Gamifying Library Services: Issues and Challenges

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<p>Gamification in Libries: Issues and Challenges</p> <p> 1st Marina G. Dayrit Lecture Series 2015 </p> <p>Philippine Association of Academic/Research Libraries Inc.</p> <p>Gamifying Library Services: Issues and Challenges</p> <p>Gamification in Libraries:Issues and ChallengesScreenshot from the game Lightning LibrarianOk. To start .. Actually, the whole gamification thing is already an Issue to us and also pose a new challenge to all the librariansWeather we adopt or not this technology, it is a trend being used by many institutions (academic and business), hindi man natin sya i-adopt ngayon,Sooner or later, we may be forced into integrating it to our services.Gamification did not evolve for LibrariesLibrarians are not prepared for gamification No background on Game Design TechniquesNo Programming skills (Most) though you can still gamify using simple things like pen and paperHindi necessarily need ang programming skills but it is a major component2</p> <p>GAMIFICATIONTo better understand what gamification is, of course, basic.. We need to know where the term originated32003 the term Gamification was coined</p> <p> First recorded Gamification 1890s S&amp;H GreenStamps (Rewards Program)</p> <p>game-likeIn 2003, Nick Pelling coined the term gamification when he developed a game-like interfaceFor an electronic deviceHowever, gamification is not really new in a sense na meron ng nakagawa nito even before the term was coinedIt was on 1890s when S&amp;H GreenStamps were distributed in the United States4</p> <p>- Together with the stamps are booklets Collect stamps, paste in the booklet collect thru buying items in participating stores get rewards 5it is the process of applying game mechanics and game thinking to the real world</p> <p>use of game elements and game design in non-game contexts</p> <p>To make actual experience more fun/enjoyable</p> <p>However, for the S&amp;H Greenstamps, Bakit sila nag gamify?Lets say yes, to make the actual experience more funBut the higher goal is to gain loyalty and increase in salesReward the behavior of buying in the participating stores6</p> <p>The first issue we need to address in gamification is the Definition Story when I accepted it- So, to give everyone a better understanding what gamification is I will give some illustrative example7</p> <p>Within RangeTeach your students how books are arranged in Libraries with Library of Congress classification system.https://libwebspace.library.cmu.edu/libraries-and-collections/Libraries/etc/game1/game1.swf</p> <p>Developed by Carnegie Melon University LibrariesDevelop Library GamesThis is a Game called Within RangeDeveloped for the Carnegie Melon University LibrariesRead descriptionLibrary environment is Simulated and challenges players to organize books according to LCThis is not a good example of a gamificationIt is a game. Serious/Simulated game to be specific.Simulation and Gamification magkasunod nag grow kaya may confusion</p> <p>8</p> <p>Adding Games to the CollectionLending Video Games, Acquisition of Games like toys and Boardgames etc.9</p> <p>In Gamification . . .</p> <p>We study game components and mechanics</p> <p>Or the elements in the games that makes it a game. (I will discuss these element later)11</p> <p>And apply them to the real world experience</p> <p>So our aim in gamification is to make the actual experience in the real world fun or more exciting.We adopt the game elements and implement it to a non-game context which is in our case the actual library services. Familiar ba kayo sa sentence na pag yun trabaho may ay madali lang ay sinasabi naAng saya naman ng work mo parang naglalaro lang So in library, our aim in using gamification is to make it Ang saya naman magresearch, parang naglalaro lang.12Ex. FourSquare</p> <p>What is foursquare? It is a location based service which can detect your current location and enables you to check-in online. Friends can see where you are. Facebook have the same function.What is different with foursquare is it added a gamified layer into the system badges and mayor, competition of mayorship among friends 13Ex. Credit Cards</p> <p>To give you an example of a Gamified System, I will show you how banks used gamification on their credit card services. Sino po sa inyo ang may credit cards? Ayan naka-experience na po kayo ng gamification ng wala kayong kamalay-malay. The credit card it self is a game element, kung naglalaro kayo ng super mario, pag si mario nakakakuha ng flower magkakaron na sya ng power na barilin ng fireball yung mga kaaway niya. With the credit card, you are give the power to buy kahit wala kang pera. Sa katapusan pa naman ang bayad. Bili lang ng bili. That is one part, but if we will look to it ng mas detalyado, ganito po:14Free luggage, free movie ticket, free food etc. Free annual fees (accumulated points)</p> <p> starting credit limit higher interest rates</p> <p>- Free luggage, free pop corn, free ball pen, free bagApplication</p> <p>You begin your quest by getting a card. Some are given automatically, some needs to apply.Kung sa mall kayo kukuha, pag natapos mo ang unang task may libre kang payongKung ok ang credentials mo, after a week meron ka ng. Credit card. Yehey. . . You are rewarded with a card may pang utang na ako.If you will read the fine prints, ang daming promo niyan. Yung promos na iyon ay mga additional mechanics. Kumbaga sa games, its a new challenge. Kung mapapansin niyo may promo period pa yan kasi after that may bago na naman. So, palaging ganoon.Halimbawa, 1st na matanggap mo sya, Hey, spend a minimum of 5,000 pesos and get a free cellphone. So libreng cellphone, so ako ikaw, shempre punta ka na sa mall spend ka ng 5k.Other challenges, minimum spend of 2500 may free movie pass or gift certificate sa Bench.So yun iba ang ginagawa pag namamalengke, ang total ay 2400 para makuha yung points kukuha nalang ng kahit ano sa counter para makuha umabot sa minimum.So ganun ng ganun, hanggang sa mareach mo na yung pangmayaman ng spending level.You are rewarded with a new card. In this case, wow from regular color silver ka na. Sosyal ka na.And so the gamified process is a cycle and still continues. So Next level</p> <p>15</p> <p>More perks bigger credit limit</p> <p>Php 150,000,000,000 Total Credit Card Debts in the PhilippinesBADGEMeron ka ng gold card. Gold card mas madaming benefits. Mas malaking credit limit. Mas malaking utang. Mas mukhang mapera ka na. So pag nakapila kayo sa counter para magbayad, tanong ni cashier Sir Cash or Credit card? Credit card sabay labas ng card. So yung mga nakasunod sayo.. Sa loob loob, wow gold card. Yaman. So in a way, in games, your credit card also serves as a Badge or a symbol of something which in this case, may pera So, thats how it goes. So In a gamified Credit Card system, we have seen how they Implemented Rewards, Challenges, Tasks, and Badges. So ang saya gumamit ng credit card. Pati pagtakbo sa credit card hindi lang masaya, exciting din.16Uses of GamificationEXTERNALINTERNALBEHAVIOR CHANGEExternal is for customers and marketingInternal is within the organizationBehavior change17</p> <p>LemonTree (University of Huddersfield)</p> <p>Example of external gamification is the LemonTree Library Game The software is called LibraryGame which have different modulesThe module for academic institution is the lemontree. What does it do?Basically it is linked to the library system and tracks all the engagement of the student to the library18</p> <p>The Library Game is an external type of gamification as it focuses on gamifying the experience of the customers or the library clients and in a way, promoting the use of the library services.19Analytics: Points &amp; Leaderboards</p> <p>Statistics of Reference Queries, Who Answered, and the Quality of Answers</p> <p>An example of Internal Gamification20LemonTree (University of Huddersfield)</p> <p>Behavior change in gamification huddersfield rewards possitive behavior - through the library leaderboards, those who are not participating is now encouraged to participate21</p> <p>GamesUpang mas maging malalim ang pagunawa natin sa Gamification, I just want to give you a quick introduction about games. First, let us define what is a game.22</p> <p>Any contest undertaken for recreation or prizes, played according to rules and depending on strength, skill or luck to win; amusement; diversion; play."Game." Def. 1.The New International Websters Comprehensive Dictionary of the English Language. Deluxe Encyclopedic ed. 2010. Print.Keyword is Contest, recreation, prizes, rules, amusement and diversion.Pag may contest nabubuhay tayo e. kasi we are born competitive.lalo na kung you will get something in return like prizes diba and games are very effective diversion. Pag nasa kalya ka at naglalaro ka, mamamalayan mo na lang gabi na. Effective sya na pampalipas oras. However, ayun nga, iba na ang games ngayon hindi lang basta laro kundi may learning na din.23Games and Literacy</p> <p>There is learning in Games, and games teaches the players something.Depending on the goals and setting of the games. . .This is an element of game dynamics that thru gamification we are aiming to achieve in libraries.</p> <p>24</p> <p>Sino sa inyo ang naglaro ng PACMAN?May nagbasa ba sa inyo ng user manual o ng instruction kung pano ito laruin?Sa games, hindi ka matatakot magkamali, you can learn from trial and error.So nun naglaro ka ng pacman, biglang umandar si Pacman nataranta ka na at nagpipindot ng kung ano ano.. Kinain mo na lahat.. HanggangHanggang sa naging pacman expert ka na. Simple. Yet promotes learning.25A good game can teach</p> <p>Barn-buddy nauna sa farmville eto naabutan almost the same mechanics.What happens pag hindi nakapag dilig at nakapag harvest on time?Ma withered and plants. In playing the game, you are given a consequence. Para maiwasan mo ito, you will go online on a specific time para makapag harvest at mag dilig.It has altered the behavior ng mga tao kung kelan sila magiinternet. Yun iba nagaalarm pa ng CP. Aalis ng maaga sa lakad para umuwi at makapag online.27And can also alter behaviorPrinciples of Game-based LearningEngagementCo-Design and IdentityWell-ordered problems Information on demandJust in TimeSituated Meaning</p> <p>These are just some of the principles of learning in games which was developed over the decadeKaya ngayon kung mapapansin ninyo, nagevolve din ang mga games na nilalaro ng ating generation.Hindi lang basta recreation, minsan magugulat ka na lang sa alam ng mga bata galing sa games.The principles is important in Gamification in Libraries. Kasi we as an educational institutions, unlike businesses, we should always aim to educate. So hindi lang tayo basta basta magagamify. Dapat natin itong pagaralan ng mabuti bago magimplemnt ng kahit na anong gamified system.29</p> <p>GameLastly about games, mention ko lang yung ilang facts about it.30</p> <p>World of WarCraft </p> <p>8 Million worldwide subscribers</p> <p>20 hours a week average gameplayFirst is about engagement with games.Read.Nauso ang DOTA memes recenty. DOTA o ako.Ang daming napabayang GF dahil sa DOTA, ang daming napuyat, na drop out.And imagine, 20 hours a week ang average gameplay. Almost kalahati na yan ng regular work hours ng reuglar na employee.31</p> <p>TETRIS33 Million copies soldRead,Worldwide, napakasimpleng laro pero ang daming nahumaling.</p> <p>32</p> <p>Multi-Billion dollar industryConsistent Economic Growth</p> <p>Read. And During the Financial Crisis, hindi nahatak ang game indutry pababa.Napaka-stable na industry ng games. At sa ngayon, gamification is making a new market.Madaming mga firms ngayon na nagooffer ng gamification services.So, anong ibig sabihin ng mga ito?33</p> <p>People are willing to invest in gamesWeather money, time and effort. People are will to spend it sa paglalaro.34T.y.p.e.s..o.f..G.a.m.e.s</p> <p>Now, punta tayo sa mga types ng games. Madaming types yan pero I have summarized them into 3.35</p> <p>PhysicalThis are the games that requires movements. Like Habulan, Piko, Baseball, Basketball mga ganyang type. Next is 36</p> <p>Table TopSo these are the games that can be played on a table like board games, card games, etc. Lastly is the37Video</p> <p>Video and Online games, in gamification, pinaka influential and video games kasi maraming components nito ang very visible sa implemntation ng gamification.38</p> <p>What do these games have in common?39</p> <p>Game Elementsfor GamificationIn implementing gamification, we need to know of course the game elements dahil ito yun major component ng gamified system. And as I said, it is a System so hindi pwedeng ok I use this element nag gamify na ako. Hindi po ganon. It is a combination of these elements para makabuo ng isang succesful gamified system.40</p> <p>PointsAvatarBadgesCombatFeedbackVirtual Goods</p> <p>GraphicsSoundsLets start with this one. Screenshot po ito ng Clash of Clans.Sino po naglalaro ng clash of clans? So dito, sa screen shot na ito, madami na tayo makikita elements ng games. </p> <p>TO give you a summary of these elements, 41Gamification Elements by Prof. Kevin WerbachDynamicsMechanicsComponentsLet me use the Pyramid of Gamification Elements by Prof. Kevin Webach.Dito he divided the elements in 3 categories.DynamicsMechanicsAnd Components42DynamicsConstraintsEmotionsNarrativeProgressionRelationships</p> <p>Yung Dynamics is on the top of the pyramid. Read.Eto yung kabuuan ng laro. Yung storya. Yung pinaka goal ng game.So in a gamified system, you need to have a good storyline as the basis. I halimbawa natin sa library. Magiimplement tayo ng gamification. Hindi naman pwede o etong service na ito igamify na. baka naman wala pang isang minuto tapos na walang thrill walang concept walang fun. Kailangan pag isipan. Kailangan my kwento at patutunguhan.43MechanicsChallengesChanceCompetitionCooperationFeedbackResource AcquistionRewardsTransactionsTurnsWin States</p> <p>These supports the Dynamics.44Components Achievements Badges Points Leaderboards Boss Fights Collections Combat</p> <p> Levels Quests Social Graph Teams Virtual Goods Avatars</p> <p>The basic and more visual components.Eto yung component ng games na mas madaling mapansin. So, indicators din ito ng you are in a gamified system.These are just some of the components and you are not limited to this.Madami pa kayong pwedeng makita at magamit.45Points, Badges and LeaderBoards</p> <p>THE PBLAmong those components. These three are the most used.And always remember that you are not limited to these. 46 PointsDataScoreWinningRewardsFeedbackProgress</p> <p> BadgesRepresentationsand Credentials</p> <p>Status Symbol</p> <p> Leaderboards</p> <p>RankingPoints, Badges and Leaderboards</p> <p>THE PBL50How Do Gamification works?</p> <p>Intrinsic and Extrinsic MotivationIntrinsic (Long-Term and more meaningful)you do it because u want it. coz u find doing the thing fun/enjoyIm doing it because I want to do it</p> <p>In a psychological point of view. Games have an intrinsic and extrinsic motivating factorsKaya ito nagiging sucessful or addictive to others. In gamification, pinaka maganda to gamify na may intrinsic motivation ang system lalo na sa libraries. B...</p>