gamification creating value for an activity
DESCRIPTION
IndonesiaTRANSCRIPT
SAM CREATIVE GROUP INDONESIAGiantManaging Director &Chief Innovation Officer
INSIGHT/THINK / CONCEPT
GamificationCreating Value for an activity
gamification is the use of game element in non game context
character gamer
achiever killer
explorersocializer
killers achiever
socializer explorer
acting
interacting
worldplayer
internal
external
people environment
Bartles player type 1996
killers achiever
socializer explorer
acting
interacting
worldplayer
internal
external
people environment
win, compare, challenge, showoff, create
#1 achiever (point) Sales impact case study
#1 achiever (point) Sales impact case study
killers achiever
socializer explorer
acting
interacting
worldplayer
internal
external
people environment
help, like, comment, give, share, greeting,
express
#4 socializer Sales impact case study
killers achiever
socializer explorer
acting
interacting
worldplayer
internal
external
people environment
explore, vote, view, review, rate, curate
#3 explorer (place) Sales impact case study
killers achiever
socializer explorer
acting
interacting
worldplayer
internal
external
people environment
hack, cheat, harass, tease, taunt
#2 killer (competition)
Sales impact case study
#2
midnight Sale
killer (competition)Sales impact case study
killers achiever
socializer explorer
acting
interacting
worldplayer
internal
external
people environment
Bartles player type 1996
hack, cheat, harass, tease, taunt
explore, vote, view, review, rate, curate
help, like, comment, give, share, greeting,
express
win, compare, challenge, showoff, create
functional usable aesthetic pleasurable meaningful
gamification design process
functional usable aesthetic pleasurable meaningful
gamification design process
midnight Sale
Sales
reachable
packaging
fun
value
gamification App
achiever
gamification App
explorer
Unique indonesiaConsumer Behavior
community drivenWOM power
5-15
community drivenWOM power
61 juta internet user58 juta from mobile2012
110%mobile penetration
Rise of Power Bank
community drivenWOM power
short term memory
context orientedprice consciousimpulsive buyer
short term memory case study (stuck)
senayan city
short term memory case study (euphoria)