gamification - play or be played

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Gamification Play or be played Thijs de Vries @thijsdevries Open Development Camp - 7 Nov 2013

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These are the slides from my talk at the Open Development Camp in Amsterdam. The talk is about why to implement gamification as well as how to implement. There are three key ingredients every successful gamification project needs, which are: 1. Meaning 2. Path to mastery 3. Voluntary participation

TRANSCRIPT

Page 1: Gamification - Play or be Played

GamificationPlay or be played

Thijs de Vries @thijsdevries

!

Open Development Camp - 7 Nov 2013

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+ =

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Projects

Process

Product

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Lean back media

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Lean forward media

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Everyone is gaming

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Playing as kids

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Creating meaningful stories

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Getting better at something

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Voluntary participation

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Creating meaningful stories

Voluntary participation

Getting better at something

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Creating meaningful stories

Voluntary participation

Getting better at something

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12 mln players worldwide

22 average hours of gameplay per week

6 mln year of total gameplay

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Can we get people to obey speed limits by using play?

http://www.youtube.com/

watch?v=iynzHWwJXaA

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Gamification

The use of game elements

and techniques in a non-

game context to learn and

to progress.

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Why gamify?

Drive participation

Increase engagement

Create loyalty

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Successful gamification

2. Path to mastery1. Meaning 3. Voluntary participation

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Blissful productivity

Social influence

Urgent optimism

Epic meaning

1. Meaning

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http://www.youtube.com/

watch?v=SESG16sBh_E

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Engagement loop

2. Path to mastery

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Propose challenges

Action

Reward

Progress

Engagement loop

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Propose challenges

Action

Reward

Progress

Engagement loop

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Propose challenges

Action

Reward

Progress

Engagement loop

Page 30: Gamification - Play or be Played

Propose challenges

Action

Reward

Progress

Engagement loop

Page 31: Gamification - Play or be Played

Propose challenges

Action

Reward

Progress

Engagement loop

Page 32: Gamification - Play or be Played

Propose challenges

Action

Reward

Progress

Engagement loop

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Skills / Time

Difficulty

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Skills / Time

Difficulty

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Skills / Time

Difficulty

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Skills / TimeVaardigheden / Tijd

Difficulty

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Skills / Time

Difficulty

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Skills / Time

Flow

Boredom

Aversion

Difficulty

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Voluntary participation

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Playing is part of us, by playing we learn

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Gamification uses play to learn and to progress

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Meaning

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Path to mastery

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Voluntary participation

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@thijsdevries

[email protected]

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