Gamifying Moms How todays mom is social, gaming, and more active then everA compilation of lessons learned from the Corporate Social Media Summit NYC 2012

Moms in Social Top 5 Social Networks and Blogs among Moms* 27.9m on Facebook 9.3m on Blogger 5.4m on Twitter 4.1m on Wordpress 3.1m on Tumblr*As of March of 2012Source: Nielsen

Moms in Social 61% more likely to visit Pinterest then avg American 38% more likely to follow a brand online 27% more likely to visit Blogger than the avg American

Moms in Social 3 out of 4 American Moms visited Facebook during March 2012 50% of all moms actively participating in social media access platform via mobile devices. In comparison of females overall, and 37% of the overall population. 1 in 3 moms are bloggers 52% of bloggers are parents with kids under 18 years old in their household

Finding Time

How often and why?

Tactics for EngagementIncentives: rewards, currency, produces, discounts,points, coupons, dealsCompetition: peer recognition, validation, status, fame,social connection, admiration, prominenceImpact: greener purchases, resources conservation,increased recycling, change behavior.

The result of playing?

Where are they playing?

When do they play?

What kinds and where?

Activity Breakdown

Millennial moms want to be smarter, feel engaged, connect with their kids, and learnsomething along the way. It should be a productivebreak, not just something to do because they have time. Samantha Skey, CRO, RecycleBank

Sourcehttp://goo.gl/3fwMB