Jamsetji Tata

Founder

Of

Tata Company

JamsetJI Tata

Born 3 march 1839, navsari, baroda Bombay presidency, indian empire.

Parents – Nusserwanji and jeevanbai tata

Ethnicity – Gujrati, Parsi,

Alma matter – Elphinstone collage

Occoupation – Founder of tata group

Religion – zoroastrain

Children – dorabji Tata, Ratanji Tata,

History

1. The enterprising youngster broke the tradition to

become the first member of the family to try his hand

at business. He started trading in mumbai.

2. Jamsetji joined his father in mumbai at the age of 14

and enrolled at the Elphinstone college completing his

education as a “green scholar” (equivalent of todays

graduate) . He was married to Hirabai daboo while hi

was still a student.

3. He graduated from college in 1858 and joined his

father trading firms.

EARLY LIFE

4. Jamsetji worked in his fathers company until he was

29. he founded a trading company in 1868 with rupees

21,000 capital.

5. He bought a bankrupt oil mill at chinchpokli (railway

station) in 1869 & converted it to a cotton mill, which

he renamed Alexandra mill.

6. He sold the mill two years letter for profit. He setup

another cotton mill a nagpur in 1874, which he

christened empress mill when queen victoria was

proclaimed empress of India on 1st janury 1877.

7. Died – 19 may 1904, (aged 65) bad nauhein, german

Empire,

a) Setting of an iron

b) Steel company

c) World class learning institution, a unique hotel

d) Hydro-electric plant

but he achinved to only the hotel became a reality during his

lifetime, with the inauguration of the Tajmahal hotal at colaba

waterfront in Bombay (now Mumbai) on 3 December 1903 at

cost of 42 million (rupees 4 crores 21 lakh. At that time it was the

only hotel in india to have electricity.

4 Goals of jamsetji Tata

1. Tata Steel – Formerly TISCO – (TATA IRON AND STEEL COMPANY LTD.) Is asias first and indias largest steel company. It became world’s 5th largest steel company, after it acquired Corus group producing 28 million tones of steel annually.

2. Indian institute of science – bengaluru, the pre-eminent

india institution for research and education in science and engineering.

3. Tata Hydroelectric supply company, renamed Tata power company LTD, currently indias largest private electricity company with an installed generation capacity of over 8000 mw.

Success and Achievementby his work

i. Pay packages – employee pay packages are reviewed on a regular bases and closely linked to individual performances for those covered by the merit- related pay agreement.

ii. Annual bonus – the company awards a discretionary annual bonus based on company performance.

iii. Healthcare scheme – the company ensures that its employees have access to prompt medical tretment and pays membership fees.

iv. Lang service award – long service is recognised with awards for 20, 25, 30, 35 and 40 years service.

v. Pension fund – the company has devised a group personal

pension plan through aviva for its employee.

WORK ENVIRONEMENT AND CULTURE

1. Product, Branding and advertising every business started from zero, from no one knows it until every one know it. Another more important way to advertising to create an image or brand image.

2. Other important marketing strategies are such as the packaging innovations, and quality control.

3. Giving discount every month and special promotion for certain type of vehicle also one of the strong strategy us by Tata.

4. Communication for a consumer connect – the idea is to give the brand far more emotive personality and the new advertisement campaign of awesomeness is in that direction.

5. Branded product portfolio – Tata steel has been a pioneer in discommodities and branding steel for over a decade now in India.

6. Customer focus – a major supply chain transformation project aimed at improving customer service levels.

7. Changed pricing -

MARKET STRATEGIES

1. Jamsetji Tata – (1868 to 1904)

2. Dorabji Tata – (1904 to 1932)

3. Nowroji Saklatwala – (1932 to 1938)

4. J.R.D. Tata – (1938 to 1991)

5. Ratan Tata – (1991 to 2012)

6. Cyrus pallonji mistry – (2012 to present)

Head of group

Industry – conglomerate

Founded – 1868

Founder – Jamsetji Tata

headquarters – Mumbai, Maharashtra, India

Area served – worldwide

Key people – cyrus pallonji mistry (Chairman)

Products – Airline, Automotive, steel, IT, Electricity

generation, Chemicals, Telecom, Hospitality, Retail,

Consumer goods, Financial service etc.

Revenue - us $103.27 billion (2014)

TATA GROUP

Profit – us $ 5.31 billion (2014)

Total assets –us $ 116.32 billion (2014)

Number of employees – 5,81,473 (2014)

Slogan – “ Improving the quality of life of the communicative we serve”