gamification for gamers

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Gamification for Gamers All hail our gaming-literate overlords

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Post on 03-Jul-2015

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A presentation on the issue of a savvy audience and a few ways to create gamification for a gaming-literate audience.

TRANSCRIPT

Page 1: Gamification for Gamers

Gamification for Gamers

All hail our gaming-literate overlords

Page 2: Gamification for Gamers

The Next Big Thing

The Next Big Thing

Page 3: Gamification for Gamers

The Saturation Problem

Gaming Literacy

Deep Motivational Techniques

Mastery, Autonomy, Purpose

8 ways to design for deeper engagement

Gamification for Gamers

Page 4: Gamification for Gamers

Peter Klement

Page 5: Gamification for Gamers

Project Manager

Working for GEELab

Based in Karlsruhe

Writes about Games and Comics

Always carries a swiss army knife

Twitter: @ZeroNiner09

Page 6: Gamification for Gamers

Martin Nerurkar

Page 7: Gamification for Gamers

Game & Interaction Designer

Freelancer

Based in Karlsruhe

14 years of design experience

Loves hats

Twitter: @mnerurkar

Web: www.martin.nerurkar.de

Page 8: Gamification for Gamers

The problem of a saturated audience

Evolve or Die

Page 9: Gamification for Gamers

1890s

Page 10: Gamification for Gamers

1960s

Page 11: Gamification for Gamers

2000s

Page 12: Gamification for Gamers

2013

Page 13: Gamification for Gamers

The Problem

Step 1: Audience grows media-savvy

Step 2: Ads escalate to capture attention

Step 3: Repeat

Page 14: Gamification for Gamers

2009

Page 15: Gamification for Gamers

2010

Page 16: Gamification for Gamers

2012

Page 17: Gamification for Gamers

The Problem, Part 2

Step 1: Audience grows media-savvy

Step 2: Games escalate to capture attention

Step 3: Repeat

Page 18: Gamification for Gamers

The Solution

A deep experience

Built on intrinsic motivation

Page 19: Gamification for Gamers

Minecraft

Page 20: Gamification for Gamers

Minecraft

Page 21: Gamification for Gamers

Minecraft

Page 22: Gamification for Gamers

Writing on the Wall

Gamification will suffer the same fate

The gaming-literate audience exists

Fun facts from the esa:

- The average gamer is 31 years old

- 59% of all Americans play video games

- People of all ages are playing video games.

The stereotypical gamer disappears.

Page 23: Gamification for Gamers

game design motivational patterns

How to build a Monster

Page 24: Gamification for Gamers

Basics

Page 25: Gamification for Gamers

Basics

Mastery

Page 26: Gamification for Gamers

Basics

Autonomy

Mastery

Page 27: Gamification for Gamers

Basics

Purpose

Autonomy

Mastery

Page 28: Gamification for Gamers

Clear Feedback

Page 29: Gamification for Gamers

Clear Goals

Page 30: Gamification for Gamers

New Things

Page 31: Gamification for Gamers

New Things

Novelty

Page 32: Gamification for Gamers

New Things

Discovery

Novelty

Page 33: Gamification for Gamers

New Things

Mystery

Discovery

Novelty

Page 34: Gamification for Gamers

Story

Page 35: Gamification for Gamers

Story

Personal Fantasy

Page 36: Gamification for Gamers

Story

Authored Narrative

Personal Fantasy

Page 37: Gamification for Gamers

Story

Fictional Universe

Authored Narrative

Personal Fantasy

Page 38: Gamification for Gamers

Opposition

Page 39: Gamification for Gamers

Opposition

Challenge

Page 40: Gamification for Gamers

Opposition

Flow

Challenge

Page 41: Gamification for Gamers

Pure Enjoyment

Page 42: Gamification for Gamers

Pure Enjoyment

Sense-Pleasure

Page 43: Gamification for Gamers

Pure Enjoyment

Abnegation

Sense-Pleasure

Page 44: Gamification for Gamers

Social Connections

Page 45: Gamification for Gamers

Social Connections

Fellowship

Page 46: Gamification for Gamers

Social Connections

Competition

Fellowship

Page 47: Gamification for Gamers

Expression

Page 48: Gamification for Gamers

Expression

Creativity

Page 49: Gamification for Gamers

Expression

Transgression

Creativity

Page 50: Gamification for Gamers

Allow for mastery in your tasks

- Provide Feedback

- Properly challenge the skills

Create Deep Systems

- Provide relatable goals

- Offer meaningful rewards

Actions over System

Page 51: Gamification for Gamers
Page 52: Gamification for Gamers

Thank you!

Page 53: Gamification for Gamers

Speaker Contact

Peter Klement

[email protected]

@zeroniner09

Martin Nerurkar

[email protected]

@mnerurkar