game industry trends and future

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Game Industry Trends and Future Jeppe Kilberg Moeller, November 2013 Games Production & Innovation [email protected]

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From a guest lecture for Hong Kong University

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Page 1: Game Industry Trends and Future

Game Industry Trends and Future

Jeppe Kilberg Moeller, November 2013

Games Production & Innovation

[email protected]

Page 2: Game Industry Trends and Future

Game Industry Trends and Future

Platform EcologyUsers Ecology

Industry EcologyBusiness Model TrendsWorld Market Trends

StatisticsIndustry Forecast

Technology ForecastQ&A

Page 3: Game Industry Trends and Future

Where have I been?

various start-ups +

120 millions+ accounts

320 millions+ downloads

Page 4: Game Industry Trends and Future

Platform Ecology

Page 5: Game Industry Trends and Future

User Ecology• Soft-core-users (”casual”)• Mid-core users• Hard-core users

… and how mid-core users are gaining ground

Page 6: Game Industry Trends and Future

Industry Ecology• Triple-A companies going mobile• Acquisitions by media companies• Company bankruptcies• Indie developers• Retro wave• Crowd sourcing

• kickstarter.com, indiegogo.com, and many more…

Page 7: Game Industry Trends and Future

Business Model TrendsBox versions

Pay per download

SubscriptionsStreaming

In-app purchaseIn-game ads

Crowd Sourcing

Page 8: Game Industry Trends and Future

World Market TrendsHigh interest markets

Asia (China in particular)South America

Medium interest marketWestern world

Low interest markets/observeAfrica

Middle-EastRussia

* From a Western perspective

Page 9: Game Industry Trends and Future

Statistics, part 1

Page 10: Game Industry Trends and Future

Statistics, part 2

Page 11: Game Industry Trends and Future

Industry ForecastFewer big ones & more small onesDavids vs Goliaths

• Company acquisitions continues

• Indie scene continues growth and matures

• The new giants will settle on the market

Page 12: Game Industry Trends and Future

Technology Forecast• Media Convergence: Mobile/TV/Console

• Reaching a larger audience

• Questions: • Is this the last generation of consoles? • What is the primary use of your mobile phone?

Page 13: Game Industry Trends and Future

Summary• The game industry is in growth

• The market is maturing:• ”gamers” get older • ”gaming” platforms become more accessible and converge

• Market entry barrier rises

• Technology entry barrier is lowered

• New possibilities emerge

Page 14: Game Industry Trends and Future

Game Industry Trends and Future

Jeppe Kilberg Moeller, November 2013

Games Production & Innovation

[email protected]