games for health - evert hoogendoorn - lessons learned from making (therapy) adherence games

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Lessons learned from making (therapy) adherence games GFHEU 2014 Evert Hoogendoorn, Strategist/Game designer @ IJsfontein

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Speaker at Games for Health Europe Conference 2014

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Page 1: Games for Health - Evert Hoogendoorn - Lessons learned from making (therapy) adherence games

Lessons learned from making (therapy) adherence games

GFHEU 2014

Evert Hoogendoorn, Strategist/Game designer @ IJsfontein

Page 2: Games for Health - Evert Hoogendoorn - Lessons learned from making (therapy) adherence games

Introduction

Page 3: Games for Health - Evert Hoogendoorn - Lessons learned from making (therapy) adherence games

[pic: abcdeSIM]

[pic: Underground]

[pic: Into D’Mentia]

[pic: …]

Applied games

Page 4: Games for Health - Evert Hoogendoorn - Lessons learned from making (therapy) adherence games

• Adherence games:

• make you stick to a therapy, diet, new years resolution etcetera.

• are designed to support an external structure for behavioural change

• are for regular (daily) use

• have a long timespan

• are integrated with daily life (distraction)

Adherence games

Page 5: Games for Health - Evert Hoogendoorn - Lessons learned from making (therapy) adherence games

• Learnings from the development of 3 cases:

• Changamoto: to support CBT for Youngsters with cannabis addiction

• Together with TU-Delft and Brijder

• CRISP G-Motiv

• Balance-it: to support lifestyle changes for youngsters

• Together with TNO

• X-park: a game to support therapy for patients with Parkinson's disease.

• Together with st. Radboud MC en Monpellier Ventures

Cases

Page 6: Games for Health - Evert Hoogendoorn - Lessons learned from making (therapy) adherence games

• Learnings:

• Define, and learn to trust the expertise of the partners involved.

• Share responsibilities, don’t share tasks

• Balance social interaction (ingame vs therapy)

• Have communication plan ready during and after implementation

• Define your player - and serious goals to allow targeted data tracking (see poster Katinka van der Kooij)

Learnings in process

Page 7: Games for Health - Evert Hoogendoorn - Lessons learned from making (therapy) adherence games

Learnings in design

All projects have paradoxical stakes concerning the ‘serious’ and ‘fun’ targets.

All projects have paradoxical stakes concerning ‘user experience’ and ‘validation research’

Page 8: Games for Health - Evert Hoogendoorn - Lessons learned from making (therapy) adherence games

Hypothesis

Page 9: Games for Health - Evert Hoogendoorn - Lessons learned from making (therapy) adherence games

Hypothesis

Page 10: Games for Health - Evert Hoogendoorn - Lessons learned from making (therapy) adherence games

Hypothesis

Page 11: Games for Health - Evert Hoogendoorn - Lessons learned from making (therapy) adherence games

Future ambition

Corporate Game >Employee

Exp.+

Page 12: Games for Health - Evert Hoogendoorn - Lessons learned from making (therapy) adherence games

Future ambition

Game >Student

Exp.+EducationTherapy PatientExp.

Page 13: Games for Health - Evert Hoogendoorn - Lessons learned from making (therapy) adherence games

• Visit poster Katinka van der Kooij

More info