gaming the gamers typical analysis
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Gaming the Gamers Typical AnalysisTRANSCRIPT
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Typical Analysis using Strauss & Corbins Approach
Case: Gaming the Gamers
Exhibit 4: Experience Map for Solitary Gamer
The objective of the analysis:
Identify motivators and inhibitors influencing the
Open Codes Axial Codes Selective Codes
1 Pricey Family orientation high: 3, 4, 8, 12
Here we are relating open codes and axial codes to infer on the motivating and inhibiting factors
2 Low tech Social orientation low: 5, 8, 12, 9 1. This segment likes to play with their kids with known characters for fun and entertainment. 2. May be games are used by the mother to
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establish relationship with kids 3. She seeks games which are not risky to children in terms of violence, content
3 Familiar characters Trust very important 3, 10, 11, 16, 14
1. She is risk averse, not like to explore newer and complex games
4 Entertainment, fun, relaxing Technology Readiness Index Low: 2, 5, 14, 16, 17
Similar to this you can interpret for each dimension connecting the open codes and even axial codes
5 Spend less time Rate of Adoption Late Majority: 2, 6, 14, 15, 16, 17
6 Low risk Price consciousness High: 1, 7, 14, 15, 16
7 Rent
8 Plays with kids
9 Occasionally reads reviews
10 Online security concern
11 Known offline store
12 Friends non gamers
13 2-3 days/week occasional
14 Not latest console
15 Price sensitive
16 Delayed purchase
17 Easy learning curve