game tuning and design tips iphone apps todajima 20090604
DESCRIPTION
Presentation Ninjava (Tokyo Dev Community) Thursday June 4: "Introduction to game tuning and design tips for iPhone apps" by Taisuke Odajima.-Introduction to game tuning: its key concepts with concrete examples-Design tips of iPhone apps: key points of iPhone app design from a game tuning perspective.-Overview of iPhone app market, different approaches.TRANSCRIPT
Introduction to Game Tuning and
Design Tips for iPhone Apps
Ninjava Meeting 2009/06/04Taisuke Odajima
• My name is Taisuke Odajima
• Former employee of Sarugakucho, a Game Tuning Company
• Actually helping the business operation of APPLIYA
Who am I?
• Introduction to game tuning
•Design tips of iPhone apps
•Overview of iPhone apps market
Today’s topics
Introduction to game tuning
Core Concept of game tuning
Improve game quality to fit various needs from different types of consumers.
Main topics:
-Game design
-Usability
Game design key points
Game design key points
Create player motivation
Convincing objectives
Create connection between player and the characters
Offer rewards
Game design key points
Final goal
Passing point
Passing point
Passing point
Passing point
Keep
motivating
the us
ers
Game design key points
Appropriate to the main target
Choice of the platform
Adjust learning curve
Culturalize
Game design key points
“Less is more”
Usability key points
Make things explicit
Draw attention to what the player has to do next
Emphasized reactions
Use animations
Usability key points
Usability key points
Be consistent
Same color same meaning
Don’t change the control
Usability key points
Always react to user’s input
Usability key points
Don’t forget to use “sounds”
A perfect example
Design tips of iPhone apps
Cardinal Rules
Easy to understand
Short round Sure progress
Record oriented
Addiction
Rule 1: Easy to understand
Simple rule Simple control Clear obejective
Rule 2: Record oriented
Remind record Easy to compare Intuitive score
Rule 3: Short round
Can play anytime Want to repeat Can show to friend
Rule 4: Sure progress
More than luck Open to anyone Time > Skill
Other tips
• Make sure the user can resume game
• No time rag after user’s input
• All necessary information inside the app
• Make the user want to show the app to friends
Overview of iPhone apps market
Apr. 2009
Stabilize
Most sustainable apps in Japan
Jan. 2009
StabilizeMost sustainable apps in US
Number 1 app in Japan
15 days max, mostly less than 10 days
Number 1 app in Japan
FingerPiano 2008/11/14 2008/11/29 15
WifiTrak 2009/02/12 2009/04/25 13
LCD Clock 2008/12/07 2008/12/18 12
Wobble 2009/01/30 2009/02/11 10つぼ 2009/04/14 2009/04/24 10Flight Control 2009/04/05 2009/04/13 9
Top 100s by Year 2008/11/05 2008/11/13 9
Enigmo 2009/04/30 2009/05/08 8iClouds 2008/10/27 2008/11/03 8Resident Evil 2009/05/14 2009/05/21 8
Number 1 app in US
Usually more than 10 days, can go more than 25days
Flight Control 2009/03/29 2009/04/23 25The Moron Test 2009/05/05 2009/05/28 24Pocket God 2009/03/06 2009/03/28 21Ocarina 2008/11/12 2008/12/01 19Enigmo 2008/12/02 2008/12/19 18iShoot 2009/01/13 2009/02/07 18Moto Chaser 2008/10/21 2008/11/05 16iFart Mobile 2008/12/23 2009/01/12 10StickWars - Siege
2009/04/24 2009/05/04 10
LightBike 2009/02/08 2009/02/16 9
Number 1 app in US
Genre
Top 100 apps genre in Japan
Top 100 apps genre in US
Pricing
Average price of top 100 titles
Japan US
TOP 100 apps price
Japan
Japan US
TOP 100 apps price
Japan
TOP 10 apps price
Japan US
TOP 10 apps price
Options to consider
• Sell a lot for a cheap price in the US
• Sell small but for an expensive price in Japan
APPLIYA’s strategy
Application Platform (Engine)
Contents
APP
Basic plan
66
間違い探しカレンダー 音楽プレーヤーパズル クイズ
スケジュールメモ帳 電卓神経衰弱 時計
Engines we have
Application Platform (Engine)
Many apps using same application platform
Reward to the developers
Pay the developer based on the accumulated DL
Reward to the developers
