartbankonline.co.uk

Interactive PDF creationLayout consultancy Digital publishingReformatting servicesPhotographyDigital retouchingDigital photo editingEditorial layoutEditorial managementDigital portfolio creationDigital illustration & concept art

Gareth's expertise includes:

Brand ConsultancyLogo, logotype & logomark designRebranding and upbrandingColour consultancyColour and style scheme developmentMood board creationBanner/poster/flyer designAlbum artworkPrint liaison & printjob managementCampaign managementMockup creation

Gareth's back catalogue of commissioned artworks have worked to secure a broad understanding of a huge variety of artistic styles and approaches alongside a highly developed understanding of clean, expertly applied & robust design.

Brief: Create a framed, bespoke wedding papercut incorporating elements from photographs.

Our client was in California, meaning that all consultation was remote, mainly via email. Despite this Gareth was able to move swiftly through a detailed development process to refine, compose, format and eventually deliver final proofs of the design. Following approval (and huge excitement) The artwork was cut, mounted, framed and delivered.

Much of Gareth's early work centred around typography. The examples on these pages were created as framed paper-cuts.

Between 2013 and 2015 over 300 of these cuts were created and shipped worldwide, may of them as bespoke commissions.

These designs, along with many others are now available on Etsy as downloadable templates for paper-cutting artists.

Brief: Create a logo, colour scheme and brand identity in keeping with the coffee house location - A Victorian heritage building. Shown above: A5 offer flyer, Loyalty/info cards, Gift coupon, Main logo, Monochrome logo for internal and business use & A3 trifold menu including history and event venue page.

Brief: Update and rework an existing logo inline with the expansion of a cake decorating business. The client wanted lots of texture, a hand-drawn feel, gold and pastels.

Shown here are mood boards created from an initial consultation, mockups of roller banner and business card applications and the final logo.

"Gareth designed this beautiful logo for my cake business. I found his service very accommodating and professional. I am delighted with the result and would highly recommend his services."

Ruth Cooper, Managing Director, Coopers Cake Design

Brief: Create a logo for a start-up company suitable for all print and web applications,The client wanted something clean, modern and simple.

"I found the Art Bank a tremendously helpful service. Whilst I had some vague idea as to how I wished to brand my

company, Gareth provided a unique and inspiringsolution. Firstly he listened to my ideas then

took hold of them to produce an extremelycreative portfolio of solutions - perfect!"

Andy ShepherdManaging Director

Clear Ocean Trading Ltd

Brief: Create a logo and brand identity for an accounting company suitable for all print and web applications. The client wanted a corporate and official feel while incorporating softer elements.Shown above are the main logo, graphic elements and brand applied to letterhead and compliments slip.

Brief: explore and define branding for travel and tourism company Bee Manchester including logo & app icon. The client wanted bold, clean designs across the brand with limited palettes and iconic, recognisable forms.

Shown here are mood boards created from an initial consultation, mockups of App icon, business card applications and the final logo.

The final logo incorporated the location marker form, anatomical elements and patterns from the bee, a stinger/pointer and a faint map for context, all married together in a clean, bold design. The client was

delighted with the result.

BEe Manchester

Gareth's soft-line experience has grown with the opportunity to create T-Shirt designs for a range of companies and charities

With hands-on experience of comercial screenprinting, Gareth was able to create strong, viable & printable designs

Poster and flyer design represent a large chunk of any designer's work, often created to tight deadlines, attention to detail is key.

This range of posters and flyers demonstrate the broad range of styles, approached and outcomes that Gareth has created.

From regular event posters to one-off party invitations with colouring on the reverse, each is crafted to stand out from the crowd.

This range of greetings cards were first hand painted, then digitally edited employing advanced typographical techniques.

One of the more sizable projects that Gareth has worked on is OPENHOPE magazine, where Gareth is Managing Editor.The 36 page, A5 glossy magazine is created in The Art Bank's studio. Having distributed over 12,000 copies over three issues so far, Gareth is responsible for overseeing all aspects of its creation from commissioning content & managing layout to liaising with a national magazine printing company and distributors.

Brief: Create Logotype and logomark to guide branding and sub-branding of a christian movement to incorporate a variety of events including concerts, training sessions and recitals.

JUST WORSHIP presented the challenge of creating one visual logomark that could act as a consistent visual identifier for a spectrum of diverse promotional materials and event all belonging to the same movement.

In this example, JUST WORSHIP's logotype is used as an identifier for the sub-brand event

'NOWGEN'. Many of the designs in this family utilise negative space as an identifier.

On of the events that Gareth designed the marketing for, also gave him the opportunity of designing and creating a stage set which was later used as part of Phillipa Hannah's 2016 UK

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Brief: Update and rework existing branding to reflect the businesses growth, strengths and quality while retaining a colourful sense of fun.

"As a medical company, we were concerned with changing our branding. Gareth from The Art Bank, gave us a wide choice of direction. When we settled on this, he was very obliging in making changes to further realise our project. We are very happy with the results"

Dr Madhu RaoDirectorPathLife

Designing and creating the album artwork for Matt Holloway's debut album - With Every Fleeting Breath - was a great opportunity for Gareth.

The whole process involved three location-based photo-shoots, album photography, digital retouching and image editing, album art layout and development and print liaison.

THE ART BANK Call Gareth on 07843 565 155

www.theartbankonline.co.uk

https://www.facebook.com/The-Art-Bank-725383600811787/

www.linkedin.com/in/gareth-crossley-34490254

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