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www.playtomax.com HTML5: How to monetize mobile subscribers?

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Page 1: Gaming solution for Telecoms

www.playtomax.com

HTML5: How to monetize mobile subscribers?

Page 2: Gaming solution for Telecoms

www.playtomax.com

Mobile operator’s portal

Users got used to consuming content via mobile operator’s portal. Ringtones, wallpapers, horoscopes, music, news… games!

Page 3: Gaming solution for Telecoms

www.playtomax.com

Content consumption

But consumption has changed because of growth of smartphones*:

• The total number of smartphone users over the world has risen from 1.31 billion in 2013 to 1.63 billion by the end of CY2014. A growth rate of 32.4%

• 2 of every 5 mobile owners will own a smartphone in 2015.• Within the coming four years, almost half the mobile users will

own smartphones. After that feature phone users will become a minority.

*Source: eMarketer, Dec 2014

Page 4: Gaming solution for Telecoms

WAP vs HTML5• There are billions of Devices which are supporting WAP right now.

Basic problem is that you have to fine tune your mobile website for each device so that it displays well on it.

• Low speeds, security, and very small user interface in WAP portals.

• Most users have a difficult time typing, connecting and entering information when initially using WAP technology.

• Clearly HTML5 is the future with the rise of smartphones, and touch friendly phones.

Page 5: Gaming solution for Telecoms

www.playtomax.com

HTML5 gaming solution

Page 6: Gaming solution for Telecoms

www.playtomax.com

Customized game section

• We provide your brand with a true cross platform solution for every device, screen and operating systems.

• 90+ games• 3-5 new games each

month• You can choose from

different skins. • We guarantee the support

of the main versions and updates of operating systems.

Page 7: Gaming solution for Telecoms

www.playtomax.com

Users subscribe to have an access to more than 90 games. New games each month!

Monetization model: subscription

Page 8: Gaming solution for Telecoms

www.playtomax.com

Monetization model: advertising

Ingame ads: • user-friendly • high rates• different ad formats

Page 9: Gaming solution for Telecoms

www.playtomax.com

Cross-platform – one solution for almost all of your users, no matter what device/OS/browser they use (Android Phones, iPhones, Windows Phones)

No downloads

High quality and productivity

Constant support of updates of main OS versions

Advantages

Page 10: Gaming solution for Telecoms

www.playtomax.com

About us

Page 11: Gaming solution for Telecoms

www.playtomax.com

We’re the team of professionals withmore than 8-year experience in gamedevelopment and one of the leadingcompanies in the HTML5 gaming market.You may know us previously as TrueToken.

We changed the company’s name, but our goals remain the same - to create the most captivating high-quality games anddevelop advanced technologies in the market of HTML5 mobile gaming. We arefocusing on the development of highlyproductive cross-platform browser games as a universal solution for the market andhave already achieved great results in thisdirection.

Page 12: Gaming solution for Telecoms

www.playtomax.com

• Over 4 years of experiences in HTML5

• Over 200 games developed

• Over 90 titles in game catalogue available for licensing, and it is constantly increasing.

• Our own framework that provides high-productivity on mobile devices

• Personal approach for each client: choose the business model that suits you better

• Constant technical support

Page 13: Gaming solution for Telecoms

www.playtomax.com

Gaming content examples

Page 14: Gaming solution for Telecoms

www.playtomax.com

Premium game example: Farm Frenzy

Partner: Alawar

Type: game porting to HTML5, exclusive distribution

Category: Simulator

Game URL:

http://playtomax.com/games/Farm-Frenzy2/

Page 15: Gaming solution for Telecoms

www.playtomax.com

Premium game example: Day D Tower Rush

Partner: 8floor

Type: game porting to HTML5, exclusive distribution

Category: Defense

Game URL:

http://playtomax.com/games/dino_rage/

Page 16: Gaming solution for Telecoms

www.playtomax.com

Premium game example: Toy Defense

Partner: Melesta

Type: game porting to HTML5, exclusive distribution

Category: Defense

Game URL:

http://playtomax.com/games/Toy-Defense/

Page 17: Gaming solution for Telecoms

www.playtomax.com

Premium game example: My Kingdom For The Princess

Partner: Nevosoft

Type: game porting to HTML5, exclusive

distribution

Category: Resources Management

Game URL: http

://playtomax.com/games/My-Kingdom-For-the

-Princess/

Page 18: Gaming solution for Telecoms

Own content example: True Hero

Type: HTML5 game

Category: Arcade

Game URL:

http://playtomax.com/games/True-Hero/

Page 19: Gaming solution for Telecoms

Own content example: Sumo Up

Type: HTML5 game

Category: Arcade

Game URL:

http://playtomax.com/games/sumo_up/

Page 20: Gaming solution for Telecoms

Own content example: Jetpack Escape

Type: HTML5 game

Category: Arcade

Game URL:

http://playtomax.com/games/Jetpack-Escape/

Page 21: Gaming solution for Telecoms

www.playtomax.com

Own content example: Darwinism

Type: HTML5 game

Category: Puzzle, Match 3

Game URL:

http://playtomax.com/games/darwinism/

Page 22: Gaming solution for Telecoms

www.playtomax.com

Own content example: Save Planet

Type: HTML5 game

Category: Shooter, Arcade

Game URL:

http://playtomax.com/games/save_planet/

Page 23: Gaming solution for Telecoms

www.playtomax.com

Own content example: Vampirizer

Type: HTML5 game

Category: Puzzle, Remover, Physics

Game URL:

http://playtomax.com/games/vampirizer/

Page 25: Gaming solution for Telecoms

www.playtomax.com

MONETIZE YOURSMARTPHONE USERS!

Alexander [email protected]+38 (063) 317-66-88Skype: liksar3

Olga [email protected]+38 (063) 218-86-40Skype: xoxomikadze

PLAYTOMAX LTDIoanni Kondylaki ,8 Istra Court,

1st floor,Flat/Office 101Limassol, Cyprus