games
TRANSCRIPT
![Page 1: Games](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c3ebfabb61ebee088b4598/html5/thumbnails/1.jpg)
3 Gaming Tacticsto Supercharge User’s
Motivation
5 min read
![Page 2: Games](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c3ebfabb61ebee088b4598/html5/thumbnails/2.jpg)
Whether it’s winning EPIC boss fights,
Game: Shank
![Page 3: Games](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c3ebfabb61ebee088b4598/html5/thumbnails/3.jpg)
Solving ENDLESS puzzles,
Game: FEZ
![Page 4: Games](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c3ebfabb61ebee088b4598/html5/thumbnails/4.jpg)
Or failing AGAIN AND AGAIN...
Game: Flappy Bird
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One thing is certain.
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GAMES ARE HARD WORK
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AND GAMERS DON’T GIVE UP
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Read on to learn how games keep players motivated using 3 crucial steps.
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Please allow me to introduce myself first
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Hi, I’m Dori Adar.
I write and talk about the intersection of video games and non-game consumer products.
www.DoriAdar.com
@ Dori Adar
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3 STEP MOTIVATION MODEL1. Aspirations and Social Proof2. Milestones3. Small Victories
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3 STEP MOTIVATION MODEL1. Aspirations and Social Proof2. Milestones3. Small Victories
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That’s the opening screen of Monkey Island (™).When I saw that as a kid, 25 years ago, I was like...
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Hell yea! Me too!
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Kids these days have different aspirations.
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Kim Kardashian: Hollywood, a mobile game by GLU,was all the rage on the app stores in 2014.
(Rage = $200 million in revenue)
Source: Forbes
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Both games inspire their users to BECOME SOMEONE.
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Both enhance this goal with SOCIAL PROOF.
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Each character in KKhas a very visible “celebrity rank”
as a constant reminder of the main quest.
![Page 22: Games](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c3ebfabb61ebee088b4598/html5/thumbnails/22.jpg)
And there’s Kimthe primary role model.
![Page 23: Games](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c3ebfabb61ebee088b4598/html5/thumbnails/23.jpg)
In Monkey Islandeverybody is a goddamn mighty pirate
![Page 24: Games](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c3ebfabb61ebee088b4598/html5/thumbnails/24.jpg)
But you.
...except for YOU
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3 STEP MOTIVATION MODEL1. Aspirations and Social Proof2. Milestones3. Small Victories
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It might take weeks of gameplayto become a pirate/A-lister.
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That’s why it’s so important to set milestones along the journey.
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Finish these trials and become a pirate in Monkey Island.
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Make it to the next celebrity level on your way to becoming
an A-lister.
![Page 30: Games](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c3ebfabb61ebee088b4598/html5/thumbnails/30.jpg)
Milestones assure users they are on the right track,and should always seem within reach.
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3 STEP MOTIVATION MODEL1. Aspirations and Social Proof2. Milestones3. Small Victories
![Page 32: Games](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c3ebfabb61ebee088b4598/html5/thumbnails/32.jpg)
A journey of a thousand miles begins with a single step.
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Each step is a small victory.Games give us plenty of these.
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In Monkey Island, each time an item is picked up, or better yet, is used: It’s a small victory.
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Acquiring fans by participating in events and dates are KK’s small victories.
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Each time the user logs into the game she gets her fix of small victories.
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That’s how playing turns into a daily habit.
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Let’s take some non-gaming examples that use this model.
![Page 39: Games](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c3ebfabb61ebee088b4598/html5/thumbnails/39.jpg)
Is an online education platform for learning code.It is used by 24 mil users.
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The ASPIRATION is clear, right from the homepage.
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Enhanced with SOCIAL PROOF.
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This is aMILESTONE.
![Page 43: Games](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c3ebfabb61ebee088b4598/html5/thumbnails/43.jpg)
And here are the small steps, the
SMALL VICTORIES.
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But hey, Learning to code is BORING…
Let’s spice things up.
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Is a dating app/game that has made over 1 billion matches.
How do they motivate their users?
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Tinder’s go-to-market strategy was to acquire hot students to be the first users,
for social proof’s sake.
![Page 47: Games](https://reader030.vdocuments.us/reader030/viewer/2022032619/55c3ebfabb61ebee088b4598/html5/thumbnails/47.jpg)
It worked. Tinder became the first dating app to break the online dating stigma.
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Tinder users’ aspirations may vary, but are always related to meeting new people.
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The milestones are the DATES...
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And of course small steps → SMALL VICTORIES.
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Once Alison and I finally meet...
Me Alison
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It will be these pics, SMSs and other small victories gestures...
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That keep this new relationship aliveuntil the next milestone date.
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Remember this 3 step plan......And motivate your users
WITH LOVE!
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Feeling motivated?
SHAREWanna get some more?
www.DoriAdar.com
Thank you Sarah Keyes for reviewing this slide.