By: Jennifer Garcia

Our Heritage On November 28, 1978, Banana Republic

opened in Mill Valley, Calif. Our founders were two entrepreneurs who

embodied the spirit of San Francisco.  In 1983, San Francisco based Gap Inc. saw

something special in Banana Republic and welcomed the company to the Gap Inc. family.

Marissa Webb appointed new creative director on April 15, 2014.

BR then

BR now

Demographics: 20-40 years of age Male and female. $50,000- $75,000. Bachelor’s degree and/ or

higher.

Target Market

Geographics : lives in urban

areas/city.

Psychographics: Fast and busy life Business/ fashionable Dedicated to business.

Product Benefits: Good quality clothing. Not concerned with

price.

The New BR

Competitors

Advertisement

Ad campaigns

Wholesale vs MSRP

Distressed White Skinny Ankle Jean Wholesale: $80 MSRP: $ 110

Manufacturing

Headquarters: San Francisco, California, U.S.

Motto/closing: “Out with the Old, In with the New”

#thenewBR

Questions???

References

http://www.gapinc.com/content/gapinc/html/aboutus/ourbrands/BananaRepublic.html

http://www.mbaskool.com/brandguide/lifestyle-and-retail/2659-banana-republic.html

http://en.wikipedia.org/wiki/Banana_Republic https://www.youtube.com/watch?v=rOFXb3MyS-A https://www.youtube.com/watch?v=SvqM_cbJ3j4