1

Employee engagement is all time low

Only 16% of employees worldwide are engaged at work

The work experience is improving more than it is deteriorating, but not necessarily in the most important areas

There are signs that the employee value proposition is breaking down.

Millennials are setting the tone for employee engagement and the evolving employment contract.

Organization Reputation

Safety

Diversity

Benefits

People Focus

BU Leadership

Brand alignment/ EVP

Innovation

Communication

Customer Focus 6%

2%

Source: 2014 Trends in Global Employee Engagement - AON hewitt

2

…and Organizations have been trying out gamification for effective engagement

70% of Forbes Global 2000 companies will use gamification to boost engagement

retention and revenues

Deloitt adopts Gamification for leadership training using badges, leaderboards and status thus reducing

the time to certification by 50 percent.

Customer Relationship Management (CRM) systems face a similar adoption and usage challenge. The

harsh reality – 50 percent of all CRM implementations fail. Badgeville implemented a “Big Game Hunter”

program for Salesforce to increase usage and engagement with the system. Sales people started out at

“Chicken Hunters” and worked their way up to bigger and bigger game statuses, as they utilized more and

more of the CRM system’s features. For one customer, compliance increased over 40 percent.

Bunchball worked with the Ford Motor company in Canada to help add gamification to its learning portals

to assist sales and services teams that must become familiar with new car models, financing plans,

technologies and options every year. Ford's learning portal saw a 417 percent increase in use and its

younger audiences

Zichermann's group worked with Omnicare to develop a game wherein the reps are given a challenge at

the beginning of every shift and they set up a series of achievements that reps could reach. The results were

- Time in their waiting queue was halved, customer satisfaction went back up and employee turnover was

down.

Source: office vibe – employee engagement infographic , Forbes - How Salesforce And Deloitte Tackle Employee Engagement With Gamification –

CIO.com - How to Use Gamification to Engage Employees

3

Training, Development and Career

Immediate Management

Performance and appraisal

Communication

Equal opportunities

and fair treatment

Pay and Benefits

Health and safety

Co-operation

Family Friendliness

Job Satisfaction

… but what they need is a holistic strategy to address the following aspects of employee engagement using gamification

Measurement

BehaviorReward

Mechanics

Reputation

Performance

Quality

Completion

Quantity

Time

Loyalty

Mastery

Quality

Engagement

Collaboration

Recognition

Reputation

Status

Access

Storytelling

Visual Cues

Response

Schedule

Reward

Schedule

Incentives

Disincentives

Access

Social Feedback

GamingEmployee Engagement

Feeling

Valued and

involved

Source - Ies – The drivers of employee engagement - http://www.employment-studies.co.uk/pubs/summary.php?id=408

4

…the solution is incorporating a right gaming option for the target employee engagement area

Leadership

Brand Alignment

Innovation

Communication

Customer Focus

Different Types of Games

Professional

growth

Satisfaction

with Supervisor

Valued at Work

Camaraderie

Strong Work

Culture

Areas of

Employee

Engagement

Leader

Board

Chase &

Win Games

Learning

Games

Team

GamesD

rive

rs

5

.. and building a right enablement & adoption approach

Storyboarding

Identify Key Employee Engagement

Drivers

Game factory

- Components

- Backgrounds

- Characters

- Game Themes

- Audio snippets

- Logging

- Data analytics

- Machines

- Scoring Patterns

- Game Engine & Framework

Hiring the right Gaming SMEsProcuring the

gaming tools

Demographic analysis of

Players / Audience

Identify the key

Stakeholders

Feedback

Game 1

Game 2

Game 3

6

.. and building a right enablement & adoption approach (Contd…)

Identify the key metrics that the game is going to address and the type of audience – one size

does not fit all. For e.g. if Team building is the focus then the games need to be developed with the

same perspective

Identify the target Audience/ Players for the same and build a complete analysis including

demographics of the players. Since majority of play elements are governed by the age-group of

players therefore the same is critical for building engaging games

Have the right stakeholders and design experts (visual and gaming) interact through the ideation and

storyboarding process. Depending on the Pattern of the game a Gaming Engine has to be developed

that can be used by majority of applications by changing the visual interactions

Building a Platform that addresses the employee engagement parameters mapped to the following key

aspects of a gaming - Mechanics, Measurement, Rewards & Behavior

Create a Game factory setup with the right infrastructure, SMEs and then a pool of shared resources that

would (a) Transform the Idea brought in by business into a gaming scenario and then(b) develop gaming

solutions for the same by deploying the right tools & resources within the factory

Plug-in Features like Polling and feedback to ensure that usage data is analyzed and mapped

to performance parameter changes. Based on the movement effective change management to

the same can also be achieved

7

…some of the areas of adoption & benefits that the organization can derive from the same

Use cases ROI

Better %age conversion

Less attrition

More learning throughput

Improved Productivity

Increased Camaraderie

Better teamwork

Recognition

Better Employee

engagement for employee

growth and recognition

Better Employee health

A happy employee is more

productive

Preventive measures

A large amount saved

through referrals

A better feeling of being

belonged

Training &

Learning

• Scenario / Case based questions that requires configuration and

solution like in salesforce, TOGAF etc.

• Behavioral skills where team interactions and customer management

skills are required like in EM Training

• Performance measurement for activities could be build as part of gaming especially in

case of methodologies like agile / devops, thus ensuring there is thrill and reward in

overall completion

• The yearly performance could help win people lifeline / batches that they can use in

the years of low performance, also they could share it with others for helping them in

the years of despair

Performance

Measurement

• In the IT world everybody is chasing knowledge, but cannot qualify what

would be best for them, a game like candy crush wherein based on goals

like I wanted to be a CRM expert a person identifies the best path of

trainings and downfalls to achieve his goal

Knowledge

Management

• Multiple health games that could assess one’s level of stress ,

concentration etc. could be built

• Games that would enable learning of health tips could be deployed

• Games that relieve stress and make people relax from their mundane work

could be designed

Health

Management

• A leaderboard game that would increase employee referrals

• A game that would make the induction a more entertaining experience and

people would be able to understand the org structure etc. better

• The recruitment teams could end up building a league with they all fighting

league matches

Recruitment

8

Digital transformation leader

Parag Y ArjunwadkarEmail: arjunwadkar@gmail.com | Tel - (mobile) + 919922960737

A Digital transformation leader with more than 20 years of IT experience and 10+

years of experience, presenting and implementing digital strategies for multiple

fortune 100 companies.

In Capgemini as head of Digital Touchpoints / Mobile Practice, conceptualized and

implemented the Digital offerings, go-to market strategy and key partnerships. Built

the Practice from scratch to a 300+ team in three years and influencing revenues

worth of 200 million USD, with 120% Y-O-Y growth. Received the

Mahaintraprenuer Award 2014 from Symbiosis for being an Innovative

Entrepreneur within the organization

.