Gamification @ SAP

Mario Herger & Tim ClarkMay 26th, 2011

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SAP Helps Business Run Better

Founded in 1972, SAP stands for "Systems, Applications, and Products in Data Processing”

SAP applications and services enable more than 109,000 customers worldwide to operate profitably, adapt continuously, and grow sustainably.

Sales and development locations in more than 75 countries worldwide.

65% of the world’s annual global chocolate production runs on SAP.

SAP customers process 2.5 billion utility bills per year.

Company is adapting: Built brand on stable core of ERP “back office” functions, now expanding into analytics, mobility and in-memory computing

© 2011 SAP AG. All rights reserved. 4

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Phunny Phacts

• Average age of gamers in years: 35

• % of gamers older than Fifty: 25

• % of youth playing computer & video games: 97

• % of female gamers: 40

• Avg. of hours/week played in WoW: 20

• # of articles in WoWWiki: ˜250,000

• Rank of WoWWiki compared to all Wikis: 2nd

• Rank of Wikipedia: 1st

• Most popular games played by US soldiers in Iraq when off-duty: Halo, Call of Duty

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“The opposite of play isn't work, it’s depression.”Brian Sutton-Smith

Game Work

Tasks repetitive, but fun repetitive and dull

Feedback constantly once a year

Goals clear contradictory, vague

Path to Mastery clear unclear

Rules clear unclear

Information right amount at the right time too much and not enough

Failure expected and encouraged forbidden, punished

Status of Users transparent, timely hidden

Promotion meritocracy kiss-up-o-cracy

Collaboration yes yes

Speed/Risk high low

Autonomy high mid to low

Narrative yes only, if you are lucky

Obstacles on purpose accidental

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Flow – “keeping the balance”

Mihaly Csikszentmihalyi: Flow: The Psychology of Optimal Experience, 1991Beyond Boredom and Anxiety: Experiencing Flow in Work and Play, 1975

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@ Work: SAP’s strategic goal

Reach 1 billion users until 2015.

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In Game: The Quest for the SAP Tribes

Unite 1 billion Earthlings within 48 moons to

defend the empire against the dark hordes.

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Game mechanics

• Narrative

• Collecting

• Points• System

• Social

• Redeemable

• Exchanges• Implicit

• Explicit

• Customization• Character

• Profile

• Interface

• Epic Meaning

• Feedback

• Discovery

• Quests

• Status

• Urgent Optimism

• Ownership

• Infinite Gameplay

• Explicit Gameplay

• Free Lunch

• Surprise & Mystic (Easter eggs)

• And many more…

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Gamification @ others – Siemens PlantVille

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Gamification @ others – IBM

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Gamification @ others – The Guardian

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Gamification @ others – GuttenPlag Wiki

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Gamification @ SAP – SAP Community Networks

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Gamification @ SAP – Seeds

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Gamification @ SAP – Carbon Impact: Vampire Hunter

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Gamification @ SAP – SAP Manufacturing

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Gamification @ SAP – Expense system

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Gamification @ SAP – Lead Management

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The disruptive business platform

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A new aggregator – keeping your track record

Achievements

Communication tools & channels

ABAP Workbench

DevStudio

Developer tools

Leave Request

Business Applications

Travel Expense System

Call Center

…

ProcessesOffice tools

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Leveling up

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Questions and (maybe) Answers…