garapon introduction
TRANSCRIPT
1
GaraponTV.
The innovative way to watch TV.
Ayumu Yasuda
CEO Garapon inc.
http://garapon.tv
GARAPON
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About TV
Busy business people do not have
enough time to watch TV at home.
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“GaraponTV” is a TV recorder
It has 8 digital tv tuners inside, and records all tv programs on an internal HDD.
SELL：300USD
RENTAL：9USD/month
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The system of "GaraponTV"
“GaraponTV”
You put it in your home. It records all TV programs. 8 channels * 24hours
* 4 months. You can watch your favorite programs via internet by iPhone, iPad, Android, win and mac.
web
- Internet
- Electric Source
- TV antenna
What do you need?rooter
LAN
1seg: Digital terrestrial tv
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5 Features"GaraponTV“ is the innovative way to watch TV
1 – Scheduling FreedomGaraponTV automatically records all tv programs, so you never miss the programs.
You can watch recorded TV programs at your convenience. You don’t need to care about when the tv program is broadcasted.
2 – Location FreedomYou can watch TV programs by iOS, Android, Win and Mac, by streaming or download. It
requires 400kbps band width for streming. Almost all mobile 3G network are enough.
You don’t need to sit down in front of your TV, you can watch recorded TV programs in a train, in
a bathroom, in your office, and in foreign country.
3 – Strong SearchYou can find interesting programs by searching TV program title, description, closed caption.
You can find the scene and begin to watch the the scene with searching by closed caption.
4 - SocialYou can find a program by reviews , rates and likes.
5 – Open PlatformYou can develop apps and hardware with GaraponTV’s Open Platform.
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You watch programs anywhere & anytime. Not only streaming, but also offline by
copying programs to a smart device
Anywhere & Anytime
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Find scenes by searching for terms in a program’s closed captions
③ Play it from the
scene where “venture” appears① Search
”venture”
② Click the
scene Results
Closed caption Scene Search
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TV social site
Users post comments and ratings to TV programs on our social site.
みんなのレビュー
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You can develop apps and hardware with GaraponTV’s Open Platform.
apps
hardware
Garapon’s Open Platform(authentication, payment, etc.)
API
License
App by company A
App by
Company B
App by
Company C
App by
Garapon
Hardware by
Company A
Hardware by
Company B
Hardware by
Company C
Hardware by
Garapon
Open platform
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Play with
Social heat graph.
EPG service
There are some 3rd party services with GaraponTV API.
Android app
Open platform
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Business models
"GaraponTV“ earns with multiple business models.
-Hardware SalesWe don’t distribute the recorded programs. Users buy "GaraponTV“ devices, and they access their own GaraponTV and watch recorded programs.
-Subscription Fee from usersMobile carriers and ISP rent out "GaraponTV“ to their users with subscription fee.
-For business clients.They can know what is popular among people with "GaraponTV“ users’ logs, big data.
They can check all TV programs related to their business.
They can delivery commercial video through "GaraponTV“.
-VOD / Pay per view."GaraponTV“ can deliver Video-On-Demand and Pay-per-View content
-Advertising“GaraponTV” contains Search Ads and user’s Favorite Content based Ads
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Overseas development
ISDB-T, the broadcast system, is expanding to the world.
Country
ISDB-T adopted DTTB service started
1 Japan ------ December 2003
2 Brazil June 2006 December 2007
3 Peru April 2009 March 30, 2010
4 Argentina August 2009 April 28, 2010
5 Chile September 2009
6 Venezuela October 2009 June 2011
7 Ecuador March 2010
8 Costa Rica May 2010
9 Paraguay June 2010 August 15, 2011
10 Philippines June 2010 March ,2015
11 Bolivia July 2010
12 Uruguay December 2010
13 Maldive Islands
(national broadcasting)
October 2011
14 Botswana February 2013 July 29, 2013
15 Guatemala May 2013
16 Honduras September 2013
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Overseas development
GaraponTV works in Brazil!We want to expand recording culture in Brazil,Philippines and other countries in Latin America.
GaraponTV records all tv programs, so userswill never miss any programs.
September 2011, we put GaraponTV
In Brazil and evaluated the system.
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Overseas development
Garapon is looking for a business partner in Latin America and Philipines.
Requirements•Partner can launch GaraponTV in the target countries and help the localization.
•Partner understands the Broadcast law, import procedure and the way of market development.
•Partner can set up the rental model with telecom companies.
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Appendix
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About usGARAPON inc.“GARAPON” means “scrap a complex problem and re-build up it from nothing”.
Location of HQ : Denpa2 bld. 8F, 2-14-10 SotoKanda Chiyoda-ku, Tokyo, JAPAN
TEL : +81-3-3525-4137
Established : March 25, 2010
Capital stock : ¥133,837,600 (It contains capital reserves, ¥64,168,800)
Share holders: Management team, BroadMedia,Mitsui Global investment, Kronos Fund
Board members: Ayumu Yasuda, Kazuaki Fujita, Hideaki Oshio,
Number of Employees : 5 (It contains temporary staffs)
Business domain : Internet service & electronics & open platform
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Management Team
Ayumu Yasuda
Founder & CEO
Mar,1997 Keio High School
Mar,2001 Keio University B.A. in philosophy
Apr,2001 Joined an IT development company as a systems engineer
Started Private business in fashion industry and sold it out after a few years
Sep,2004 Yahoo! JAPAN
Worked as a producer of new business
Produced digital TV services and video services etc.
Mar,2010 Garapon inc.
Founded Garapon inc. And serves as CEO and Representative Director
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What is 1seg?
video: H.264/MPEG-4 AVC
Audio: HE-AAC audio stream container:
MPEG transport stream
video resolution: 320x240 pixels
video bitrate: 220 and 320 kbit/s
1seg is a mobile terrestrial digital audio/video and data broadcasting service in Japan, Brazil, Philippines, Argentina and other countries that have adopted ISDB-T, the terrestrial digital broadcast system.
From wikipedia “1seg”