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Preloaded Games with Purpose / Extended Play ‘11 Games with Purpose “ ”

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A talk given at ExPlay '11 about Preloaded and our approach to designing games with objectives, target audiences and KPIs.

TRANSCRIPT

Page 1: Games with Purpose - Explay '11

PreloadedGames with Purpose / Extended Play ‘11

Games with Purpose“ ”

Page 2: Games with Purpose - Explay '11
Page 3: Games with Purpose - Explay '11

PreloadedGames with Purpose / Extended Play ‘11

We make casual games for any platform

Page 4: Games with Purpose - Explay '11
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PreloadedGames with Purpose / Extended Play ‘11

(more than just fun)

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RT @raphkoster The best games have something they are ABOUT, and both the theming and the mechanics serve as lenses on that one thing

22 Jan via web

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

THE ABOUT

HUMAN SIDE OF WAR

Page 10: Games with Purpose - Explay '11

PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

THE BRIEF

Support docu-drama ‘1066’Audience: Male, Teen+

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

LAUNCHBALL

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PreloadedGames with Purpose / Extended Play ‘11

THE ABOUT

THE INTERPLAY OF SCIENTIFIC PHENOMENA

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

THE BRIEF

Promote the NEW LaunchpadIntroduce gallery’s science

Audience: EVERYONE

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

THE ABOUT

PARALYMPICS SPORTS ARE REAL SPORTS

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

The Brief

Promote C4 coverageIntroduce the ‘sports’Audience: EVERYONE

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

THE ABOUT

MORTALITY & PHILOSOPHY

Page 28: Games with Purpose - Explay '11

PreloadedGames with Purpose / Extended Play ‘11

Page 29: Games with Purpose - Explay '11

PreloadedGames with Purpose / Extended Play ‘11

THE BRIEF

Make death easier (!)Audience: 14-19 yrs

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

Coming soon...

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PreloadedGames with Purpose / Extended Play ‘11

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PreloadedGames with Purpose / Extended Play ‘11

@Preloaded / @philstuart

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PreloadedGames with Purpose / Extended Play ‘11

The end.


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