gamezboost responsive and adaptive gaming platform
TRANSCRIPT
About Us
What Do We Do?
What Our Clients SayJeff Li – Corporate Development at NBC Universal“Mark is a highly capable individual with excellent attention to detail. His company has consistently provided reliable support, we continue to be very impressed.”
Faye MacGregor – Burger King New Zealand“You guys have delivered a solution well beyond our expectations and in an incredibly professional manner. It has been an absolute pleasure dealing with you.”
GameZBoost an industry innovator providing highly configurable and scalablegaming platforms and solutions to a global clientele – focused on driving useracquisition, engagement, retention and monetization.
22
www.GameZBoost.comCopyright © 2016
Why We Do It
Publishers needing an end-to-end gaming platform, accessible via online, mobile & social platforms.
Publishers looking for a proven user acquisition and retention medium, while driving revenues.
Publishers looking to increase loyalty through the introduction of competitive features and rewards.
Mobile operators looking to engage users, bring about product awareness and drive data usage.
3
Anywhere, Anytime, Play Time
Helping partners access value through the delivery of excellence in fully customized gaming content, who ever and where ever they are.
www.GameZBoost.comCopyright © 2016
Platform in Context
4
Browser Games
ENGAGE
TRANSACT
GameCredits
Tournaments /Player Contest / Leaderboards
COMPETE
Redeem Vouchers,
PrizesEarn Loyalty
Points / Activity Based
LOYALTY
REWARD
Earn
Spend
Top-up
Reward
www.GameZBoost.comCopyright © 2016
ÞFeedback
Brand
Targeted
Social
Acquire Users
Retain Users
4
ACQUIRE MONETIZE INCENTIVIZE RETAIN
Loyalty and Rewards: enhancements & strategic alignment is key drivers for user retention
Cross Device | Responsive | Adaptive | White Label | Gaming Platform
What We Offer
AdvancedWhite label solutionallowing for MMO,
Flash & HTML5 games. Content dynamically
filtered based on device and resolution.
StandardFully responsive & adaptive solution,
based on the HTML5 framework, offering all required features
and services.
LiteGames Arcade
solution for smaller website owners. Allows
for growth to full featured offering.
CustomWhite label solution
allowing for full layout customization,
development of custom features, services & 3rd
party APIs.
@
[ Customization – Integration – Monetization ]
5www.GameZBoost.comCopyright © 2016
[ Platform and Services Highly Adaptable and Scalable]
XML APIXML API to pull
games, log scores, populate
leader boards and user (SSO)
integration.
Global Client Reach
66www.GameZBoost.comCopyright © 2016
Compete – setup site managed Tournaments and user generated Player vs Player Contests
Secure – full SSL deployment
Social – sharing of achievements
Site Message – Promote specific games
Featured Games – backoffice management
Banners – manage from backoffice
Games order – control sort filter from backoffice
Registration – integrated with Facebook Connect + proprietary registration + SSO API integration. Includes Forgot Password function.
Localization –translate all site page elements, including game meta
Content – manage content utility pages
7
Core Platform Features
Backoffice Control:• Set Featured titles• Set Editors Pick titles• Access to reporting• Activate / de-activate game titles• User management• Tournament Management• Prizes Management• Credits Management
Search – Games & News search function
Advertorial – manage promos from backoffice
Game Credits – reward, earn & spend
Content – content optimized and delivered based on device and screen resolution
Loyalty Rewards – activity based thresholds, with badges and rewards
SEO & Analytics – search optimized platform, with analytics
News – feature rich news article publication platform
Activity Ticker – current user activity feed
www.GameZBoost.comCopyright © 2016
Game Comments – moderator tools
Game Rating – user voting solution
Winners – tourney & contest winners
8
Standard Platform
www.GameZBoost.comCopyright © 2016
Main Features:• Includes all Core Platform Features & Modules• Customization of color scheme• Inclusion of clients logo’s• Inclusion of clients banner scripts• Inclusion of clients analytics scripts• Integration of Custom SSO API• Integration of Custom Payment API• Integration of Custom Analytics API• Development of Custom Features and Modules• Surveys / Polls• Affiliate / Campaign Solution
Commercials:• Once off setup and integration costs• Monthly usage fee’s / revenue share
Intro – a full featured games platform, focus on game play, competing, loyalty and rewards.
Example Deployment – https://gazuma.com
Platform – HTML5 titles, focus on smartphones, tablets and desktop. Solution is fully responsive and adaptive.
9
Advanced Platform
www.GameZBoost.comCopyright © 2016
Main Features:• Includes all Standard Platform Features & Modules• Games catalogue includes Casual Flash, MMO and
HTML5 games• Platform dynamically filters content and games, based
on users device• Integration of Custom SSO API• Integration of Custom Payment API• Integration of Custom Analytics API• Development of Custom Features and Modules• Surveys / Polls• Affiliate / Campaign Solution
Commercials:• Once off setup and integration costs• Monthly usage fee’s / revenue share
Intro – a platform suited to mobile and desktop games.
Example Deployment – http://gamation.com
Platform – Fully responsive and adaptive desktop and mobile games platform, capable of delivering flash and MMO games content. Solution is fully responsive and adaptive.
10
Custom Platform
www.GameZBoost.comCopyright © 2016
Main Features:• Includes all Standard Platform Features & Modules• Integration of Custom Design• Integration of Custom SSO API• Integration of Custom Payment API• Integration of Custom Analytics API• Development of Custom Features and Modules• Sourcing of Custom Games Content• Customization of Games Titles• Translation of Site Elements
Commercials:• Once off setup fee – quoted based on requirements• Monthly usage fee’s / revenue share
Intro – provide a games site that meets with the clients design and layout requirements.
Example Deployment – http://adventure-times.com
Platform – HTML5 titles, focus on smartphones, tablets and desktop. Solution is fully responsive and adaptive.
11
XML API - Publishers
www.GameZBoost.comCopyright © 2016
Main Features:• Featured Games API• Games Feed API• Game Score Logging API• Live Leaderboards API• User SSO API
Commercials:• Once off setup fee• Monthly usage fee’s
Intro – XML API for site owners wishing to manage the integration themselves. Client has full control over layouts and design.
Example Deployment – http://www.knockoutplay.com
Platform – XML Games Feed API.
12
XML API – Game Developers
www.GameZBoost.comCopyright © 2016
Main Features:• User SSO API• Game Server Selection API• In-Game Purchase Recharge API• Post Scores API• Get Scores for Live Leaderboards API
Commercials:• Revenue Share from In-game Purchases
Intro – XML API for Game Developers wishing to publish their game titles across the GameZBoost network of publisher games sites.
Example Deployment – MMO Games on http://mmogames.co.za
Platform – XML API
User Access
1313
All Features of Guest Users
Play HiScore Games & Log Scores
Enter Tournaments & Win Prizes
Create Private & Join Contests
Manage Profile & Create Avatar
Receive, Spend & Buy Game Credits
Access Free2Play Games
View HiScore Game Info
View Active Tournaments
View Active Contests
View Badges & Rewards
Full Access to News Articles
Registered UserGuest User
Facebook Connect
Proprietary
SSO API Integration
PayPal
Payment Provider Integration
Mobile Payment Solution Integration
Mobile MSISDN / USSD API
• Subscription Management• Unsubscribe Functionality• SMS MSISDN Verification
www.GameZBoost.comCopyright © 2016
Header – quick close game link
Game Orientation notifications – portrait or landscape game play detection notification and auto orientation change
Pre-roll popup ad – control from backoffice. Can add responsive, fixed size display ads or video pre-roll ad scripts
Scaling – set the width and height to fill the screen as best as possible , cater for vertical and horizontal titles
14
Game Play
Game Info – Login / Register, game images and description, live high score leaderboards
Scores – logged securely in real time
Favorite Games – quick adding to Favorite Games homepage widget
Credits Info – quick view of Highest score and Credits reward if beaten
www.GameZBoost.comCopyright © 2016
Full Screen – quick full screen
Filtering – on the fly dynamic game filtering. MMO, Flash & HMTL5 for Desktop and HTML5 for Mobile Devices
Access Settings – free play, game credits to play, linked to loyalty
Games Content
1515
190 HTML5 Games
Competitions & Rewards
Premium Titles
High Score Integration
Multiple Content Providers
Backoffice Management
Free Play or Pay 2 Play
Live Leaderboards
Game Info and Instructions
In-game Advertising
Orientation Detect
Fully Responsive
www.GameZBoost.comCopyright © 2016
Games Titles
16
Premium Games• Appeals to a broad segment of the population, reaching all
demographic segments • Catalogue of over 190 HTML5 game titles, with in-game ads• Catalogue of 90 HTML5 titles, with no in-game ads – view titles• Catalogue of 600+ Flash game titles for desktop deployments• Access to 47+ MMO titles – available to sites with 50k+ DAU
• 40 Desktop titles (Flash)• 7 Cross Device titles (HTML5)
• Games available across all genres:• Card, Casino, Puzzle, Arcade, Strategy, Sports, Action
• High score integration + Live leaderboards
Revenue Streams• Pre-roll video• On page ads• Tournament sponsorship • Micro transactions• Custom creation of branded games• In-game purchasing
www.GameZBoost.comCopyright © 2016
Example Games
17www.GameZBoost.comCopyright © 2016
Compete & Reward
1818
Tournaments
ContestsAchievements
Player Loyalty
Loyalty Level
Rewards & Recognition
Notifications
Social Sharing
Prompts
Free Play Pay to Play
1 on 1 Invite Trigger Notifications
Public Tournaments
VIP Tournaments
Jackpot Prizes
Notifications
Open to All
Loyalty Level Specific
Public Contests
Private Contests
www.GameZBoost.comCopyright © 2016
Tournament Management:• Backoffice setup of tournaments• Setup by site admin• Game specific (turn based games)• Start & end times• Free play or entry fee• Credit values as prizes• Progressive style option• Link prizes to tournaments• Top score winner or lucky draw format• Tournaments reporting in backoffice• Setup VIP tournaments – based on users Loyalty Level• Configure with Games of Skill
User Qualifying Criteria:• Loyalty Level• Game High Score• Complete Survey / Poll
Widget – prominent position on home page screen
Admin – winners auto notification and crediting of winnings
Social – social sharing of Tournament win, can configure to reward user with game credits for sharing to wall.
19
Tournaments
www.GameZBoost.comCopyright © 2016
Contests Solution:• Homepage Widget for Quick Play• Setup by users – Player vs all registered users (public)• Setup by users – Player vs Player (private)
• Invite sent via email, with Tormentor avatar• Published to Player Profile• Notifications when User Logins and Contest Active
• Game specific (turn based games)• Set wager amount• Set Player Qualifying Loyalty Level • Instant play, with multiple replays• Active Contests page• Progressive Jackpot style Pot• Open to all site Registered users• Winner takes all, less rake % of site configuration• Contest active duration can be configured • Contests reporting in backoffice
Scores Info – pop-up highlighting Contests info, entry fee and live leaderboards.
Social – social sharing of Contests winner, can configure to reward user with game credits for sharing to wall.
20
Player Contests
www.GameZBoost.comCopyright © 2016
Rewards Setup:• Users earn Loyalty Rewards points from pre-set actions, incl. posting new high
scores, winning site Tournaments and user Contests, sharing Achievements to Facebook, this activity increases the users Rewards Level.
• Once the user achieves a certain Loyalty Reward Level the user is able to redeem for a Reward, once redeemed they start at Level 1 again, they have the option to skip redeeming a Reward at the achieved level and continue until achieving a higher level with greater Rewards.
• Users are further rewarded with Badges when reaching certain levels.• Discount and gift vouchers delivered electronically worldwide and include all
delivery costs.• Promotional opportunity for product owners and brand managers.• Fully managed service.
Rewards / Prizes:• Tournament Prizes can be set up by the site owner, these are linked to specific
Tournaments events.• Tournament Prizes are published on the Rewards and Prizes promo pages.• The site owner has full control over this functionality.• Site owner is responsible for sourcing, costs and fulfilment.• Configure Rewards to include: Game Credits and Premium Membership days• Specific Loyalty and Rewards Reporting
21
Rewards & Prizes
www.GameZBoost.comCopyright © 2016
Profile – edit profile and change Password functionality
Game Credits – quick view of all recent Game Credit transactions
22
Profile Management
Game Credits Top-uppurchase bundles of Game Credits, through PayPal
Favorite Games – quick access to users flagged Favorite Games
Loyalty Badge – view of the earned Badge
Loyalty Rewards Level – view Rewards Level, points to next Level & How to Earn Points
Banner Promo – setup and manage Promo Banners from the backoffice
Loyalty Rewards Level Platform – backoffice management to configure Trigger values and events, set Loyalty Level thresholds, link Loyalty Badges and Rewards.
Avatar Creator – create and save custom avatars
www.GameZBoost.comCopyright © 2016
Profile Pages – public and private
Rewards – prompts for next eligible reward and future Rewards
Micro Transactions
2323
Site Revenues
User CreditsConfigure
Reporting
Income Reports
Transactions
Backoffice Controls
Rewards
Unlock / Compete
Top-up Game Credits Premium Membership
Compete Unlock Content
User Purchase Credits
Set Rake %
Multi Currency
Bonus Credits
Achievement Credits
Credit Rewards
Spend Credits
www.GameZBoost.comCopyright © 2016
Game Credits Platform
24
Overview of the credits functionality:• Central Publisher Credits Account
• Publishers receive sign-up credits balance to get started• Top-up Game Credits to Reward & Incentivize Users:
• PayPal, Xsolla or 3rd Payment Provider API Integration• Users top-up Game Credits account through PayPal or 3rd Payment Providers:
• Configure Top-up Packages from the backoffice• Setup packages based on multiple currencies• Real Time Exchange Rate Data Feed
• Recover Game Credits from User Spend / Rake• User Rewarded for High Score Improvement
• Configurable per game from backoffice• Configure User Game Access:
• Games Free to Play or Pay to Play • Members Specific Content
• Users receive Free Bonus Game Credits @ Sign-up, Sharing Achievements to Facebook
• Premium Membership Solution:• Configure Time Frame, Package Costs & Bonus Credits• User Benefits: Instant Access to VIP Tourneys, No Pre-roll Ads, Double
Bonus Points in Contests, Unlock all Paid Games
www.GameZBoost.comCopyright © 2016
Articles Pages – includes meta, custom url’s, header images, in-article images and video
16
News Publishing
News Platform: Publish content based on industry events, site promotions, game reviews, etc.
Backoffice Management:• Manage Editors• Manage Categories + Navigation• Add & Edit Articles• Upload and Scale Images• 3rd Party Scripts• Define Meta Data
Top Stories – platform dynamically tracks top read stories and refreshes the articles
Content Promotion – Set Top 3 Articles to promote in articles Highlight section
SEO Friendly – unique content contributes significantly to a sites organic search rankings. Unique URL’s and meta data per article.
Advertorials – manage and publish promotional advertorials
Comments – users able to Comment on News Articles + admin moderation of Comments. Comments can be ranked to feature Promotional Comments.
Search – news content specific search feature
www.GameZBoost.comCopyright © 2016
25
Control – load multiple promo banners, only activate those that you want to display
26
Advertorial
Device Targeting: Load and link promos to Android or iOS device targeting. Great for external affiliate campaigns
Target Content Pages:• Homepage• Registration Page• Rewards and Prizes Page• Tournaments Page• Contests Page
Rotation – promo banners will randomise, should multiple promo banners be loaded per page
Content Promotion – link banners to Active Games or Active Tournaments for direct promotion
Scaling – promo headers auto scale to the aspect ratio of the width of all devices
User State – serve homepage promos to users based on whether Logged In or Logged Out
www.GameZBoost.comCopyright © 2016
Campaigns – setup Sponsor campaigns, with Impression and Click Tracking and Reporting
Overview of the Site Ads
27
Home Page & Category Page Banner Ad:
The site owner has fullcontrol over this adposition and can insert anad script into the backofficefor display in this ad slot
Game Info Page Ad:
The site owner hasfull control over thisad position and caninsert an ad scriptinto the backofficefor display in this adslot
www.GameZBoost.comCopyright © 2016
Overview of the Site Ads
28
Game Pre-roll Banner Ad:
• The site owner has fullcontrol over this adposition and can insertan ad script into thebackoffice for display inthis ad slot.
• The display duration canbe configured from thebackoffice.
• Ads not displayed whenusers are charged toaccess content.
In Game Banner Ad:Displayed between levels for the game titlesthat we source from 3rd party game studios,the developers retain this revenue as part ofthe licensing of the games.• There are games that have no ads
displayed between levels and can be viewed here – Ad Free Games Document
The in-game ads cannot bedeactivated, the developersretain this revenue as partof the licensing of thegames.
www.GameZBoost.comCopyright © 2016
Manage
2929
Compete
RewardsSettings
Reporting
Revenue Based
Activity Based
General Settings
News Articles
Site / Content
Configure Prize Management
Manage Triggers Manage Badges
Tournaments
VIP Tourneys
Manage Winners
Reporting
Admin Rewards
Site Rewards
Credits Management
Loyalty Levels
www.GameZBoost.comCopyright © 2016
Player Management:• Search Players• Review Activity• Credit Players
30
Backoffice
Game Management: • Activate titles• Set Featured & Editors Picks• Add Meta Data• Set Credit Variables:
• Cost 2 Play• Earnable
Reporting:• Snapshot View • Player Reports• Revenue Reports• Game Activity Reports• Credit Transactions Reports
Loyalty & Rewards:• Manage Badges• Manage Loyalty Rewards• Define Loyalty Levels and
Triggers
Utility Elements:• Manage FAQ’s• Manage Contact Us Info• Manage About Us Info• Manage Terms & Conditions• Manage Usage Policy• Manage Page Meta Data for SEO
Tournaments: • Setup Tournaments• Setup Prizes• Review Winners
Promotions:• Manage Banners• Manage Advertorial
www.GameZBoost.comCopyright © 2016
Instant Publish – site is instantly updated with the new theme once Saved
Live Editing – real time customization of the site, buttons, nav, content pages & pop-ups color schemes
31
Live Customization
Social links – manage the links to social pages
Compatibility – tested across all browsers and devices
www.GameZBoost.comCopyright © 2016
Vouchers / Coupons
32
The voucher platform functionality:• Generate Vouchers - input the # of vouchers to generate. This will generate a
unique 8 character voucher with or without a unique QR code per voucher• Export - 3 different formats, including QR Code - CSV, XLS and TXT• Validation - on export previously exported voucher codes aren't included in the
new export file• Tracking - all voucher redemptions are tracked• Control - option to manually delete, reactivate, re-enable and disable any voucher• Reporting - draw voucher redemption reports, based on time frames (daily, weekly,
monthly or custom time frames), gives count of current active vouchers• Credits Based – option to create Vouchers that allow users to redeem Credits or
Premium Membership, from over the counter sales.
The voucher platform:The platform includes a voucher generation, management and redemption tool and includes text vouchers and QRCodes. For distribution they can be printed / sent as sms or email, with the Voucher code and QR Code hyperlinked toyour site. As a solution this offers the opportunity to eliminate any additional API integration, as all the billing,validation, access management, etc can be managed in the background and once the user meets allthe requirements then only is a voucher code issued. The benefit of the QR Code is that the user can scan it and thenbe automatically taken to the site, with the voucher redeemed automatically - thereafter the access controlparameters kick in i.e. 2h hour access, 30 days, etc – these are predefined in the setup.
www.GameZBoost.comCopyright © 2016
Deployment Options
3333
Bespoke Solution
White LabelXML API
Backoffice
Tools
Reporting
Games Data Feed
Games + Assets
Player SSO API
Custom Layout Custom Theme
Manage Color Scheme Social Links
Full Customization
Custom Development
Localize Site
Logo Management
Localize Site
Other Customization
Customize Theme
www.GameZBoost.comCopyright © 2016
Our Clients & Partners
Clients
ContentPartners
34www.GameZBoost.comCopyright © 2016
Client Case Studies
www.GameZBoost.comCopyright © 2016
• FOCUS – replace toys with kids meals with interactive gaming content.
• CONTENT – 3 active games, 2 new titles per month.• VOUCHER – kids presented with a voucher, valid for 3 hours of
game play, includes drive-thru patrons.• ACCESS – free Hot Zone Wi-Fi access in store or from users data
account / device.• REACH – 700k Vouchers issued in 5 months, across 87 outlets.• FUTURE – introduce in-restaurant competitions + incentives.
• FOCUS – You Win, I Win concept (MLM). Primary focus on refer a friend and a user building their personal network.
• LOYALTY – users earn loyalty from logging game high scores and referring friends.
• REWARDS – loyalty rewards can be redeemed for prizes. • TRACTION (3 Month Beta) – 10k Users, 172 Countries, 19
Million Loyalty Points Won by users.
35
[http://bkgamehub.burgerking.co.nz]
[https://www.vappey.com]
Audience: Male + Female | 3 to 12yrs
Audience: Male + Female | 21 to 55yrs
Client Case Studies
www.GameZBoost.comCopyright © 2016
• FOCUS – deployment of a competitive arcade style gaming platform (Interactive Pro Players Network) designed for their 42” Interactive Pro Tables .
• LOYALTY – users earn and spend game credits (CloudCoinz), future integration into bar, food services, casino credits & loyalty rewards.
• REWARDS – loyalty points redeemed for prizes and casino credits, next phase includes deployment of a cash gaming solution.
• AFFILIATE – unique affiliate tracking solution, ensures casino’s credited with revenue share from location based play.
• MARKET – placement on casino gaming floors, player and VIP lounges, bars and restaurant chains.
• FOCUS – users use Game Credits to play games, they earn Loyalty Points when logging game scores.
• REWARDS – users are able to redeem their loyalty credits from a large catalogue of vouchers and discount coupons. The ZitoBoxsolution is fully integrated into 3rd party voucher platform.
• FULLFILMENT - inComm manage all coupon / voucher fulfilment.• TRACTION – 50K Users in 6 Months, 62 Million Loyalty Points
Awarded.
36
[https://interactiveproplayers.com]
[http://www.zitobox.com]
Audience: Male + Female | 21 to 40yrs
Audience: Male + Female | 21 to 55yrs
Roles & Responsibilities
GameZBoost Roles and Responsibilities:
Client Roles and Responsibilities:• Provide the following API’s:
• SSO / MSISDN User Verification• SMS API• Payment Platform API
• Register domain and point to the GameZBoost IP or DNS• Apply for SSL Certificate• Provide the following:
• Design mock-ups for site• Logos, banners, social share icons• Analytics tracking script• Ad scripts• Game selection• Game Credits and Premium Membership values
• Creation and setup of the client account and site.• Configuration and content settings of the game portal, including activation of games.• Hosting setup, configuration of CDN platform and installation of the SSL Certificate.• Integration of API’s, including payment providers, SSO API’s, incl. setup of Facebook Connect, etc• Integration of the site design, logo’s, social sharing imagery, ad scripts, analytics scripts.• Setup And configuration of Game Credits / Micro Transaction / Premium Membership / Credits Top-up values• Training of users on backoffice functionality.
3737www.GameZBoost.comCopyright © 2016
Benefits
38
Revenue Streams• Multiple Fully Integrated Revenue Streams, incl:
• % of User Credit Top-up Purchases• % of Revenues from In-Game Ads• Run of Site Ad Campaigns• Pre-roll Ads, incl. Video Ads
Deployment• Rapid Deployment Framework for Quick Launch• Customizable Look and Feel• Fully Hosted Platform, with Global CDN Solution• Secure SSL Deployment
Flexibility• Option of Adding Additional Gaming Features and Services• Translate Site Contents• Integrate 3rd Party API’s – SMS, Ad Serving, Mobile Products and Services
www.GameZBoost.comCopyright © 2016
39www.GameZBoost.comCopyright © 2016
Market Overview
40www.GameZBoost.comCopyright © 2016
Market Overview
*
*
**
*
*
*= GameZBoost platform able to target these devices
Market Overview
41www.GameZBoost.comCopyright © 2016
Mobile Market
42www.GameZBoost.comCopyright © 2016
Where to Find Us
@
www.youtube.com/vanmark68
www.facebook.com/GameZBoost
www.twitter.com/MarkvanDiggelen
www.pinterest.com/vanmark
www.linkedin.com/company/gamezboost/
43www.GameZBoost.comCopyright © 2016