Gameplan for Online

MarketingGetting more measurable

results from your online marketing activities

Presented by

Tom SnyderTrivera

MBA Business Management Symposium May 7, 2013

Tactics without strategy is the

noise before defeat…

-Sun Tzu

Gentlemen(and Ladies):THISis aStrategy!

Elements of a Successful Strategy:• Define your Brand• Set your Goals• Identify your Target• Craft your Voice• Define your Roles• Commit to Consistency• Measure and Improve

Visitors- Bounces/exits

x Conversion Rate+ Up/Cross Sells

Sales

Visitors• Pay Per Click• Organic Search• Banner Ads• Social Media• Email Marketing• Traditional (direct, print, TV, radio)

Bounces/exits• Crucial for any paid traffic• Google’s Keyword Tool• Google Analytics• Entrance and Navigation• Social Media• Custom URLS

Conversion Rate• Sales/outcomes ÷ number of Visitors X 100• Premature Exits/Abandoned Carts• Entrance and Navigation

Up/Cross Sells

• People who viewed this, bought this• People who bought this, viewed these• People who bought this also bought this

Your Website generates $100k in sales.

You want to increase sales to $120k

1.) Increase prices2.) Increase average sales size with up/cross sells3.) Increase your conversion rate

Increase your conversion rate

$100k comes from 10,000 sales Site receives 40,000 visits.

CR= 25 percentIncrease to 30 percent = $120k in sales

New cart, better site search, better navigation, more qualified visits

1.) Increase prices 2.) Increase average sales size with up/cross sells3.) Increase your conversion rate4.) Increase your traffic

Increase your traffic$100k comes from 10,000 sales

Site receives 40,000 visits.CR= 25 percent

8,000 additional visits = $120k in salesSEO, PPC, Banner Ads, Social Media,

Traditional

1.) Increase prices 2.) Increase average sales size with up/cross sells3.) Increase your conversion rate4.) Increase your traffic 5.) Reduce your bounce rate

Reduce Bounce Rate$100k comes from 10,000 salesSite receives 40,000 visits, but

has a 50 percent bounce rate.

Lower Bounce Rate to 40 percentMore qualified searchers/visitors

1.) Increase prices 2.) Increase average sales size with up/cross sells3.) Increase your conversion rate4.) Increase your traffic 5.) Reduce your bounce rate6.) Calculate and improve your ROI

Calculate and Improve Your ROI

Calculate and Improve Your ROI

Decrease Bounces and exits by improving navigation: http://bit.ly/13dUcF9

Increase your conversion rate: http://bit.ly/13p4bqd

Increase traffic by optimizing for the right keywords: http://bit.ly/10f7ITE

Reduce your bounce rate: http://bit.ly/16d03NU

Trivera

tom@trivera.com262-250-9400