Gaming Case Studies

pims-sca-gaming.com

Oxygen 8 – Global Gaming Lotto Kenya

MechanicEnsure financial security & guaranteed payout to jackpot winners. Support the Kenya Olympics Team and other good causes. Customers can enter via mobile and online at website. Players selected6 numbers from 49 plus a bonus number from 0 to 9. Draws took place every Wednesday and Saturday.

PIMS-SCA Provided consultancy to help develop a suitable lottery product that could benefit from insured jackpots. Provided full insurance for Jackpot and Secondary prize payouts.

HighlightLottery activities in Kenya had previously proven ineffective in getting traction on a scale that could provide meaningful financial contribution to sports development. PIMS SCA were, for the first time in Kenya, able to help deliver the life changing jackpots that are the key characteristic of all international lottery propositions..

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Folkspel Sverigelotten 25 Miljoner

MechanicTo give Sverigelotten players the chance to win biggerjackpot prizes & increase sales of Sverigelotten scratch cards as well as raising money for good causes. Essentially, players who revealed 3 x “25 Miljoner” symbols on their Sverigelotten scratch card were invited to attend a live game event. During this live game the player selects 1 envelope from a 1 to 100 game board and opens this to reveal the prize they have won. Prizes range from 100,000 Kr to 25,000,000 Kr.

PIMS-SCA Arranged the prize insurance for the Sverigelotten games.Provided consultancy to devise the finale game concept for Folkspel.

HighlightLive event with chance for 25,000,000 Kr winner provided magnificent theatre .

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Kootac Eurolotto

MechanicEnsure financial security & guaranteed payout to jackpot winners.

www.PlayEuroLotto.com players can bet on the world’s largest lotteries in just a couple of clicks, all in one place; Euromillions, Eurojackpot, German 6 aus 49, US Powerball, US Megamillions & SuperEnalotto. Players select their lotto, numbers and pay online.

PIMS-SCA Provided prize coverage for all lottery betting products at www.PlayEuroLotto.com

HighlightDepth of experience in prize coverage for International Lotteries. .

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Victor Chandler Poker $10 Million Grand Slam

MechanicGenerate awareness & maximise PR opportunities.Drive traffic & increase registrations to the VC Poker website. Players registered online at www.vcpoker.com.To win the $10 million players had to win 4 big money tournaments, each with a maximum of 999 players.Lower level prizes were offered e.g. 3 tournament wins = £5 million.

PIMS-SCA Consulted on the calculation of odds for the prizes and worked with VC Poker to construct a solution to meet the requirements of the high impact activity.Provided prize coverage.

HighlightIt was all about the results: Since inception of promotion, new player sign ups has tripled.

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Gala Bingo Merry Million

MechanicCampaign looked to increase play rate during the month of December. Online bingo players had the chance to win a bonus cash prize if the full house fell on a pre-allocated number. The special Christmas jackpot promotion in turn featured on 3 daily bingo games played at 8pm, 9pm and 10pm 1st – 24th December. The predetermined winning number corresponded with the date i.e. 1st December = 1 and 24th December = 24. Bonus prizes available on the games 1st – 23rd December corresponded with the date i.e. 1st December = £1,000 and 23rd December = £23,000, culminating with a £50,000 bonus prize on Christmas Eve.

PIMS-SCA Provided prize coverage for the total jackpot potential of £999,000.

HighlightSeasonal alignment to massive prize drove cut through during a noisy promotional period.

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Aspers Casino MK £100,000 Roulette

MechanicTo increase customer visits to the Casino MK. Promote the Aspire Loyalty program and reward loyal customers with the chance to win £100K. Three live Roulette events took place and 9 lucky customers each had a chance to play for the £100K prize. Customers needed to get consecutive Red or Black from their spins, with £100 for each one of their chosen colour and £100,000 for 7 in a row.

PIMS-SCA Provided coverage for the £100,000 jackpot and also 2nd

and 3rd level prizes. Worked with Aspers to devise the promotional game challenge.

HighlightLive event with chance for £100,000 winner at the event provided magnificent theatre.

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Grosvenor Casino ‘£10,000 Crack the PrizePad Vault

MechanicCampaign ran across 36 Grosvenor Casinos

Customers would enter there details in a chance to play6 Digits needed to be entered. To increase chances of winning after 2 weeks the first digit was revealed.

Customers received an email notifying them of any prize wins

PIMS-SCA Provided PrizePad Crack the vault application – fully branded to Grosvenor Casino.Full prize coverage of jackpot amount if winner entered correct code in first two weeks of promotion

PIMS-SCA’s online data report system allowed the casino to monitor activity.

HighlightIncrease admissionPIMS-SCA would pay the jackpot winner

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Resorts Casino $2 Million DailyJackpot

MechanicCampaign looked to attract new player to the new gaming website and reward daily players of the scratch-off game. The state of New Jersey approved Resorts Casino to enter the iGaming market, offering players the chance to win real-money prizes.ResortsCasino.com launched with a free-to-play $2million daily prize scratch & win promotion – encouraging new players to sign up and play daily. If a player revealed three winning symbols on their scratch card – they won the cash.

PIMS-SCA Parent company, SCA Promotions, provided prize coverage for the daily $2m prize. Cataboom, an SCA subsidiary, created, customised & hosted the scratch-off game.

HighlightHuge jackpots launched the campaign delivering regards daily to new online customers.

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Aspers Casino Spin for a Million

MechanicObjectives of retaining & rewarding loyal customers as well as creating awareness and increasing Aspire memberships. Aspire members at Stratford, Milton Keynes, Northampton & Newcastle entered a daily FPD and if selected, took part in the Golden Ticket game. The Golden Ticket Game saw 10 players at each casino facing a ‘roulette’ based elimination process to determine the semi-finals. Here, all participants’ Golden Tickets were entered into a draw where 5 were randomly selected to win £1,000 minimum, a Grand Final place and a share of £10,000. At the Grand Final, 20 finalists from across the UK took part in further elimination rounds using the Super Wheel, with one remaining to ‘Spin for a £million’

PIMS-SCA Appointed a Loss Adjustor to oversee security at the Grand Final. Provided £1 million prize insurance.

HighlightHugely complex event managed seamlessly – with live events throughout increasing theatre and engagement

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Empire Casino £250,000 Royal Flush

MechanicTasked with creating an exciting live event to increase customer loyalty and mid-week casino visits the promotion ran for 4 weeks with casino members entered into a prize draw for the chance to play the £250,000 Royal Flush live game. A large promotional board held 20 security envelope each containing a playing card; 10, Jack, Queen, King & Ace of Clubs, Spades, Hearts & Diamonds. Every Tuesday a member was selected to open 5 envelopes. If a recognised poker hand was revealed –won a cash prize, with a Royal Flush worth £250,000.

PIMS-SCA Supplied the concept, security sealed envelopes, game board template and £1 million prize coverage. A PIMS-SCA rep oversaw the event to ensure security and process winning selections.

HighlightHugely complex event managed seamlessly – with live events throughout increasing theatre and engagement

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Marina Bay Sands Tournaments

MechanicAttract high value players to the property with a tournament designed to drive participation. The campaign rewarded players and increase incremental revenue. Essentially, the campaign ran like this, if a player was the top finisher in all three slots tournament final events, they won SGD$5 million. Secondary prizes were also available fore top finishers.

PIMS-SCA Provided prize coverage for the SGD $5 million plus secondary prizes.

HighlightHugely complex event managed seamlessly – with live events throughout increasing theatre and engagement

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M88.com Euro 2016 Bet & Win Promotion

MechanicTo increase bets made on Euro 2016 by M88.com customers. To attract new players in M88.com target markets within Asia. Every customer making an eligible bet on Euro 2016 was given a Free entry into the Euro 2016 Prediction Contest. Customers had to predict the result Home/Draw/Away for each Euro 2016 game in order to win $5,000,000.

PIMS-SCA Provided coverage for the $5,000,000 jackpot prize. Provided a secure system to log all customer entries so that any win could be easily verified. Our developer assisted the client by creating and hosting the promotion web pages and entry system.

Highlight$5 Million Jackpot.

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PIMS-SCA “Boxing Day 6 Game to Win £25,000”

MechanicTo make our Christmas mailing to our database more engaging and demonstrate what we do, recipients were invited to play our £25,000 Boxing Day 6 game. Recipients simply try to predict the scorelines for 6 games to be played on the 26th of December. Matching all 6 will win £25,000.

PIMS-SCA Created a simple entry page where scores can be entered and updated by players until 22nd of December.Arranged prize coverage so that in the event of a winner our balance sheet is fully protected.

HighlightGenerated a 12% open rate – in the week before Christmas – and 23% click through. Although no-one managed to match all 6 results exactly, one lucky winner won a runners-up £250 Amazon voucher.

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EuropeBet – 2016 Euros Predictor Promotion

MechanicTo increase excitement around the 2016 Euros for Georgian residents. Free to play prediction contest for up to 5 million contestant to determine the win/draw/loss outcome of all 36 Euros group games. Coverage was for three prize levels:36/36 games correct – 5,000,000 Georgian lari35/36 games correct – 3,000,000 Georgian lari34/36 games correct – 1,000,000 Georgian lari

PIMS-SCA All entries were uploaded via an FTP file to the PIMS-SCA Draw Server before first game. This enabled accurate and secure entries. Guaranteed pay-out of up to 9,000,000 Georgian lari (approximately £ 3,000,000).

HighlightUnique Geography – Georgia. .

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