NO SHAVE NOVEMBER

Thayne Martin

Gamification Level 2 Project

Each year in November groups of men participate in an annual event called No Shave November or sometimes Mustache Movember.

For many this is an opportunity to get way with not shaving for a month and having a valid excuse when the significant other objects to the scruffiness.

It is also a great fundraising opportunity for the American Cancer Society.

The 3 Fs of gamification: Fun, Friends, Feedback

Looking scruffy for a whole month can be fun in and of itself. Take that and add in a social mobile application where groups can interact, upload status pictures, tease each other all with an underlying mechanism for making a donation to a worthy cause and you take a fun activity and make it more impactful.

How it works…• An individual can start a challenge by downloading

the application and sending emails to potential participants with a link to download the app.

• The application describes the challenge and the donation mechanism: participants pledge a specific amount, those opting out during the challenge also donate a “slacker” fee for each week they do not participate. Weekly completion badges and a challenge coordinator created awards for participation.

• Application has a camera icon to upload status updates (beard pictures) and a text feature for additional opportunities to tease, cajole, or otherwise comment on progress.

DASHBOARDMain screen on initial download will be a welcome page and buttons to create a new group, join an existing one, or login.

Once logged in the home page will show progress in % of time for the challenge and amount of money raised by the group. Additionally, top fundraising groups will be listed by their group name and $’s raised.

Additional challenges may also be sent out from the home page to solicit more group members.

Beard “badge” for each week completed next to time metric.

ADDITIONAL PAGES: ABOUT

Background information on the specific group and the general idea of No Shave November.

Any special group incentives, plans or celebrations can be added.

ADDITIONAL PAGES: CONTACT

Challenge creator and contact information…only completed fields display.

ADDITIONAL PAGES: SOCIAL

Ability to send text to individuals or group. Also one tap buttons to tease and cheer others.

ADDITIONAL PAGES: CAMERA

In-app camera link for easy group sharing and increased social interaction.

The application is gamified on a number of levels:

• Individual challenge completion

• Group $ total

• Group’s $ performance against others

• % of group completing challenge

• The inevitable individual beard length and look comparisons…teasing to follow.

Application also engages social and competitive player types.

Last major feature is the monetization for the fundraising component. This will be a simple pledge screen (similar to a shopping cart) that comes up when joining a group. The initial pledge will be taken at this point (amounts can be set by the group creator with default at $50 to join). An additional amount will be charged for anyone shaving early…an opt out button “Quitter” that calculates the “penalty” according to the amount of time left in the challenge (also with a default amount of $10 per week).