gamecircle on tate€¦ · 01 / ux strategy. gamecircle on tate | amazon.com confidential |...
TRANSCRIPT
AMAZON.COM CONFIDENTIAL • PREPARED BY ETHAN KIM • LAST UPDATED ON NOVEMBER 10, 2011
GameCircle on Tate
GameCircle on Tate | Amazon.com Confidential | Prepared by Ethan Kim
Gamers Game Developers
STORY MOTIVATION FUNGAME
DISCOVERYMONETIZATION RETENTION
Mobile Social Gaming Network
GameCircle
Help users find great games
Make obivous that social is available
Do not penalize non-social gamers
Always respect gamers’ privacy
DESIGN GOALS
Meaningful & Relevant
01 / UX Strategy
GameCircle on Tate | Amazon.com Confidential | Prepared by Ethan Kim
Design Option 1 Design Option 2
25 of 48 unlocked Rank #3 among 13 friends
0 of 36 unlocked Rank #10 among 10 friends
12 of 26 unlocked Rank #5 among 7 friends
32 of 48 unlocked Rank #1 among 14 friends
5 of 26 unlocked Rank #3 among 9 friends
Jeff’s Kindle 5 10:24
Games Store14Friends
36Games
92Achievements
RussianKnightYou are
Angry Birds Cut the Rope Mega Jump Cows vs. A
Recently Played Friends Playing Recommended
Played for 12 hours Played for 23 hours Played for 5 hours Played for 4
Newsfeed
BadMartini are now friends with AgentKill.less than a minute ago
5 minutes agoIronHamster just unlocked Frequent Flyer in Mega Jump.
Get ready to blast off on an epic jumping journey with Mega Jump! Collect coins, grab crazy powerups, and evade monsters to boost yourself to the edge of the Universe and beyond ...
5 friends own this
Game2K just bought this game. 6 minutes ago
Today
ObnoxiousMonster beat your score of 2,500 points in Angry Birds.8 minutes ago
Jeff’s Kindle 5 10:24
Games Store14Friends
36Games
92Achievements
Total Rank # among friends
Angry Birds
Game Dashboard Newsfeed
ObnoxiousMosnter beat your score of 2,500 points
Last played 2 days ago
Recently Played
Cut the RopeIronHamster bought this game
Mega JumpMega Jump HD has been released
Aliens vs. CowsAgentKill unlocked Mad Cow Farm
Fruit NinjaFruit Ninja has an update
2
Add AgentKill as a friend
Test Drive this game
RussianKnightJeff Bezos is
22580 XP Points 2
25 of 48 unlocked 25 of 48 unlocked 25 of 48 unlocked 25 of 48 unlock
22580 XP 92
02 / GameCircle Home - Portrait
Recently Played
Friends Playing
Most Popular
Recommended
Most Played
...
...
GameCircle on Tate | Amazon.com Confidential | Prepared by Ethan Kim
Design Option 1Recently Played View
Design Option 2Game Dashboard View
RussianKnightYou are
Angry Birds Cut the Rope Mega Jump Cows vs. A
Recently Played Friends Playing Recommended
Played for 12 hours Played for 12 hours Played for 12 hours Played for 4
Newsfeed
BadMartini are now friends with AgentKill.less than a minute ago
5 minutes agoIronHamster just unlocked Frequent Flyer in Mega Jump.
Get ready to blast off on an epic jumping journey with Mega Jump! Collect coins, grab crazy powerups, and evade monsters to boost yourself to the edge of ...
5 friends own this
Game2K started playing this game. 6 minutes ago
Today
ObnoxiousMonster beat your score of 2,500 points in Angry
Add AgentKill as a friend
Test Drive this game
25 of 48 unlocked 25 of 48 unlocked 25 of 48 unlocked 25 of 48 unloc
22580 XP 92
03 / GameCircle Home - Landscape
Jeff’s Kindle 5 10:24
Games Store14Friends
36Games
92Achievements
Jeff’s Kindle 5 10:24
Games Store14Friends
36Games
92Achievements
Game Dashboard
RussianKnightJeff Bezos is
Angry Birds Aliens vs. Cows Fruit NinjaRank 3 among 13 friends
Recently Played
25 of 48 unlocked 25 of 48 unlocked 3 of 69 unlocked
Newsfeed
Mega Jump
25 of 48 unlocked
Cut the Rope
0 of 39 unlocked
45 of 48 unlocked 20 of 39 unlocked
Total Rank amongfriends
22580 XP Points
2
Rank 10 among 10 friends Rank 5 among 7 friends Rank 1 among 14 friends Rank 3 among 9 friends
GameCircle on Tate | Amazon.com Confidential | Prepared by Ethan Kim
Design Option 1Friends Playing View
Design Option 2Newsfeed View
04 / GameCircle Home - Landscape (Continued)
RussianKnightYou are
Angry Birds Cut the Rope Mega Jump Cows vs. A
Recently Played Friends Playing Recommended
Last played 3 days ago Last played 10 da
Newsfeed
BadMartini are now friends with AgentKill.less than a minute ago
5 minutes agoIronHamster just unlocked Frequent Flyer in Mega Jump.
Get ready to blast off on an epic jumping journey with Mega Jump! Collect coins, grab crazy powerups, and evade monsters to boost yourself to the edge of ...
5 friends own this
Game2K started playing this game. 6 minutes ago
Today
ObnoxiousMonster beat your score of 2,500 points in Angry
Add AgentKill as a friend
Test Drive this game
7 friends playing
Jeff’s Kindle 5 10:24
Games Store14Friends
36Games
92Achievements
Jeff’s Kindle 5 10:24
Games Store14Friends
36Games
92Achievements
Game Dashboard
RussianKnightJeff Bezos is
Today
Newsfeed
Total Rank amongfriends
22580 XP Points
2
BadMartini are now friends with AgentKill.less than a minute ago
5 minutes ago
IronHampster just unlocked Frequent Flyer in Mega Jump.
Get ready to blast off on an epic jumping journey with Mega Jump! Collectcoins, grab crazy powerups, and evade monsters to boost yourself to the edge of the Universe and ...
5 friends own this
Game2K started playing this game. 6 minutes ago
ObnoxiousMonster beat your score of 2,500 points in Angry Birds.
ChillChill just bought this game. 8 minutes ago
Add AgentKill as a friend
10 minutes ago Challenge him now
Test Drive this game
5 friends playing 2 friends playing 2 friends playi
Test Drive Test Drive
22580 XP 92
GameCircle on Tate | Amazon.com Confidential | Prepared by Ethan Kim
Design Option 1 Design Option 2
8 minutes agoObnoxiousMonster has a new high score on Highest Altitude in Mega Jump.
Jeff’s Kindle 5 10:24
Games Store0Friends
0Games
1Achievements
Player 000001You need a better gamer name
Angry Birds Cut the Rope Mega Jump Cows vs. A
People Playing Most Popular Recommended
Newsfeed
BadMartini recorded the highest score in Angry Birdsless than a minute ago
5 minutes agoIronHamster unlocked new 20 badges for profile image.
Today
8 minutes ago
Jeff’s Kindle 5 10:24
Games Store0Friends
0Games
1Achievements
Angry Birds
Game Dashboard Newsfeed
24% of people are playing now
Last played 2 days ago
People Playing
Cut the Rope15% of people are playing now
Mega Jump7% people are playing now
Aliens vs. Cows5% of people are playing now
Fruit Ninja3% people are playing now
2
View BadMartini’s profile
Player 000001Jeff Bezos needs a better gamer name
Find friends to see your rank
24% playing 15% playing 7% playing 5% playing
150 XP
View IronHamster’s badges
Find Friends From: Address Book Facebook Search
150 XP PointsOverlay tutorial could be used
for the first-time customeras follows.
Veiw Detail
Test Drive
Test Drive
View Detail
Test Drive
1
05 / Out of the Box
Test Drive Test DriveView Detail View Detail
8 minutes agoObnoxiousMonster has a new high score on Highest Altitude in Mega Jump.
Jeff’s Kindle 5 10:24
Games Store0Friends
0Games
0Achievements
Player 000001You need a better gamer name
Angry Birds Cut the Rope Mega Jump Cows vs. A
People Playing Most Popular Recommended
Newsfeed
BadMartini recorded the highest score in Angry Birdsless than a minute ago
5 minutes agoIronHamster unlocked new 20 badges for profile image.
Today
8 minutes ago
View BadMartini’s profile
3008 playing 2247 playing 2178 playing 1579 playing
150 XP
View IronHamster’s badges
Find Friends From: Address Book Facebook Search
74
Test Drive Test DriveView Detail View Detail
Pick a cool profile pic
Get real-time updates from other players
GameCircle on Tate | Amazon.com Confidential | Prepared by Ethan Kim
Design Option 1 Design Option 2
25 of 48 unlocked
0 of 36 unlocked
12 of 26 unlocked
32 of 48 unlocked
5 of 26 unlocked
Jeff’s Kindle 5 10:24
Games Store0Friends
9Games
74Achievements
RussianKnightYou are
Angry Birds Cut the Rope Mega Jump
Recently Played Most Popular Recommended
Last played 3 hours ago Last played 8 hours ago Last played 12 hours ago
Newsfeed8 minutes ago
Jeff’s Kindle 5 10:24
Games Store0Friends
9Games
74Achievements
Angry Birds
Game Dashboard Newsfeed
ObnoxiousMosnter just earned the new highest score on Seeing Red
Last played 2 days ago
Recently Played
Cut the RopeIronHamster has a new highest score on Bubble Popper
Mega JumpMega Jump HD has been released
Aliens vs. CowsAgentKill just earned the new highest score on 50 Aliens Fallen
Fruit NinjaFruit Ninja has an update
2RussignKnightJeff Bezos is
Find friends to see your rank
25 of 48 unlocked 25 of 48 unlocked 25 of 48 unlocked
22580 XP Points
Pie Guy Nibbles Island TycoonLast played 3 days ago Last played 4 days ago Last played 5 days ago
25 of 48 unlocked 25 of 48 unlocked 25 of 48 unlocked
Cows vs. AliensLast played 2 days ago
25 of 48 unlocked
22580 XP 74
06 / Non-Social Gamers
GameCircle on Tate | Amazon.com Confidential | Prepared by Ethan Kim
Friends List Friend Detail
View IronHamster’s profile
Jeff’s Kindle 5 10:24
Games Store14Friends
36Games
92Achievements
14 Friends Online/Offline
8 minutes ago
PeacefulDemon
ObnoxiousMonster
BadMartini
Playing Angry Birds right now
Playing Mega Jump right now
Playing Plants vs. Zombies right now
GreenEggs
RpgTeens
GalaxyQuest
Playing Plants vs. Zombies right now
Playing Pie Guy right now
Last played Cut the Rope 1 hour ago
Add Friends
AgentKillLast played Plants vs. Zombies 7 days ago
IronHamsterLast played Mega Jump 2 days ago
- Jeff Wilke
- Paul Ryder
- David Limp
- Peter Larsen
- Mike Frazzini
- Jason Chein
- Steven Kessel
- Ethan Evans
Jeff’s Kindle 5 10:24
Games Store14Friends
36Games
92Achievements
8 minutes ago
BadMartiniDavid Limp is
22580 XP
2 in common 16 in common 14 in common6 Friends 48 Games 106 Achievements
Currently playingAngry Birds
2 Friends in Common
PeacefulDemon
ObnoxiousMonster
Playing Angry Birds right now
Just recorded the highest score in Cut the Rope
- Jeff Wilke
- Paul Ryder
4 Other Friends
PinkBunny
OrigamiKiller
Last played Pie Guy 1 day ago
Playing Mega Jump right now
UncleBob
PlanetDune
Just unlocked Spirit in the Sky in Mega Jump
Last played Angry Birds 4 hours ago
92
07 / Friends
GameCircle on Tate | Amazon.com Confidential | Prepared by Ethan Kim
Games List Game Detail
Jeff’s Kindle 5 10:24
Games Store14Friends
36Games
92Achievements
36 Games Added Date
8 minutes ago
25 of 48 unlocked Rank #3 among 13 friends
0 of 36 unlocked Rank #10 among 10 friends
12 of 26 unlocked Rank #5 among 7 friends
32 of 48 unlocked Rank #1 among 14 friends
5 of 26 unlocked Rank #3 among 9 friends
Angry BirdsObnoxiousMosnter beat your score of 2,500 points
Cut the RopeIronHamster bought this game
Mega JumpMega Jump HD has been released
Aliens vs. CowsAgentKill unlocked Mad Cow Farm
Fruit NinjaFruit Ninja has an update
12 of 48 unlocked Rank #2 among 11 friends
Pie GuyIronHamster unlocked Pie Party.
Jeff’s Kindle 5 10:24
Games Store14Friends
36Games
92Achievements
8 minutes ago
Mega Jump
Achievements Leaderboards
Play
5 among 7 friends
8 hours played
3 friends playing now
Newsfeed
Games
DeviceCloud
Earned Your WingsPlayed for the first time
Under the RadarReached 10,000 feet
Frequent FlyerReached 25,000 feet
Spirit in the SkyReach 50,000 feet
Space OddityReach 250,000 feet
12 of 26 achievments unlocked 45 points
5 points
5 points
10 points
15 points
20 points
Jun 28, 2012
Jul 3, 2012
Jul 5, 2012
Compare Score #
08 / Games
GameCircle on Tate | Amazon.com Confidential | Prepared by Ethan Kim
Achievements List Select Friends Compare Achievements
Earned Your Wings
Jeff’s Kindle 5 10:24
Games Store14Friends
36Games
92Achievements
92 Achievements Unlocked Date
8 minutes ago
Unlocked 5 hours ago
Newborn (15 points)12 of 14 friends unlocked this
Unlocked Jun 15, 2012
Tipster (15 points)5 of 14 friends unlocked this
Unlocked Jun 17, 2012
The Apprentice (25 points)2 of 14 friends unlocked this
Unlocked Jun 19, 2012
Smart Ass (25 points)4 of 14 friends unlocked this
Unlocked Jun 22, 2012
Adventurer (50 points)10 of 14 friends unlocked this
Unlocked Jul 2, 2012
Professor (50 points)7 of 14 friends unlocked this
Jeff’s Kindle 5 10:24
Games Store14Friends
36Games
92Achievements
8 minutes ago
92 Achievements Unlocked Date
Unlocked 5 hours ago
Seeing Red (15 points)3 of 14 friends unlocked this
Unlocked 8 hours ago
Kiss the Sky (5 points) in Mega Jump
5 of 10 friends unlocked this
Unlocked 1 day ago
Pokey Finger (5 points) in Cows vs. Aliens
2 of 14 friends unlocked this
Unlocked 5 hours ago
Spider Buster (40 points) in Cut the Rope
4 of 10 friends unlocked this
Unlocked 5 hours ago
Engineer of Goo (100 points)10 of 14 friends unlocked this
Unlocked Jul 2, 2012
Return to Sender (10 points)7 of 14 friends unlocked this
Compare Achievements
PeacefulDemon
ObnoxiousMonster
BadMartini
GreenEggs
RpgTeens
GalaxyQuest
- Jeff Wilke
- Paul Ryder
- David Limp
- Peter Larsen
- Mike Frazzini
- Jason Chein
Rank #1
Rank #2
Rank #4
Rank #5
Rank #6
Rank #7
Rank #3 RussianKnight - You
PinkBunny - Adam BrombergRank #8
OrigamiKiller - Scott BogganRank #9
UncleBob - Mike PerezRank #10
PlanetDune - Chris LavinRank #11
Jeff’s Kindle 5 10:24
Games Store14Friends
36Games
92Achievements
8 minutes ago
Compare Achievements Reselect friends
Newborn
Rank among friends
Achievements
Hours played
RussianKnightYou
PeacefulDemonJeff Wilke
ObnoxiousMons...Paul Ryder
#3
92 of 999
25
#1
247 of 999
17
#2
186 of 999
34
Tipster
The Apprentice
Smart Ass
Jul 5, 2012Jul 5, 2012
Jul 5, 2012Jul 5, 2012
Jul 5, 2012Jul 5, 2012
Jul 5, 2012Jul 5, 2012
Jul 5, 2012Jul 5, 2012
Jul 5, 2012Jul 5, 2012
Jul 5, 2012
Jul 5, 2012Jul 5, 2012
Jul 5, 2012Jul 5, 2012
Jul 5, 2012Jul 5, 2012
Jul 5, 2012
Jul 5, 2012Jul 5, 2012
BDav
09 / Achievements
(22,580 points) (22,580 points)
GameCircle on Tate | Amazon.com Confidential | Prepared by Ethan Kim
GameCircle Header Mockups Softkey Bar Treatment
Softkeys are buttons whose function changes depending on the context. “Friends,” “Game Titles,” and “Achievements” should be global navigation menus on GameCircle.
The “Cloud vs. Device” toggle menu works only in a pure library. It might work with Design option 2 but it is still irrevant to primary GameCircle components, such as “Profile” and “Newsfeed.”
It does not scale to non-Amazon devices.
10 / Appendix
Jeff’s Kindle 5 10:24
Games Store
RussianKnightJeff Bezos is
XP Points
Angry Birds Cut the Rope Mega Jump Cows vs. A
Recently Played Friends Playing Recommended
Last played 3 hours ago Last played 2 days ago Last played 5 days ago Last played 10 da
Newsfeed
BadMartini are now friends with AgentKill.less than a minute ago
5 minutes agoIronHamster just unlocked Frequent Flyer in Mega Jump.
Get ready to blast off on an epic jumping journey with Mega Jump! Collect coins, grab crazy powerups, and evade monsters to boost yourself to the edge of the Universe and beyond ...
5 friends own this
Game2K just bought this game. 6 minutes ago
Today
ObnoxiousMonster beat your score of 2,500 points in Angry Birds.8 minutes ago
22580 - Social Superstar
Add AgentKill as a friend
Test Drive this game
25 of 48 unlocked 25 of 48 unlocked 25 of 48 unlocked 25 of 48 unlock
DeviceCloud
14 Friends 36 Games 92 Achievements
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