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  • Michele Lanza SVP, North America Talent Acquisition

    TALENT CONNECT

  • WHY GAMING?

    Diversify Talent Pool Attraction Tool Community Engagement

  • U.S. WORKFORCE DEMOGRAPHICS*

    *Census Bureau data

    52.7 MM

    44.6 MM 53.5 MM Millennials (18-34) in the workforce currently

    Baby Boomers (51-69) in the workforce currently

    Gen X (35-50) in the workforce currently

  • KETCHUM NA DEMOGRAPHICS GENDER

    73% 27%

  • 63% Millennials

    21% Gen X

    14% Baby Boomers

    KETCHUM NA DEMOGRAPHICS AGE

  • GAMER DEMOGRAPHICS GENDER

    41% 59% Source: http://essentialfacts.theesa.com/Essential-Facts-2016.pdf

  • 27% under 18

    29% 18-35

    18% 36-49

    26% 50+

    35 Average game

    player age

    GAMER DEMOGRAPHICS

  • EVERYONE + GAMING =

    ENGAGEMENT!

  • 100 Applicants

    3 Chosen

  • RESULTS: HIRING MANAGER PERSPECTIVE

    I have never had any group of trainees so smart, so engaged and asking really good questions.They pick up on things faster than any group Ive ever trained.

    Most creative Fellows group to date

  • RESULTS: CANDIDATE PERSPECTIVE

    I really liked the interactive and creative aspects. I also liked that recruiters saw our ideas and not just our resumes.

    I loved it! I liked how it allowed applicants' abilities to shine through and allowed applicants to be creative and interactive.

    I had a lot of fun participating in the LaunchPad game. I would log into the game at any free moment I had and I thought it was a great

    learning experience reading other participant's responses.

  • WHY GAMING?

    Diversify Talent Pool Attraction Tool Community Engagement