gaming the gamers typical analysis

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Typical Analysis using Strauss & Corbin’s Approach Case: Gaming the Gamers Exhibit 4: Experience Map for Solitary Gamer The objective of the analysis: Identify motivators and inhibitors influencing the Open Codes Axial Codes Selective Codes 1 Pricey Family orientation – high: 3, 4, 8, 12 Here we are relating open codes and axial codes to infer on the motivating and inhibiting factors 2 Low tech Social orientation – low: 5, 8, 12, 9 1. This segment likes to play with their kids with known characters for fun and entertainment. 2. May be games are used by the mother to

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Gaming the Gamers Typical Analysis

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  • Typical Analysis using Strauss & Corbins Approach

    Case: Gaming the Gamers

    Exhibit 4: Experience Map for Solitary Gamer

    The objective of the analysis:

    Identify motivators and inhibitors influencing the

    Open Codes Axial Codes Selective Codes

    1 Pricey Family orientation high: 3, 4, 8, 12

    Here we are relating open codes and axial codes to infer on the motivating and inhibiting factors

    2 Low tech Social orientation low: 5, 8, 12, 9 1. This segment likes to play with their kids with known characters for fun and entertainment. 2. May be games are used by the mother to

  • establish relationship with kids 3. She seeks games which are not risky to children in terms of violence, content

    3 Familiar characters Trust very important 3, 10, 11, 16, 14

    1. She is risk averse, not like to explore newer and complex games

    4 Entertainment, fun, relaxing Technology Readiness Index Low: 2, 5, 14, 16, 17

    Similar to this you can interpret for each dimension connecting the open codes and even axial codes

    5 Spend less time Rate of Adoption Late Majority: 2, 6, 14, 15, 16, 17

    6 Low risk Price consciousness High: 1, 7, 14, 15, 16

    7 Rent

    8 Plays with kids

    9 Occasionally reads reviews

    10 Online security concern

    11 Known offline store

    12 Friends non gamers

    13 2-3 days/week occasional

    14 Not latest console

    15 Price sensitive

    16 Delayed purchase

    17 Easy learning curve