gamification workshop for loyalty world asia

7/30/2019 Gamification Workshop for Loyalty World Asia

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Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 >

Anclolbnwlki

Qkujrhkt

Wke| Emumrokug

BMK

Fmngmueknugmg)bkc

wke|Dfmngmueknugmg)bkc

Qkujrhkt Tnuwlbltniw Ikwmekkj

Fk|nfw|Qkufg Nrln

>7 ‒ >? Ikvmcemu 54>5



Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 5

Namign<)44 nc ‒ >4)24 nc

Liwukg}blia anclolbnwlki

Qhnw lr n ancm& qhnw lr anclolbnwlki& mxnctfmr ko

moombwlvm anclolbnwlki

>4)24 nc ‒ >>)44 nc

Ckuilia Eumnj

>>)44 nc ‒ >5)24 tcAnclolbnwlki rmbumwr

Whlijlia nek}w anclolbnwlki oku |k}u e}rlimrr ‒

cmbhnilbr& tfn|mur& emhnvlk}ur& tkliwr& fmngmueknugr&

fmvmfr& engamr& umqnugr& ulrjr)

>5)24 tc ‒ >)24 tc

F}ibh

>)24 ‒ 2)44 tc

Ancm cmbhnilb li okb}r




Fmngmueknugr ‒ hlrwku|& gloomumiw w|tmr& qh| whm| qkuj&

hkq wk }rm whmc

2)44 ‒ 2)24 tc

Nowmuikki Wmn

2)24 ‒ =)44 tc

Onblflwnwmg wmnc ancm

Tukefmc rkfvlia }rlia anclolbnwlki nig oumm }rm ko whm

Fmngmueknugmg wkkf wk bumnwm n flvm mxnctfm)




Qhnw lr n ancm;Qulwm |k}u gmolilwlki ko n ancm0



Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 =

Qhnw lranclolbnwlki;

Qulwm |k}u gmolilwlki ko anclolbnwlki0



Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 ?

AnclolbnwlkiMxnctfmr

Qulwm gkqi mxnctfmr ko anclolbnwlki li tunbwlbm0




AnclolbnwlkiRmbumwr

Anclolbnwlki rmbumwr lr nek}w lgmiwlo|lia whm wmbhil~}mr

whnw ancm gmrlaimur }rm wk cnjm whmlu ancmr

bkctmfflia& ngglbwlvm nig mi`k|nefm)

Whmum num cni| ancm cmbhnilbr& wmbhil~}mr li ancmr

qhlbh num tukvmi wk mianam tfn|mur)

Li k}u mxnctfmr wkgn| nig oukc |k}u kqi mxtmulmibm&

qhnw ancm cmbhnilbr bni |k} lgmiwlo|) N o}ff flrw lr nfrk

li whm nttmiglx ko whmrm ikwmr& e}w ik tmmjlia nhmng.

Qulwm whmc gkqi0




Tfn|murGmrbulem |k}u wnuamw n}glmibm& qhk num whm|& qhnw gk

whm| fljm gklia) Qhnw euliar whmc wkamwhmu) Qhnw num

whmlu ke`mbwlvmr nr liglvlg}nfr) Qhnw num whmlu rhnumg

ke`mbwlvmr)

Ma) C| tfn|mur num whm bkcc}ilw| ko b}rwkcmur ko

Rmirkr Wkkwhtnrwm qhk hnvm t}ubhnrmg k}u }il~}m

Wkkwhtnrwm eunig) C| b}rwkcmur num fkkjlia oku

eulahwmu wmmwh qhlfm umwnlilia mincmf nig hmnfwh| a}cr)

W|tlbnff| whm| eu}rh wqlbm gnlf| nig uma}fnuf| vlrlw whm gmiwlrw) Nr n bkcc}ilw| whm| hnvm n rhnumg gmrlum wk

lctukvm whm Rmirkr tukg}bw nig wk tukckwm lwr }rm

qlwh kwhmur nr whm| qniw wk rmm bhlfgumi nbukrr whm

qkufg aukq }t qlwh emwwmu wmmwh)

Qulwm gkqi n gmrbultwlki ko |k}u tfn|mur0



Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 <

Emhnvlk}urQhnw num whm gmrlumg emhnvlk}ur |k} qniw oukc |k}u

tfn|mur; Whm| bni em rlctfm nbwlkir ku bkctfmx&

rkthlrwlbnwmg emhnvlk}ur nig hnelwr)

Ma) T}ubhnrm Rmirkr Wkkwhtnrwm

Fljm whm Rmirkr Onbmekkj tnam

Rhnum n flij wk Rmirkr vln whm Rmirkr qmerlwm

Nrj ni kiflim ~}mrwlki vln Wqlwwmu qlwh n Rmirkr gmiwlrw

Eu}rh wmmwh wqlbm gnlf|

Qulwm gkqi whm gmrlumg emhnvlk}ur oku |k}u tfn|mur0



Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 >4

TukaumrrlkiMvmu|ekg| rwnuwr rkcmqhmum) Ikw nff emhnvlk}ur |k}“vm

qulwwmi nekvm qlff em r}lwnefm oku nff tfn|mur nw nff rwnamr

ko whmlu `k}uim|) Tfn|mur tukaumrr oukc Ikvlbm wk

Cnrwmu)

Qulwm gkqi |k}u emhnvlk}ur nbbkuglia wk qhmum whm| rlw

ki whm Gum|o}r fmvmfr0

Ikvlbm

Tukefmc Rkfvmu

Mxtmuw



Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 >>

Cnrwmu

_lrlkinu|




TkliwrTkliwr wunbj nbwlkir wnjmi e| tfn|mur) Mnbh emhnvlk}u

hnr n umfnwlvm qkuwh wk |k} nr n bkccmublnf e}rlimrr)

Oku whm flahwmrw qmlahw kim }rm >44 nig qkuj }tqnugr)

Ma)

Fljm ki Onbmekkj 3 >44 tkliwr

T}ubhnrm Rmirkr 3 =44 tkliwr

Bkivmurnwlki qlwh gmiwlrw 3 ?44 tkliwr

Qulwm gkqi hkq cni| tkliwr |k} qk}fg alvm wk mnbh ko |k}u emhnvlk}ur0




FmngmueknugWhm fmngmueknug lr whm okbnf tkliw oku tfn|mur qhk qniw

wk mianam li ni anclolmg mxtmulmibm) Lw rhkqr tfn|mur

unijmg nbbkuglia wk whmlu tkliwr rbkum) Whm fmngmueknug

tukvlgmr umbkailwlki& tukaumrrlki& rkblnf tukko&

tmuokucnibm emibhcnujlia nig nbbmrr wk umqnugr)

Whm incm ko whm fmngmueknug lr ko bulwlbnf lctkuwnibm) Lw

rhk}fg r}ccnulrm ekwh whm aknfr ko whm liglvlg}nf

tfn|mu nig whnw ko whm qhkfm bkcc}ilw|)

Ma)

Rmirkr Eulahwmu Wmmwh Ncenrrngkur

Qulwm gkqi n incm oku |k}u fmngmueknug0




UmqnugrUmqnugr num whm umnrki tfn|mur bkiwli}m wk tfn|& whm|

num whm oliniblnf nig iki#oliniblnf libmiwlvmr wk mianam

li |k}u anclolmg mxtmulmibm)

Ma) =- glrbk}iw ki Rmirkr t}ubhnrmr

Livlwm wk _LT tnuw| li Rliantkum

Qulwm gkqi tfn|mu umqnugr enrmg ki |k}u kqi

tukaunccm li mnbh ko whm ok}u bnwmakulmr0

Rwnw}r

Nbbmrr

Tkqmu



Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 >=

Rw}oo



Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 >?

EngamrEngamr num alvmi qhmi n tfn|mu umnbhmr n bmuwnli

tkrlwlki ku rbkum ki whm fmngmueknug) N engam lri“w `}rw

n vluw}nf rwlbjmu ‒ lw rhk}fg eulia umqnugr& rkcmwhlia

qkuwh hnvlia) Engamr qlwhk}w umqnugr num rlctf|

bf}wwmu)

Ma)

Rmirkr Ncenrrngku Engam ‒ Whm wkt >444 Rmirkr

tfn|mur qlff amw n oumm glrbk}iw ko =- koo whmlu imxw

t}ubhnrm ko Rmirkr

Qulwm gkqi engamr |k} bni koomu wk |k}u tfn|mur0




FmvmfrFmvmfr num wunglwlkinff| qn|r li qhlbh whm ancm bni amw

ckum gloolb}fw oku mxtmuw tfn|mur nig whmumokum ckum

mi`k|nefm) Fmvmfr bni nfrk umofmbw rwnw}r qlwhli |k}u

ancolmg bkcc}ilw|)

Ma)

Ene| Eu}rhmu

Gne Hnig

Rclfm Bkir}fwniw

Qulwm gkqi gloomumiw fmvmfr whnw |k} bk}fg bumnwm oku

|k}u tfn|mur)




UlrjrGki“w alvm tmktfm umqnugr whnw kvmurhngkq whm liwulirlb

nbwlkir whmcrmfvmr) Whlr bni umr}fw li whm tukefmc ko

kvmu#`}rwlolbnwlki)

Nvklg glrwkuwlvm moombwr e| cnjlia r}um whnw whm umqnugr&

nig wlcm um~}lumg wk amw whmc& oku whm anclolmg

mxtmulmibm num rcnff mik}ah whnw whm| gki“w k}wqmlah

whm kvmunff liwulirlb mxtmulmibm)

Ma) Rmirkr b}rwkcmur k}wrlgm whm wkt >444 cn| rwkt e}|lia Rmirkr nr whm| bni“w amw whm =- glrbk}iw

Qulwm gkqi ulrj onbwkur oku |k}u anclolmg mxtmulmibm0



Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 ><

FmngmueknugrAncm Cmbhnilb li Gmwnlf

Qulwm gkqi onck}r mxnctfmr ko fmngmueknugr0




\k}& whm tfn|muAncm Cmbhnilb li gmwnlf

Qulwm gkqi mxnctfmr ko Fmngmueknugr |k} num tfn|lia

li0



Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 5>

Qh| gkFmngmueknugr

qkuj;Ancm Cmbhnilb Li Gmwnlf

Qm glrb}rrmg whumm jm| wumigr whnw num cnjlia

fmngmueknugr libumnrliaf| umfmvniw wk wkgn|“r rkblmw|)

Rhlow ko omffkqrhlt oukc amkaunthlb bkcc}ilwlmr

wk rkblnf wulemr

Rhlow ko lgmiwlw| oukc rhnumg wk liglvlg}nflrmg

Rhlow ko n}whkulw| oukc fmngmurhlt wk hmugr

Whmrm wumigr num liwmuumfnwmg ‒ nr whm bkcc}ilwlmr qm

bhkkrm num wunirlmiw& rk qm libumnrliaf| gmolim k}u

lgmiwlw| nw ni liglvlg}nf fmvmf) Nr k}u lgmiwlw| lr rhntmg




e| k}u rmfvmr rk qm bmnrm wk flrwmi wk n}whkulw|& lirwmng

qm }rm rkblnf tukko wk rmm whm emhnvlk}u ko kwhmur)

Ikq& nig mrtmblnff| kiflim& qm emhnvm nr n hmug)

Fmngmueknugr num ni liof}mibm wkkf kvmu n hmug embn}rm

whm| rhkq mnbh ko }r& ikw whm qlrhmr ko ni n}whkulw|

ola}um e}w lirwmng& whm emhnvlk}u ko whkrm imnumrw wk }r

li whm hmug)




W|tmrAncm Cmbhnilb Li Gmwnlf

Qulwm gkqi ni mxnctfm ko mnbh w|tm0

R}e`mbwlvm

Rliafm _nulnefm

C}fwl#_nulnefm Rmulnf

C}fwl#_nulnefm B}c}fnwlvm Wkwnf



Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 5=

C}fwl#_nulnefm Umfnwlvm Qmlahwmg

Qhlbh w|tm qlff |k} }rm oku |k}u Fmngmueknug;



Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 5?

UmrtkirmAncm Cmbhnilb Li Gmwnlf

Tfn|mur hnvm gloomumiw umrtkirmr wk rmmlia whmcrmfvmr

ki n fmngmueknug) Qulwm gkqi whm gloomumiw umrtkirmr

|k} clahw mxtmbw alvmi whm bkiwmxwr emfkq)

\k} num i}cemu > ki whm ckiwhf| afkenf fmngmueknug

\k} num i}cemu >1 ki whm ckiwhf| afkenf

fmngmueknug

\k} num i}cemu 7=&518 ki whm ckiwhf| afkenf

fmngmueknug




NiwlbltnwlkiAncm Cmbhnilb Li Gmwnlf

N jm| rwumiawh ko fmngmueknugr lr whnw whm| wnjm liwk

nbbk}iw wlcm) Whmum num wqk nrtmbwr0

Qhmi whm fmngmueknug umfmnrmr

Hkq fkia n gnwn tmulkg whm fmngmueknug wnjmr liwk

nbbk}iw

Hkq bk}fg |k} }rm whlr wlcm wk e}lfg niwlbltnwlki nig

bhnffmiam n umrtkirm oku |k}u tfn|mur) Qulwm gkqi lgmnroku mnbh0

Emokum whm fmngmueknug lr umfmnrmg

Nr whm fmngmueknug lr umfmnrmg



Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 2>

Wmnc AncmLi |k}u wmncr |k} immg wk bumnwm n anclolmg kiflim

fk|nfw| tukaunccm oku whm Fk|nfw| Qkufg bkcc}ilw|)

U}i whuk}ah whm rmbwlkir nig ~}mrwlkir qm“vm emmi

whuk}ah wkgn|) Qhnw qk}fg |k} wnjm liwk nbbk}iw

‒ gmrbulem |k}u wnuamw n}glmibm

‒ qhnw emhnvlk}ur gk |k} qniw

‒ hkq qlff |k} bkffmbw tkliwr

‒ hkq qlff |k} a}lgm tfn|mur oukc ikvlbm wk cnrwmu|‒ qhnw rkuw ko fmngmueknug qlff |k} bumnwm

‒ qhnw engamr nig umqnugr qlff |k} koomu

‒ qhnw num whm ulrjr




Bkiaunw}fnwlkir\k} num ikq n wunlimg Fmngmueknugmu.

\k}“vm fmnuiw nek}w whm tkqmu ko anclolbnwlki wk gulvm

emhnvlk}u li |k}u wnuamw bkcc}ilw|)




Ancm CmbhnilbAfkrrnu|

Nttkliwcmiwr ‒ kif| nffkqlia nbwlvlw| nw n tnuwlb}fnu wlcm)

Enur }rm whlr cmbhnilb& oku mxnctfm& wk mibk}unam mnuf|

gulijmur qlwh ‖Hntt| Hk}ur–)

Engamr # n vlr}nf cmgnf tfn|mur mnui& hnvlia nbhlmvmg n

tnuwlb}fnu bhnffmiam ku bkcek

Emhnvlk}unf Ckcmiw}c # whm wmigmib| ko tfn|mur wk

jmmt tfn|lia rkcmwhlia whm|“vm nfumng| livmrwmg wlcm li

Eki}rmr ‒ mxwun tkliwr oku rtmblolb nbwlkir

Bnrbnglia Liokucnwlki Whmku| ‒ kif| alvlia tmktfm whm

liokucnwlki whm| immg wk gk whm wnrj li hnig

Bhnffmiamr # n qlgmu umnbhlia aknf ku ~}mrw lrr}mg e| whm

ancm oku whm tfn|mu wk bkctfmwm

Bkcekr ‒ umqnuglia tmktfm oku gklia n bkcelinwlki ko

nbwlkir li kugmu (}r}nff| n eki}r,

Bkcc}ilw| Bkffnekunwlki ‒ mibk}unalia nff tfn|mur wk

bkiwule}wm wk rkfvlia n rhnumg tukefmc




Bk}iwgkqi ‒ }rlia n gmngflim wk libumnrm nbwlvlw| tulku wk

lw

Glrbkvmu| ‒ mibk}unalia mxtfkulia wk olig imq rw}oo

Mtlb Cmnilia ‒ alvlia }rmur n ‖hlahmu t}utkrm–

Oumm F}ibh ‒ whm rnwlronbwlki ko amwwlia rkcmwhlia& kowmi

e| bhnibm& whnw glgi“w um~}lum qkuj& e}w qk}fg }r}nff|

hnvm gkim

Okuomlwr ‒ tminfwlmr oku fkrlia& kowmi o}i nig rkblnf

Ofkq ‒ n tfn|mu“r rwnwm ko clig qhmi n ancm lr imlwhmu

wkk bhnffmialia (ou}rwunwlia, ku wkk mnr| (ekulia, e}w

tukvlglia `}rw whm ulahw fmvmf ko tukaumrr wk jmmt whm

tfn|lia)

Liolilwm Ancmtfn| ‒ ancmr whnw gki“w mig& tnuwlb}fnu

nttflmr wk rkblnf ancmr r}bh nr Onucvlffm qhmum n rwnwlb

rwnwm (ikwhlia wk gk& ik buktr wk hnuvmrw, lctflmr vlbwku|)

Fmngmueknugr ‒ rhkqlia tfn|mur hkq whm| num gklia

bkctnumg wk kwhmur

Fmvmfr ‒ }ifkbjlia imq omnw}umr nr tfn|mur r}bbmmg

Fkrr Nvmurlki ‒ mir}ulia |k} jmmt qhnw |k} nfumng|hnvm& oku mxnctfm jmmtlia vluw}nf tmwr nflvm e| ‖ommglia

whmc– uma}fnuf|

Fkwwmu| ‒ }rlia bhnibm

Kqimurhlt ‒ whm tulgm nig tukwmbwlvm ommflia ko tfn|mur

hnvlia bkffmbwmg vluw}nf ke`mbwr nig tnuwlb}fnuf| vluw}nf tmwr

Tkliwr ‒ n bfmnu qn| ko jmmtlia rbkum wkqnugr n aknf



Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 2=

Tukaumrrlki ‒ n tfn|mu“r rmirm whnw whm| num amwwlia

rkcmqhmum li whm ancm

Umqnug Rbhmg}fmr ‒ whm u}fmr akvmuilia hkq tfn|mur qliumqnugr li wmucr ko wlcm nig qkuj) l)m) nw olxmg ku vnulnefm

liwmuvnfr

Rmwr ‒ wnttlia liwk n bkffmbwku“r gmrlum wk hnvm whm qhkfm

‖rmw–

Rwnw}r ‒ n tfn|mu“r unij ku rkblnf rwnw}r qlwhli n

bkcc}ilw|)

_nulnefm Unwlk Umqnugr ‒ n qn| ko mibk}unalia ckum

qkuj e| unigkclrlia qhmi umqnugr qlff em umbmlvmg

_lunflw| ‒ whm imwqkuj moombw ko |k}u mxtmulmibm # hkq lw

lctukvmr& whm ckum tmktfm |k} amw livkfvmg

gamification workshop for loyalty world asia

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